Omnisend

Omnisend


5 / 5
281 reviews

Who Uses This Software?

Omnisend provides advanced marketing automation tools for sales-driven ecommerce marketers that have outgrown the generic email marketing platforms.


Average Ratings

281 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $16.00/month
    See pricing details
  • Pricing Details
    Pricing depends on the number of subscribers.
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Omnisend
  • www.omnisend.com/
  • Founded 2014
  • United Kingdom

About Omnisend

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.


Omnisend Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Omnisend Reviews Recently Reviewed!


Not Bad... I like some of it, but they raised priced significantly this past year....

Oct 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge:

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes

- You have to re-fill in your social media information each/ every time you send a new email campaign

- Email templates they do have are somewhat dated, and are not fresh/ modern

Cons: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes

- You have to re-fill in your social media information each/ every time you send a new email campaign

- Email templates they do have are somewhat dated, and are not fresh/ modern

Overall: so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Capterra loader

Pretty easy to use and love the price

Mar 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.

Cons: thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.

Overall: We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support.

Great for newbies and experienced marketers alike

Oct 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The software is one of the easiest to use as a 'newbie' into the world of ecommerce and wanting to connect with customers at the right time for them to spend their money with us. Omisend has such a wide range of tools it's enabled us to remove several other apps and save time by having all the tools in one place. It has also enabled us to increase our revenue which is a massive plus!

Cons: I think the lack of facebook integration to help create adverts that appeal to our customer client base and get them in front of the right people.

Overall: We've been able to increase our sales massively over the past year with omnisend it's automation and ability to send series of emails to catch customers eyes is top notch and extremely valuable. We look forward to see how much more the software can help us over the next year!

After a half of year of use I can say - Omnisend is the best tool for marketing

Mar 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :)

I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Cons: Took me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)

Overall: I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Best email marketing app anywhere. Easy to use and looks Amazing.

Mar 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. debraspassionboutique.com using you all the time.

Cons: Make sure you look at settings and select the optimize for smaller images for devices otherwise your images will be warped. It should be a standard feature not optional.

Overall: Ease of use.

Really useful, feature-loaded app that lets you do a lot--and great support

Mar 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The first thing is that it's really easy to use Omnisend right from the minute you connect your store. I think I sent my first test newsletter to myself within like 10 minutes or so--and I'm really slow. Another thing is that they have a lot of features. I used to have separate apps for my popups and cart recovery but after a few weeks I canceled those cause Omnisend had it all. Automation is really great though. It's relatively easy to use, but once you get the idea behind automation you will definitely be focusing on that the most. And of course, I have to say, hands down the best support I've ever seen with any software. Fast, friendly, and they helped me out--even when I'm asking all those silly questions cause, like I said, I'm a bit slow sometimes :)

Cons: Not much to dislike actually. I've only used it for about 4 months, and in that time they got everything we wanted (such as segmentation). And I see on their roadmap that they're planning on getting text messaging and push notifications, so that'll be the full package for me. Because of that, I have no problems here

Better than any other app of it's kind

Oct 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This app is easy to use, and actually gets the job done. I tried a couple of other applications with high reviews before this one but they all had problems, such as not sending my new email subscribers their welcome email with discount codes until almost 2 hours after they subscribed!! Not with Omnisend- it's been quick and professional every step of the way. Not to mention the designs for the emails and pop ups are the best out there!

Cons: After the free trial, you do have to pay to continue to use many of the features, which you don't have to do with many of it's competitors. However, you get what you pay for, and Omnisend is the best.

Overall: Omnisend has allowed me to run a professional site with smooth automated email and marketing operations. I haven't had to worry about a thing with Omnisend since setting it up.

Capterra loader

No platform comes close to Omnisend, take my word for it

Mar 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love Omnisend automation!! After Omnisend I am safe to say that the only platform that is that good with automation is theirs. Seriously, super easy to use, you'd think automation is hard to set up right? Well no, and if you still have issues they have their blog and knowledge base to use so - problem solved.

Overall: I am using for a long time would like some other newsletter templates. Of course like I said, a long-term user. MAybe I am not creative enough with what I have of course.

omnisend is awsome

Sep 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: very easy to use , no need for long tutorial the fact it takes seconds to create your campaign and automation once you saved your layouts

Cons: facebook integration needs to be put into it . some features were missing like adding freeshipping to all collection however... the workaround is working for me and they give good pointers

Overall: omnisend is very easy to use compared to other app and the customer service is bang on ... first class and always their and ready when you need them.

