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Omnisend provides advanced marketing automation tools for sales-driven ecommerce marketers that have outgrown the generic email marketing platforms.

Product Details

Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Use smart segmentation to create hyper targeted and relevant email messages, earning you more revenue. Use Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more.

Contact Details

Omnisend

https://www.omnisend.com/

Founded in 2014

Located in United Kingdom

Starting Price

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Online

Omnisend Features

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Omnisend Reviews

Overall
5/5
Ease of Use
4.5/5
Customer Service
4.5/5

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Showing 50 of 420 reviews

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Showing 50 of 420 reviews

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Reviewer's Role
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Frequency of Use
Andrea K.
Owner/Designer
Apparel & Fashion, Self-employed
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Good App - lots of options, good support & easy to set up ”

ProsI love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas. After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions. I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win. The base price of this app is reasonable and offers a lot of options included with it.
ConsI love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want. I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week. The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price. Would like to see loyalty program integrated
Reviewer Source 
Source: Capterra
August 2, 2019
Diana O.
Owner
Sporting Goods, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Is Omnisend right for you?”

OverallOmnisend has made my email marketing automated so I spend less time on the emails.
ProsI have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!
Cons This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.
Reviewer Source 
Source: Capterra
August 2, 2019
Nate P.
Director of Operations
Apparel & Fashion, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 4, 2019

“seamless marketing platform with Affordable pricing”

OverallGreat experience and enjoy the consistent and reliable automated email marketing that frees up my time
ProsThe seamless experience and its simplicity in the to design and automate email campaigns, and forms.
ConsThe email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.
Reviewer Source 
Source: Capterra
August 4, 2019
Kimberly H.
Entrepreneur
Apparel & Fashion, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 3, 2019

“Omnisend - A good alternative to Mailchimp”

OverallOur small business has been a paid user of Omnisend for 2 years now and I really love how everything works well and get our mailers and abandoned cart emails delivered to customers' inboxes on time!
ProsI like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.
ConsI wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template. Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.
Reviewer Source 
Source: Capterra
August 3, 2019
Justin J.
Founder
Retail, 1-10 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
October 21, 2018

“Not Bad... I like some of it, but they raised priced significantly this past year....”

Overallso, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.
ProsNot Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern
Cons- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern
Reviewer Source 
Source: Capterra
October 21, 2018
Jess L.
Editor-In-Chief
Photography, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 7, 2019

“OmniSend, is a god send! ”

ProsThere is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!
ConsAs a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!
Reviewer Source 
Source: Capterra
August 7, 2019
Taylor S.
Marketing Specialist
Food & Beverages, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Omnisend HELPED our online revenue”

OverallOur overall online revenue has really skyrocketed since using Omnisend. Before we were just relying on social media posts when it came to online marketing. With Omnisend we are now GURANTEED to hit the inbox of everyone who has purchased from us and wants updates. This is the exact audience who will purchase from us again all due to our Omnisend e-blasts!
ProsI find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.
ConsI'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.
Reviewer Source 
Source: Capterra
August 2, 2019
Maile U.
CEO
Apparel & Fashion, 1-10 employees
Used the software for: I used a free trial
Overall Rating
5/5
Ease of Use
5/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 7, 2019

“I've been impressed so far”

OverallI'm hoping that having a reliable email marketing app will help me to send more regular emails to my customer list...and I am certain that will help my sales. So far so good.
ProsThe emails are easy to put together using their interface, and most importantly, they are beautiful. For a company like mine (selling jewelry online), that is extremely important. I am always short on time, so any software that makes marketing easier for a reasonable price is attractive to me. I've been impressed so far by Omnisend. I've tried multiple email marketing apps, and this one is my favorite to date.
ConsI am not entirely familiar with all the ins and outs of Omnisend yet, so I don't think I can speak to any structural issues or large problems it might have. They might be there, but so far I haven't seen any. There are features I'd like to see that Omnisend doesn't yet offer, like integrating with review apps to include snippets of reviews in abandoned cart emails. But maybe they will include that at some future point.
Reviewer Source 
Source: Capterra
August 7, 2019
Nick H.
Owner
Consumer Goods, Self-employed
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Best email marketing software that I've used!”

