--- title: "Buyapowa Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Buyapowa the right Referral solution for you? Explore 84 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/153180/Buyapowa/reviews/" page_type: "reviews" language: "en" --- Buyapowa 4.6 (84) [View alternatives](https://www.capterra.com/p/153180/Buyapowa/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Buyapowa Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences.“ January 14, 2026 VC Victoria C Marketing specialistTelecommunications, 51 - 200 employeesUsed the software for: 1-2 years. “Limitations - not being able to use the nurture email process for the partner referral scheme has made things challenging“ May 5, 2026 OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “Its reporting dashboard provides clear, actionable insights, making it simple to track referrals, engagement, and ROI to optimise future campaigns.“ January 14, 2026 EM Elena M Digital ManagerUtilities, 501 - 1,000 employeesUsed the software for: 6-12 months. “The management customers claims is difficult ( platform information about rewards&clients is not usful) and changes of the content of the campaign is not very agile The rewards payment method (Paypal) does not meet our needs (Hayoperwallet)“ March 2, 2023 WE William E Head of Customer MarketingPrinting, 201 - 500 employeesUsed the software for: Less than 6 months. “A very flexible product mix that allowed us to deliver a truly custom referral scheme, and a proactive team that supported a complex delivery.“ October 9, 2024 CS Callum S Commercial AnalystTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation.“ May 17, 2023 MR Maria Claudia R Marketing ManagerTelecommunications, 201 - 500 employeesUsed the software for: Less than 6 months. “They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and confident.“ December 22, 2025 CS Callum S Commercial AnalystTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like“ May 17, 2023 ## Showing most helpful reviews Showing 1-25 of 84 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Head of Marketing Insurance Used the software for: Less than 6 months ### "A great way to win new customers" September 23, 2022 5.0 Pros I liked how easy it was to get set-up and roll the service out to customers. It is simple and straightforward. Cons I would like more reporting options and for customers to receive an email to let them know if their referral hasn't been successful. Reason for choosing Buyapowa The integration was more flexible and we could start using it without the need for web development. Review Source LG Lucille G. Partnership Marketing Executive Insurance Used the software for: 6-12 months ### "Excellent support and flexible programme!" January 14, 2025 5.0 Pros The team at Buyapowa have been so supportive and have provided their expertise and guidance throughout whilst we switched over to our new refer a friend scheme. The flexibility of the programme and the endless technical support has also been brilliant and meant that the set up was smooth. Our account manager \[sensitive content hidden\] is also so helpful, provides us with regular updates and always provides support with our queries. It's a pleasure working with the Buyapowa team and we look forward to continuing to work together for the coming years! Cons Nothing - set up and launch has gone really smoothly and we're pleased with our results so far. I'm really looking forward to working with Buyapowa to grow our customer base on the platform over the coming months! Switched from [Aklamio](https://www.capterra.com/p/175622/Aklamio/) We were having tracking issues and the programme wasn't running smoothly for us. Review Source BT Bayley T. Commercial Manager Telecommunications Used the software for: 6-12 months ### "Buyapower Review - Telecoms" May 17, 2023 4.0 It has been really good; but could do with more insight on our campaigns to help drive improvements Pros The user-friendliness of the platform is great for our customers along with it looking really slick Cons the usability of the platform to track referrals could use some updating, along with more insight and customisation Review Source WE William E. Head of Customer Marketing Printing Used the software for: Less than 6 months ### "Impressed with the team and product" October 9, 2024 4.0 Friendly, proactive team backed by a flexible product mix. Pros A very flexible product mix that allowed us to deliver a truly custom referral scheme, and a proactive team that supported a complex delivery. Cons There are some limitations on the smaller details eg. it would be nice to tailor the scheme to certain individuals or groups Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/)[Friendbuy](https://www.capterra.com/p/144851/Friendbuy/) Reason for choosing Buyapowa A mixture of their flexibility and being based in the UK Review Source GT Georgia T. Partnership Marketing Manager Financial Services Used the software for: 6-12 months ### "Best in class" August 28, 2024 5.0 The whole team at Buyapowa have been nothing short of excellent throughout my entire experience of working with them. We've been provided with endless support and expertise from our first conversation right through to deployment and beyond! Pros The technical expertise, flexibility and commercial agreement of Buyapowa really set it apart from competitors in the marketplace. It's great to have additional tools and continual learning opportunities from global experts too. Cons Nothing - we've even extended our initial contract with Buyapowa to include additional services. Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/)[Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reason for choosing Buyapowa The documentation provided by Buyapowa was comprehensive and we struck up a great working relationship with our Sales Manager straight away. The commercial agreement was competitive and we had confidence in not only the product but also the people behind it. Switched from [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Having used Aklamio via Awin and facing ongoing tracking issues, we decided to look for a direct referral solution that could manage our referral tracking and reward fulfilment as a single solution. Review Source JL Juanita L. Responsable Marketing B2C Oil & Energy Used the software for: 6-12 months ### "Excellent product and service" March 3, 2023 4.0 Very good! Pros In general, de whole process with Buyapowa has been very easy and friendly. They are very organized and give all the support we need. They are constantly trying to find new ways of helping us improve the program. Cons More costumizable exports. They have their own reports, but maybe a more "costumizable" report woudl be nice to have. Alternatives considered [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reason for choosing Buyapowa They had a fixed price and no charge of a % per sale. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Juanita, we have passed your comments about more customizable reports to your Client Success manager. KM Kathryn M. Senior Manager, Digital Operations Insurance Used the software for: 6-12 months ### "Fantastic Training and Support" March 7, 2023 4.0 The Buyapowa team is incredibly supportive and I can easily say it was the best software training I have attended. Pros The ability to offer different types of rewards. The potential for automation. Cons We are unable to use the features to their full potential due to some referral program parameters set by our industry. The content management is also less hands-on than programs I have used in the past. Switched from [Ambassador](https://www.capterra.com/p/227998/Ambassador/) Looking for more automation and support to develop features. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Kathryn, we will make sure your Client Success manager is aware of your comments. AR Anaëlle R. Project manager Facilities Services Used the software for: 2+ years ### "Would définitly reffer to a friend ! " November 24, 2025 5.0 Overall, my experience with Buyapowa has been very positive. The tool is simple to use and effective, and the support—especially through \[sensitive content hidden\]—has been excellent. With a few improvements to how statistics are presented, the platform would be even more user-friendly, but I’m very satisfied with the results and the collaboration. Pros I really appreciated the quality of the collaboration with \[sensitive content hidden\]. Our exchanges were always smooth, she was very available, and her recommendations were consistently relevant and helpful. The platform itself is easy to use and delivers strong results, which made the whole experience efficient and positive. Cons The statistics could be clearer and more accessible. A more intuitive way to navigate and analyze performance data would make the tool even stronger. Review Source MCR Maria Claudia R. Marketing Manager Telecommunications Used the software for: Less than 6 months ### "Positive launch experience with a responsive team" December 22, 2025 5.0 Overall, our experience with Buyapowa was very positive—smooth launch process, an intuitive platform, and a team that was consistently helpful, responsive, and proactive. They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and confident. Pros Buyapowa made our referral program launch smooth from start to finish. The platform is intuitive, onboarding was well-structured, and the team was very helpful and quick to respond whenever we had questions. We felt supported the whole way and went live with confidence. Cons They were also very helpful in creating and providing a customized training guide once we requested it—tailored to the real challenges our customer-facing teams run into—so our teams could feel confident and consistent from day one. Review Source MK Melissa K. Marketing Coordinator Telecommunications Used the software for: Less than 6 months ### "Fantastic onboarding process" May 6, 2025 5.0 The overall experience has been extremely positive. From the initial meetings to the understand our needs to getting everything ready for launch, we've felt supported throughout. The communication has been wonderful and we know our Client Success Manager is around to help answer any questions in a timely manner. Following our launch we're excited to see growth from our referrals. Pros The onboarding process has been extremely well-managed. We had regular touchpoints at each phase with an expert who talked us through what was expected. It was particularly useful to have the email content spreadsheet for us to refer to and follow best practice when creating our own content. Cons There were no negative experiences or anything I disliked throughout the process. Our launch went