# Omnisend Pricing: A Comprehensive Guide | Capterra > Check out the Omnisend pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/153508/Omnisend/pricing --- Omnisend Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Omnisend [4.7 (836)](#reviews) User rating:[ 4.7 ](#reviews) Based on (836) reviews ## Overview of Omnisend pricing [Omnisend](https://www.capterra.com/p/153508/Omnisend/) is a highly rated email marketing solution recognized in our [2024 Capterra Shortlist for Email Marketing](https://www.capterra.com/email-marketing-software/shortlist/). The platform’s features make it easy for marketers to build email campaigns and track interactions. For example, it comes with plenty of email templates and a lifecycle stage map that improves customer retargeting.  Omnisend offers three subscription pricing tiers: Free, Standard, Pro, and Custom. Each plan offers the same core features, but higher-priced tiers let users interact with more contacts via email, SMS, and web push notifications. We analyzed our database of verified user reviews to highlight some of the key differences between Omnisend plans so you can make an informed decision for your business. Standard $16.00 Usage Based,Per Month * * * It Includes - Up To 3000 Emails Per Month - $1 in free SMS to try - Unlimited web push notifications - Account expert (from $400) - 24/7 Priority support Pro $59.00 Usage Based,Per Month * * * It Includes - Send unlimited emails - Get 3,933 free SMS / month Custom Pricing Contact vendor * * * It Includes - Global SMS messaging - Account expert - Personalized content - Advanced Reporting The latest information on pricing is available on Omnisend’s website. ## Cost breakdown Omnisend has a flexible pricing structure to help you find an affordable plan that matches your marketing needs. Whether you want to send 1,000 emails to 100 leads or 10,000 emails to 1,000 contacts, Omnisend offers a way to match those priorities.  ### Starting price Omnisend has a Free plan that gives you access to every feature included in the paid plans (except for Pro’s advanced reporting feature). However, the Free tier limits your number of emails (500 per month), web push notifications (500 per month), and published product reviews (50). Small businesses might find the Free tier suitable for their email marketing needs; you could also use it to try Omnisend’s email marketing tools without risking any financial loss. The Standard plan costs $16 per month with a month-to-month subscription, and you can save 30% by paying for three months upfront. This plan is useful for medium-sized and growing businesses that want to improve their approach to email marketing. With the Standard plan, you can maintain a list of 500 contacts, send up to 6,000 emails per month, use unlimited web push notifications, and publish up to 1,000 reviews on Shopify per month. The Pro plan costs $59 per month when you pay on a monthly basis ($41.30 if you pay for three months upfront). Choosing the Pro plan means you can maintain a list of 2,500 contacts, get unlimited emails and web push notifications, and you can publish an unlimited number of reviews on Shopify. Custom plans are intended for businesses that send a large volume of emails. If you’re interested in a Custom plan, contact Omnisend to learn more about available features and get a price quote. ### Billing options Omnisend lets users pay monthly or once every three months. Choosing a three-month subscription saves you 30% on the Standard and Pro plans. If you know you’ll keep using this email marketing solution, you can save by committing to three-month plans. Paying monthly, however, might appeal to businesses that want to explore their email marketing options or can’t afford to pay for three months at once. ### Feature differentiation All Omnisend plans have the same features (except advanced reporting, which is only available to Pro subscribers). - **Contact lists:** The Free plan lets you save up to 250 contacts, but you can grow your list to 500 or 2,500 contacts by choosing a Standard or Pro plan, respectively. - **Number of emails:** With the Free plan, you can send up to 500 emails per month. Upgrading to the Standard plan lets you send up to 6,000 emails per month. You can send unlimited emails with the Pro plan. - **Web push notifications:** All paid plans let you send up unlimited web push notifications, but the Free plan restricts you to just 500. - **Published product reviews:** The Free plan lets you publish up to 50 product reviews on Shopify. On the other hand, users can publish up to 1,000 product reviews with the Standard plan, or they can publish unlimited reviews with the Pro plan. - **Advanced reporting:** Only the Pro plan includes advanced reporting that helps users make data-driven decisions when improving campaign performance and workflows. ## What users say about Omnisend pricing Our team analyzed over 800 reviews from verified Omnisend users on our website to understand their perspective on the software’s pricing. User feedback about Omnisend’s pricing shows mixed responses. Many users appreciate that they can access nearly every feature through the Free