# Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Omnisend the right Email Marketing solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews/

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Omnisend

4.7 (836)

[View alternatives](https://www.capterra.com/p/153508/Omnisend/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated July 21st, 2026

# Reviews of Omnisend

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

Intuitive and accessible platform

96% positive reviews out of 190

Most users report ease of use due to a user-friendly interface, clear navigation, and helpful tutorials.

Design and formatting limitations

39% negative reviews out of 66

Some reviewers describe customization options as limited, especially for design elements, formatting, and branded adjustments.

Jamie A.

Founder and Owner, 2 - 10 employees.

"Sometimes, I don't understand why I can't manipulate content blocks as I want to."

Streamlined email campaign management

97% positive reviews out of 60

Most reviewers indicate email campaigns are easy to create, automate, and monitor, improving marketing efficiency.

Jo-Ann N.

Owner, 1 employee.

"Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background so the majority of our marketing is on auto-pilot."

Automations drive measurable sales growth

98% positive reviews out of 40

Most reviewers describe sales increase as a result of targeted automations, detailed analytics, and reliable tracking.

Fiona M.

Owner, 1 employee.

"the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

## Showing most helpful reviews

Showing 1-25 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Olivia G.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend For The Win"

October 17, 2024

5.0

Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

Pros

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Cons

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

They're very similar platforms but the pricing and usability of Omnisend ultimately sold me on using them for my provider.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your wonderful review! We’re delighted to hear that you’re enjoying the intuitive interface and the comprehensive features that Omnisend provides. We appreciate you pointing out the glitches with scheduled SMS campaigns—though rare, it’s feedback like yours that helps us improve. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to support your small business every step of the way!

FA

Frank A.  
Head of Digital  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag"

March 21, 2026

5.0

Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity.

Pros

Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.

Cons

The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

We evaluated Klaviyo and Mailchimp, but long‑term platform alignment was a concern. Klaviyo’s deep connection with Shopify made us question whether BigCommerce users might eventually receive less focus, and Mailchimp’s ownership by Intuit raised similar questions as they expand further into commerce. Omnisend offered stronger BigCommerce alignment, more predictable pricing based on active subscribers, and a roadmap that felt directly in line with our platform, making it the clear choice for us.

Review Source

Response from Omnisend

March 30, 2026

Really appreciate the depth here, it's clear you've put Omnisend through its paces. We're glad the BigCommerce integration, segmentation sync to ad platforms, and variant-level back-in-stock automation are all pulling their weight for you. Your feedback on push notification timing and SMS limitations is valuable and helps us understand where the experience could be smoother. Thanks for choosing us and for the trust in our roadmap, we're committed to making sure BigCommerce merchants have everything they need to scale. We're here to support your continued success.

VR

Verified Reviewer  
Head of Growth  
Information Technology and Services  
Used the software for: 1-2 years

### "Too buggy, but keeps costs down "

January 14, 2025

2.0

Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching

Pros

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Cons

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

A bit cheaper and better support. But now I regret it and we are switching to Klaviyo

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

MailerLite just broke down too much, once our emails were being marked as spam we moved on.

Review Source

Response from Omnisend

January 20, 2025

Thank you for taking the time to share your feedback. We truly appreciate your honesty and are sorry to hear that your experience with Omnisend did not meet your expectations. The insights you’ve provided regarding the bugs and challenges you faced are invaluable to us, and we take them seriously as we continue to improve our platform. We’re glad you found our support team helpful and accessible, but we understand how frustrating recurring technical issues can be. We’d welcome the opportunity to connect with you directly to discuss your experience in more detail and explore how we can make things right. Please don’t hesitate to reach out to our support team at support@omnisend.com or via in-app chat.

DF

Diana F.  
Owner  
Retail  
Used the software for: 2+ years

### "Good email marketing platform"

March 24, 2026

5.0

Pros

Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform.

Cons

Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched.

