# Buyapowa Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Buyapowa Software - reviews, pricing plans, popular comparisons to other Referral products and more. Source: https://www.capterra.com/p/153180/Buyapowa --- # Buyapowa Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Buyapowa ## What is Buyapowa? Buyapowa is an enterprise referral and reward platform built for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for telecoms, energy, insurance, financial services and gaming — sectors where compliance, eligibility rules and cooling-off periods shape every decision. Most marketing technology was built for retail. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural. Buyapowa combines behavioural design, incentive strategy and robust reward infrastructure to activate structured advocacy across customer, employee, partner and influencer programmes — turning recommendations into measurable, compliant growth. ## What is Buyapowa used for? [Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Influencer Marketing](https://www.capterra.com/influencer-marketing-software/) Overall rating Based on 80 user reviews Reviews sentiment Positive 99% Neutral 0% Negative 1% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Buyapowa?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.buyapowa.com/&name=Buyapowa) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Buyapowa 4.6 (80) VS. [4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting Price Contact vendor Starting Price $129 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (80) Ease Of Use 4.3 (150) Value For Money 4.5 (68) Value For Money 4.5 (138) Customer Service 4.8 (76) Customer Service 4.7 (140) ## Buyapowa alternatives [4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Starting price $175.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.8 (139)](https://www.capterra.com/p/268100/Trackdesk/reviews/) Starting price $249.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) [4.8 (150)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting price $95.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/218230/Referral-Factory/) [View all alternatives](https://www.capterra.com/p/153180/Buyapowa/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Referral Tracking 4.5 (49) 85.71% of 49 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads Rewards Management 4.6 (41) 82.93% of 41 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Lead Engagement 4.4 (25) 68.00% of 25 reviewers that rated this feature as important or highly important Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Campaign Management 4.4 (22) 54.55% of 22 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking 4.6 (22) 113.64% of 22 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Referral Templates 4.4 (22) 68.18% of 22 reviewers that rated this feature as important or highly important Customizable templates for referral documents, emails, and sharable links Buyapowa 89 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Track and manage advocate communication, engagement, and performance Track an affiliate partner's promotion of a product or service and any associated sales Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Enable students, customers or employees to engage with each other in a particular space online or offline Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Organize and manage interactive contests or challenges Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Encourage your customers to promote your company by providing materials, tools, and reward programs Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Creation and customization of dashboards Import and export data to and from software applications Track products that are for sale at a reduced price or part of coupon promotions Receive and/or send email notifications for urgent updates, requests, or other information Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Enables employees to promote their company by supplying them with materials, tools, and reward programs Tools to improve and measure employee satisfaction and involvement Manage and track employee referrals for open job positions Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Find & retrieve relevant data or documents For customer referral programs / referral marketing products Caters to sales teams Used for training or educational purposes Store, manage and track all forms in a centralized location Identify and prevent suspicious activity Games or game-like elements to track progress and reward accomplishments Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Establish measurable goals and objectives and track their progress over a specific period of time Manages incentive programs such as profit sharing, stock awards, and individual bonus plans Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Allow the audience to interact or engage with the content Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Boards that use custom metrics to show how leading performers compare to other individuals/teams Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Track sent and received payments, invoices, and bills. Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Reporting on how each user, task or process has advanced since its initiation Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Receive system updates as soon as any changes are made Customizable templates for referral documents, emails, and sharable links Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Point or incentive based programs loyalty programs designed to increase customer engagement Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Process of communicating with an online community and measuring the effectiveness of activity Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.4 (80) 4.4 Based on 80 reviews ## Pricing Value for money 4.5 (68) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.5 (68) 4.5 Based on 68 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (76) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (76) 4.8 Based on 76 reviews ## User reviews Overall rating 4.6 Based on 80 reviews Filter by rating 5(53) 4(26) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent OB Olivia B. Marketing Manager Financial Services ### "A Powerful Referral Platform with Great Marketing Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 14, 2026 My experience with Buyapowa has been extremely positive. The platform makes referral campaigns engaging and easy to manage, with excellent flexibility to customise campaigns and email templates