# Page 4 | Opteo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Opteo the right Campaign Management solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153001/Opteo/reviews --- Opteo 4.9 (114) [View alternatives](https://www.capterra.com/p/153001/Opteo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Opteo ## Showing most helpful reviews Showing 76-100 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Online Marketing Specilist Hospitality Used the software for: 6-12 months ### "Great App!" September 10, 2019 5.0 Pros User-friendliness Clean interface Good suggestions + explanations bids adjustments on age, gender, and more Cons Sometimes it takes time to receive recommendations Review Source BB Balázs B. Used the software for: 1-2 years ### "null" October 26, 2018 5.0 Review Source DG Danilo G. CMO E-Learning Used the software for: 6-12 months ### "Indispensable Daily Tool" February 19, 2020 5.0 Pros Alerts for any critical situation like Projected Spend Far Over Budget and others. Cons Better design and write tool for every type of ads. Review Source MF Mariano F. Digital Marketing Manager Food & Beverages Used the software for: Less than 6 months ### "Results: Dropped 4% CPC, Increased 43% Revenue" May 7, 2019 5.0 Great. I don't have any complain. We have the results we were looking for. Pros It's very easy to use and keeps me updated every time via slack. We do daily changes to our entire account in a few meetings allowing us to focus our efforts in other channels. Cons The recommendations are based on all conversions. This is tricky because some of our campaigns would be optimise towards leads and others towards e-com transactions. At the end of the day, the information is there for the user to take action. Review Source JW Jonathan W. CEO Marketing and Advertising Used the software for: 6-12 months ### "Very good application to optimize Adwords campaigns " December 13, 2019 4.0 Very good Pros machine learning aspect, very good insights Cons would like to setup custom segments in reports Reason for choosing Opteo price was acceptable for me Review Source GG Georgie G. PPC Executive Marketing and Advertising Used the software for: Less than 6 months ### "Handy Little Tool" August 25, 2020 5.0 Pros Opteo is quick and easy to use; easily laid out and incredibly user friendly. The reporting function has saved 2 days of manual work out of my month and allows me to draw speedy conclusions from client account in order to take rapid action. Customer service is fab too Cons You definitely have to assess each improvement suggestion as you would without the tool - they're not always going to be beneficial (nature of PPC though, what works in one industry could be detrimental in another). Reason for choosing Opteo Cant remember the names of them but they all looked overly complicated with unnecessary features. Opteo looked easy to use, without being overly automated too. I like to have 100% control on the improvements made and Opteo made this possible whereas others looked too automated. Review Source AE Angus E. SEO & PPC Specialist Marketing and Advertising Used the software for: 6-12 months ### "Never miss the smallest optimization ever again! " September 5, 2017 5.0 Pros Easiest software to learn and use i have ever seen. Picks up on the smallest things from negative keywords to spelling mistakes. Best tool for AdWords. Cons Missing a few features such as a PDF report that you could send to clients. The reporting side of things could be shown a bit better. Review Source Bodie C. Creative & Managing Director Marketing and Advertising Used the software for: Less than 6 months ### "Massive time saver, has helped our team immensely!" June 30, 2017 5.0 Pros Love the improvement suggestions, and the fact it 1) saves me time 2) spots things I have missed or wouldn’t see unless I spent hrs and hrs and hrs. Great customer service also. Cons Id love to see some reporting functionality to be able to run reports for our clients straight out of the platform, however we currently have a tool for that. So not a deal breaker, more of a wish list for the future. Review Source JD Jonas D. Marketing Manager Computer Software Used the software for: Less than 6 months ### "Awesome support and perfect to find "hidden" improvements and opportunities for improvement." October 2, 2019 5.0 Pros Super easy to use, giving you insights which I wouldn't have found using just the Google Ads platform. And the awesome support, which is helping you with any concern, even if it is not directly related to the platform of Opteo but rather about Google Ads on a more general level. Thanks a lot! Cons If I would have to mention something, I would love to see even more improvements or suggestions on a strategic level for bid strategies. Review Source Ryan T. Digital Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Time and Money Saver" September 25, 2017 5.0 Pros Easy to use interface with good recommendations. It helps keep client hours well within our retainers and allows us to do more special projects. Opteo is helping us be more efficient with our time and helps us grow our client Cons Getting some automation would be good. Budget and keyword optimizations would be nice to set to automatically change based on a situation. Review Source AH Amjad H. Director Of Search Marketing Marketing and Advertising Used the software for: Less than 6 months ### "Superb experience" December 5, 2018 5.0 Pros Best of all: the combination of really useful improvements and the ease of use! Super nice userinterface, especially the "create new ads" and "Bulk upload" features, real sense of accomplishment, very useful and recommandation, around 50 different types of recommandations, Cons Would like more recommandations faster (but suppose it's an addiction issue), struggling to come up with more cons Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: Less than 6 months ### "Great Product, Great price " February 25, 2020 5.0 Our ads clients have seen improved performance since using Opteo. Pros This software integrates seamlessly, and works flawlessly for us so far! Cons Nothing really, this software was the best choice for us. Alternatives considered [Adzooma](https://www.capterra.com/p/188236/Adzooma/) Reason for choosing Opteo Support team Review Source VR Verified Reviewer Used the software for: 6-12 months ### "null" March 31, 2017 5.0 Review Source MJ Martin J. Digital Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "A Great, Cost Effective Solution for Google Ads Campaign Management" April 8, 2019 5.0 Opteo has solved a number of issues that arise from being a freelance digital marketing consultant. I manage multiple luxury retail and lifestyle accounts, and Opteo provides a number of analytical tools to help me do this even better. Perfect! Pros Ease of use, very good customer service and effective co-management of my ads campaigns Cons I would love it to do more Google Shopping ad management - but I know its on its way this year. Can't wait! Review Source VR Verified Reviewer Manager Marketing and Advertising Used the software for: Less than 6 months ### "Awesome app for optimizing your Google Ads portfolio" June 11, 2019 5.0 I'm using Opteo to optmize my clients Google Ads campaigns and improve the performance of my Ads to generate more revenue for my customers. Pros Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with. Cons Nothing major. Would be nice to be able to export reports to PDF that look as good as the online report. Review Source DH Dominic H. VP Digital / Founder Marketing and Advertising Used the software for: Less than 6 months ### "Simple and easy to use. Highly Recommend for Small or Large Teams." October 3, 2018 5.0 Pros \- Clean Interface - Simple, easy to use - Helps marketers manage many clients - Accurate suggestions - Optimizations and metrics are explained Cons \- Would be great to be able to print to pdf the scorecard. - Could be user error, but would like for it to be easier to add keywords to new SKAG (Single Keyword Ad Groups. Review Source VR Verified Reviewer Manager Marketing and Advertising Used the software for: Less than 6 months ### "Opteo! Thank you so much!" October 23, 2019 5.0 Opteo allows me to spend more time to plan and set up the next campaign while it figures out how to optimise the others in my account. It saves time and has improved the performance of my campaigns tremendously. Pros Ease of use, constant in app improvement, substantiated recommendations. Cons Pricing is a bit high but worth it while my accounts have a positive ROI. Review Source VR Verified Reviewer Founder / Director Marketing and Advertising Used the software for: Less than 6 months ### "Excellent tool" September 23, 2019 5.0 It has completely revolutionised how we monitor and manage our clients ad accounts. Opteo has saved us time and spotted potential issues very quickly Pros How easy it makes managing multiple accounts and how quick it is to apply updates and changes. I also like the fact it can link to Slack. Cons I have not found anything I don't like about Opteo yet Review Source VR Verified Reviewer Online Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great Software" June 3, 2019 5.0 Pros Easy to use, a lot of recommendations that would otherwise be missed when working on a lot of accounts. I highly recommend it for anyone who needs to cut down on the time spent finding the smallest of changes required to improve their campaigns. Cons I can't think of any reason to dislike it. Review Source QW Quentin W. Founder Marketing and Advertising Used the software for: 6-12 months ### "Great Adwords Software That Just Keeps Getting Better" March 10, 2017 5.0 When I started using Opteo it was great adwords management software, but the keep adding new features every month, giving it more and more performance! Review Source SB Shawn B. Business Development Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Excellent Campaign Management Software " December 2, 2019 5.0 Pros This software is very user-friendly. It is also fantastic at telling you what to improve in your campaign and helps find mistakes in your campaign. Cons I wish it had a robust reporting software so that I could do everything through one interface. Review Source AT Anthony"Tec T. Data Engineer Marketing and Advertising Used the software for: Less than 6 months ### "Its great" March 6, 2020 5.0 Its great, the alerts are not annoying (that's a big plus) really helps keep on top of my ads. Pros it really handles the small and tedious things that can hurt google ads or I can miss. just handling the annoying parts of google. Cons Well, i have a small complaint about the price, in the case that its not expensive, it's in my market area and working with small ma pa shops, i am going to have to use the more expensive price based on the number of accounts i have over the amount of ad spend i use. I feel that's a bit pricy for me. Since my market area is below the average cost for handling google ads. Reason for choosing Opteo N/A Review Source TD Thoma D. Stratège marketing numérique - Associé Marketing and Advertising Used the software for: 6-12 months ### "Super useful tool for agency with multiple adwords account" March 6, 2018 5.0 Pros This tool let you manage super easily multiple campaigns and see what is wrong with a glance. The tool always offer good recommandations for each account. It's really a good way to save time. We immediately fell in love with the app. Review Source VR Verified Reviewer Digital Marketing Freelancer Marketing and Advertising Used the software for: Less than 6 months ### "One-Stop Shop for Running Most Ads Campaigns" October 17, 2019 5.0 Opteo makes it easy to monitor spend and optimize for CTR/CPA in minutes rather than hours. Pros I charge clients on a value-based retainer, so this lets me manage more clients and spend less time poking around to get better results. Cons I just wish it had a mobile app and more detailed automatic notes so I can copy/paste them into my reports. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reason for choosing Opteo Ease of use, familiarity, streamlined tasks Review Source DI David I. Used the software for: Less than 6 months ### "Hire A Team of Elite PPC Pros or Opteo? OPTEO!" September 25, 2018 5.0 Pros Opteo allows you to multiply your productivity with high-levels of insights for your PPC campaign that are given to you, clearly and easy to implement. It's an amazing tool for optimizing campaigns. Also, the dashboard allows you to export a report for potential new clients. This feature helps me land so many new leads! Cons It's not made for building campaigns, so if you want something to simplify the process of making a campaign, this isn't the tool. But, once it's built, you have Opteo to really improve your CTRs and Conversion rates. 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