Review Source

Response from Omnisend

March 26, 2026

We're glad the platform's simplicity and automation features served you well. While we're sorry to hear it didn't have everything you needed at the time, we respect your decision to find the right fit. We've expanded quite a bit on the integrations and features front, so if your needs evolve, we'd welcome the chance to work together again. Wishing you continued success!

HM

Hannah M.  
Marketing coordinator  
Publishing  
Used the software for: 2+ years

### "Great email platform"

September 15, 2025

5.0

Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it.

Pros

Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails.

Cons

I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

We wanted a better email platform with better automation features and ease of use

Review Source

Response from Omnisend

September 16, 2025

Thanks so much for the thoughtful feedback! We’re glad to hear you’re enjoying the ease of use and seeing great results — that’s exactly what we aim for. We appreciate your note on templates and reporting depth too, our team is actively working on improvements in both areas. Great to have you with us!

Dylan S.  
Founder  
Food & Beverages  
Used the software for: 6-12 months

### "Amazing Value"

October 4, 2024

5.0

For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up.

Pros

The UI is extremely easy to use and navigate.

Cons

Wish there where more premade templates.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

The price for the other products where to expensive for our budget

Review Source

Response from Omnisend

October 16, 2024

Thank you for the amazing feedback! 🎉 We’re so glad you find our UI easy to navigate—it’s like a walk in the park! 🌳 We hear you on the desire for more premade templates, and we’re constantly working to improve our offerings. It’s fantastic to see such a strong ROI; you might just need a new piggy bank to keep up with those returns! 🐷 If you have any ideas or need assistance, don’t hesitate to reach out!

Sean O.  
Head of Customer Experince  
Consumer Goods  
Used the software for: 1-2 years

### "Intuitive and easy to use."

October 21, 2024

5.0

Overall my experience with Omnisend has been great, I would definitely recommend it.

Pros

Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.

Cons

The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

At the time we didn't have a marketing team and Omnisend was able to produce intuitive emails without needing much experience.

Review Source

Response from Omnisend

October 29, 2024

We appreciate your feedback! It’s great to hear that you find our platform intuitive—our goal is to make email marketing as easy as pie! 🥧 Your point about pricing for larger lists is noted; we’re committed to finding ways to support businesses of all sizes. Thanks for recommending us!

Fredrick E.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "A Must-Have Tool for Efficient Email Marketing Automation"

October 4, 2024

5.0

Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Pros

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Cons

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Wanted to try a new system - recommended to try omnisend and never looked back

Review Source

Response from Omnisend

October 15, 2024

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

Carmen B.  
Technical Merchandiser  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend Experience ⭐️⭐️⭐️⭐️⭐️"

October 17, 2024

5.0

It’s been a great experience. It was extremely easy to set up templates, automations and forms. Reports are easy to use and understand. The support team and success manager (\[sensitive content hidden\]) always exceeded my expectations, communication was always outstanding.

Pros

Price Ease of Use Training Videos Support Team

Cons

Warm-up emails require a lot of patience, onboarding was a little slow

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Cost was the largest factor, and we didn’t really lose features for the trade in value

Review Source

Response from Omnisend

October 25, 2024

Thank you for the stellar review! We’re thrilled to hear that setting up templates, automations, and forms has been smooth and that our support team and success manager have exceeded your expectations. We appreciate your patience with the warm-up process and onboarding feedback. Thanks for choosing Omnisend—we’re excited to keep supporting your success! ⭐️😊

Jenna G.  
Brand Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Great value and service"

October 4, 2024

5.0

Pros

Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.

Cons

While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

It was cheaper but had very similar functionality

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp didn't provide the service or functionality our growing small business required

Review Source

Response from Omnisend

October 15, 2024

Thanks a ton for the review! We’re thrilled you found Omnisend to be a great fit for your business—especially with those segmentation and automation features. We hear you on the templates, but we’re glad you’ve made them work your own magic. Always here if you need us, and we’ll keep the improvements coming! 😊

LB

Lou B.  
Web Shop Developer and Accounts  
Wholesale  
Used the software for: 1-2 years

### "Happy Omnisend Customer"

April 10, 2025

5.0

Really good, and the help people on chat are super lovely and keen to find a resolution.

