# Buyapowa Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Buyapowa Software - reviews, pricing plans, popular comparisons to other Referral products and more.

Source: https://www.capterra.com/p/153180/Buyapowa/pricing

---

# 

 Buyapowa Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Buyapowa

## What is Buyapowa?

Buyapowa is an enterprise referral and reward platform built for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for telecoms, energy, insurance, financial services and gaming — sectors where compliance, eligibility rules and cooling-off periods shape every decision. Most marketing technology was built for retail. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural. Buyapowa combines behavioural design, incentive strategy and robust reward infrastructure to activate structured advocacy across customer, employee, partner and influencer programmes — turning recommendations into measurable, compliant growth.

## What is Buyapowa used for?

[Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)

Overall rating

Based on 80 user reviews

Reviews sentiment

Positive

99%

Neutral

0%

Negative

1%

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Buyapowa

4.6 (80)

VS.

[4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

Starting Price

Contact vendor

Starting Price

$129

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (80)

Ease Of Use

4.3 (150)

Value For Money

4.5 (68)

Value For Money

4.5 (138)

Customer Service

4.8 (76)

Customer Service

4.7 (140)

## Buyapowa alternatives

[4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/)

Starting price

$175.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[4.8 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.8 (139)](https://www.capterra.com/p/268100/Trackdesk/reviews/)

Starting price

$249.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

Highest Rated

[4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/153180/Buyapowa/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Referral Tracking

4.5 (49)

85.71% of 49 reviewers that rated this feature as important or highly important

Log and store the source of contacts/leads

Rewards Management

4.6 (41)

82.93% of 41 reviewers that rated this feature as important or highly important

Strategize and implement rewards for returning customers, employees and other members

Lead Engagement

4.4 (25)

68.00% of 25 reviewers that rated this feature as important or highly important

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Campaign Management

4.4 (22)

54.55% of 22 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conversion Tracking

4.6 (22)

113.64% of 22 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Referral Templates

4.4 (22)

68.18% of 22 reviewers that rated this feature as important or highly important

Customizable templates for referral documents, emails, and sharable links

Buyapowa 89 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Track and manage advocate communication, engagement, and performance

Track an affiliate partner's promotion of a product or service and any associated sales

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Provides a channel for team members to share media files, communicate, and work together

Manage and track all internal and external communication conducted via calls, email, text, or chat

Enable students, customers or employees to engage with each other in a particular space online or offline

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Organize and manage interactive contests or challenges

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Encourage your customers to promote your company by providing materials, tools, and reward programs

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Creation and customization of dashboards

Import and export data to and from software applications

Track products that are for sale at a reduced price or part of coupon promotions

Receive and/or send email notifications for urgent updates, requests, or other information

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Enables employees to promote their company by supplying them with materials, tools, and reward programs

Tools to improve and measure employee satisfaction and involvement

Manage and track employee referrals for open job positions

Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Find & retrieve relevant data or documents

For customer referral programs / referral marketing products

Caters to sales teams

Used for training or educational purposes

Store, manage and track all forms in a centralized location

Identify and prevent suspicious activity

Games or game-like elements to track progress and reward accomplishments

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Establish measurable goals and objectives and track their progress over a specific period of time

Manages incentive programs such as profit sharing, stock awards, and individual bonus plans

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Allow the audience to interact or engage with the content

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Boards that use custom metrics to show how leading performers compare to other individuals/teams

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Access software remotely via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Track sent and received payments, invoices, and bills.

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Reporting on how each user, task or process has advanced since its initiation

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Customizable templates for referral documents, emails, and sharable links

Log and store the source of contacts/leads

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Strategize and implement rewards for returning customers, employees and other members

Point or incentive based programs loyalty programs designed to increase customer engagement

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Search and filter data across systems to locate required information by entering keywords or certain criteria

Process of communicating with an online community and measuring the effectiveness of activity

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.4 (80)

4.4

Based on 80 reviews

## Pricing

Value for money

4.5 (68)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.5 (68)

4.5

Based on 68 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (76)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (76)

4.8

Based on 76 reviews

## User reviews

Overall rating

4.6

Based on 80 reviews

Filter by rating

5(53)

4(26)

3(0)

2(1)

1(0)

Mentioned topic

Sorted by most recent

OB

Olivia B.

Marketing Manager

Financial Services

### "A Powerful Referral Platform with Great Marketing Features"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 14, 2026

My experience with Buyapowa has been extremely positive. The platform makes referral campaigns engaging and easy to manage, with excellent flexibility to customise campaigns and email templates to fit our brand. The reporting tools provide clear, actionable insights, making it simple to track performance and optimise results. What truly stands out is the account management team - they’re always responsive, proactive, and committed to helping us set objectives and continuously improve our program. Their support has made a big difference in achieving our goals.

