# Page 5 | Opteo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Opteo the right Campaign Management solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153001/Opteo/reviews --- Opteo 4.9 (114) [View alternatives](https://www.capterra.com/p/153001/Opteo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Opteo ## Showing most helpful reviews Showing 101-114 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VE Ville E. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Superb UI, great documentation, best support" January 7, 2020 5.0 I must mention their support, which is awesome - one of the best I've ever worked with. Also, the in-app documentation is great. Pros Opteo is very well coded, the user interface is simple and efficient, and the scripts and automation quickly teach the best practises you might have overlooked. For more advanced users, it's a great way to make sure your accounts are well managed. Every suggestion is backed up by extensive documentation and often by live screenshots of SERPs, for example. Cons I haven't discovered any problems so far, the experience has been very positive. Review Source AH Andrew H. Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Saves me time and money" March 15, 2017 5.0 I started using Opteo in early 2016 to manage a few of my PPC clients. I now make sure every one of my AdWords client's is hooked up to Opteo. Opteo easily saves me 5-10 hours a week on campaign optimization and oversight. The 'improvement inbox' tool is easy to use and makes a real difference in the performance of my campaigns. Pros Functionality, the improvement inbox. It has a nice visual design and user experience. Cons There are some bugs in the platform. Review Source VR Verified Reviewer Paid Search Account Director and Marketing Officer Marketing and Advertising Used the software for: 1-2 years ### "null" March 21, 2017 4.0 Review Source AC Avi C. Paid Media Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Zone in on the big ticket items" December 3, 2018 5.0 Pros Customer support is awesome. UX is awesome. Design is awesome. Ease as ever to integrate/link your accounts. High, medium, low priorities. Easy to group campaigns and create KPIs. Cons Sometimes optimizations recommendations are made without having a minimum amount spent per ad/keyword. Would be great to have this added on. An influx of daily emails, for all accounts, associated. Would be great if I only received emails corresponding to my accounts. Review Source Bert-Jan V. Franchise Owner Seobureau Barneveld Marketing and Advertising Used the software for: Less than 6 months ### "null" March 7, 2017 5.0 Review Source EA Erik A. Digital Agency Internet Used the software for: Less than 6 months ### "Handsome Tool" March 6, 2017 5.0 Opteo helps us save a lot of time in the daily management of our accounts. We have achieved a great increase in the performance of the accounts, with a good reduction of the CPA due to its excellent selection of keywords. Review Source JB John B. Used the software for: ### "No Adwords without Opteo!" February 27, 2017 5.0 This tool is a huge time saver and a great advisor! And don't be rude. Even the most powerful man of the world needs an advisor. I recommend every Adwords Advocate to give it a try. Review Source Response from Opteo February 28, 2017 Thanks so much for the kind words John! ML Mike L. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Value for Money" October 7, 2019 5.0 Very happy so far for its price. Visually appealing, relatively intuitive to use, and great value add to my service offering. Pros The price point is great for a small freelance/agency like me. Wordstream put me off with their high entry price, so well done Opteo :) Cons I wish there was a feature to copy current ads and then just tweak them a little Reason for choosing Opteo Price Review Source NS Neil S. Digital Campaign Manager Used the software for: Less than 6 months ### "Great PPC management software for a low cost" February 7, 2018 5.0 I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/ Pros The user interface is really nice. It's easy to navigate and the cost is low. I particularity like the ad performance reccomendations Cons The reporting could be better, some things are a little difficult to find in the system. It would be great if it could assist you more in setting up re marketing campaigns Review Source IC Ian C. Director Marketing and Advertising Used the software for: Less than 6 months ### "Great for some Insights - much cheaper than competitin" February 21, 2019 3.0 Pros The costs is far cheaper than competitive softwares like Wordstream. Cons The UI is not as intuitive as some of the other platforms. Very manual process to implement changes. Review Source CS Chris S. Founder & SEO/PPC Specialist Marketing and Advertising Used the software for: ### "null" November 15, 2018 5.0 Review Source AB Adrian B. Used the software for: ### "null" March 27, 2019 4.0 Review Source CB Collin B. Digital Strategist Marketing and Advertising Used the software for: I used a free trial ### "A Good Google Ads Tool With A Simple Interface" July 16, 2019 4.0 Great software, but we needed something a little more robust. Pros Opteo was very easy to use. The interface is simple and straightforward. Cons There isn't a ton of advanced analysis options. Review Source ES Emily S. Junior Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "Amazing integration with Adwords" November 8, 2019 5.0 Pros Ease of use and integrations with AdWords! Cons None. Wish I was also using it to track conversions. 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