plan. That gives small businesses an easy way to engage customers without spending money. However, some users say that Omnisend’s paid plans charge too much. At the same time, some of the users who complained about high prices also felt that they got a good return for the money because they appreciated Omnisend’s robust features. Here are some of the things users mentioned about Omnisend pricing[\[1\]](#footnotes): Iona B.FounderCosmetics1-2 years It's easy to use, has all of the important features that I'm looking for, and the plans are affordable for a small business owner. October 18, 2024 Duncan T.OwnerHealth, Wellness and Fitness1-2 years It's remained very well-priced for the number of emails I send and the size of my list. September 27, 2024 Angelica R.Account ManagerMarketing and AdvertisingLess than 6 months My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a consideration for smaller businesses. December 5, 2024 Pedro A.Marketing & Growth OpsFinancial Services6-12 months If you can't afford a pricy Marketing CRM, Omnisend is a very good option to get started. October 25, 2023 [Read more Omnisend reviews here.](https://www.capterra.com/p/153508/Omnisend/reviews/) ## Detailed breakdown of Omnisend pricing plans ### Free plan **Ideal for:** Small businesses and users who want to try Omnisend The Free plan includes nearly all of the features that Omnisend users get from paid plans. However, choosing this plan limits your contact list’s length, number of emails sent per month, number of monthly web push notifications, and how many product reviews you can publish. **Free plan features**[\[2\]](#footnotes)**:** - **Automation:** Create custom triggers or use pre-built workflows to send emails, SMS messages, and web push notifications at the right time to engage with leads. - **Segmentation and pre-built segments:** Target segmented audiences by custom and pre-built groups. The good part is that Omnisend does more than segment leads by demographics. For example, you could customize customer segments by how often they interact with messages, which channels they prefer, and whether they’ve bought products within the last month. - **Consent collection forms:** Includes consent collection forms and embedded options to comply with regulations like TCPA and GDPR. - **Email builder:** Build unique email templates or use pre-built templates to simplify effective content creation. The email builder tool includes an image editor, personalized product recommendations, discount coupon codes, and an AI assistant for writing subject lines and email copy. - **Sales and performance reports:** Track sales, clicks, signups, and other key performance indicators (KPIs) to improve campaign performance over time. ### Standard plan **Priced at:** $16 per month or $11.20 per month with a three-month upfront commitment **Ideal for:** Medium-sized and growing businesses that want to improve their email marketing efforts The Standard plan includes all of the Free plan’s features, but you get to send more messages and notifications to a longer contact list. If you need to send more than 500 emails per month— but you don’t plan to exceed 6,000—this could be the right tier for your marketing team. **Standard plan differentiating feature**[\[2\]](#footnotes)**:** - **Optional branding:** Replace Omnisend’s logo and name with your company’s branded assets to improve recognition and build relationships with contacts. ### Pro plan **Priced at:** $59 per month or $41.30 per month with a three-month upfront commitment **Ideal for:** Businesses that send a large number of emails and text messages each month The Pro plan gives you all of the features that make the Standard plan successful. With Pro, though, you get to maintain a list of up to 2,500 contacts. You can also send an unlimited number of emails and web push notifications each month. This plan even gives you some SMS credits so you can incorporate text messages into your outreach campaigns. **Pro plan differentiating feature**[\[2\]](#footnotes)**:** - **Advanced reporting:** Store and track KPIs from dashboards that let you filter statistics as needed, create visualizations of data, and gain an omnichannel perspective of campaign performance. ### Custom plan **Priced at:** Available upon request **Ideal for:** Companies that send large volumes of emails or have unique email marketing needs If your business has a contact list with more than 2,500 leads, customers, and clients, you'll want to learn more about a custom plan, as the vendor can customize your plan to meet specific needs. Opting for the Custom tier also lets you send an unlimited number of messages to an unlimited number of contacts.  **Custom plan feature**[\[2\]](#footnotes)**:** - **Free migration:** Get help from a specialist experienced at connecting Omnisend with eCommerce platforms like Shopify, WooCommerce, and BigCommerce. Free migration will make it easier for you to ensure you connect with every customer and lead at the right time. If you already have an email service provider, your specialist can move data from your current app to Omnisend. ## Total cost of ownership When comparing the costs of email marketing solutions, it’s tempting to focus just on the subscription prices. While you definitely want to factor in the subscription price, you should look beyond the obvious to discover additional charges; you might find that you need to pay extra for certain services. Here’s a breakdown of potential costs you can expect when you choose Omnisend. ### Upfront costs Upfront costs include any money you spend when you subscribe to a service like Omnisend. However, depending on the specific service you use, you might need to pay for customization, training, and setup. For the most part, Omnisend makes it easy for you to avoid additional fees. Still, you might want to pay for some extra services that make the software more effective for email marketing teams. ### Additional costs to consider - **SMS and MMS texts:** While all Omnisend plans let you send SMS and MMS texts, you might have to pay extra to do so. The Pro plan offers some free SMS credits, but you would need to purchase more to keep your audience engaged. Omnisend’s website includes an SMS and MMS calculator to help you estimate expected prices. Each SMS text costs $0.015, and MMS texts cost $0.045 each.  - **Data migration:** All plans come with some level of data migration assistance. The free data migration package, however, has some limitations. For example, you only get one ‘Master Template’. You might need to pay extra for the services if you need anything above the free kickstart migration package. - **Support services:** Expect to pay at least $400 on top of the Standard and Pro plans for access to a success manager. However, priority support is free for Standard and Pro users. - **Marketing playbooks:** Omnisend has a library of marketing playbooks you can use to learn more about improving email and SMS marketing strategies, but you’ll need a Standard plan or higher to access the library for free. #### Services needed to implement or manage the platform As long as you have a paid plan, you can access Omnisend’s marketing library to learn more about getting more from your email marketing efforts. However, you shouldn’t assume that you can learn everything from the library’s playbooks.  If you want to move beyond the strategies covered in Omnisend’s playbooks, consider taking marketing courses that will refine your skills. Alternatively, you could hire a professional with experience optimizing email marketing campaigns.  Regardless of the approach you take, prepare to spend time—and maybe some money— learning skills that will take your marketing to the next level. #### Internal resources needed for ongoing platform management Omnisend’s intuitive interface and drag-and-drop email builder make it relatively easy for most users to start engaging with leads and customers via email. However, getting the most out of the software might require some extra knowledge and resources. While they aren’t required, you might see stronger returns on investment (ROIs) when you invest in the following internal resources: - **Compliance office:** Omnisend has features that help users comply with requirements set by GDPR and other regulatory laws. If you work in an industry that handles sensitive information—such as healthcare or financial services—you might also benefit from hiring a compliance officer who understands how regulations will impact your business’s marketing strategy.  - **Project managers:** Project managers oversee marketing campaigns to ensure success. They can also assist with data migrations, A/B testing, and other tasks that make campaigns more engaging. - **Omnisend administrator:** A dedicated Omnisend administrator can manage marketing assets, user permissions, and workflows. Consider designating an admin to give your organization better control over Omnisend’s features. - **Training coordinator:** A training coordinator can make sure everyone who uses Omnisend knows how to take advantage of relevant features and coordinate efforts consistently with other team members. ## How to choose the right Omnisend pricing plan Choosing the right Omnisend plan depends on your organization’s unique goals and restrictions. Here are some factors that can guide your decision: _Key considerations while choosing the right Omnisend plan_ - **Assess your business needs**: The number of people on your contact list and amount of emails you need to send each month will largely determine which Omnisend plan you choose, so do take into account both current and future usage needs.  - **Consider your budget:** While some organizations will find Omnisend’s prices affordable, others—such as small businesses and bootstrap startups—might disagree. Ideally, you can commit to a three-month plan to save 30% on subscription costs. If you can’t make that financial commitment, you can save money in the short term by paying month to month. - **Compare each plan’s limitations and features:** Since all Omnisend plans offer similar features, you don’t need to worry too much about comparing them. For the most part, you just need to focus on how many contacts you have and the number of emails you plan to send each month. If you know you only need to send 500 marketing emails per month, you should almost certainly choose the Free plan. If you know you have between 501 and 2,500 contacts, the Pro plan will most likely match your needs. Still, spending time comparing plans makes sense to ensure you get the best deal. ## How to maximize the value of your Omnisend subscription Maximizing the value of your Omnisend subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Omnisend subscription_ ### Utilize all features On the surface, Omnisend is a tool designed to help you create marketing emails and deliver them to the right contacts. With a little exploration and training, though, you’ll learn that it offers much more powerful features. If you disregard features like custom workflows, A/B split testing, data tracking, and report generation, you’ll miss a lot of opportunities to save time and improve your campaign performance. Take advantage of Omnisend Academy, the Marketing Playbook, and other resources to learn more about Omnisend’s features. ### Leverage customer support and resources Every Omnisend plan gives you some level of customer service. If you choose a Standard or Pro plan, you gain access to 24/7 priority support. You can also choose to pay extra to access a success manager starting at $400. If you have a Custom plan, you automatically get a success manager. Use these options to save time and get more out of Omnisend. If you find yourself spending a lot of time trying to figure out how a feature works, take a minute to contact customer support. They might have a much easier, faster way to resolve the issue. You’re already paying for the service, so you should use it. ### Additional tips for getting the most out of your plan - Take advantage of pre-built eCommerce workflows to save time and improve precision - Have all users watch the Omnisend Academy videos so they know what features are available to them - Migrate data from your existing ecommerce and marketing accounts - Integrate third-party tools that can make Omnisend even more powerful and seamless for your operations ## Is it worth paying for Omnisend? Whether Omnisend is worth subscribing to largely depends on your email marketing needs and budget. Here’s a breakdown to help you decide whether you should invest in Omnisend: ### Value for money An analysis of verified user reviews from the last two years shows that Omnisend has a value for money rating of 4.5 out of 5. Many users appreciate that Omnisend provides an intuitive interface that’s easy for them to get started. Others point to automated features that help them generate effective emails and track interactions. Here are some review excerpts from verified users of Omnisend that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Andrew P.Digital Marketing ManagerComputer Hardware1-2 years Lastly it is a very cost-efficient platform, I researched many others and Omnisend had an extremely competitive cost. October 17, 2024 Melissa M.CEOCosmetics2+ years I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding. October 17, 2024 Asif H.FounderCosmetics6-12 months Overally a very good experience with Omnisend and I've recommended it to many people who are looking for alternatives to some of the more common but more expensive solutions. October 4, 2024 [Read more about Omnisend reviews here.](https://www.capterra.com/p/153508/Omnisend/reviews/) ### Features of the Free plan Since all Omnisend plans offer nearly identical features, you can get a lot out of the Free plan. Some of the most appealing features you can access with the Free plan include: - **Email templates and a drag-and-drop builder:** Even if you don’t have any design experience, Omnisend makes it easy to create attractive emails that connect with audiences.  - **Automation features:** Omnisend provides pre-built eCommerce workflows that use triggers like cart abandonment, product abandonment, shipping confirmation, and order confirmation to engage consumers with minimal oversight. ### When to upgrade Consider upgrading to a paid plan if: - You need to send more than 500 emails per month - You want to send unlimited web push notifications - You have a list of 500 or more contacts ### Customer support options All Omnisend plans give you access to 24/7 priority support through email and in-app live chat. Members can also access a help center with information about solving common issues. Omnisend Academy teaches subscribers how to improve their email marketing strategies while members with paid plans can also work with a success manager, but those at the Standard and Pro levels must pay at least $400 for the service. ## Is Omnisend right for you? ### Assessing your requirements Deciding whether Omnisend is the right email marketing solution for your team means assessing your requirements and comparing them to what Omnisend offers. Here are some key factors to consider as you explore your options. - **Integration needs:** Consider the other platforms your company uses to sell products and connect with buyers. Omnisend integrates easily with popular options like Shopify, BigCommerce, and WooCommerce. With more than 130 integrations in its library, you’ll probably find that Omnisend works with most of the tools you already use. If you don’t find the integration you need, you can likely rely on a flexible API. Alternatively, you could have a custom integration built for you, although that option might cost more money. - **SMS and MMS:** Email marketing can work great, but you might also want to test SMS and MMS marketing to see how your audience responds. Omnisend has SMS and MMS marketing automation for eCommerce, but most plans force you to pay extra for each message you send.  - **Customization needs:** If your team prefers sending custom emails, Omnisend provides a built-in editor to achieve that goal. Of course, you can still take advantage of pre-built email templates and move to customized versions when you believe they will improve your campaign’s performance. ### Alternatives to Omnisend Omnisend has an overall rating of 4.7 out of 5 stars, which shows that most users like the product, but how does it compare to competitors in the email marketing space when it comes to pricing? In the value-for-money category, 804 reviewers give Omnisend a rating of 4.5/5 stars. However, you’ll find a range of price points as you explore alternatives to Omnisend. **Constant Contact,** for example, has a value-for-money rating of 4.1/5 stars. Expect to pay $12 per month for the Lite plan or up to $80 per month for the Premium plan. **HubSpot Marketing Hub** gets a 4.2/5 value-for-money rating, with plans starting at $20 per seat, per month (or $15 per seat, per month when you pay annually). **EmailOctopus** has a 4.8 value-for-money rating and sets its price according to your number of subscribers and emails. At the lowest end, you’ll pay just $9 per month while for $1,330 per month, you can manage 500,000 contacts and send 5 million emails per month. **Brevo** gets a 4.5 value-for-money rating. It has very affordable prices that start at $8.08 per month, although it only lets you send 5,000 emails per month. **Marketo Engage** has a 3.8 value-for-money rating and it doesn’t have publicly available pricing, so you should contact the vendor for a quote. - **HubSpot Marketing Hub** is a comprehensive marketing platform with an overall 4.5/5 rating. Users say they enjoy its user-friendly interface and ability to streamline marketing workflows across channels. - **Brevo’s** email marketing platform lets users reach leads through email, SMS, and push notifications with an overall 4.6/5 rating. Users say they appreciate Brevo’s responsive customer services, easy setup, and the option to start with a free account. - **Constant Contact** gets an overall 4.3/5 rating from more than 2,850 verified reviewers. Users say they appreciate its simple user interface, refined approach to email management, and commitment to helpful customer service.   - **EmailOctopus** is known as a low-cost email marketing platform that offers some automation and segmentation features. More than 525 verified users give it an overall rating of 4.8/5. Many users say they like the platform’s low price and attractive templates. - **Marketo Engage** is Adobe's market automation platform. Unlike other solutions, Marketo Engage relies heavily on AI to automate tasks and workflows. More than 700 verified reviewers give it an overall 4.3/5 rating. Users say they like Marketo Engage’s feature-rich dashboards and automations. Check out the top [Omnisend alternatives](https://www.capterra.com/p/153508/Omnisend/alternatives/), comparable to monday.com in terms of core features, pricing, and usability. ### Cost comparison: Omnisend vs. popular alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/#reviews) * * * Starting Price $16.00 Usage Based , Per Month * * * [4.5 (6219)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * [4.6 (3407)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * [4.3 (2912)](https://www.capterra.com/p/31898/Constant-Contact/#reviews) * * * Starting Price $12.00 Usage Based , Per Month * * * [4.8 (654)](https://www.capterra.com/p/147415/EmailOctopus/#reviews) * * * Starting Price $9.00 Per Feature , Per Month * * * [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/#reviews) * * * Starting Price Contact vendor * * * ### Making the final decision Omnisend gives marketers a flexible approach to reaching leads and customers through email, web push notifications, SMS, and MMS. It lets users choose between three tiers, but all of them offer nearly identical features with some notable contact and email limits. As a result, the plan you choose will largely depend on the size of your contact list and the number of emails you want to send per month. With a value-for-money rating of 4.5 out of 5, it’s clear that most users believe they get a good deal from Omnisend. Omnisend’s Free plan includes nearly all of the features you get from paid plans. However, it does seriously limit the number of contacts and emails you use per month, making it useful for small organizations or businesses that want to try the service without spending money. The Standard plan also has limitations, but it will meet the needs of organizations that plan to send about 6,000 emails a month. The Pro plan gives you an unlimited number of emails and web push notifications.  