Pros

Buyapowa makes referral campaigns engaging and easy to manage. The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences. Its reporting dashboard provides clear, actionable insights, making it simple to track referrals, engagement, and ROI to optimise future campaigns. The standout feature is the account management team - always responsive, proactive, and committed to helping us set objectives and continuously improve our program.

Cons

The initial setup can be tricky, especially when integrating Buyapowa with internal systems. SEO capabilities are limited compared to dedicated tools, and pricing may be challenging for smaller businesses - though the value is strong for those with larger referral goals. Additionally, if you have multiple customer segments, you’ll need separate programs because only one email journey can be set up per program. This can make the approach feel “one-size-fits-all” and increase costs when creating multiple programs

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MC

Maria Claudia R.

Marketing Manager

Telecommunications

### "Positive launch experience with a responsive team"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 22, 2025

Overall, our experience with Buyapowa was very positive—smooth launch process, an intuitive platform, and a team that was consistently helpful, responsive, and proactive. They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and confident.

Pros

Buyapowa made our referral program launch smooth from start to finish. The platform is intuitive, onboarding was well-structured, and the team was very helpful and quick to respond whenever we had questions. We felt supported the whole way and went live with confidence.

Cons

They were also very helpful in creating and providing a customized training guide once we requested it—tailored to the real challenges our customer-facing teams run into—so our teams could feel confident and consistent from day one.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EG

Estefania G.

Content Manager

Insurance

### "Recomendables"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 19, 2025

Todo el proceso previo al lanzamiento (que en nuestro caso ha sido de tiempo récord) ha sido ordenado y con mucha predisposición de parte de todos los involucrados.

Pros

Se ocupan mucho de que haya comunicación, de que se entienda el rol de cada persona de sus equipos como herramienta de solución y conocimiento.

Cons

De momento no ha habido ningún problema, y confío en que no lo habrá :). Hasta aquí, todo ha ido muy rápido y se nota que todos tiran para el mismo lado.

Alternatives considered

[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

Reasons for choosing Buyapowa

Por la rapidez de gestión y la flexibilidad que han tenido para empezáramos con el proyecto cuanto antes.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VA

Vinayaka A.

Senior Enterprise Solutions Developer

Telecommunications

### "Clean UI, solid APIs, and great support for enterprise referral programs"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 18, 2025

Pros

I'm a Senior Enterprise Developer and worked on integrating Buyapowa for our company's referral program. Overall, I was genuinely impressed with how straightforward the platform is to work with, especially from a developer’s perspective. The portal UI/UX is clean, simple, and thoughtfully designed. Most things are easy to find, and I was able to figure out the majority of the setup and configuration on my own without constantly needing documentation or support. From an integration standpoint, the APIs are solid and well documented. We used both the webhooks and the reporting APIs, and everything behaved as expected. After a few email exchanges to clarify some edge cases, the integration went smoothly end to end. What really stood out is how flexible the platform is. Buyapowa supports everything from basic referral reward distribution to fairly complex referral workflows and routing logic. We actually used both extremes for two different use cases, and the platform handled them without any issues. Kudos to the consultants! They were always available and accountable. We got all the support we needed from the day 1 to till the go live.

Cons

I don't really have anything I can point out. May be name "Buyapowa" doesn't ring well. Or maybe it's just me. I am not aware of the pricing since our company's Marketing team took care of it all. So, I can't really comment on it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Amna Q.

Analytics

Telecommunications

### "Exceptional referral platform!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 8, 2025

Buyapowa has been a strong partner for us. The team is incredibly responsive, helpful, and willing to go above and beyond when we need support, even on tight timelines. When we use the program actively, it performs well, and we can see clear potential for growth. Their hands-on approach makes a real difference, and we appreciate how closely they collaborate with us. We feel ethically and professionally aligned: when a partner invests in us, we invest back. It’s been a very positive experience. Overall, Buyapowa has been a fantastic partner to work with. They are responsive, agile, and willing to go above and beyond, even on very short timelines. In telco, timing is everything, and they understand that better than most vendors. When I ask for help, they act fast. When something is unclear, they walk me through it. They’ve supported us in ways that genuinely make a difference. The team is close-knit, thoughtful, and invested in our success.

Pros

The platform works well for us and has real potential when used consistently. The Buyapowa team is small, responsive, and able to move quickly. When we ask for support, they act fast and collaborate closely end-to-end. The company feels close-knit and hands-on, even at senior levels. The leadership is hands-on in the best possible way. They move quickly when we need urgency , and they open doors internally to ensure our program gets attention. It says a lot about the company culture. They don’t hide behind processes or layers, they act. That urgency and ownership is rare, and it benefits us directly.

Cons

Most of our challenges weren’t about Buyapowa at all, they were internal. The program has huge potential, but we weren’t dedicating enough time or resources to it. Once we shifted our focus and worked closely with their team, things started to move quickly and effectively. We needed more internal ownership and consistency to see the full value of the platform. No major product cons at this stage, especially now that we are dedicating more time to the program.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JR

Josh R.

