--- title: "pr.co Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about pr.co Software - reviews, pricing plans, popular comparisons to other Public Relations products and more." source_url: "https://www.capterra.com/p/153033/pr-co/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # pr.co Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) pr.co ## What is pr.co? Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing media landscape. - A CMS built specifically for public relations - Get more done and prevent mistakes with AI - PR software built for busy teams - The best-rated online newsroom on the market - Connect with local audiences, stay in control - GEO: Have your brand recommended by AI chatbots - SEO: Make your digital PR content shine on search engines - CRM: Save time and stress by managing contacts, emails and content all in one tool. - Outreach: Send pitches that result in coverage - Automate your PR workflow with powerful integrations - Build a loyal following with newsletter subscribers - Actionable PR analytics and reporting that prove your worth - Online media monitoring made easy with the help of AI ## What is pr.co used for? [Public Relations](https://www.capterra.com/public-relations-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for pr.co?[Manage this product listing](https://www.g2.com/products/pr-co/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### pr.co 4.6 (11) VS. [4.7 (257)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price Contact vendor Starting Price $199 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (11) Ease Of Use 4.7 (241) Value For Money 4.5 (11) Value For Money 4.5 (226) Customer Service 5.0 (11) Customer Service 4.8 (217) ## pr.co alternatives [3.3 (10)](https://www.capterra.com/p/93547/Agility-PR-Solutions/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars Highest Rated [Press Ranger](https://www.capterra.com/p/10020491/Press-Ranger/) [5.0 (35)](https://www.capterra.com/p/10020491/Press-Ranger/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020491/Press-Ranger/) [Prezly](https://www.capterra.com/p/143167/Prezly/) [4.7 (68)](https://www.capterra.com/p/143167/Prezly/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143167/Prezly/) [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123153/Meltwater/) ## FAQs about pr.co Overview ### Which roles and teams benefit most from pr.co? pr.co is most used by PR and communications teams, including PR managers, specialists, agents, and brand consultants, for organizing media outreach, publishing news, and managing press materials. Marketing and content leaders use it to coordinate campaign communications, while founders, CEOs, consultants, and production staff support company announcements and stakeholder updates. Answer based on 10 reviews Overview ### What company size and specific industries is pr.co built for? pr.co is designed for startups, PR agencies, enterprises, multinationals, governments, and global brands that need support for digital PR strategies. It fits organizations of varying sizes, from early-stage companies to large public-sector and corporate teams handling communications and media outreach. Features and Usability ### What are the key features of pr.co? pr.co offers press release builder, campaign management, and campaign planning for PR workflows, plus media monitoring and press monitoring for tracking coverage. It also includes email distribution, multi-channel distribution, and social media integration, along with campaign analytics, customizable reports, real-time reporting, and user management. Integrations ### Which third-party tools and platforms does pr.co integrate with? pr.co integrates with Google Analytics 360, Google Tag Manager 360, Matomo, Slack, and Zapier. These integrations cover analytics, tag management, and team communication, while Zapier extends connectivity to additional third-party apps. Getting Started and Support ### What training and onboarding options does pr.co offer? pr.co provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided setup remotely, and documentation offers written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does pr.co offer? pr.co provides email/help desk, a knowledge base, phone support, and chat. Without reviewer feedback on support experiences, no claims can be made about response times, helpfulness, or common issues. The listed channels indicate multiple ways for users to seek assistance with product questions and account needs. ## Features AI summary Based on 255 Public Relations reviews Capterra data shows that buyers of Public Relations software rank the following features as their top priorities: - **Contact Management** (**36%** of reviewers rated this feature as critical) - **Scheduling** (**42%**) - **Search/Filter** (**46%**) pr.co supports all three features that reviewers identify as most important: **Contact Management**, **Scheduling**, and **Search/Filter**. Together, these capabilities help businesses keep media contacts organized, plan outreach at the right time, and quickly find the right information, allowing teams to manage PR activity more efficiently and respond faster to opportunities. Campaign Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results API 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Campaign Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Communication Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Digital Asset Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage digital assets Activity Tracking Track and document all activities across devices, networks, and other systems pr.co 22 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Digital Asset Management: Manage digital assets - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks --- Features 4.5 (11) 4.5 Based on 11 reviews ## Pricing Value for money 4.5 (11) Free Trial Start Plan Start your free trial today. It includes: - Online newsroom - Base PR CMS - Up to 2 languages - 1 market - 1 user included - Up to 1.000 contacts - Send 1.000 emails per month - Newsletter subscribers - Manage up to 1 brand - Content suggestions - AI-powered social media posts - Digital asset management - Zapier integration - Campaign reporting - Email reporting - Personal onboarding - Support