very smoothly. Review Source DP Dylan P. Responsable communication locale et prescripteurs Furniture Used the software for: Less than 6 months ### "Un partenaire expert pour nos campagnes de parrainage" September 17, 2025 5.0 Mon expérience globale avec Buyapowa est très positive. La plateforme est claire, bien structurée et permet de gérer efficacement des campagnes de parrainage locales. Les équipes sont particulièrement réactives et disponibles, ce qui facilite énormément la mise en place et le suivi des projets. Nous avons gagné du temps et de la sérénité grâce à leur accompagnement. Quelques points pourraient être encore améliorés, notamment en termes de flexibilité sur les aspects créatifs, mais dans l’ensemble l’outil répond pleinement à nos besoins et nous en sommes satisfaits. Pros Buyapowa fait preuve d’une grande réactivité et collabore étroitement avec nos équipes. Ils sont toujours disponibles pour répondre à nos questions et résoudre rapidement les problèmes. Les processus sont assez clairs, aussi bien du côté technique/intégration que du côté créatif, grâce à des modèles préétablis très utiles. Cons Certains éléments pourraient gagner en flexibilité, notamment sur la partie créative. Par exemple, pouvoir modifier la typographie des modèles afin que les communications soient davantage alignées avec notre charte graphique, ou ajuster les redirections vers les CGV / Mentions légales. Review Source WB Will B. Senior Marketing Manager Telecommunications Used the software for: 6-12 months ### "Introducing incentives and referrals using Buyapowa" February 23, 2023 5.0 Overall my experience with Buyapowa is very positive, after almost a year we are still finding new ways to push the platform and get the most out of the service. Each step of the way is supported by a great team. Very impressed. Pros From the beginning the account team at Buyapowa were fantastic at helping us integrate the system into our current processes. We have used the system as initially intended, but have also adapted the journey slightly to provide incentives for our users. Buyapowa have been very supportive and creative in this process. My favourite aspects of the software itself are its tracking facilities and its templates. Cons The implementation of the platform into our processes at first can be overwhelming in its setup, however this is why Buyapowa have such a strong customer team. Review Source Response from Buyapowa March 14, 2023 Thanks for the comments Will, we've shared with the Client Success team and your Client Success manager. SO Sj O. Brand Manager Telecommunications Used the software for: 1-2 years ### "Referral Programme Review" May 23, 2023 4.0 Overall my experience has been positive and offers us a robust solution to deliver referral programme. Partnership has been in place for over a year and still finding new ways to maximise the platform and service. Good team set up and Client Success Manager pulls in other Buyapowa team members with specific expertise when needed to discuss content, technical or other ideas. Pros Easy to use portal that allows visibility into the number of signups, referrals and more. Generating reports from the platform is made simple and easy to review top level data. Client Success Manager is great to work with, engaged in any new developments and dedicated to the customer experience. Simple integration and management of new rewards. Cons My only challenge is the system's inflexibility to deliver new campaign email templates or ad hoc campaign capability, which would be an added bonus as the reporting offers actionable insights and interesting trends. Review Source NP Nicolas P. Chef de projet marketing Renewables & Environment Used the software for: 2+ years ### "A good experience with Buyapowa" April 11, 2023 4.0 The Buyapowa solution allows a daily management and follow-up of the sponsorship program. It also offers many projects to develop and grow our program. The operational teams are available, flexible and always motivated in our new challenges. Pros The Buyapowa solution is easy to use and allows you to manage all your company's sponsorships with the possibility to add or delete some referrals for example. It is also possible to monitor the program's statistics on a daily basis. Moreover, there are several marketing functionnalities existing to develop the program and to to improve the results. Cons While using Buyapowa solution, we also faced some difficulties. There is no test environment at Buyapowa. Therefore, all the modifications requested to the teams, whether it is about the writing of emails or the graphic modification of some pages, are directly done in production. If errors appear, they are directly visible to the customers.Another element is the integration in our IS which requires a lot of development and which can limit the implementation of new marketing actions. Review Source CM César M. Marketing Business Developer Telecommunications Used the software for: 6-12 months ### "We have improved" March 3, 2023 4.0 Overall, we have improved. As we have been able to make adjustments to adapt it to our business model, its use has improved a lot. Pros Platform easy to learn and manage by the sales team.The downloadable reports are correct and useful.The excellent personalized attention of the account manager \[sensitive content hidden\] . The best support we