Smart email marketing tool for ecommerce business

Mar 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I enjoy how smart and easy Omnisend is! No need for long tutorials, everything can be set up in a few minutes - this is not a usual case with other marketing automation tools. By the way, if it happens that you have a question just search their knowledge base. That's it! Plus they are not overpriced at all so good for those who look for smart spending.

Overall: I was able to save my time setting up all marketing automation workflows and spend that time on much more important business issues.

I had an issue with newsletter builder, for some reason was not able to put a link on a button, but with the help of support it was solved in minutes.

Review

Oct 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Communication with a representative is great and really easy to get a hold of. Even shooting an email you get a fast response!

Cons: I have had their app since they turned from Soundest. There is is nothing negative I have yet to say about their excellent service

Omnisend changed my view to email marketing

Mar 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Before finding Omnisend, I didn't really believe in email marketing. I was using FB ads, google ads and Instagram ads for promoting my online store. However I found myself lost when I realised that I always communicate with new customers despite of nurturing relationships with already existing ones. I needed email marketing tool. At first I installed Klaviyo, but found it a bit complicated and especially overpriced. Then one of my friends who also owns a shop told me about Soundest (Omnisend was called Soundest until last Nov.). This tool provides everything you need for communicating with your customers and generating more sales in that way. You can not only send regular newsletters or add signup forms to your store but also take advantage of robust marketing automation with Cart Recovery and Reactivation flows. Those two are real life-savers for our business!

From a Small Business Owner

Sep 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I liked the professional templates that helped me achieve the EXACT look I was going for. Literally I drew up my thoughts, checked out their template, and there was the one I needed. If I wanted I could easily add pictures and links and move their template around to suit my needs. I also like the stats it sends you such as who clicked, who shopped, how much money was made, etc.

Cons: Starting out I was a BIT confused, but after playing with it and launching demos to see how my tweaking was actually panning out I was able to achieve the look I desired. It is SO customizable, sometimes that can be confusing for non-tech savvy people such as myself. But again, after playing with it that all changed and now I can make an email in 15-20 minutes and schedule it to send out when I'm ready.

Overall: I wish there was a survey option with the free version, or maybe I didn't take advantage of it if there is one. However, if it is included in the paid version I would surely buy. It's important to collect feedback from customers to make sure your emails aren't annoying or to overall see their review and what they expect from your company.

My favorite App

Oct 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This is the only app that I have that pays for itself with little maintenance!

Cons: The only real con, if you had to call it that, is that you have to pay to use all of the features. However, It is well worth it for the value and pays for itself.

Overall: The email campaign functionality of this app goes perfect with what I am trying to accomplish. I always get conversions when I send out campaigns.

Support that cares and platform that WORKS Support that cares and platform that WORKS

Mar 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: What is with platforms and bad support? THANK GOD FOR OMNISEND AND THEIR SUPPORT. Friendliest and most helpful people there is. No robots, no automated responses and terrible delays. It's work using omnisend just for that. Of course they also have great automation flows, amazing newsletter builder and extra good features that no other app has such as wheel of fortune.

Cons: More language options but it has english and spanish so it works. No other apps provide more languages as well so what can you do.

Effective email marketing solutions

Sep 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The automation function which allows send emails to your new list members.

Cons: With this service you are able to use all types of email marketing and they are all necessary. So I dont think that there is any function which can be least used. All the things you can do with Omnisend are the needed ones in email marketing.

Overall: I think Omnisend is the best for email marketing and growing an audience. Its the most useful service for beginners and professionals also for companies. Very very easy and simple design to use which include all marketing methods inside of it.

Capterra loader

Great experience with marketing automation, way better than other tools

Mar 05, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I really enjoy Omnisend's marketing platform. I think it's best to use if you need specific automation features. That was the reason why I started using it. Other tools don't have as advanced flows as Omnisend does. At the moment I am personally using thank you, order confirmation and other simple flows as cart recovery for example. With cart recovery I was able to sell more, all I needed was to send a little reminder to clients.

Overall: I had an increase in sales as well as my workflows made easy.

Capterra loader

Omnisend is great but...

Sep 11, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Omnisend is awesome because it's really affordable and the deliverability is pretty good. You'll be able to set up the main important automated emails sequences for ecommerce like: Cart Recovery, New Buyer Sequence, Winback Sequence, New Subscriber Sequence.. And broadcasts too obviously.

The interface is pretty easy to use.

Cons: It doesn't have an html editor. And the actual email editor is kind of limited. But considering the price it's still good software.

Helped me to increase my sales which is most important for online store

Mar 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Email flows are super professional and easy to set up. I am no genius with programs and when it comes to complicated softwares. But with Omnisend it is very easy and simple. Plus I really enjoy their customer retention approach. Their tools are oriented mostly to that. Helped me to increase my sales.