via chat & email Scale plan Get started today It includes: - Uptime guarantee - Team training - Dedicated account manager - Newsroom reporting - Send emails from own domain - Advanced localization options - Content Sections - Clipping enrichment & analysis - Pitch emails - Manage up to 3 brands - Leads & accreditation - Send 10.000 emails per month - Up to 10.000 contacts - 3 users included - Up to 5 markets (1 included) - Up to 5 languages - Collaboration & Approvals - Extensive branding & customization Enterprise Get your custom quote today. It includes: - AI-powered campaign translations - Tailor-made corporate site - AI-powered clipping contact enrichment - Subdirectory hosting - Password-protected newsroom - Single Sign-On - API access - Phone support - Submit site to Google News - Enterprise SLA - Insurance - Manage unlimited brands - SMS Subscribers - Send 25.000 emails per month - Up to 50.000 contacts - Unlimited markets - 5 users included - Unlimited languages - Page builder Value for money 4.5 (11) 4.5 Based on 11 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[ Google Tag Manager 360](https://www.capterra.com/p/245657/Google-Tag-Manager/) ## Support, customer service and training options Customer Service 5.0 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (11) 5.0 Based on 11 reviews ## User reviews Overall rating 4.6 Based on 11 reviews Filter by rating Counts reflect reviews available in this feed. 5(7) 4(4) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Producent Used the software for: 3-5 years ### "PR is always changeable and press contacts always up to date." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 24, 2018 Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place. Pros Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date. Cons Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer managing consultant Used the software for: 3-5 years ### "Very user-friendly newsroom application with great workflow capabilities" 4.0 June 14, 2018 Pros Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs. Cons Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Madeline V. PR & Communications Specialist Used the software for: Less than 1 year ### "Great platform to manage press releases, news and media outreach" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 19, 2020 The team is always very responsive and helpful. Problems are fixed within minutes, maximum a few days. Great customer experience! Pros The user interface is very much self-explaining and makes onboarding of additional users within our team quite smooth. It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website. Cons When you send an email and include \*full campaign\* the images of the PR are not copied which leads to random titles within the release. Sometimes I wish I'd had more freedom to just update numbers or content myself. For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer PR Manager Used the software for: 1-3 years ### "pr.co is a great tool to manage your press outreach" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 7, 2018 pr.co made it easy for me to create, distribute and monitor our press campaigns. Pros The tool is very no-nonsense and extremely user friendly. It also comes with great customer support. Cons It would be nice if there would be an option to integrate an external pr database to get your news to the right audience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Production Assistant Used the software for: 3-5 years ### "Excellent service. User friendly functionality. Friendly and patient employees. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 25, 2018 Pros The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists. Cons Not a lot! We've used this service since 2015 because it's wonderful! Sometimes the image uploading can be slow, but the overall gallery layout looks great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder + Director Used the software for: 3-5 years ### "Time Saver" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 10, 2018 Great support, saves a TON of time . Pros It allows for video embeds and presents content much more effectively than in an email or PDF. Scheduling and reporting tools are very, very helpful. Cons Less design features but I’m told they’re coming soon! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer PR agent Used the software for: 1-3 years ### "Very good press release software" 5.0 April 20, 2018 Pros Easy to use and awesome customer support. I also really like the fact that we now have a central hub with all our press releases. Cons What I like lest about the software is hard to say. All works really well and if there is a problem I always get help right away. Some interface things could be better, but that's just really minor. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: Less than 1 year ### "Excellent tool to streamline our PR campaigns and reach the perfect person for each campaign" 5.0 June 5, 2018 Pros UI/UX is extraordinary and whenever something is not clear, you can use the chat and the team will respond quickly and efficiently, solution-driven. Cons At the moment I believe all minor negativities are being addressed by the team. I have nothing to add to that. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Marketing Communications and Content Strategy Used the software for: 3-5 years ### "Great tool for communications" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2018 Pros It's simple to use, but powerful in options. The team keeps​ on developing the service and offers new functionalities​ and features. pr.co was improved over the years constantly staying a pioneer in the field. Cons The power of the tool suffered because​ of the GDPR Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Used the software for: Less than 1 year ### "Perfect tool for PR" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 17, 2017 It's great for startups like ours, who just need a go-to landing page for investors, potential customers, journalists, bloggers or anyone at all who's relevant to us. Pr.co houses all of our online assets and media traction. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/153033/pr-co/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.