OverallMy overall experience with Omnisend has been amazing. This software has allowed me to automate my email marketing and start building relationships with customers and everyone else who comes in contact with my brand.
ProsI love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.
ConsHonestly, nothing. So far it has all of the features that I need and more.
Reviewer Source 
Source: Capterra
August 2, 2019
Svetlana O.
owner
Food & Beverages, Self-employed
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 8, 2019

“Easy to use, saves time”

Overallquick and easy marketing and saves a lot of my time
ProsI like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...
Conswhen you need to go back if you forgot something, no option to open the next step in new tab
Reviewer Source 
Source: Capterra
August 8, 2019
Cauley S.
Owner
Food & Beverages, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 2, 2019

“What a find!”

OverallOn-boarding was a breeze and the templates to create emails are very easy and great looking. The integration with Shopify and the capabilities in automation are very strong. I was able to replicate workflows I previously had in HubSpot (a tool that can cost $11,000+ annually) with no issue at all. Prior to Omnisend I was in MailChimp for a couple months after leaving HubSpot due to not being able to justify the cost. I'm very pleased to have found Omnisend.
ProsI've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.
ConsNot much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.
Reviewer Source 
Source: Capterra
August 2, 2019
Jess L.
Creative and Marketing Director
Consumer Goods, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
August 2, 2019

“OmniSend is perfect for Shopify connection. ”

ProsI like that OmniSend links perfectly with Shopify, we used to use MailChimp and since have made the swap due to MailChimp cutting off the connection. However we don't regret the change whatsoever, and OmniSend's interface is easy to use and train new staff on.
ConsI feel like there are some areas that OmniSend could improve on mainly when it comes to customisation, as a graphic designer, there are some features lacking such as kerning and whatnot that would take OmniSend to the same level as competitors such as MailChimp.
Reviewer Source 
Source: Capterra
August 2, 2019
Elena D.
Owner
Apparel & Fashion, Self-employed
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Great tool for email marketing”

ProsIts clean, very easy to use, very intuitive and provides great reports...
ConsI´m still missing some key functionalities like integrated web-forms to incorporate into my website and eliminate the need for other additional middle-man apps to collect all my leads...
Reviewer Source 
Source: Capterra
August 2, 2019
Mary M.
Marketing Director
Cosmetics, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Great all-in-one app”

ProsI love the Live View so that I can see which products are being removed from the cart most often. I also love how easy it is to set up my marketing automations. Super user-friendly!
ConsI wish it would allow you to create a custom e-mail template that you can use to create future campaigns. I end up having to start from scratch every time.
Reviewer Source 
Source: Capterra
August 2, 2019
Brady H.
Brand Experience Manager
Retail, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
4/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Mailchimp Migrant”

ProsLove the ease of use when designing emails. The user interface is also pleasantly smooth and simple to navigate. The design and branding of the platform translates to the default design options during email creation as well. That makes our job much easier because we don't have to do a ton of a work to make something look good.
ConsThe only real con I can think of is it's not really set up for enterprise/agency use quite yet. If you happen to use the same email address on multiple accounts, the multi-brand navigation is there. But if you use different email addresses, it seems you have to log out and log back in.
Reviewer Source 
Source: Capterra
August 5, 2019
Avatar Image
Filippo D.
Principal Software Engineer
Utilities, 1001-5000 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 3, 2019

“Easy newsletter for shopify customers and not only”

ProsOmnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.
ConsThe signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.
Reviewer Source 
Source: Capterra
August 3, 2019
Cassidy C.
Owner
Retail, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 3, 2019

“PERFECT for my boutique!!”

OverallAwesome app, awesome features! SO glad I made the switch.
ProsThis is such a user friendly platform. I love how I can connect the app right to my shopify site and it makes generating emails SO easy. The live view on the app is also intriguing to watch. I have several automation set up through Omnisend and I have never had any issues with them!
ConsI haven't really ran into any issues yet! I am getting into more custom work, so hopefully it will be pretty simple to insert some pieces created in Illustrator right to Omnisend.
Reviewer Source 
Source: Capterra
August 3, 2019
Avatar Image
Lisa K.
Marketing Director
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 1, 2018

“Pretty easy to use and love the price”

OverallWe get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support.
ProsI've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.
Consthre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.
Reviewer Source 
Source: Capterra
March 1, 2018
Cindy C.
Owner
Arts and Crafts, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 6, 2019

“Great Software for the Price”