Cons: I don't dislike anything. Maybe they could introduce facebook ads at some point. But I think they are working on that. So will be waiting for the feature.

I think I will like it

Oct 01, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the layout and the reports and building automations seams so far a lot easier then Mailchimp which I have been is using for 5 years. A test email had better open and click thru rates then I have seen in quite some time since MC started making a lot of changes over the last year.

Cons: Been difficult to get set up on my BigCommerce site. There is a direct setup thru BC but to get some functions like the welcome email to trigger it involves quite a bit and a week into it still not working :(

Overall: Customer service has been great about trying to help make this work so I can switch over and use their oroduct.

Great Product and Great Service

Sep 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It was extremely easy to set up on my site. Once it was up and running, operating the app was even easier. Creating an entire email campaign takes minutes and the finished product looks great.

Cons: The only complaint I have is that any media you upload has to be uploaded again if you want to reuse it. This is slightly annoying when it comes to your brand logo or other images that you use frequently. Other email platforms that I've used allow you to have several megabytes of storage for this purpose. Other than that, I cannot say anything negative about this app. Even with the issue I just mentioned, I was told that they are working on a solution so, again, great customer service.

Overall: Omnisend has allowed me to fully automate my email workflows. I have tried other email marketing platforms and they always seem to fall short of expectations. The one I have used the longest, we'll call them "mail monkey" just doesn't work the way you want it to, even for the paid account which is much higher than Omnisend.

Great tool to drive more sales

Aug 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to get started and full stack functionalities for ecommerce business

Cons: The design is very intuitive and easy to use, however the graphic design might be better.

Overall: We're easily driving more revenue with existing customer base, mainly because of using Omnisend and the right strategy.

Capterra loader

I own 150+ Shopify stores and it is the Only Email Marketing Platform I will USE!

Oct 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The functionality and automation sequences are amazing!

Cons: Segmenting the lists and setting resends to unopens automatically, but that function is coming I hope!

Overall: No complaints! I switched all my stores from Mailchimp or klaviyo to Omnisend and it is the only thing I will use!

Instant Social Growth

Oct 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to setup and use, multi-functionality even with the free version.

Cons: Haven't had any issues, great product, have recommended it to many clients and installed it on every shopify store I work on.

Overall: Www.instantsocialgrowth.com collected thousands of leads and processed hundreds of purchases and sent out free purchase email sequences for all of them without spending a cent. Will upgrade to paid plan soon for better forms and abandoned cart sequence.

NEW TO THIS - MADE IT VERY EASY!

Nov 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The templates made it so easy for me to edit any and everything - It is really self explanatory and was easy to sync to my big commerce store - I had an issue and used the 'live chat' and it didnt take anytime for them to fix what was my fault... refreshed the page and campaign was on its way. When I refreshed the page, I lost the customer service chat box and I got an email from the rep asking if all was OK before she got off shift or if she needed to help further. I really appreciated their help and follow up! I LOVE BEING ABLE TO USE LIVE CHAT and love getting 'immediate answers' and not having to call, hold, speak to someone I cant understand, etc... this was a very easy/pleasant customer service experience.

Cons: So far- I dont have any - I have not had to use customer service - and everything has worked like I needed

Overall: Overall - I would definitely recommend. It seems like it would work for 'experts' as well as 'newbies' (like me) - we have sent out several campaigns and the reports are really interesting. I had no idea people on the 'other end' could see so much about email campaigns.. wow

Omnisend review

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love the ease of workflow. I have used Mailchimp but its too complicated and doesn't have the functionality that you provide in the free version like product addition from the website. I think the website segmentation of customers for emailers is also extremely helpful. No need to create a different excel sheet everytime you want to target a particular customer segment.

Cons: I think you could do better with providing more automation functions in the free plan like mailchimp does. There is limited scope to run automations on a free plan. A small business like mine currently can't afford to many marketing overheads.

Overall: I would say it was perfect. It was a dozen times simpler than mailchimp and that's what i love abot this. own an e commerce website and handle everything single handedly so i do not have much time to spend on making emails. Omnisend is perfect- Helps me get expert quality of work done in half the time!

Great value and automation

Nov 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The automatic import feature that allows you to bring photos and descriptions straight from your websites product page.

Cons: The lack of customization unless you're familiar with website programming language.

Overall: The omnisend system is a really great time saver. I love the automatic import feature from my websites product pages. I had a small issue that was actually my fault but the customer service rep walked me through it very calmly and professionally. This is a great product and you should definitely download it. It has helped me automate many campaigns and helps me compete with the big boys.

