# Picnic Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Picnic Software - reviews, pricing plans, popular comparisons to other Gamification products and more.

Source: https://www.capterra.com/p/153330/Picnic

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# 

 Picnic Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Picnic

## What is Picnic?

For enterprise communities of customers (50k+) and employees (1k+), Picnic delivers the world's most sophisticated gamified engagement & loyalty solutions. Designed by former Disney, Microsoft, EA, SAP experts in business, gamification, and technology, Picnic has been the 1# high-performance solution since 2008 for recognition, loyalty, engagement. Integrates with enterprise tech stacks, CRMs, data warehouses, CMSs, POSs, etc.

## What is Picnic used for?

[Gamification](https://www.capterra.com/gamification-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Employee Engagement](https://www.capterra.com/employee-engagement-software/)

Top alternative

Featured

Overall rating

Based on 13 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$1000

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Picnic?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.picnicengine.com/&name=Picnic)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Picnic

4.7 (13)

VS.

[4.8 (461)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting Price

$1000

Per User, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (13)

Ease Of Use

4.9 (461)

Value For Money

4.6 (13)

Value For Money

4.8 (407)

Customer Service

4.9 (12)

Customer Service

4.7 (397)

## Picnic alternatives

[4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

Highest Rated

[4.9 (3,457)](https://www.capterra.com/p/186209/Guusto/reviews/)

Starting price

$4.80

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Optimity](https://www.capterra.com/p/158986/Optimity/)

[4.1 (123)](https://www.capterra.com/p/158986/Optimity/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

80%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158986/Optimity/)

[View all alternatives](https://www.capterra.com/p/153330/Picnic/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Gamification

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Games or game-like elements to track progress and reward accomplishments

Loyalty Program

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Badge Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create, manage, and print wearable badges

Benchmarking

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Compare key metrics for the business against prominent players in the industry

Campaign Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Content Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Picnic 103 features

Define levels of authorization for access to specific files or systems

Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Creation, administration, and evaluation of assessments or tests

Supports flexible learning at different times (i.e., learners can access course materials at their own pace)

Create, manage, and print wearable badges

Compare key metrics for the business against prominent players in the industry

Supports learning paths that combine in-person classes with online/virtual courses

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Identify customers at risk of migration and activate strategies to retain them

Private online space that lets businesses securely share documents and provide information access to clients

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

The ability to create unique content

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Organize and manage interactive contests or challenges

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Access previous interactions or concerns to maintain customer relationships

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Creation and customization of dashboards

Import and export data to and from software applications

Digital greeting cards that are sent electronically, usually via email

Electronic storage of staff/employee contact information and job status in a centralized repository

Tools to improve and measure employee satisfaction and involvement

Process of familiarizing new employees with the company, their position, and responsibilities

Online portal where employees can access and track their own information

Centralized storage for employee data, records, and performance metrics

Acknowledge and reward employees for reaching specific goals and/or for exemplary performance

Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Caters to sales teams

Used for training or educational purposes

Games or game-like elements to track progress and reward accomplishments

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Allows employees to set and manage work or career related goals

Establish measurable goals and objectives and track their progress over a specific period of time

Allow the audience to interact or engage with the content

Boards that use custom metrics to show how leading performers compare to other individuals/teams

Organize and track educational activities

Ability to chat online in real time

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Allows managers to praise, recognize skills, and give feedback to their employees

Online gateway through which members can access/update personal information

Database of members to track personal information of individuals and families

Access software remotely via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Identify, track, and respond to negative feedback

Formally proposing oneself or choosing someone as a candidate for a job, responsibility, or award

Allows employees to praise one another in a social network-like feed visible to the whole organization

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Accept and process customer payments for products or services using hardware and software

Reporting on how each user, task or process has advanced since its initiation

Design, communicate, and distribute incentives to perform a specific action

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Track accrued recognition and rewards at an individual employee level

Log and store the source of contacts/leads

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

A catalog which lists a selection of rewards for incentive programs, loyalty programs, referral programs, and more

Strategize and implement rewards for returning customers, employees and other members

Automatically calculate score after the assessment

Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge

Allow users to access multiple services after entering their login credentials once

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Forums and/or tools where employees/ers recognize and showcase peers' achievements to boost workplace culture & community engagement

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Track employee/learner's progression through training programs

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Interact with data visualization elements, such as charts and graphs, to drill down into data

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.7 (13)

4.7

Based on 13 reviews

## Pricing

Value for money

4.6 (13)

Basic

$1,000

Per User,Per Month

Value for money

4.6 (13)

4.6

Based on 13 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (12)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (12)

4.9

Based on 12 reviews

## User reviews

Overall rating

4.7

Based on 13 reviews

Filter by rating

5(9)

4(4)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MO

Mirna O.

Marketing Manager

Retail

### "Great software and team!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 28, 2022

So far, so good.

Pros

Is the best alternative that we found on market, and we looked a lot!

Cons

I think it's just a matter of time for us to get engaged with the software, so we can explote much more the potential that it has.

Reasons for choosing Picnic

PUG it's a great team to work with, from the biggining they were always so clear about what we can do or not, and the expertise that they have, had help us a lot to also understand what we need to develop. It's great to work with people and tools that undertand the company and also give more of what's needed.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AT

Arturo T.

