--- title: "SmartrMail Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SmartrMail Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/153403/SmartrMail/" page_type: "product" language: "en" --- # SmartrMail Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SmartrMail ## What is SmartrMail? Email Marketing Newsletter for Shopify. All high-converting email automations: Welcome email, abandoned cart email, back in stock email, browse abandonment email, winback email, thank you email, cross-sell email, upsell email, restock email, review requests. In-house designer on Unlimited plan. 100+ Newsletter and Popup templates, pre-built series of emails and SMS. Shopify Email and SMS Marketing. Migration support from MailChimp, Mailerlite, Klaviyo, Omnisend, Privy, Back in Stock & more. ## What is SmartrMail used for? [Email Marketing](https://www.capterra.com/email-marketing-software/) Overall rating Based on 60 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $19 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SmartrMail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://smartrmail.com&name=SmartrMail) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SmartrMail 4.8 (60) VS. [### Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,499)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $19 Usage Based, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (60) Ease Of Use 4.6 (3,487) Value For Money 4.7 (55) Value For Money 4.5 (3,066) Customer Service 4.9 (60) Customer Service 4.5 (3,065) ## SmartrMail alternatives Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,497)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,653)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/153403/SmartrMail/alternatives/) ## FAQs about SmartrMail Overview ### What problems does SmartrMail solve? SmartrMail solves time-consuming ecommerce email creation, poor customer targeting, and manual product insertion by syncing store data, SKUs, and purchase history into campaigns and automations. Ecommerce marketers, online retailers, and solo store owners use it to recover repeat sales, improve deliverability, track revenue, and reduce onboarding or setup friction with responsive support. Answer based on 45 reviews Overview ### Which roles and teams benefit most from SmartrMail? SmartrMail is most used by business owners, directors, ecommerce leaders, and marketing teams that need efficient email automation and revenue growth. Executives use it to oversee customer engagement and sales performance, while marketing managers and assistants handle campaign creation, segmentation, abandoned cart flows, and ongoing promotional outreach. Answer based on 60 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is SmartrMail built for? SmartrMail is built for small businesses in e-commerce retail, with 100% of reviewers from small businesses and Retail leading at 38%. It also serves Automotive at 10% and Consumer Goods at 7%. Its core fit is online retailers using Shopify and similar platforms for email marketing. Answer based on 60 reviews Features and Usability ### What are the key features of SmartrMail? SmartrMail includes core email marketing features like segmentation, autoresponders, and campaign analytics, plus differentiators such as product recommendations and e-commerce integrations with Shopify and Neto. Reviewers also highlight automation workflows for welcome, thank-you, and abandoned cart emails, along with email templates, reporting, and a straightforward setup experience. Answer based on 45 reviews Pricing ### How much does it cost and what fees or limitations are included? SmartrMail starts at $19/month for the Essentials plan, with a free version and free trial also available. The Pro plan costs 99/month, and SMS adds 1,000 credits for 10/month. Reviewers say it can feel expensive for small businesses or many clients, though some found it cheaper than alternatives. Answer based on 10 reviews Integrations ### Which third-party tools and platforms does SmartrMail integrate with? SmartrMail integrates with BigCommerce, Maropost Commerce Cloud, Shopify, and WooCommerce for ecommerce data and store syncing, and it also connects with Zapier for passing data from other platforms. Reviewer mentions specifically confirm Maropost Commerce Cloud, BigCommerce, and Zapier as active integrations used alongside SmartrMail. Answer based on 14 reviews Getting Started and Support ### How easy is it to onboard and train a team on SmartrMail? SmartrMail is generally quick to onboard, with live online sessions, webinars, documentation, and videos available for training. Reviewers describe setup as easy and smooth, and nontechnical users often create campaigns quickly. Admins configuring customer journeys, flows, or adapting to UI changes may need more time and support. Answer based on 16 reviews Getting Started and Support ### What customer support options does SmartrMail offer, and how do users rate the experience? SmartrMail offers email/help desk, a knowledge base, phone support, and chat. Users generally describe support as fast, helpful, and knowledgeable, especially during onboarding, migration, and troubleshooting. Some mention help articles can be hard to find and certain setup tasks feel complex, but support staff usually guide them through issues clearly. Answer based on 45 reviews Email ### How well does SmartrMail handle email marketing? SmartrMail makes email marketing fast and approachable for e-commerce teams, especially stores using Shopify, Neto, or BigCommerce. Many users like the simple editor, product import, and automated emails for welcome flows and newsletters, though some mention limits in template customization, segmentation accuracy, formatting flexibility, and occasional sending glitches. Answer based on 17 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Not all Email Marketing tools cover every feature buyers care about most. Here is what Capterra reviewers highlight as essential when choosing a solution: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) SmartrMail includes **Campaign Analytics**, giving teams visibility into email performance and results over time. However, it does not offer **Email Campaign Management** or **Campaign Scheduling**. Instead, it provides other important capabilities that reviewers also value, including **Mobile Optimization** (**42%**) and **Contact Management** (**40%**), helping businesses create emails that work well across devices and keep subscriber data organized for more targeted outreach. Campaign Analytics 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.8 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.8 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.9 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Template Management 4.9 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. Click