---
title: "Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/153508/Omnisend/reviews/"
page_type: "reviews"
language: "en"
---

Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated August 26th, 2026

# Reviews of Omnisend

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales.“

March 21, 2026

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.“

March 21, 2026

AI

Aleksandar I

Creative DirectorEntertainment, 2 - 10 employeesUsed the software for: 6-12 months.

“The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge.“

October 19, 2025

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create.“

March 21, 2026

DH

Dauanie H

OwnerApparel & Fashion, Self-employedUsed the software for: 1-2 years.

“The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus, the pre-built templates save a lot of time!“

October 4, 2024

MF

Megan F

Marketing SpecialistRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.“

October 17, 2024

Vincenzo Bernardino R

Marketing AdvisorMarketing and Advertising, Self-employedUsed the software for: More than 2 years.

“The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.“

October 18, 2024

YC

Yusuf C

FounderComputer Hardware, 2 - 10 employeesUsed the software for: 6-12 months.

“There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a template instead of being given the option to start with a blank slate.“

April 10, 2025

## Showing most helpful reviews

Showing 1-25 of 836 Reviews

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Rating

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Reviewer's Role

Length of Use

Frequency of Use

Olivia G.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend For The Win"

October 17, 2024

5.0

Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

Pros

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Cons

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

They're very similar platforms but the pricing and usability of Omnisend ultimately sold me on using them for my provider.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your wonderful review! We’re delighted to hear that you’re enjoying the intuitive interface and the comprehensive features that Omnisend provides. We appreciate you pointing out the glitches with scheduled SMS campaigns—though rare, it’s feedback like yours that helps us improve. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to support your small business every step of the way!

FA

Frank A.  
Head of Digital  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag"

March 21, 2026

5.0

Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity.

Pros

Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.

Cons

The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

We evaluated Klaviyo and Mailchimp, but long‑term platform alignment was a concern. Klaviyo’s deep connection with Shopify made us question whether BigCommerce users might eventually receive less focus, and Mailchimp’s ownership by Intuit raised similar questions as they expand further into commerce. Omnisend offered stronger BigCommerce alignment, more predictable pricing based on active subscribers, and a roadmap that felt directly in line with our platform, making it the clear choice for us.

Review Source

Response from Omnisend

March 30, 2026

Really appreciate the depth here, it's clear you've put Omnisend through its paces. We're glad the BigCommerce integration, segmentation sync to ad platforms, and variant-level back-in-stock automation are all pulling their weight for you. Your feedback on push notification timing and SMS limitations is valuable and helps us understand where the experience could be smoother. Thanks for choosing us and for the trust in our roadmap, we're committed to making sure BigCommerce merchants have everything they need to scale. We're here to support your continued success.

VR

Verified Reviewer  
Head of Growth  
Information Technology and Services  
Used the software for: 1-2 years

### "Too buggy, but keeps costs down "

January 14, 2025

2.0

Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching

Pros

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Cons

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

A bit cheaper and better support. But now I regret it and we are switching to Klaviyo

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

MailerLite just broke down too much, once our emails were being marked as spam we moved on.

Review Source

Response from Omnisend

January 20, 2025

Thank you for taking the time to share your feedback. We truly appreciate your honesty and are sorry to hear that your experience with Omnisend did not meet your expectations. The insights you’ve provided regarding the bugs and challenges you faced are invaluable to us, and we take them seriously as we continue to improve our platform. We’re glad you found our support team helpful and accessible, but we understand how frustrating recurring technical issues can be. We’d welcome the opportunity to connect with you directly to discuss your experience in more detail and explore how we can make things right. Please don’t hesitate to reach out to our support team at support@omnisend.com or via in-app chat.

VR

Verified Reviewer  
Partner  
Marketing and Advertising  
Used the software for: 1-2 years

### "A Winning Combination: Great Product & Service"

April 10, 2025

5.0

Great! It is a great product, all-star customer service and user-focused. Love it!

Pros

Omnisend is an uncomplicated email marketing tool. I've used other softwares before and Omnisend stands out in user-friendliness. Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey. I hope they don't change that.