Pros

That I can replicate the look and feel of my website, with fonts, layout and colours. The audience management is also great.

Cons

Sometimes the design elements can be a little restrictive. I would also like to be able to 'grab' and move elements like text boxes and images, rather than have to drag in a new layout and the text or image boxes and copy and paste the content which can affect the formatting

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because we needed a product that would pull through data from our website

Review Source

Response from Omnisend

April 11, 2025

Love this review — thank you! We're so glad Omnisend lets you bring your brand’s style to life with fonts, colors, and layout that feel just right. That’s what it’s all about! We totally hear you on the design flexibility front. Dragging, grabbing, less copy-pasting — these are all things we’re working toward. Thanks again for making the switch from Mailchimp and for sharing your experience — we’re happy to have you in the Omnisend community!

WG

Wendy G.  
owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Total package for emails!"

April 11, 2025

5.0

Great, so far love it all. Great compared to what I used to use for the business.

Pros

Love the ai options and the auto responders!!! Makes our work so much easier!!! Price is also great!!!

Cons

at the moment do not have anything negative to say.

Switched from

[Springbot](https://www.capterra.com/p/180922/springbot-Email-Marketing/)

too expensive and didn't do anything. Was not happy with this product

Review Source

Response from Omnisend

April 14, 2025

Thank you for the fantastic review! We're so glad to hear you're loving the AI features and autoresponders — they’re built to make your work easier, so it’s great to see them doing just that. We're also happy the switch has been a positive one. Thanks again for your kind words and for choosing Omnisend — we’re excited to keep supporting your business!

JP

James P.  
Marketing Specialist  
Consumer Goods  
Used the software for: 2+ years

### "Our go to for email campaigns, sign-up forms and simple marketing automations"

October 17, 2024

5.0

Overall I am very happy and use it regularly. It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.

Pros

The email builder is easy to use and the automations are straight-forward and easy to setup.

Cons

I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

The cost of using Hubspots professional marketing hub versus what you get in Omnisend... it was an easy choice.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your fantastic review! We’re thrilled to hear that Omnisend has become your go-to tool for email campaigns and automations. Your feedback about viewing orders from all campaigns in one place and the SMS pricing is invaluable, and we’ll look into improving those aspects. We’re glad you found the transition from HubSpot worthwhile! If there’s anything else we can do to enhance your experience, just let us know!

LD

Lukas D.  
Sales manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Efficient and User-Friendly Email Marketing Platform"

October 4, 2024

5.0

My overall experience with Omnisend has been excellent. The platform is user-friendly, and I can easily create high-quality newsletters and automated workflows that drive revenue for my online store. The automation tools are especially powerful, saving me time while increasing sales. Customer support has been outstanding—quick responses and helpful guidance whenever needed. I highly recommend Omnisend for anyone looking to streamline their email marketing efforts.

Pros

“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”

Cons

There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Wanted to try Omnisend platform possibillities.

Review Source

Response from Omnisend

October 15, 2024

Thank you for such an awesome review! We’re thrilled to hear that our automation tools and drag-and-drop builder have made life easier for you (and boosted sales, too!). We’re always here to help, and we’ll definitely keep your pricing feedback in mind. Here’s to even more streamlined campaigns and continued success! 😊

EK

Eve K.  
director  
Retail  
Used the software for: 2+ years

### "Best decision for our small business"

October 17, 2024

5.0

Customer service is always amazing, they never leave you stranded. QUestions got answered quick!

Pros

Easy creating email and workflow, the company also keep improving their service very quick!

Cons

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

this company was too much features and not flexible in pricing, so it is too expensive for our overheads

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

price is the bog factor for current climate and our business is small

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for sharing your experience! We’re thrilled to hear that Omnisend has been a great fit for your small business and that you find creating emails and workflows so easy. We’re constantly working on improvements, and we really appreciate your feedback on Shopify connectivity. It’s fantastic to know our customer service team has been quick to support you. If there’s anything else we can do to make things even better, don’t hesitate to reach out!