Tracking 4.8 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results SmartrMail 19 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Tracking: Track delivered, received, and opened emails - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - List Management: Manage contacts across multiple mailing lists - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (60) 4.6 Based on 60 reviews ## Pricing Value for money 4.7 (55) Free Trial Free Version Hybrid $19.00 Usage Based,Per Month It includes: - Abandoned Cart Emails - A/B Testing - Automated Flow Builder - Automations - Email Composer - Email Newsletters - Popup - Segmentation - Sending Value for money 4.7 (55) 4.7 Based on 55 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (60) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (60) 4.9 Based on 60 reviews ## User reviews Overall rating 4.8 Based on 60 reviews Filter by rating 5(51) 4(9) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AB Ari B. Manager Retail ### "Awesome, thanks" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 30, 2025 Positive and smooth, good assistance from the support team that helped save money and set up the account properly. Pros Easy to use and good support from the Smartermail team, they helped me setup the account properly, cheers. Cons Can be expensive if you have many clients, however i did reduce my non active users and this helped reduce the costs. Alternatives considered [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) Reasons for choosing SmartrMail Linked well with Maropost with Products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GW Gary W. Sales and Marketing Automotive ### "Fantastic speedy customer support from \[sensitive content hidden\] " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 5, 2025 Overall in customer service / support I cannot fault them, really fast and solid support all round. Team member talked me through all processes etc. Pros Reached out with an inquiry and \[sensitive content hidden\] a customer support agent setup a call within 24 hours to go through it with me. Really great service. Cons I can't say there is anything I least like about them, all round good service. Everything was great from start to finish. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SC Slawomir C. CEO Chemicals ### "Sending newsletters" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2024 The shop is based on Prestashop. It is small, therefore the use is free of charge. I send out a newsletter every two months. This is what it is particularly good for. A big nod to the email editor and send a test email. Pros Sending newsletters. Cons Nothing special. I will not comment on the other options available in SmartrMail as I do not use it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Marshall B. Web Marketing Coordinator Wholesale ### "Great way to start marketing to your customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 22, 2024 Overall has been great, and support is good. But would like to get extra guidance to set up a proper business model for our customers. Pros Easy to use interface that allows me to drop in custom EDM code. Cons When I'm sending a test EDM to myself or colleagues, it would be nice to have a "\[TEST\]" tag at the start of the subject title automatically so receivers are aware it's just a test EDM. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Somi S. Operations Team Cosmetics ### "Best EMail Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2023 We have been using it for a couple of years and have never looked back since. Pros It is super easy and super affordable. It offers tons of Free automation with a fantastic open rate. It also helps with conversions. Cons There is a limited number of free email campaigns we can send in a month. However, the paid plan is super affordable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LK Leanne K. Business Manager Consumer Electronics ### "SmartrMail to streamline our Marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 24, 2023 Still early days, but so far it looks good. Support has also been good. Pros Clean look and feel. Ready-to-use email automations. More custom email flows. Segment the right subscribers from Big Commerce. Free email marketing plan available to get us started. Cons There are currently some issues with subscribers coming across from Big Commerce. I have been told it is being looked into. Reasons for choosing SmartrMail Had a fee version to get us started and they ticked all the boxes for features we were looking for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SA Siddhant A. Marketing Head Consumer Goods ### "Best FREE software for email marketing " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2022 It has been great. We love this software. It has added it to out top line revenues Pros This app offers almost everything in an email marketing software. Alot of features are free. A small business that is starting out must check out this app. It offers all the features that any email marketing software must have Cons There are limitations in terms of templates. The old dashboard was more user friendly Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PK Phillip K. Owner Furniture ### "Amazing marketing softwares" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2022 Amazing in all aspects. Pros Ease of use. Great customer support. Easy integration Cons It's all good. We don't feel that we have any requirements for further improvements Reasons for choosing SmartrMail Neto integration Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LK Lily K. Head of Ecommerce Medical Devices ### "SmartrMail Performs so Many Functions for our Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 14, 2022 We have had a few issues with onboarding due to specific requirements that relate to other automated functions, however the SmartrMail team have taken the time at all levels of their organisation to refine our workflow and we really appreciate the extra mile they have gone to help us as their customer. Pros We are able to communicate with our subscribers easily and segment in so many different ways. Cons It would be great if it could read more custom fields from Maropost. Alternatives considered [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing SmartrMail SmartrMail offered an excellent integration with Maropost and Zapier that were not available with other platforms Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR John R. director Retail ### "Neto Compatable" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 25, 2022 good Pros easy to create wonderful and simple newsletters. Cons new look is hard to navigate, looks very good tho Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/153403/SmartrMail/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.