to fit our brand. The reporting tools provide clear, actionable insights, making it simple to track performance and optimise results. What truly stands out is the account management team - they’re always responsive, proactive, and committed to helping us set objectives and continuously improve our program. Their support has made a big difference in achieving our goals. Pros Buyapowa makes referral campaigns engaging and easy to manage. The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences. Its reporting dashboard provides clear, actionable insights, making it simple to track referrals, engagement, and ROI to optimise future campaigns. The standout feature is the account management team - always responsive, proactive, and committed to helping us set objectives and continuously improve our program. Cons The initial setup can be tricky, especially when integrating Buyapowa with internal systems. SEO capabilities are limited compared to dedicated tools, and pricing may be challenging for smaller businesses - though the value is strong for those with larger referral goals. Additionally, if you have multiple customer segments, you’ll need separate programs because only one email journey can be set up per program. This can make the approach feel “one-size-fits-all” and increase costs when creating multiple programs Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Maria Claudia R. Marketing Manager Telecommunications ### "Positive launch experience with a responsive team" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2025 Overall, our experience with Buyapowa was very positive—smooth launch process, an intuitive platform, and a team that was consistently helpful, responsive, and proactive. They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and confident. Pros Buyapowa made our referral program launch smooth from start to finish. The platform is intuitive, onboarding was well-structured, and the team was very helpful and quick to respond whenever we had questions. We felt supported the whole way and went live with confidence. Cons They were also very helpful in creating and providing a customized training guide once we requested it—tailored to the real challenges our customer-facing teams run into—so our teams could feel confident and consistent from day one. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EG Estefania G. Content Manager Insurance ### "Recomendables" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 19, 2025 Todo el proceso previo al lanzamiento (que en nuestro caso ha sido de tiempo récord) ha sido ordenado y con mucha predisposición de parte de todos los involucrados. Pros Se ocupan mucho de que haya comunicación, de que se entienda el rol de cada persona de sus equipos como herramienta de solución y conocimiento. Cons De momento no ha habido ningún problema, y confío en que no lo habrá :). Hasta aquí, todo ha ido muy rápido y se nota que todos tiran para el mismo lado. Alternatives considered [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Reasons for choosing Buyapowa Por la rapidez de gestión y la flexibilidad que han tenido para empezáramos con el proyecto cuanto antes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VA Vinayaka A. Senior Enterprise Solutions Developer Telecommunications ### "Clean UI, solid APIs, and great support for enterprise referral programs" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 18, 2025 Pros I'm a Senior Enterprise Developer and worked on integrating Buyapowa for our company's referral program. Overall, I was genuinely impressed with how straightforward the platform is to work with, especially from a developer’s perspective. The portal UI/UX is clean, simple, and thoughtfully designed. Most things are easy to find, and I was able to figure out the majority of the setup and configuration on my own without constantly needing documentation or support. From an integration standpoint, the APIs are solid and well documented. We used both the webhooks and the reporting APIs, and everything behaved as expected. After a few email exchanges to clarify some edge cases, the integration went smoothly end to end. What really stood out is how flexible the platform is. Buyapowa supports everything from basic referral reward distribution to fairly complex referral workflows and routing logic. We actually used both extremes for two different use cases, and the platform handled them without any issues. Kudos to the consultants! They were always available and accountable. We got all the support we needed from the day 1 to till the go live. Cons I don't really have anything I can point out. May be name "Buyapowa" doesn't ring well. Or maybe it's just me. I am not aware of the pricing since our company's Marketing team took care of it all. So, I can't really comment on it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Amna Q. Analytics Telecommunications ### "Exceptional referral platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 8, 2025 Buyapowa has been a strong partner for us. The team is incredibly responsive, helpful, and willing to go above and beyond when we need support, even on tight timelines. When we use the program actively, it performs well, and we can see clear potential for growth. Their hands-on approach makes a real difference, and we appreciate how closely they collaborate with us. We feel ethically and professionally aligned: when a partner invests in us, we invest back. It’s been a very positive experience. Overall, Buyapowa has been a fantastic partner to work with. They are responsive, agile, and willing to go above and beyond, even on very short timelines. In telco, timing is everything, and they understand that better than most vendors. When I ask for help, they act fast. When something is unclear, they walk me through it. They’ve supported us in ways that genuinely make a difference. The team is close-knit, thoughtful, and invested in our success. Pros The platform works well for us and has real potential when used consistently. The Buyapowa team is small, responsive, and able to move quickly. When we ask for support, they act fast and collaborate closely end-to-end. The company feels close-knit and hands-on, even at senior levels. The leadership is hands-on in the best possible way. They move quickly when we need urgency , and they open doors internally to ensure our program gets attention. It says a lot about the company culture. They don’t hide behind processes or layers, they act. That urgency and ownership is rare, and it benefits us directly. Cons Most of our challenges weren’t about Buyapowa at all, they were internal. The program has huge potential, but we weren’t dedicating enough time or resources to it. Once we shifted our focus and worked closely with their team, things started to move quickly and effectively. We needed more internal ownership and consistency to see the full value of the platform. No major product cons at this stage, especially now that we are dedicating more time to the program. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Josh R. Marketing Manager Telecommunications ### "Buyapowa - Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2025 Overall, the experience has been great. We appreciate all the teams involved and the assistance level they have been able to give us! Pros The Buyapowa team goes above and beyond. Product, Content, and Engineering are quick to support us and always find solutions. It feels like a group that genuinely cares about client success. We appreciate how collaborative the broader Buyapowa team is. Product and Engineering respond fast when we raise questions, and the Content team helps us refine our customer-facing material with minimal lift on our side. The platform is backed by a team that works hard to keep things smooth. Any time we have needed help, the right people across Product, Tech, and CS jumped in and turned things around quickly. The cross-functional support is excellent. Product works with us on improvements. Engineering steps in to solve issues fast. The Content team makes it easy for us to launch and promote campaigns. Buyapowa has been a reliable and supportive partner. They help us drive engagement and they act quickly when we need something. Buyapowa gives us a reliable and structured way to run our referral program. It helps us drive more customer engagement and makes it easy for people to share and participate. Cons Nothing major. Any small issues we raised were actioned fast. We wanted the ability to make minor edits ourselves. Buyapowa responded right away and gave us controlled access that keeps the program safe but flexible. The speed and care of the implementation stood out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Anaelle R. Project manager Facilities Services ### "Would définitly reffer to a friend ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 24, 2025 Overall, my experience with Buyapowa has been very positive. The tool is simple to use and effective, and the support—especially through \[sensitive content hidden\]—has been excellent. With a few improvements to how statistics are presented, the platform would be even more user-friendly, but I’m very satisfied with the results and the collaboration. Pros I really appreciated the quality of the collaboration with \[sensitive content hidden\]. Our exchanges were always smooth, she was very available, and her recommendations were consistently relevant and helpful. The platform itself is easy to use and delivers strong results, which made the whole experience efficient and positive. Cons The statistics could be clearer and more accessible. A more intuitive way to navigate and analyze performance data would make the tool even stronger. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DP Dylan P. Responsable communication locale et prescripteurs Furniture ### "Un partenaire expert pour nos campagnes de parrainage" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 17, 2025 Mon expérience globale avec Buyapowa est très positive. La plateforme est claire, bien structurée et permet de gérer efficacement des campagnes de parrainage locales. Les équipes sont particulièrement réactives et disponibles, ce qui facilite énormément la mise en place et le suivi des projets. Nous avons gagné du temps et de la sérénité grâce à leur accompagnement. Quelques points pourraient être encore améliorés, notamment en termes de flexibilité sur les aspects créatifs, mais dans l’ensemble l’outil répond pleinement à nos besoins et nous en sommes satisfaits. Pros Buyapowa fait preuve d’une grande réactivité et collabore étroitement avec nos équipes. Ils sont toujours disponibles pour répondre à nos questions et résoudre rapidement les problèmes. Les processus sont assez clairs, aussi bien du côté technique/intégration que du côté créatif, grâce à des modèles préétablis très utiles. Cons Certains éléments pourraient gagner en flexibilité, notamment sur la partie créative. Par exemple, pouvoir modifier la typographie des modèles afin que les communications soient davantage alignées avec notre charte graphique, ou ajuster les redirections vers les CGV / Mentions légales. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Manager Utilities ### "Excellent product supported by a superb team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2025 Superb, every question and query answered in a timely manner. From day 1 until go-live, our \[sensitive content hidden\] was outstanding. Pros Outstanding project management to support the launch and integration of a brilliant platform. Beyond PM and technical integration, Buyapowa also supported with ideas to enhance sales potential and business opportunities Cons N/A i'm having to type words here as had no difficulty with the Buyapowa team whatsoever, they were all extremely helpful Alternatives considered [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reasons for choosing Buyapowa Industry knowledge and pricing, also offers reward module Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Matteo M. Marketing Manager Oil & Energy ### "The best part was the excellent support." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2025 My experience with the implementation of the Byuapowa referral program deserves a full 10/10. \[sensitive content hidden\] and her team went above and beyond to make sure I felt supported from start to finish. They were always available to help, patient with my questions, and truly made the whole process much easier than I expected. Pros What I liked most about Buyapowa was how easy and intuitive the platform is, both for us as administrators and for our customers using the referral program. Cons Some areas of customization felt a bit limited compared to what we initially imagined, but overall the platform still met our goals. Alternatives considered [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/) Reasons for choosing Buyapowa Better cost-benefit ratio and greater overall value Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/153180/Buyapowa/reviews/) Popular comparisons [Referral Factory vs Buyapowa](https://www.capterra.com/compare/153180-218230/Buyapowa-vs-Referral-Factory)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)