OverallOur over all experience has been very non eventful, which for me is good!
ProsAfter much research, and using another software that became very expensive, I switched to Omnisend. I saved about 50% over the cost of the other software. We send out at least once a month emails. They can be schedule out and this is great. We also have several automations in place that work well. We are able to clone or duplicate previous campaign emails, allowing for a smooth set up of newer emails without having to rebuild each new email. Integrates great with our Shopify platform.
ConsWe did loose a few features for some of the automations when we switched, but what we lost compared to what we saved financially, was very minimal. Automations have more of a learning curve when setting them up, but we have been able by trial and error to figure them out.
Reviewer Source 
Source: Capterra
August 6, 2019
amir y.
Founder
Apparel & Fashion, 1-10 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Feedback”

OverallMy experience so far has been relatively good. For my needs it gets the job done but as I mentioned I would like it if you offered a full service option.
Prosthe emails are easy to set up and create compared to other platforms.
Conswant more templates & the Text message aspect was easier to set up. I also which you have an internal team that I could pay to create and send out emails for me weekly.
Reviewer Source 
Source: Capterra
August 5, 2019
Katrin L.
Owner
Retail, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Omnisend Review”

OverallSo far it's been great, i've participated in the webinar and the staff seems nice.
ProsEasy migrating from Mailchimp. Easy to use interface, and great customer service.
ConsI wish I could embed video that was playable in the email. Perhaps more options for the custom HTML blocks
Reviewer Source 
Source: Capterra
August 2, 2019
Arielle C.
Owner
Apparel & Fashion, Self-employed
Used the software for: I used a free trial
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
6/10
Reviewer Source 
Source: Capterra
August 2, 2019

“I like the product.”

OverallIt's cool, still feeling it out
ProsThere are alot options to use and its very functional.
ConsWe had some issues with customers who signed up with apple.
Reviewer Source 
Source: Capterra
August 2, 2019
Verified Reviewer
Marketing and Advertising, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
July 18, 2019

“Great e-commerce email marketing software”

OverallOmnisend has been great and has other features like messenger bot integration and integration with social media that we will be implementing in the future. 2 thumbs up.
ProsI LOVE Omnisend. My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable. The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't. Plus it's super affordable. Definitely recommend for a small online e-commerce business.
ConsI had a little issue changing the email and password but was able to resolve it through customer service.
Reviewer Source 
Source: Capterra
July 18, 2019
David B.
Director
Retail, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
October 18, 2018

“Great for newbies and experienced marketers alike”

OverallWe've been able to increase our sales massively over the past year with omnisend it's automation and ability to send series of emails to catch customers eyes is top notch and extremely valuable. We look forward to see how much more the software can help us over the next year!
ProsThe software is one of the easiest to use as a 'newbie' into the world of ecommerce and wanting to connect with customers at the right time for them to spend their money with us. Omisend has such a wide range of tools it's enabled us to remove several other apps and save time by having all the tools in one place. It has also enabled us to increase our revenue which is a massive plus!
ConsI think the lack of facebook integration to help create adverts that appeal to our customer client base and get them in front of the right people.
Reviewer Source 
Source: Capterra
October 18, 2018
Etienne E.
Co-founder
Renewables & Environment, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 3, 2019

“Soundest Review”

OverallOmnisend has helped boost revenue and well covers its cost. It guarantees sales on every e-mail for us and is good for retargeting 1st time customers who may have only subscribed and not purchased, as well as returning customers.
ProsEasy to use and integrate with other email softwares and Shopify.
ConsCharging based on both the amount of subscribers and email sent. Typically charging by only subscribers is a more upfront cost and easier to budget.
Reviewer Source 
Source: Capterra
August 3, 2019
Simon J.
Head of Ecommerce
Food & Beverages, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 4, 2019

“Great replacement for Mailchimp”

OverallWe started using Omnisend as a replacement for Mailchimp once the Mailchimp app was no longer supported in Shopify. The switch was effortless and set up very simple. So far, segmenting our audience, designing emails and creating automations has all gone very smoothly and I never wish we still used Mailchimp. That said I think the mobile specific design options could be greatly improved - but Mailchimp was weak in that area too!
ProsDrag and drop design functions very well. Segmenting is easy.
ConsI'd like a few more standard design options and I think specific design options for how emails will appear in mobile would be a good improvement.
Reviewer Source 
Source: Capterra
August 4, 2019
Nicholas S.
Owner
Apparel & Fashion, 1-10 employees
Used the software for: I used a free trial
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Omnisend is wayyy better than mailchimp was!”

