# Buyapowa Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Buyapowa the right Referral solution for you? Explore 80 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153180/Lift/reviews --- Buyapowa 4.6 (80) [View alternatives](https://www.capterra.com/p/153180/Buyapowa/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Buyapowa Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences.“ January 14, 2026 CS Callum S Commercial AnalystTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation.“ May 17, 2023 OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “Its reporting dashboard provides clear, actionable insights, making it simple to track referrals, engagement, and ROI to optimise future campaigns.“ January 14, 2026 CS Callum S Commercial AnalystTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like“ May 17, 2023 MR Maria Claudia R Marketing ManagerTelecommunications, 201 - 500 employeesUsed the software for: Less than 6 months. “They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and confident.“ December 22, 2025 EM Elena M Digital ManagerUtilities, 501 - 1,000 employeesUsed the software for: 6-12 months. “The management customers claims is difficult ( platform information about rewards&clients is not usful) and changes of the content of the campaign is not very agile The rewards payment method (Paypal) does not meet our needs (Hayoperwallet)“ March 2, 2023 OB Olivia B Marketing ManagerFinancial Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The standout feature is the account management team - always responsive, proactive, and committed to helping us set objectives and continuously improve our program.“ January 14, 2026 TS Thomas S Senior Sales Structure AssociateConsumer Services, 10,001+ employeesUsed the software for: 6-12 months. “Few reports availableNot great analytics toolThe platform would benefit from more flexibility and customization“ May 17, 2023 ## Showing most helpful reviews Showing 1-25 of 80 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Head of Marketing Insurance Used the software for: Less than 6 months ### "A great way to win new customers" September 23, 2022 5.0 Pros I liked how easy it was to get set-up and roll the service out to customers. It is simple and straightforward. Cons I would like more reporting options and for customers to receive an email to let them know if their referral hasn't been successful. Reason for choosing Buyapowa The integration was more flexible and we could start using it without the need for web development. Review Source GT Georgia T. Partnership Marketing Manager Financial Services Used the software for: 6-12 months ### "Best in class" August 28, 2024 5.0 The whole team at Buyapowa have been nothing short of excellent throughout my entire experience of working with them. We've been provided with endless support and expertise from our first conversation right through to deployment and beyond! Pros The technical expertise, flexibility and commercial agreement of Buyapowa really set it apart from competitors in the marketplace. It's great to have additional tools and continual learning opportunities from global experts too. Cons Nothing - we've even extended our initial contract with Buyapowa to include additional services. Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/)[Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reason for choosing Buyapowa The documentation provided by Buyapowa was comprehensive and we struck up a great working relationship with our Sales Manager straight away. The commercial agreement was competitive and we had confidence in not only the product but also the people behind it. Switched from [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Having used Aklamio via Awin and facing ongoing tracking issues, we decided to look for a direct referral solution that could manage our referral tracking and reward fulfilment as a single solution. Review Source BT Bayley T. Commercial Manager Telecommunications Used the software for: 6-12 months ### "Buyapower Review - Telecoms" May 17, 2023 4.0 It has been really good; but could do with more insight on our campaigns to help drive improvements Pros The user-friendliness of the platform is great for our customers along with it looking really slick Cons the usability of the platform to track referrals could use some updating, along with more insight and customisation Review Source WE William E. Head of Customer Marketing Printing Used the software for: Less than 6 months ### "Impressed with the team and product" October 9, 2024 4.0 Friendly, proactive team backed by a flexible product mix. Pros A very flexible product mix that allowed us to deliver a truly custom referral scheme, and a proactive team that supported a complex delivery. Cons There are some limitations on the smaller details eg. it would be nice to tailor the scheme to certain individuals or groups Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/)[Friendbuy](https://www.capterra.com/p/144851/Friendbuy/) Reason for choosing Buyapowa A mixture of their flexibility and being based in the UK Review Source JL Juanita L. Responsable Marketing B2C Oil & Energy Used the software for: 6-12 months ### "Excellent product and service" March 3, 2023 4.0 Very good! Pros In general, de whole process with Buyapowa has been very easy and friendly. They are very organized and give all the support we need. They are constantly trying to find new ways of helping us improve the program. Cons More costumizable exports. They have their own reports, but maybe a more "costumizable" report woudl be nice to have. Alternatives considered [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Reason for choosing Buyapowa They had a fixed price and no charge of a % per sale. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Juanita, we have passed your comments about more customizable reports to your Client Success manager. KM Kathryn M. Senior Manager, Digital Operations Insurance Used the software for: 6-12 months ### "Fantastic Training and Support" March 7, 2023 4.0 The Buyapowa team is incredibly supportive and I can easily say it was the best software training I have attended. Pros The ability to offer different types of rewards. The potential for automation. Cons We are unable to use the features to their full potential due to some referral program parameters set by our industry. The content management is also less hands-on than programs I have used in the past. Switched from [Ambassador](https://www.capterra.com/p/227998/Ambassador/) Looking for more automation and support to develop features. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Kathryn, we will make sure your Client Success manager is aware of your comments. MK Melissa K. Marketing Coordinator Telecommunications Used the software for: Less than 6 months ### "Fantastic onboarding process" May 6, 2025 5.0 The overall experience has been extremely positive. From the initial meetings to the understand our needs to getting everything ready for launch, we've felt supported throughout. The communication has been wonderful and we know our Client Success Manager is around to help answer any questions in a timely manner. Following our launch we're excited to see growth from our referrals. Pros The onboarding process has been extremely well-managed. We had regular touchpoints at each phase with an expert who talked us through what was expected. It was particularly useful to have the email content spreadsheet for us to refer to and follow best practice when creating our own content. Cons There were no negative experiences or anything I disliked throughout the process. Our launch went very smoothly. Review Source AD Antoine D. ecommerce manager Apparel & Fashion Used the software for: 6-12 months ### "ecommerce manager" April 4, 2025 5.0 implementation of the program in 10 countries, the duplication was very practical and made it possible to minimize the resources needed for the creation Pros it's really easy to use, the process is clear and fast Cons It would be nice to be able to apply more customization Review Source KM Katie M. Campaign Marketing Manager Telecommunications Used the software for: 1-2 years ### "Easy self serve portal with great account management" January 2, 2025 5.0 My experience working with Buyapowa, and specifically with account manager Viktoriya, has been positive. Viktoriya has been extremely accommodating, with weekly catch-ups and prompt responses to any queries. Pros Helpful account manager and useful data overview portal. Buyapowa ensure it is easy for clients to self serve and access user reports at their own will. Cons Buyapowa's email design system could be better with the ability to implement custom HTML, the layouts can be quite restrictive. Review Source EG Eden G. ceo Real Estate Used the software for: Less than 6 months ### "Smooth onboarding and easy-to-use platform" August 12, 2025 5.0 My overall experience has been very positive — the platform is intuitive, the team is professional and supportive, and their structured onboarding ensures a smooth start and long-term success. Pros The onboarding process is thorough and well-structured, which really helps to set everything up correctly from the start. You can tell the team has solid processes in place, which inspires confidence. Once you’re up and running, the product itself is very intuitive and straightforward to use. Cons The onboarding process can take a bit longer than expected, but that’s only because it’s thorough and ensures everything is set up properly, which ultimately saves time and prevents issues later. Review Source DP Dylan P. Responsable communication locale et prescripteurs Furniture Used the software for: Less than 6 months ### "Un partenaire expert pour nos campagnes de parrainage" September 17, 2025 5.0 Mon expérience globale avec Buyapowa est très positive. La plateforme est claire, bien structurée et permet de gérer efficacement des campagnes de parrainage locales. Les équipes sont particulièrement réactives et disponibles, ce qui facilite énormément la mise en place et le suivi des projets. Nous avons gagné du temps et de la sérénité grâce à leur accompagnement. Quelques points pourraient être encore améliorés, notamment en termes de flexibilité sur les aspects créatifs, mais dans l’ensemble l’outil répond pleinement à nos besoins et nous en sommes satisfaits. Pros Buyapowa fait preuve d’une grande réactivité et collabore étroitement avec nos équipes. Ils sont toujours disponibles pour répondre à nos questions et résoudre rapidement les problèmes. Les processus sont assez clairs, aussi