ZM

Zenia M.  
coo  
Retail  
Used the software for: 1-2 years

### "Omnisend Baddieville Review"

October 17, 2024

4.0

Overall it has been great and the support is always there when needed.

Pros

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Cons

it does not show open rates for the SMS messages. This is vital to know how the texts are performing

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

klaviyo was too expensive and no longer working for us

Review Source

Response from Omnisend

October 25, 2024

Thank you for the fantastic review! We’re thrilled you find our platform easy to use and appreciate our templates and reporting features. We understand that SMS open rates are important; unfortunately, SMS technology doesn’t yet support tracking pixels to report opens. But rest assured, our team is always working on enhancements to give you the best possible insights. Thanks for choosing Omnisend over Klaviyo, and remember—we’re here to support you whenever you need us! 🎉

Macy E.  
CMO  
Retail  
Used the software for: 2+ years

### "A great Shopify marketing platform!"

October 4, 2024

4.0

Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!

Pros

Data sync with Shopify and you can easily setup automations and campaigns off of that data.

Cons

Missing some features in reporting and automations and sms that would be extremely helpful.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp did not integrate with shopify the way we needed.

Review Source

Response from Omnisend

October 16, 2024

Thanks for the awesome feedback! 😊 We’re happy to hear that the Shopify data sync and ease of automations are working well for you. Our dev team loves being hands-on, so it’s great to know they’ve been able to help out! We’re always working on improvements, and your thoughts on reporting and SMS are definitely noted. If you ever need more assistance, we’re just a call away!

AI

Aleksandar I.  
Creative Director  
Entertainment  
Used the software for: 6-12 months

### "Great All-in-One Marketing Tool for Businesses"

October 19, 2025

5.0

Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent. It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.

Pros

What I like most is how easy it is to set up and use. The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge. It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time. I also love how easy it is to segment audiences and send messages that actually fit their shopping behavior. Support has been great too — quick replies and clear answers whenever I needed help.

Cons

The reports and analytics could be a bit more detailed. I sometimes wish I could compare more data from different campaigns in one place. Also, SMS costs can add up if you send a lot of messages, so I have to plan those carefully. And while the design options are good, they could offer a few more layout choices for emails.

Review Source

Response from Omnisend

October 31, 2025

Thank you for such detailed and thoughtful feedback. We’re glad to hear the platform is helping streamline your marketing, improve customer engagement, and drive repeat sales. Your notes on analytics, SMS pricing, and email layout options are valuable — we’re continuously working to enhance those areas. We’re here to help you grow and succeed, every step of the way.

JA

Jamie A.  
Founder and Owner  
Consumer Goods  
Used the software for: 2+ years

### "Omnisend - Real People. Real Results."

April 10, 2025

5.0

I love Omnisend and I am grateful for their platform and people!

Pros

There's so much to love about Omnisend! It's an incredibly user-friendly platform. Updates are always being made based on customer feedback. The team provides an enormous number of resources and a learning academy. The team is playful and speaks to me at my level and not over my head with technical jargon. And, the customer service is top-notch. REAL PEOPLE respond to me when I have a question and they stay with me until my problems are solved.

Cons

Sometimes, I don't understand why I can't manipulate content blocks as I want to.

Review Source

Response from Omnisend

April 15, 2025

Thank you for the thoughtful and uplifting review! We’re so glad to hear the platform has been intuitive and that the resources and learning support have made a real difference. It’s especially rewarding to know our team connects with you in a clear, approachable way and stays with you until everything’s resolved. Your feedback about content block flexibility is noted and appreciated. We’re grateful to have you with us and excited to keep supporting your journey!

PC

Patrica C.  
Marketing Assistant  
Retail  
Used the software for: 1-2 years

### "Great Email Marketing Tool!"

April 10, 2025

5.0

Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.