Great E-Mail Service

Sep 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great control and easy to use. Overall would reccomend to any storefront.

Cons: Occasionally they freeze accounts unsuspectingly without a notification.

Overall: Great e-mail service that has definatley grown my revenue.

Love it !

Sep 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: So easy to use. I mean literally! I have changed many email marketing platform and end up on this one. The template is so easy to customize and make it look better and more professional than I try to create my self.the most important thing is the workflow is so easy to understand and save lots of time compare to others.the template look clean and classy. not surprise why big skincare or make up brand use it.

Cons: I think it would be even better if the email pop up form have a timer too.

Must have application for your e-commerce bussiness

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Most of all I like their support. They respond promptly to your questions, usually help you, if you have any problems (for example you can't pay for application today, they give you some more days to find money), accept and consider your ideas for improvement the application.

Cons: I would like to have a more flexible customization of templates and more functionality in application. (for example clever A/B test, not only in heading)

Overall: This is the best email marketing application on shopify.

They have a great templates for beginers and good loyalty pogram for clients.

I recommend Omnisend for people who are starting out. Email automation is the way to go.

Sep 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Simple and user friendly. Omnisend reps also helped me tremendously when I had a list of questions about the whole process. I probably made it more difficult than it had to be.

Cons: I don't know yet. The software has so many capabilities, it will take me some time to learn it all.

Overall: So far, my experience with Omnisend has been very good. I am starting my business online. I was not very familiar with the terms that are necessary to operate with email operation. Customer support gave me some detailed answers to all of my questions. Thank you Customer support.

One of the best investments of the year for my business.

Mar 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I really was tired of manual work, even very popular apps like mailchimp or klaviyo say they have automation, however, is nowhere near as sophisticated as i did like it to be. Here's where Omnisend came to help me and my business. The abilities are endless I think. My fav feature is cart recovery. Without it I did lose about 20% of sales.

Cons: I am native russian speaker, maybe the app could be in russian someday. They do have spanish though.

Overall: One of the major benefits we are automation workflow series. It's very easy to set up. I can congratulate a new subscribe, thank for purchase, send an email to remind them to continue their purchase. Those are very important steps in customer retention. So great app, hove everybody who can - will try it out.

Capterra loader

Great product

Sep 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use, great support, ability to retarget products via e-mail

Cons: There isn't much cons but it could be cheaper as they have same pricing as Mailchimp but less functionality

Review of Omnisend

Sep 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Found it user friendly and easy to use. the functionality was seamless and made life easy when trying to organise email marketing.

Cons: Couldn't import the theme of my website into the email marketing, when the trial ended i wasn't given more warning such as "your trial will end in 1 day" email notice etc.

Overall: I had a really positive experience, for a first time eCommerce shop i wasn't sure where to start with my marketing but Omnisend made it a no-brainer and quickly eased my worries. I would recommend to others in future!

Overall Great Service A++

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, customer service team is very understanding, quick at responding to customer questions i will be upgrading again to paid service.

Product picker is a great tool & also the automated emails are great in keeping customers in the loop.

Cons: Can't object for the price, just some improvement to the product picker widget needed, it would be easier if the product feeds off of the stores add to cart button.

Overall: being able to see where and what products my potential buyers click on and also how many times they go back to the flyer to look over it again.

A great marketing app to boost your shopify store!

Oct 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
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Pros: Creative ways to customise the pop ups for various marketing purposes! Absolutely love the automation as I can send out emails to new subscribers. The best app to do this flawlessly!

Cons: It was a bit tricky to set up the automation in the beginning as there were many features but was quickly able to learn. It would have been nice to have the option to send automated email to already subscribed customers as I had to figure out a way to do this manually.

The best of its kind

Apr 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Omnisend allows me to run a very professional website and email marketing scheme. Emails are sent out immediately and they templates they provide look so unique and eye catching.

Cons: Omnisend isn't really lacking in any feature, the price could possibly be lower but I always feel I get very good value for money.

Overall: Cant fault it.

Great marketing platform!

Nov 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: The amount of features included even in the free plan! You can send emails, use signup forms, exit popups and even a spin-to-win email collection widget! Its a really strong email marketing platform for any e-commerce store and is super easy to use. Highly recommended.

Cons: Honestly haven't found anything that I do not like about the platform! The only thing I can think of would be to include more templates and options for designing email campaigns and popup widgets. The feature sets are great though!

Overall: We were looking for an all-in-one marketing solution to use with our e-commerce store on Shopify. Omnisend provided everything that we were looking for and more!

Worth it!!!