have had to make the most of its use. Reason for choosing Buyapowa Because it allows us to have control and access to our clients' data. Other platforms do not allow this and this is critical for us. Review Source Response from Buyapowa March 14, 2023 Thanks for your feedback César. TP Toni P. Marketing Manager Retail Used the software for: 6-12 months ### "Great referral partner!" March 14, 2023 4.0 Overall I really enjoy working with Buyapowa and we have seen positive results through our program since we launched in the past 12 months. Pros The team at Buyapowa have been fantastic, they have worked with us in implementing, launching and managing our referral campaigns. They are always on hand with insights, optimizations and suggestions on how we can improve our campaigns for our customers and the business Cons It would be great if the platform could be a little more self serve, for example, allowing us to upload referrer and friend coupons ourselves Review Source OB Oleguer B. Head of Marketing & Clients Oil & Energy Used the software for: 6-12 months ### "Review Nedgia" March 6, 2023 5.0 Good, the customer support and customer engagement are great Pros It was easy to integrate with our business processes Cons None; maybe the real integration with our software, but it is more an internal problem Reason for choosing Buyapowa Refered by Naturgy Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Oleguer. We have shared your comments with your Client Success Manager. DT Daniel T. Senior Commercial Manager Telecommunications Used the software for: 6-12 months ### "Referral Marketing" August 15, 2019 5.0 Superb. Team excellent and the set up process couldn't have been smoother Pros The flexibility, we utilise the referral platform in several different ways, driving customer traffic through our online channels. Resulting in lower acquisition costs for us, smoother customer journeys and value for the customer via the vouchers. Cons To honest there isn't anything not to like. The software is easy to navigate, the team are excellent. If I was being picky it would be that Buyapowa do not offer customer facing support, but equally we don't pay for this, and neither would we want to. Review Source JC Jean C. Banking Used the software for: 2+ years ### "Relationship Marketing Specialist " July 22, 2016 5.0 The platform is easy to use the team at RewardStream are very open to suggestions and feedback on how they can make it better for us and our members. The team are responsive and very easy to deal with. Pros The ease of use for our members. The process is very user friendly which is great for our members. Cons There is little to dislike. The team works hard to stay up with trends and to update the platform when suitable. Review Source AK Amy K. Marketing Telecommunications Used the software for: 6-12 months ### "Great Platform!" June 1, 2024 5.0 Pros The service is fanatastic - always fast to respond and helps you navigate platform very well. The platofrm is simple and easy to track referrals. Cons Not many cons, the platform is easy to navigate however having more opitons to see the campaigns live on the referral dashboard would be a good feature to add. Review Source SH Steve H. Commerical Oil & Energy Used the software for: 6-12 months ### "BuyaPowa Review" February 23, 2023 5.0 excelent experience E2E Pros Easy to navigate, download reports with ease, engaging team always available when required Cons At this early stage nothing. Reason for choosing Buyapowa Felt like a natural partnership Review Source Response from Buyapowa March 14, 2023 Thanks Steve, we appreciate the review. EL Emily L. Commercial Manager Telecommunications Used the software for: 1-2 years ### "Vodafone BuyaPowa Review" July 3, 2020 5.0 BuyaPowa are super flexible & always willing to help. \[SENSITIVE CONTENT HIDDEN\] is awesome! Pros Unique product, low cost to acquire new customers (particularly in comparison to affiliate platforms), BuyaPowa are flexible in their approach & can make most things work to suit you. Cons Difficult to integrate software (though this is most likely a Vodafone issues due to legacy systems & trying to find the right person in the business who can help) Review Source XH Ximena H. Marketing Specialist II Telecommunications Used the software for: Less than 6 months ### "User friendly Regerral Program" May 22, 2024 5.0 Pros Easyvto use platform They are the best supporting team. Experts in their field Cons The restriction we have on the wireframe for the landing pages Review Source RO Rich O. Mobile Propositions Telecommunications Used the software for: 1-2 years ### "Excellent referral marketing platform" January 18, 2019 5.0 Pros The Buyapowa platform made it really easy for us to launch a successful referral scheme that's flexible and delivers a great experience for our customers. The support provided both in getting the scheme set up quickly as well as in-life has been great. Cons No cons, the platform has been great for us. Review Source MM Mark M. Segment Marketing Manager Telecommunications Used the software for: 6-12 months ### "Great customer support" August 15, 2019 4.0 Pros The software is simple enough to understand and report extracts run quickly. Cons The initial landing page and some of the more specific user journeys require some trial & error Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.