OverallI love it. It's way better than my experience was at mailchimp.
ProsThe email templates are great, tons of super clean and responsive templates to work off of. It also has pretty much every automated sequence that you'd need built in. Within a day you could have your sites entire email automation flow mapped out on omnisend.
ConsEmail limits are too low. I'd like options between the base plan and the unlimited plan. With only 20k monthly emails in the base plan, I can see myself hitting it super quickly as my list passes 5k
Reviewer Source 
Source: Capterra
August 2, 2019
Verified Reviewer
51-200 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 5, 2018

“After a half of year of use I can say - Omnisend is the best tool for marketing”

OverallI save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.
ProsI don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :) I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.
ConsTook me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)
Reviewer Source 
Source: Capterra
March 5, 2018
Michael W.
CEO / Owner
Retail, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Small Business Goes Big with Omnisend! ”

ProsI was blown away by Omisend. I left MailChimp and was writing powerful emails with much better tools in no time. My first campaign was a total success and drove traffic right to my store and its products. The customer service made the transition easy. Each time I had a question, they showed me a better and more modern way forward in my campaigns and automation.
ConsSort new sign-ups by date so I can see what is going on outside of the reports.
Reviewer Source 
Source: Capterra
August 2, 2019
Debra J.
Owner
Apparel & Fashion, Self-employed
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 26, 2018

“Best email marketing app anywhere. Easy to use and looks Amazing. ”

OverallEase of use.
ProsI never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. debraspassionboutique.com using you all the time.
ConsMake sure you look at settings and select the optimize for smaller images for devices otherwise your images will be warped. It should be a standard feature not optional.
Reviewer Source 
Source: Capterra
March 26, 2018
Alan T.
Business Development Manager
Apparel & Fashion, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 7, 2019

“Great Email Marketing Tool with many functions!”

OverallPleasant and direct. Working as expected
ProsAutomation is relatively easy yo understand and setup.
ConsMore conditions for automation would make it even more powerful
Reviewer Source 
Source: Capterra
August 7, 2019
Gina D.
owner
Apparel & Fashion, Self-employed
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Omnisend makes my life easier!”

OverallI use active campaign for my online courses and have tried 2x to use other saas that I use for other business but always go back to ominsend you just cannot beat the ease of use with shopify in my opinion. It may not be as robust as some other services but it gets the job done and the simplicity ensures I will actually send out emails and not procrastinate because I know it is going to be a pain!
ProsOmnisend is so seamless. I love how easily it integrates with shopify and how easy it is to create and send email blasts with special offers!
ConsI wish I could exclude certain people that already bought a product when sending and things like that. Like if I put it on sale and they already bought it I'd like them not to see the message or that part of the email. Or if I want to target people that bought item A with item B I'd like to be able to filter like that easily.
Reviewer Source 
Source: Capterra
August 5, 2019
Amy S.
Owner / Designer
Consumer Goods, Self-employed
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 3, 2019

“Great for customized email and marketing solutions”

OverallI like the professional emails and I think it gives my email campaigns the look I need giving buyers confidence in my brand.
ProsI like the ability to drag and drop customize each email campaign the way I need it. Setting a preset color customization that matches my brand is important, too. It also tracks sales that result from your campaigns. The popup and full page email collection tools are also ideal.
ConsI'm not sure I have anything I dislike. Perhaps as my needs grow even more there may be something to discuss.
Reviewer Source 
Source: Capterra
August 3, 2019
Courtney J.
Owner / Designer
Retail, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 2, 2019

“Best Service out there!! ”

OverallOmnisend came to the rescue when MailChimp & Shopify split. I was very surprised with how accurate the reports were and we have seen huge growth in our conversion rates since we joined Omnisend. Sales through email are up over 50% from last year and we have only been with Omnisend for 4 months now. The look of our emails has also been elevated. Love all the great template options Omnisend has to offer! While our decision to move our email marketing business to Omnisend was a forced one, It has turned out to be the best thing that happened. I am very happy with this service and highly recommend it to everyone looking for email marketing solutions.
ProsEverything. Easy to use, Beautiful & professional templates, accurate reporting, sales have gone up
ConsIt was a little hard to make segments of our customer lists but the support team at omnisend have been a tremendous help!
Reviewer Source 
Source: Capterra
August 2, 2019
Diana M.
Founder
Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 1, 2018

“Really useful, feature-loaded app that lets you do a lot--and great support ”