Choosing the right Omnisend plan involves reviewing your marketing goals, existing tech stack, and workflow automations. Consider starting with the Free plan to test the solution so you can be confident that it meets your needs. ## FAQs How much does Omnisend cost? Omnisend has a free plan that lets users send up to 500 emails per month. Paid plans start at $11.20 per month for a three-month subscription or $16 on a month-to-month basis. What is the difference between Omnisend’s Standard and Pro plan? The biggest difference between the Standard and Pro plans is that Pro subscribers can send unlimited emails while Standard subscribers are limited to sending up to 6,000 emails per month. The Pro plan also lets you store more contacts (up to 2,500 compared to the Standard plan’s 500). Is Omnisend free to use? Yes. Omnisend’s Free plan lets users send up to 500 emails per month and includes most features included in the paid plans. How do I use Omnisend with Shopify? You can integrate Omnisend with Shopify from within either app.  From your Shopify store, choose Apps and search for Omnisend Email Marketing & SMS. Click the Add button to link the accounts. Shopify will walk you through the rest of the steps. From your Omnisend account, select Connect Store and enter your Shopify URL to connect your accounts. Is Omnisend better than Mailchimp? Some users prefer Omnisend over Mailchimp because they like Omnisend’s intuitive interface, advanced automation workflows, and omnichannel marketing options that include SMS, push notifications, and email. Others also like Omnisend because its free plan includes more features than Mailchimp’s free plan. Whether one solution is better than the other, though, will depend on your preferences and expectations. What are the key features of Omnisend? Omnisend’s key features include pre-built automations that encourage customer engagement, a library of attractive email templates, and report generation that keeps marketing teams informed. How to choose the right Omnisend pricing plan for you? The Omnisend plan that’s right for you will largely depend on the size of your contact list and the number of emails you need to send each month. How to change your Omnisend subscription? You can change your Omnisend subscription by visiting your account page, selecting ‘Manage’, and choosing the plan that fits your current needs. However, you will need to wait for your current subscription to expire before you can downgrade to a lower-priced option. You can also freeze your account for up to 12 months, but doing so costs $50. Does Omnisend integrate with Shopify? Omnisend integrates with Shopify to let users manage their omnichannel marketing strategies from their Shopify stores. Does the Omnisend email builder require coding knowledge? No, you don’t need any coding experience to use Omnisend’s email builder. The tool comes with ready-made templates and a drag-and-drop interface that makes it easy for non-technical users to make emails that engage audiences. However, you can still use HTML to personalize emails further. Is Omnisend suitable for large email lists? Yes, Omnisend’s Pro plan lets subscribers send an unlimited number of emails each month. Is Omnisend worth it? Capterra reviewers give Omnisend 4.5 out of 5 stars in the value-for-money category. Some users say that it costs more than other email marketing solutions, but they don’t mind paying extra for a platform that helps them drive engagement and conversions. What is the email limit for Omnisend? Omnisend lets its Pro users send an unlimited number of emails each month. Is Omnisend GDPR compliant? Yes, Omnisend is GDPR compliant. However, you may need to get additional consent for contacts collected via other channels. What is the anti-spam policy for Omnisend? Omnisend’s anti-spam policy forbids subscribers from using its services to spam consumers. It also requires that all emails include an opt-out checkbox. Omnisend monitors user activities to detect those who don’t comply with its anti-spam policy. Does the free Omnisend plan give you access to all the features of paid plans? Yes, the Free plan lets you access all of the features included in paid plans. However, you can only send up to 500 emails per month. Does Omnisend offer migration support? Yes. Users can contact customer service for migration support. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Feb. 8, 2025) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Omnisend pricing](#overview-of-omnisend-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Omnisend pricing](#what-users-say-about-omnisend-pricing) - [Detailed breakdown of Omnisend pricing plans](#detailed-breakdown-of-omnisend-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Omnisend pricing plan](#how-to-choose-the-right-omnisend-pricing-plan) - [How to maximize the value of your Omnisend subscription](#how-to-maximize-the-value-of-your-omnisend-subscription) - [Is it worth paying for Omnisend?](#is-it-worth-paying-for-omnisend) - [Is Omnisend right for you?](#is-omnisend-right-for-you) - [FAQs](#faqs)