bien du côté technique/intégration que du côté créatif, grâce à des modèles préétablis très utiles. Cons Certains éléments pourraient gagner en flexibilité, notamment sur la partie créative. Par exemple, pouvoir modifier la typographie des modèles afin que les communications soient davantage alignées avec notre charte graphique, ou ajuster les redirections vers les CGV / Mentions légales. Review Source AK Amy K. Marketing Telecommunications Used the software for: 6-12 months ### "Great Platform!" June 1, 2024 5.0 Pros The service is fanatastic - always fast to respond and helps you navigate platform very well. The platofrm is simple and easy to track referrals. Cons Not many cons, the platform is easy to navigate however having more opitons to see the campaigns live on the referral dashboard would be a good feature to add. Review Source AM Alex M. Senior Marketing Manager Telecommunications Used the software for: 1-2 years ### "Making referrals possible! " March 10, 2023 4.0 Overall, Buyapowa allows us to enable a referral program for multiple types of customers at our organization. They seamlessly manage the leads and the reward distribution, creating more efficiency for the program and less of a strain on our resources. Pros What I like most about Buyapowa is the easy-to-use portal that allows visibility into the number of signups, shares and referrals. Generating reporting from this platform is also simple to use! The Buyapowa platform also allows visibility for our referral customers to see how successful they have been and when they can expect their reward. Additionally, my experience with our Client Success Manager has been excellent. \[sensitive content hidden\] is attentive, responsive and dedicated to the customer experience. He ensures that our problems are solved quickly and ensures that our program is running to expected levels. Cons What I like least about Buyapowa is the marketing campaign (email) template - it is not very flexible so it doesn't allow for adjustments to make it feel more on brand. Additionally, we use the email journey to market to our customers but there is no user-friendly way to look at the email metrics and see where customers are falling out of the lead funnel. Having this information would be helpful for users and allow us to make impactful changes to our campaigns. Review Source Response from Buyapowa March 14, 2023 Thanks for the feedback Alex, we have shared your comments with your Client Success manager. NP Nicolas P. Chef de projet marketing Renewables & Environment Used the software for: 2+ years ### "A good experience with Buyapowa" April 11, 2023 4.0 The Buyapowa solution allows a daily management and follow-up of the sponsorship program. It also offers many projects to develop and grow our program. The operational teams are available, flexible and always motivated in our new challenges. Pros The Buyapowa solution is easy to use and allows you to manage all your company's sponsorships with the possibility to add or delete some referrals for example. It is also possible to monitor the program's statistics on a daily basis. Moreover, there are several marketing functionnalities existing to develop the program and to to improve the results. Cons While using Buyapowa solution, we also faced some difficulties. There is no test environment at Buyapowa. Therefore, all the modifications requested to the teams, whether it is about the writing of emails or the graphic modification of some pages, are directly done in production. If errors appear, they are directly visible to the customers.Another element is the integration in our IS which requires a lot of development and which can limit the implementation of new marketing actions. Review Source CM César M. Marketing Business Developer Telecommunications Used the software for: 6-12 months ### "We have improved" March 3, 2023 4.0 Overall, we have improved. As we have been able to make adjustments to adapt it to our business model, its use has improved a lot. Pros Platform easy to learn and manage by the sales team.The downloadable reports are correct and useful.The excellent personalized attention of the account manager \[sensitive content hidden\] . The best support we have had to make the most of its use. Reason for choosing Buyapowa Because it allows us to have control and access to our clients' data. Other platforms do not allow this and this is critical for us. Review Source Response from Buyapowa March 14, 2023 Thanks for your feedback César. DC Daisy C. Head of Marketing Telecommunications Used the software for: Less than 6 months ### "Buena herramienta para crecer" October 17, 2023 5.0 Muy positiva, ya que hemos trabajado con otra plataforma y en comparativa precio gestión calidad profesional excelente Pros La facilidad de gestión y su apoyo y seguimiento en el proceso de arranque y del día a día Cons Más opciones de generar referidos, por ejemplo con SMS Reason for choosing Buyapowa Interés comercial por parte de Buyapowa y referencia de Adamo Switched from [Aklamio](https://www.capterra.com/p/175622/Aklamio/) Coste Review Source RL Ryan L. Optimisation Manager Financial Services Used the software for: 6-12 months ### "Excellent Company" November 4, 2020 5.0 It is still early days to recognise what benefits this will bring to Vitality but