ProsThe first thing is that it's really easy to use Omnisend right from the minute you connect your store. I think I sent my first test newsletter to myself within like 10 minutes or so--and I'm really slow. Another thing is that they have a lot of features. I used to have separate apps for my popups and cart recovery but after a few weeks I canceled those cause Omnisend had it all. Automation is really great though. It's relatively easy to use, but once you get the idea behind automation you will definitely be focusing on that the most. And of course, I have to say, hands down the best support I've ever seen with any software. Fast, friendly, and they helped me out--even when I'm asking all those silly questions cause, like I said, I'm a bit slow sometimes :)
ConsNot much to dislike actually. I've only used it for about 4 months, and in that time they got everything we wanted (such as segmentation). And I see on their roadmap that they're planning on getting text messaging and push notifications, so that'll be the full package for me. Because of that, I have no problems here
Reviewer Source 
Source: Capterra
March 1, 2018
Avatar Image
Coty T.
CEO
Retail, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
September 12, 2019

“Awesome platform to market and track leads!”

OverallOverall, it has helped us grow as a business to learn how to tailor certain things to certain audiences who shop on our website. It has given us a chance to market in an easy manner and fully understand where we need improvement
ProsWe have used Omnisend for many tasks, but the one being the most is marketing. It's been used to track clicks and browsing behavior on our personal business website to better key into what our customers like, want and need. We are able to track spending increases based off of browsing stats, which has helped our business grow!
ConsFor the few months that we have implemented Omnisend, there hasn't been anything that stands out to us as something we don't like. We use every feature provided, and customer service is second to none!
Reviewer Source 
Source: Capterra
September 12, 2019
Plamena D.
Operations Manager
Retail, Self-employed
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Love It!”

OverallLove it!!
ProsI absolutely love the live feature! Gives me so much insight which is something I did not see with the other provider I used to have. I also love the automations feature. You don't have to be a rocket scientist to figure it all out, unlike other programs out there..
ConsChoosing products off the website is sometimes very time consuming. With mailchimp the products were integrated into the software, you could just pick from a drop don menu. Worried about pricing and the way credits work.
Reviewer Source 
Source: Capterra
August 5, 2019
Shane S.
President
Retail, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Much more than an email tool”

OverallGreat hustle on the front end, waiting a long time for follow up of key features I NEED.
ProsEmail design templates are clean and easy to use. Forms fit the needs of my business directly. Like the visual UI of the design features.
ConsOmisend team was working on a function that would allow me to auto send emails 3 weeks before customers birthday reminding them of a product they wanted to be reminded of (I sell Birthday Party themed party supplies, i.e; Golden Girls and Bob Ross). They said they were working on the functionality and would let me know in 2 weeks. Thay was May 9th and still no word from the team on the status of this functionality.
Reviewer Source 
Source: Capterra
August 5, 2019
Avatar Image
Ryan W.
Founder
Retail, Self-employed
Used the software for: I used a free trial
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
July 30, 2019

“Top of the line E-commerce ESP”

ProsOmnisend is perfect for e-commerce stores. It has everything you need to engage customers personally based on their buying and browsing decisions.
ConsIt has one less feature than Klaviyo but Klaviyo is also more expensive so I think Omnisend may still take the cake for some people.
Reviewer Source 
Source: Capterra
July 30, 2019
Kimberly L.
CEO
Apparel & Fashion, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Great Email Option”

ProsI love that this app allows me to easily create emails for my customers. Easy to use templates make the process easy.
ConsI don't like that there is a large gap between the tiers of service. I wish more options were available for less money. Its helpful for smaller, starting, businesses.
Reviewer Source 
Source: Capterra
August 5, 2019
Paige U.
Owner
Apparel & Fashion, Self-employed
Used the software for: I used a free trial
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
October 6, 2018

“Better than any other app of it's kind”

OverallOmnisend has allowed me to run a professional site with smooth automated email and marketing operations. I haven't had to worry about a thing with Omnisend since setting it up.
ProsThis app is easy to use, and actually gets the job done. I tried a couple of other applications with high reviews before this one but they all had problems, such as not sending my new email subscribers their welcome email with discount codes until almost 2 hours after they subscribed!! Not with Omnisend- it's been quick and professional every step of the way. Not to mention the designs for the emails and pop ups are the best out there!
ConsAfter the free trial, you do have to pay to continue to use many of the features, which you don't have to do with many of it's competitors. However, you get what you pay for, and Omnisend is the best.
Reviewer Source 
Source: Capterra
October 6, 2018
mohammed s.
mr
Arts and Crafts, Self-employed
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
September 14, 2018

“omnisend is awsome”