VP comercial

Consumer Goods

### "Miniso"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 16, 2022

Very good. They have acomlished every objective we set in the time that we agreed. everything has been working great. Still at the begining of using the software but for know no complaints.

Pros

Easy to use and manipulate. Already tested with hugh results. very freindly for the customer.

Cons

Diferent country so its not easy to get together and the language difference. Our company is from Mexico

Reasons for choosing Picnic

They were the onesthat show more intrest in the project. Had very good reputation and help us find a road for the payment part that was critical because of the pandemic.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AR

Andreia R.

Business Development

E-Learning

### "best cost benefit"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 15, 2022

Pros

Strong point: customizable and adaptable interface

Cons

Improvement point: integration complexity

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Juan Pablo G.

CEO

Information Technology and Services

### "Great gamification / customer engagement platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 8, 2021

Better than expected!

Pros

Picnic has helped to keep customers engaged by having enough fun mechanics that challenge them but help us achieve our business goals

Cons

While the integration is not difficult, it may take a few weeks to get the most out of Picnic

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AM

Andrea M.

Student

Education Management

### "Great way to explore engagment"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

May 25, 2021

Pros

This gamification system is a great way to better understand engagement across a range of contexts. It is easy to use, with lots of features!

Cons

It is an expensive program, but once the investment is made and it is in use, the dividends will pay off!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JB

Jeff B.

COO

Computer Software

### "New and better way to think about engagement"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 10, 2020

PUG is a solid combination of technology and subject matter expertise. They know engagement and how to create strong brand-customer relationships. Going with them was a good decision for us.

Pros

We found that other technologies we evaluated were too niche. We were looking for a solution that would enable us to solve broad engagement challenges across all our segments and channels. Their platform's flexibility in targeting our segments and moving them through key customer journeys was a critical factor in our decision. Scalability and integration were also important.

Cons

Onboarding took some time. In all fairness though, not their fault. We chose PUG for their flexibility in personalizing engagement across our segments. We understood that level of flexibility comes with some complexity in execution. Their team was great, though, in helping us ramp up the skills we needed to support ourselves longer term.

Reasons for choosing Picnic

We quickly realized out of the box wasn't going to cut it for us. We needed more flexibility. We also saw that PUG's unique methodology was going to be a game changer for us. We were right.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

FG

FEDRICO G.

PRESIDENT

International Trade and Development

### "Great platform for Kotex, meaningful engagement and loyalty"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 31, 2020

Picnic was our chosen solution for Kotex's customer engagement program. It is very flexible, stable, and scalable. We delivered much creativity through its capabilities while still driving business success metrics. The end to end experience between customers and the brand throughout the duration of their relationship was exceptional. It printed to the end-user a meaningful connection with the brand.

Pros

Kotex was looking to deepen our customer-brand relationship, especially as it relates to our online audiences. The repeat participation rates and drives on calls-to-action have been the biggest benefits.

Cons

The reporting tools were initially somewhat basic, but these improved as we got deeper into the program and they understood and responded to our data analysis needs better.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HR

honey r.

Consultant

Public Relations and Communications

### "Gamification for Environmental Outreach"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 13, 2019

Love, love, love them, in the most professional way.

Pros

This platform allowed us to set up the game as a seamless branded activity for our ongoing environmental education and outreach effort.

Cons

It's extremely complicated. Still, the staff are available for ongoing support. They have been there for us since we began interviewing companies to consider this approach. They were most interested, ever-patient with our big learning curve and actively interested in making our game a success.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Vamsi K.

Senior Developer

### "Picnic is the best product to build rich Gamification aspects into your product"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 12, 2018

We were able to provide impressive Gamification Systems to our Client, based on this product. The PugPharm team are very knowledgable in the Domain, and are very good at advising you about the overall Strategy for you gamification needs.

Pros

PugPharm provides a comprehensive end to end service to build Gamification into Products. Picnic is the product that is heart of this enterprise. Picnic helps you define Artefacts, Milestones, Rules that power your Gamification workflows. It scales very well to spikes in loads, and is easy to compose / edit the rules. The team behind the product is certainly the best thing about the product. The team does a good job at on-boarding you with the product, as well help you shape up your Game play aspects. We used Picnic to build Gamification Systems for our clients and the results have been very satisfactory. The team helps with functional aspects of your Gamification story and helps you build a good engagement platform.

Cons

The product is very blackbox style to begin with. The documentation can be improved a lot. More examples of using the product will also be useful, and give the users ability to understand product scope. The product we used was in a SaaS model. Hence any issues with the product should be taken care by the PugPharm team only. We certainly did not encounter any major breakages, but this model can be quite frustrating to fix issues.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PD

Phillip D.

Digital Principal

Non-Profit Organization Management

### "Fit the bill for gaming"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 2, 2018

We were able to get it up and running quickly which met our user goals. It also did a bunch of things that we would have had to spend a bunch of time building. We got what we needed from it.

Pros

We looked at a number of different software packages before deciding to use Pugpharm. It was a good choice for what we needed, which was a quick implementation. We also needed integration with our Drupal website. Their team was pretty flexible and the gameplay understanding was great. We learned a lot about what was needed for our users.

Cons

Probably the dashboard, as while functional, it seems like it could be more friendly. Probably something that will be improved and to be honest, it didn't impact functionality. The integration was also a chance for both teams to learn though, as I think we were the first Drupal implementation.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/153330/Picnic/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

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Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)