Pros

I love how user-friendly Omnisend is, especially for creating automated workflows. The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless. The analytics are also top-notch, providing valuable insights into campaign performance.

Cons

The pricing can be a bit steep for smaller businesses, especially when you're scaling up your email list. Some advanced features are locked behind higher tiers, which can feel limiting at times.

Review Source

SH

Scott H.  
President  
Cosmetics  
Used the software for: 2+ years

### "I would recommend "

April 10, 2025

4.0

Very helpful, intuitive and easy to use.

Pros

Drips, newsletter, target marketing and email sign up form

Cons

Maybe adding the option of video or short reels to email campaigns.

Review Source

Response from Omnisend

April 14, 2025

Thank you for the great review and for recommending Omnisend. We're happy to hear you're enjoying the drip campaigns, newsletters, targeting tools, and signup forms. It’s great to know the platform feels intuitive and easy to use. We also appreciate your suggestion about adding video or short reels to email campaigns — it’s valuable feedback we’ll definitely pass along to our product team. Thanks again for sharing your experience!

CM

Chanelle M.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "One of the best email marketing services in the game!"

April 10, 2025

5.0

Pros

I like how quickly the service team responds to request tickets.

Cons

I haven't found any personal issues with Omnisend.

Review Source

Response from Omnisend

April 14, 2025

Thank you for the amazing review! We’re thrilled to hear that our support team has been quick and helpful — that’s exactly what we aim for. It’s also great to know you haven’t run into any issues. We appreciate your kind words and are happy to be part of your email marketing toolkit!

aF

arturs F.  
Email Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "Extremely effective! No problems"

October 17, 2024

5.0

Very easy to integrate apps, manage flows and switch accounts to work on different stores. Love it!

Pros

I liked how easy it is to use and manage, the best part is how easy the abandoned flows are to create. No coding experience is needed and there are never any issues. Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional help blogs Omnisend provides. Their support team is unmatched a 10 out of 5 stars from me!

Cons

The analytics could be improved so I can see more than just the last mon of results, additionally, a text-based email would be great to add to some of my flows as a more personal touch.

Review Source

Response from Omnisend

October 25, 2024

Thank you for the amazing review and the 10 out of 5 stars! We’re thrilled to hear how easy you find Omnisend to use, especially for abandoned flows and strategy building. Your feedback on analytics and text-based emails is much appreciated—feel free to reach out to our support team, as they might be able to help with adding text-based emails to your flows! Thanks for being part of Omnisend! 😊

Alexandra D.  
Account Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Perfect Tool for Post-Sales Automation and Member Engagement"

October 4, 2024

4.0

Our experience with Omnisend has been incredibly positive. It’s transformed how we engage with our members, keeping them informed and involved at every stage of the journey. We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features. It’s become an essential part of our marketing strategy.

Pros

What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable. It keeps our members engaged with timely updates on the latest news, releases, and events. The ease of creating personalised email campaigns with just a few clicks has streamlined our entire process.

Cons

Honestly, there’s very little to dislike. If anything, we’d love to see more advanced options for integrating more niche platforms. But overall, it’s been an excellent fit for our needs.

Review Source

Response from Omnisend

October 15, 2024

Thank you so much! We’re delighted to hear that Omnisend is making your post-sales automation a breeze! We appreciate your feedback on advanced integrations, we’re always working on leveling up our game! If you need anything else, just give us a shout—we’re here to keep the good vibes rolling! 😄

TH

Tessa H.  
Owner  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Great Service!"

October 17, 2024

4.0

I’ve enjoyed Omnisend for my small business! While I am not personally the greatest at running email campaigns, setting up customized email automation has been life changing.

Pros

I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.

Cons

I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for your kind words! We’re happy to hear that Omnisend’s statistics and email automation features have been helpful for your small business. We appreciate the feedback on design options and resending order confirmations, your input is always valuable as we continue to improve. If you need any help navigating those features or anything else, our support team is always here to assist!

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