Overallomnisend is very easy to use compared to other app and the customer service is bang on ... first class and always their and ready when you need them.
Prosvery easy to use , no need for long tutorial the fact it takes seconds to create your campaign and automation once you saved your layouts
Consfacebook integration needs to be put into it . some features were missing like adding freeshipping to all collection however... the workaround is working for me and they give good pointers
Reviewer Source 
Source: Capterra
September 14, 2018
Avatar Image
Serj S.
Dedicated Support Agent
51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 5, 2018

“No platform comes close to Omnisend, take my word for it”

OverallI am using for a long time would like some other newsletter templates. Of course like I said, a long-term user. MAybe I am not creative enough with what I have of course.
ProsI love Omnisend automation!! After Omnisend I am safe to say that the only platform that is that good with automation is theirs. Seriously, super easy to use, you'd think automation is hard to set up right? Well no, and if you still have issues they have their blog and knowledge base to use so - problem solved.
Reviewer Source 
Source: Capterra
March 5, 2018
Haylie W.
Co-Owner
Arts and Crafts, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 7, 2019

“Way better than MailChimp”

OverallOverall, this is a great program and I am so glad MailChimp isn't supported by shopify anymore because I would of never found this.
ProsI love that there is more options. I especially love the wheel!
ConsOnly thing I do not like is that when you try to use the block of recommended products where they plug in products from your store, it doesn't work for me. They just show up blank.
Reviewer Source 
Source: Capterra
August 7, 2019
Daniel F.
Manager
Retail, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
5/5
Features
3/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Omisend is great”

OverallWhen mailchimp lost compatibility with shopify, we werent sure what to do, but omnisend seemed to work well for us.
ProsThe product picker makes adding products to your campaigns a breeze and the predefined templates not only look great from standard but are super easy to customize.
ConsWhen using certain features, e.g. product picker, it doesn't even attempt to pull a product description. also, when you use a single product tile, it doesn't remember whether it was image left or right so you have to change that every time. Also, i found that the pricing structure was a little bit on the expensive side. Also, i dont like that the "new subscriber" email cant be sent to people that sign up in store through shopify, it only works with those who sign up direct through omnisend from what ive seen.
Reviewer Source 
Source: Capterra
August 5, 2019
Fahad T.
CEO
Retail, Self-employed
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 2, 2019

“From Mail Chimp to Omnisend”

OverallSatisfying
ProsBeing a Mail Chimp user it self is satisfying marketing experience and does not need to change. But using Omnisend I have realized how convenient and comfortable it can be to market your product & implement customer equalization strategies & for that reason I am completely satisfied with Omnisend.
Conslooking for how many new subscribers numbers is a bit of hassle may be will improve with time.
Reviewer Source 
Source: Capterra
August 2, 2019
Verified Reviewer
Retail, 501-1000 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
October 25, 2018

“Review”

ProsCommunication with a representative is great and really easy to get a hold of. Even shooting an email you get a fast response!
ConsI have had their app since they turned from Soundest. There is is nothing negative I have yet to say about their excellent service
Reviewer Source 
Source: Capterra
October 25, 2018
Verified Reviewer
51-200 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 5, 2018

“Smart email marketing tool for ecommerce business”

OverallI was able to save my time setting up all marketing automation workflows and spend that time on much more important business issues. I had an issue with newsletter builder, for some reason was not able to put a link on a button, but with the help of support it was solved in minutes.
ProsI enjoy how smart and easy Omnisend is! No need for long tutorials, everything can be set up in a few minutes - this is not a usual case with other marketing automation tools. By the way, if it happens that you have a question just search their knowledge base. That's it! Plus they are not overpriced at all so good for those who look for smart spending.
Reviewer Source 
Source: Capterra
March 5, 2018
Kelly V.
Owner
Design, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 8, 2019

“Wonderful”

OverallSaves so much time having a load of options all in one spot, like the cart abandonment, sms, and pop up options for sign ups.
ProsSo many different options that make email marketing so much easier. Omnisend is a one stop, they offer cart abandonment, followup email scheduling, and sms marketing. Awesome tool, and customer service is easy to work with and very helpful. I highly recommend Omnisend!
ConsThat I have to pay extra for SMS messaging.
Reviewer Source 
Source: Capterra
August 8, 2019
Roxanne G.
Owner
Cosmetics, Self-employed
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
2/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 5, 2019

“Great Software”

ProsUser friendly. I like that there are prebuilt templates.
ConsPrice increase. I wish the stock photos where better or available
Reviewer Source 
Source: Capterra
August 5, 2019