Marketing Manager

Telecommunications

### "Buyapowa - Experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 5, 2025

Overall, the experience has been great. We appreciate all the teams involved and the assistance level they have been able to give us!

Pros

The Buyapowa team goes above and beyond. Product, Content, and Engineering are quick to support us and always find solutions. It feels like a group that genuinely cares about client success. We appreciate how collaborative the broader Buyapowa team is. Product and Engineering respond fast when we raise questions, and the Content team helps us refine our customer-facing material with minimal lift on our side. The platform is backed by a team that works hard to keep things smooth. Any time we have needed help, the right people across Product, Tech, and CS jumped in and turned things around quickly. The cross-functional support is excellent. Product works with us on improvements. Engineering steps in to solve issues fast. The Content team makes it easy for us to launch and promote campaigns. Buyapowa has been a reliable and supportive partner. They help us drive engagement and they act quickly when we need something. Buyapowa gives us a reliable and structured way to run our referral program. It helps us drive more customer engagement and makes it easy for people to share and participate.

Cons

Nothing major. Any small issues we raised were actioned fast. We wanted the ability to make minor edits ourselves. Buyapowa responded right away and gave us controlled access that keeps the program safe but flexible. The speed and care of the implementation stood out.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AR

Anaelle R.

Project manager

Facilities Services

### "Would définitly reffer to a friend ! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 24, 2025

Overall, my experience with Buyapowa has been very positive. The tool is simple to use and effective, and the support—especially through \[sensitive content hidden\]—has been excellent. With a few improvements to how statistics are presented, the platform would be even more user-friendly, but I’m very satisfied with the results and the collaboration.

Pros

I really appreciated the quality of the collaboration with \[sensitive content hidden\]. Our exchanges were always smooth, she was very available, and her recommendations were consistently relevant and helpful. The platform itself is easy to use and delivers strong results, which made the whole experience efficient and positive.

Cons

The statistics could be clearer and more accessible. A more intuitive way to navigate and analyze performance data would make the tool even stronger.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DP

Dylan P.

Responsable communication locale et prescripteurs

Furniture

### "Un partenaire expert pour nos campagnes de parrainage"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 17, 2025

Mon expérience globale avec Buyapowa est très positive. La plateforme est claire, bien structurée et permet de gérer efficacement des campagnes de parrainage locales. Les équipes sont particulièrement réactives et disponibles, ce qui facilite énormément la mise en place et le suivi des projets. Nous avons gagné du temps et de la sérénité grâce à leur accompagnement. Quelques points pourraient être encore améliorés, notamment en termes de flexibilité sur les aspects créatifs, mais dans l’ensemble l’outil répond pleinement à nos besoins et nous en sommes satisfaits.

Pros

Buyapowa fait preuve d’une grande réactivité et collabore étroitement avec nos équipes. Ils sont toujours disponibles pour répondre à nos questions et résoudre rapidement les problèmes. Les processus sont assez clairs, aussi bien du côté technique/intégration que du côté créatif, grâce à des modèles préétablis très utiles.

Cons

Certains éléments pourraient gagner en flexibilité, notamment sur la partie créative. Par exemple, pouvoir modifier la typographie des modèles afin que les communications soient davantage alignées avec notre charte graphique, ou ajuster les redirections vers les CGV / Mentions légales.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing Manager

Utilities

### "Excellent product supported by a superb team"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 16, 2025

Superb, every question and query answered in a timely manner. From day 1 until go-live, our \[sensitive content hidden\] was outstanding.

Pros

Outstanding project management to support the launch and integration of a brilliant platform. Beyond PM and technical integration, Buyapowa also supported with ideas to enhance sales potential and business opportunities

Cons

N/A i'm having to type words here as had no difficulty with the Buyapowa team whatsoever, they were all extremely helpful

Alternatives considered

[Aklamio](https://www.capterra.com/p/175622/Aklamio/)

Reasons for choosing Buyapowa

Industry knowledge and pricing, also offers reward module

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MM

Matteo M.

Marketing Manager

Oil & Energy

### "The best part was the excellent support."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 12, 2025

My experience with the implementation of the Byuapowa referral program deserves a full 10/10. \[sensitive content hidden\] and her team went above and beyond to make sure I felt supported from start to finish. They were always available to help, patient with my questions, and truly made the whole process much easier than I expected.

Pros

What I liked most about Buyapowa was how easy and intuitive the platform is, both for us as administrators and for our customers using the referral program.

Cons

Some areas of customization felt a bit limited compared to what we initially imagined, but overall the platform still met our goals.

Alternatives considered

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

Reasons for choosing Buyapowa

Better cost-benefit ratio and greater overall value

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/153180/Buyapowa/reviews/)

Popular comparisons

[Referral Factory vs Buyapowa](https://www.capterra.com/compare/153180-218230/Buyapowa-vs-Referral-Factory) 

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