# Buyapowa Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Buyapowa the right Referral solution for you? Explore 83 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153180/Buyapowa/reviews --- Buyapowa 4.6 (83) [View alternatives](https://www.capterra.com/p/153180/Buyapowa/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Buyapowa Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences.“ January 14, 2026 VC Victoria C Marketing specialistTelecommunications, 51 - 200 employeesUsed the software for: 1-2 years. “Limitations - not being able to use the nurture email process for the partner referral scheme has made things challenging“ May 5, 2026 OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “Its reporting dashboard provides clear, actionable insights, making it simple to track referrals, engagement, and ROI to optimise future campaigns.“ January 14, 2026 EM Elena M Digital ManagerUtilities, 501 - 1,000 employeesUsed the software for: 6-12 months. “The management customers claims is difficult ( platform information about rewards&clients is not usful) and changes of the content of the campaign is not very agile The rewards payment method (Paypal) does not meet our needs (Hayoperwallet)“ March 2, 2023 OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The standout feature is the account management team - always responsive, proactive, and committed to helping us set objectives and continuously improve our program.“ January 14, 2026 CS Callum S Commercial AnalystTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation.“ May 17, 2023 WE William E Head of Customer MarketingPrinting, 201 - 500 employeesUsed the software for: Less than 6 months. “A very flexible product mix that allowed us to deliver a truly custom referral scheme, and a proactive team that supported a complex delivery.“ October 9, 2024 CS Callum S Commercial AnalystTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like“ May 17, 2023 ## Showing most helpful reviews Showing 1-25 of 83 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Head of Marketing Insurance Used the software for: Less than 6 months ### "A great way to win new customers" September 23, 2022 5.0 Pros I liked how easy it was to get set-up and roll the service out to customers. It is simple and straightforward. Cons I would like more reporting options and for customers to receive an email to let them know if their referral hasn't been successful. Reason for choosing Buyapowa The integration was more flexible and we could start using it without the need for web development. Review Source LG Lucille G. Partnership Marketing Executive Insurance Used the software for: 6-12 months ### "Excellent support and flexible programme!" January 14, 2025 5.0 Pros The team at Buyapowa have been so supportive and have provided their expertise and guidance throughout whilst we switched over to our new refer a friend scheme. The flexibility of the programme and the endless technical support has also been brilliant and meant that the set up was smooth. Our account manager \[sensitive content hidden\] is also so helpful, provides us with regular updates and always provides support with our queries. It's a pleasure working with the Buyapowa team and we look forward to continuing to work together for the coming years! Cons Nothing - set up and launch has gone really smoothly and we're pleased with our results so far. I'm really looking forward to working with Buyapowa to grow our customer base on the platform over the coming months! Switched from [Aklamio](https://www.capterra.com/p/175622/Aklamio/) We were having tracking issues and the programme wasn't running smoothly for us. Review Source BT Bayley T. Commercial Manager Telecommunications Used the software for: 6-12 months ### "Buyapower Review - Telecoms" May 17, 2023 4.0 It has been really good; but could do with more insight on our campaigns to help drive improvements Pros The user-friendliness of the platform is great for our customers along with it looking really slick Cons the usability of the platform to track referrals could use some updating, along with more insight and customisation Review Source WE William E. Head of Customer Marketing Printing Used the software for: Less than 6 months ### "Impressed with the team and product" October 9, 2024 4.0 Friendly, proactive team backed by a flexible product mix. Pros A very flexible product mix that allowed us to deliver a truly custom referral scheme, and a proactive team that supported a complex delivery. Cons There are some limitations on the smaller details eg. it would be nice to tailor the scheme to certain individuals or groups Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/)[Friendbuy](https://www.capterra.com/p/144851/Friendbuy/) Reason for choosing Buyapowa A mixture of their flexibility and being based in the UK Review Source GT Georgia T. Partnership Marketing Manager Financial Services Used the software for: 6-12 months ### "Best in class" August 28, 2024 5.0 The whole team at Buyapowa have been nothing short of excellent throughout my entire experience of working with them. We've been provided with endless support and expertise from our first conversation right through to deployment and beyond! Pros The technical expertise, flexibility and commercial agreement of Buyapowa really set it apart from competitors in the marketplace. It's great to have additional tools and continual learning opportunities from global experts too. Cons Nothing - we've even extended our initial contract with Buyapowa to include additional services. Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/)[Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reason for choosing Buyapowa The documentation provided by Buyapowa was comprehensive and we struck up a great working relationship with our Sales Manager straight away. The commercial agreement was competitive and we had confidence in not only the product but also the people behind it. Switched from [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Having used Aklamio via Awin and facing ongoing tracking issues, we decided to look for a direct referral solution that could manage our referral tracking and reward fulfilment as a single solution. Review Source JL Juanita L. Responsable Marketing B2C Oil & Energy Used the software for: 6-12 months ### "Excellent product and service" March 3, 2023 4.0 Very good! Pros In general, de whole process with Buyapowa has been very easy and friendly. They are very organized and give all the support we need. They are constantly trying to find new ways of helping us improve the program. Cons More costumizable exports. They have their own reports, but maybe a more "costumizable" report woudl be nice to have. Alternatives considered [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reason for choosing Buyapowa They had a fixed price and no charge of a % per sale. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Juanita, we have passed your comments about more customizable reports to your Client Success manager. KM Kathryn M. Senior Manager, Digital Operations Insurance Used the software for: 6-12 months ### "Fantastic Training and Support" March 7, 2023 4.0 The Buyapowa team is incredibly supportive and I can easily say it was the best software training I have attended. Pros The ability to offer different types of rewards. The potential for automation. Cons We are unable to use the features to their full potential due to some referral program parameters set by our industry. The content management is also less hands-on than programs I have used in the past. Switched from [Ambassador](https://www.capterra.com/p/227998/Ambassador/) Looking for more automation and support to develop features. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Kathryn, we will make sure your Client Success manager is aware of your comments. MCR Maria Claudia R. Marketing Manager Telecommunications Used the software for: Less than 6 months ### "Positive launch experience with a responsive team" December 22, 2025 5.0 Overall, our experience with Buyapowa was very positive—smooth launch process, an intuitive platform, and a team that was consistently helpful, responsive, and proactive. They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and confident. Pros Buyapowa made our referral program launch smooth from start to finish. The platform is intuitive, onboarding was well-structured, and the team was very helpful and quick to respond whenever we had questions. We felt supported the whole way and went live with confidence. Cons They were also very helpful in creating and providing a customized training guide once we requested it—tailored to the real challenges our customer-facing teams run into—so our teams could feel confident and consistent from day one. Review Source MK Melissa K. Marketing Coordinator Telecommunications Used the software for: Less than 6 months ### "Fantastic onboarding process" May 6, 2025 5.0 The overall experience has been extremely positive. From the initial meetings to the understand our needs to getting everything ready for launch, we've felt supported throughout. The communication has been wonderful and we know our Client Success Manager is around to help answer any questions in a timely manner. Following our launch we're excited to see growth from our referrals. Pros The onboarding process has been extremely well-managed. We had regular touchpoints at each phase with an expert who talked us through what was expected. It was particularly useful to have the email content spreadsheet for us to refer to and follow best practice when creating our own content. Cons There were no negative experiences or anything I disliked throughout the process. Our launch went very smoothly. Review Source EG Eden G. ceo Real Estate Used the software for: Less than 6 months ### "Smooth onboarding and easy-to-use platform" August 12, 2025 5.0 My overall experience has been very positive — the platform is intuitive, the team is professional and supportive, and their structured onboarding