with the projections we have calculated, this programme is going to be a huge win for us. Pros The software is really easy to use and was very flexible to some of our demands. Our ambition is one click share and the platform has allowed us to do this in some of our referral incentives. Cons I think that there can be a few restrictions on the design front, which at times has frustrated our UI team. Reason for choosing Buyapowa We thought that Buyapowa had the best platform for online integration Review Source AM Abbie M. Digital Marketing Executive Financial Services Used the software for: 1-2 years ### "Referral marketing made easy " October 30, 2019 5.0 Buyapowa has been great to work with. Together, we continuously review the performance of the Refer a Friend scheme and plan new ways to enhance the programme. Pros Simple software makes it easy for us to gain customer referrals and measure performance. Cons The platform would benefit from more flexibility and customisation. Alternatives considered [Mention Me](https://www.capterra.com/p/164540/Mention-Me/) Review Source AM Amanda M. Product Marketing Manager Telecommunications Used the software for: 2+ years ### "An Empowering Partner" July 26, 2016 5.0 RewardStream has empowered our team to acquire new customers through incenting and rewarding our loyal ones. Their website is clear and intuitive, allowing customers to easily navigate their account and make referrals through various mediums. RewardStream offers an array of customer communication tools which engage members at every point in the process ensuring they complete the actions required for membership, ultimately leading to new acquisitions and increased revenue for your business. Access to member behavior and reporting metrics is provided through their self-service portal, giving you the metrics and resources needed to manage your program and view progress daily. They are excellent partners, quick to provide fresh insight to concepts and ideas bringing their extensive knowledge and experience to make your program successful. The team has gone above and beyond in responding to our requests as they arise. RewardStream offers a great product and tremendous service to its clients. Review Source CS Callum S. Commercial Analyst Telecommunications Used the software for: Less than 6 months ### "Intuitive streamlined referrals" May 17, 2023 4.0 The site is great, really easy to use and the support from the team is also great. The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation. Pros The site is very professional and intuitive to use, the support we get from the team is consistent, fast and friendly. Cons The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like Review Source HR Henry R. Digital Trading Manager Telecommunications Used the software for: 6-12 months ### "Great software, easy use, high standard account management" March 6, 2023 4.0 It's been a really positive experience, driving our Refer-A-Friend scheme forwards with consistently strong performance. Pros The platform is very clear & easy to use. Account management is pro-active, innovative, ambitious & fast response time. Campaigns are flexible. Cons Nothing I dislike about my experience so far. Review Source Response from Buyapowa March 14, 2023 Thank you for the feedback Henry. jK joyce K. Marketing specialist Consumer Services Used the software for: 6-12 months ### "Vodafone broadband " December 7, 2020 5.0 Vodafone broadband have had a fantastic experience with buyapowa. The ease working with the buyapowa team has been remarkable. we have been given complete flexibility and the space the trial and test new prepositions with a very supportive and champion led approach. Pros \- Ease of use and flexibility in pulling data. - Ease of access for our customer agents, feedback is that the tool is simple to use and navigate - Insight availability. we are able to obtain most metrics required, this allows us to have an optimized robust view of performance at any time. Cons \- limited view in breaking down the data. It would be good to get a lower level view of customer activity. Review Source JF Jo F. Marketing Manager Insurance Used the software for: Less than 6 months ### "Refer a Friend made easy" September 22, 2022 5.0 Impressed with the platform, communication and proactive guidance from Buyapowa Pros Easy to navigate platform and set up automated comms Cons No ability to give a reason / contact referrer if you reject a referral Review Source RO Rich O. Mobile Propositions Telecommunications Used the software for: 1-2 years ### "Excellent referral marketing platform" January 18, 2019 5.0 Pros The Buyapowa platform made it really easy for us to launch a successful referral scheme that's flexible and delivers a great experience for our customers. The support provided both in getting the scheme set up quickly as well as in-life has been great. Cons No cons, the platform has been great for us. Review Source MM Mark M. Segment Marketing Manager Telecommunications Used the software for: 6-12 months ### "Great customer support" August 15, 2019 4.0 Pros The software is simple enough to understand and report extracts run quickly. Cons The initial landing page and some of the more specific user journeys require some trial & error Review Source Similar Products Featured