Jan 29, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Everything. From being able to design and customize emails to look professional and show your creativity. I also liked the Live View the most being able to track visits and monitor customer activity came in handy. There are so many features that make managing your marketing stress free.

Cons: The trial is definitely a tease but worth it to try because you can see what you will be paying for and the effectiveness of the app.

Capterra loader

Best Value for Price Email Solution

Oct 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Lots of included tools (popups, wheel, scratch cards) to gather new customers. Segmentation of lists is very easy and the range of segmentation options in the Standard Plan is sufficient for most.

Includes FB and GA Audience synchronisation which is fabulous for creating Custom Audiences for advertisers. I have been with Conversion for the past couple of years and was paying a higher monthly charge for a lot less features.

Cons: - Email sending limits on Standard plans

- Cost of Pro Plan is a BIG jump to get unlimited sending and slightly better segmentation rules

Overall: It does everything I need it to do at a very good price

Great Product!

Sep 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software has beautiful templates, provides specific dates of when the subscriber signed up, and provides live view on pages visited when people your website. It is very reasonable to let companies build up to 15,000 before being charged. I get all this on the free plan! I'll be upgrading to the next tier soon!

Cons: There are 3 things I am hoping they will offer in the future - Facebook sign up, a way to add landing pages directly to my Shopify website & a mobile app. Facebook ads connection would be great too.

Overall: Overall I'm happy with the software because of it's ease of use, great data, and reasonable price.

Easy integration

Sep 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
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Pros: Very simple to use,and helped bring back customers.

Cons: The only thing i think could have been easier would be being able to send an email to one specific customer but still figured it out

Overall: I used the 14 day trial so far and i was able to make custom campaigns easily. I was able to drive customers towards certain products and advertise. I ended up getting a few sales from customers through using the email marketing. I just really enjoy it.

Easy to integrate and easy to use, great platform

Mar 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I don't have a lot of money to spend for now becus im just a newbie in ecom, i have limited access to some things but Omnisend was a very good dcision in my opinion. Mostly due to features like newsletter editor. I am no designer or expert and yet I managed to create fantasic newletters. My subscriber base clicks on them ( I can check were they click on click map Omnisend provides) and even converts.

Cons: Could be even more cheaper or maybe provide discount codes for loyal customers like me. Just food for thought. I think a lot of customers would like that.

Great Product. Impressive Deliverability rates

Nov 01, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The free account allows you to build your list provided you stay within the monthly send limits.

I was particularly impressed with the high deliverability rates. None of the mails i sent landed in the promotions tab or spam of gmail.

I liked the Custom html sign up form.

Cons: No double opt in when you use custom html form

No RSS feed email functionality

I love this app

Aug 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It creates professional looking emails.

Cons: I wish it was tablet friendly. I have not been able to figure out how to use the template creator with my ipad.

Overall: I really enjoy using Omnisend. It keeps my emails looking professional so it keeps credibility for my customers.

Perfect for Start-ups still in the Test Stage

Aug 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
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Pros: The pop-up email campaign was simple and easy to format and launch; the biggest win has been the email sign-ups collected quicker than other sources used.

Cons: I am in the very early stages of using platform so in my opinion it really requires up to 6 months utilization to provide adequate feedback.

Overall: Overall experience thusfar, has been good, no issues to report.

Works Great

Oct 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This software gives me the option without having to purchase the app to still send out emails to my customers! It's easier with the paid app but still can get them sent with the free app!!

Cons: Trial didn't seem to last very long but still works great without paid app.

Overall: Experience has been great with being able to send out emails to customers as new products arrive!

Capterra loader

We love Omnisend

Sep 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use

Fast and helpful support

Inexpensive

Cons: We have no qualms with the software so far. We've been using for over a year .

Overall: When Lami Fragrance first opened to business we tried using other email marketing software like Chimp but couldn't get the hang of it. We then tried Omnisend and have never looked back since then.

Their support is quick and always ready to help and the software very easy to use.

Thank you Omnisend for coming to our rescue.

Omnisend helped me to increase sales

Mar 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Omnisend has great automation workflows that actually helped me to increase my sales. At first I started just with Welcome one which is sent when new subscriber comes in, but then added Cart Recovery and Order Confirmation and bam, sale increase and every month numbers are getting better and better. I've been using Omnisend for almost half a year, and by that time thanks to email marketing activities my sales grew by 40%. So automation is fantastic, would recommend to any other ecommerce merchant out there.

We love Omnisend

Oct 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use and very intuitive. It help us to bring back customers and increase our sales. Also the UI is beautiful and very intuitive!!

Cons: It is not very clear how much it will cost to you and it does not have a review integration which could be a great tool. They need to bring more design options, maybe more layout and font options?