ensures a smooth start and long-term success. Pros The onboarding process is thorough and well-structured, which really helps to set everything up correctly from the start. You can tell the team has solid processes in place, which inspires confidence. Once you’re up and running, the product itself is very intuitive and straightforward to use. Cons The onboarding process can take a bit longer than expected, but that’s only because it’s thorough and ensures everything is set up properly, which ultimately saves time and prevents issues later. Review Source VR Verified Reviewer Chargée de Marketing et Partenariat Insurance Used the software for: Less than 6 months ### "Une collaboration fluide et un accompagnement très professionnel" May 18, 2026 5.0 Nous sommes très satisfaits des échanges que nous avons eus tout au long du développement du projet, notamment grâce à un suivi hebdomadaire régulier ainsi qu’à l’accompagnement efficace et à la disponibilité des équipes techniques. Pros L’accompagnement et le suivi de projet dont nous avons pu bénéficier tout au long de la mise en place du projet. Cons Aucune remarque particulière sur ce point, nous sommes pleinement satisfaits de l’accompagnement et du suivi apportés tout au long du projet. Review Source AM Alex M. Senior Marketing Manager Telecommunications Used the software for: 1-2 years ### "Making referrals possible! " March 10, 2023 4.0 Overall, Buyapowa allows us to enable a referral program for multiple types of customers at our organization. They seamlessly manage the leads and the reward distribution, creating more efficiency for the program and less of a strain on our resources. Pros What I like most about Buyapowa is the easy-to-use portal that allows visibility into the number of signups, shares and referrals. Generating reporting from this platform is also simple to use! The Buyapowa platform also allows visibility for our referral customers to see how successful they have been and when they can expect their reward. Additionally, my experience with our Client Success Manager has been excellent. \[sensitive content hidden\] is attentive, responsive and dedicated to the customer experience. He ensures that our problems are solved quickly and ensures that our program is running to expected levels. Cons What I like least about Buyapowa is the marketing campaign (email) template - it is not very flexible so it doesn't allow for adjustments to make it feel more on brand. Additionally, we use the email journey to market to our customers but there is no user-friendly way to look at the email metrics and see where customers are falling out of the lead funnel. Having this information would be helpful for users and allow us to make impactful changes to our campaigns. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Alex, we have shared your comments with your Client Success manager. SK Sibel K. Marketing Director Entertainment Used the software for: 6-12 months ### "DIRECTV Customer Referral Program" May 16, 2024 5.0 We simply love working with Buyapowa. On top of operational capabilities, they have the best team to partner with, making this working relationship a very fruitful and a productive one. In fact, our satisfaction with Buyapowa led us to expand the scope of work and contract other products under DIRECTV brand as well. Pros Professional approach, matter expert mentality, focused and dedicated team, timely delivery Cons There's nothing that I "least like" about Buyapowa, only some nice to have improvement points. Review Source KW Kate W. Product Marketing Manager Banking Used the software for: 1-2 years ### "Excellent member referral platform" January 25, 2022 5.0 Overall, we have been satisfied with our experience with Buyapowa. Pros Simple to understand platform with good engagement options, tracking and analytics. Supportive staff, helpful through rollout and day-to-day management. Cons We had a couple of small bumps in transitioning between campaigns, but they were quickly rectified. Review Source JC Justin C. Marketing Specialist Telecommunications Used the software for: 2+ years ### "Buyapowa Review" October 26, 2023 4.0 Overall positive, however I have not used any other company for these purposes so AI can not compare my experience Pros I love the representative that I work with - he is quick to respond, detailed, and friendly Cons The results excel sheets that can be exported are not always perfectly accurate Review Source RL Ryan L. Optimisation Manager Financial Services Used the software for: 6-12 months ### "Excellent Company" November 4, 2020 5.0 It is still early days to recognise what benefits this will bring to Vitality but with the projections we have calculated, this programme is going to be a huge win for us. Pros The software is really easy to use and was very flexible to some of our demands. Our ambition is one click share and the platform has allowed us to do this in some of our referral incentives. Cons I think that there can be a few restrictions on the design front, which at times has frustrated our UI team. Reason for choosing Buyapowa We thought that Buyapowa had the best platform for online integration Review Source AM Abbie M. Digital Marketing Executive Financial Services Used the software for: 1-2 years ### "Referral marketing made easy " October 30, 2019 5.0 Buyapowa has been great to work with. Together, we continuously review the performance of the Refer a Friend scheme and plan new ways to enhance the programme. Pros Simple software makes it easy for us to gain customer referrals and measure performance. Cons The platform would benefit from more flexibility and customisation. Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/) Review Source AM Amanda M. Product Marketing Manager Telecommunications Used the software for: 2+ years ### "An Empowering Partner" July 26, 2016 5.0 RewardStream has empowered our team to acquire new customers through incenting and rewarding our loyal ones. Their website is clear and intuitive, allowing customers to easily navigate their account and make referrals through various mediums. RewardStream offers an array of customer communication tools which engage members at every point in the process ensuring they complete the actions required for membership, ultimately leading to new acquisitions and increased revenue for your business. Access to member behavior and reporting metrics is provided through their self-service portal, giving you the metrics and resources needed to manage your program and view progress daily. They are excellent partners, quick to provide fresh insight to concepts and ideas bringing their extensive knowledge and experience to make your program successful. The team has gone above and beyond in responding to our requests as they arise. RewardStream offers a great product and tremendous service to its clients. Review Source CS Callum S. Commercial Analyst Telecommunications Used the software for: Less than 6 months ### "Intuitive streamlined referrals" May 17, 2023 4.0 The site is great, really easy to use and the support from the team is also great. The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation. Pros The site is very professional and intuitive to use, the support we get from the team is consistent, fast and friendly. Cons The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like Review Source MH Mackenzie H. Category Expansion Manager Telecommunications Used the software for: Less than 6 months ### "Great program!" January 17, 2024 5.0 Pros Easy to use, and great team to work with. Cons Review Source GB Giuliana B. Senior Marketing Executive Financial Services Used the software for: 6-12 months ### "Very Good Referral a Program Partner" July 30, 2019 4.0 The vendor offers a good product, easy platform and an excellent service to its clients. Pros The platform is easy to implement The team is responsive and easy to deal with Reporting metrics is provided through their self-service portal Competitive prices Cons There are some limitations in terms of design Review Source AW Ali W. Proposition Specialist Telecommunications Used the software for: 2+ years ### "Excellent service and referral programme" May 17, 2023 5.0 Pros ability to react and collaborate on projects. with an improvement mindset to continuously improve the services. Cons system collaboration features to enhance the service Review Source JM Jacob M. Commercial Manager Automotive Used the software for: 6-12 months ### "The AA" May 22, 2020 5.0 Good program support, good journey, happy with the product Pros Support from the Buyapowa account team, straight forward process, being able to customize most of the journey via Buyapowa rather than our own digital resource Cons Slightly convoluted, in GDPR world, we need a number of steps but those steps do cause drop out in the journey Review Source LC Lucy C. Marketing Marketing and Advertising Used the software for: Less than 6 months ### "User friendly referral platform" May 22, 2023 5.0 Pros Buyapower is easy to use, and my experience with Buyapower employees has been very positive Cons More advanced analytics would enable us to make better use of the platform and understand improvements we can make to the customer journey Review Source MN Matt N. VP Sales Information Technology and Services Used the software for: Less than 6 months ### "Great referral software and service" July 25, 2016 5.0 At our business we close 69% of business that comes from a referral. We differentiate in the market on customer service'so customers are happy to refer us but we needed a systematic way to approach referrals. RewardStream offered us a simple solution to manage and track the referrals that our clients make on our behalf. Pros We were delighted with the subject matter expertise that RewardStream brought to the table when helping us develop our referral program. The portal is as easy to use as Gmail. Cons Not much to complain about. Wish we'd started a long time ago with a solution like this. 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