Cons

They are focused on e-commerce platforms, heavily on Shopify. You can work with other systems, but there is more technical work to do on your end if you want to connect it to other platforms.

Review Source

Response from Omnisend

April 17, 2025

Thank you for the fantastic review! We're so glad to hear Omnisend stands out in ease of use and that our customer service has made a real impact — having a responsive, human connection is something we’re committed to keeping. We appreciate your note about platform compatibility outside of e-commerce and understand the extra effort involved—we’re always working to improve flexibility. Thanks again for your kind words and for choosing Omnisend — we’re excited to keep supporting your journey!

VR

Verified Reviewer  
Head of E-Commerce  
Retail  
Used the software for: 2+ years

### "Great Service and Support"

April 10, 2025

5.0

Onnisend has been an excellent choice for us, pricing is competitive and support has been excellent, would highly recommend. The included SMS credits are welcome and perform very well for us.

Pros

Competitive pricing with free SMS credits, continual product updates and innovation, excellent support.

Cons

Lack of some integrations, however this is improving over time.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

More affordable, better user interface and support.

Review Source

Response from Omnisend

April 11, 2025

Wow, thank you for the glowing review! We're thrilled to hear that Omnisend's combo of competitive pricing, SMS magic (oops—credits 😉), and real-deal support is hitting the mark for you. We know integrations can be a bit like puzzle pieces sometimes, but we're working on snapping those in faster than ever. It’s especially awesome to hear we won you over from Klaviyo with a better interface and support — music to our ears! Thanks for recommending us, and here’s to even more updates and delightful surprises coming your way 🎉

Carmen B.  
Technical Merchandiser  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend Experience ⭐️⭐️⭐️⭐️⭐️"

October 17, 2024

5.0

It’s been a great experience. It was extremely easy to set up templates, automations and forms. Reports are easy to use and understand. The support team and success manager (\[sensitive content hidden\]) always exceeded my expectations, communication was always outstanding.

Pros

Price Ease of Use Training Videos Support Team

Cons

Warm-up emails require a lot of patience, onboarding was a little slow

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Cost was the largest factor, and we didn’t really lose features for the trade in value

Review Source

Response from Omnisend

October 25, 2024

Thank you for the stellar review! We’re thrilled to hear that setting up templates, automations, and forms has been smooth and that our support team and success manager have exceeded your expectations. We appreciate your patience with the warm-up process and onboarding feedback. Thanks for choosing Omnisend—we’re excited to keep supporting your success! ⭐️😊

Sean O.  
Head of Customer Experince  
Consumer Goods  
Used the software for: 1-2 years

### "Intuitive and easy to use."

October 21, 2024

5.0

Overall my experience with Omnisend has been great, I would definitely recommend it.

Pros

Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.

Cons

The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reason for choosing Omnisend

At the time we didn't have a marketing team and Omnisend was able to produce intuitive emails without needing much experience.

Review Source

Response from Omnisend

October 29, 2024

We appreciate your feedback! It’s great to hear that you find our platform intuitive—our goal is to make email marketing as easy as pie! 🥧 Your point about pricing for larger lists is noted; we’re committed to finding ways to support businesses of all sizes. Thanks for recommending us!

Dylan S.  
Founder  
Food & Beverages  
Used the software for: 6-12 months

### "Amazing Value"

October 4, 2024

5.0

For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up.

Pros

The UI is extremely easy to use and navigate.

Cons

Wish there where more premade templates.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

The price for the other products where to expensive for our budget

Review Source

Response from Omnisend

October 16, 2024

Thank you for the amazing feedback! 🎉 We’re so glad you find our UI easy to navigate—it’s like a walk in the park! 🌳 We hear you on the desire for more premade templates, and we’re constantly working to improve our offerings. It’s fantastic to see such a strong ROI; you might just need a new piggy bank to keep up with those returns! 🐷 If you have any ideas or need assistance, don’t hesitate to reach out!

Fredrick E.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "A Must-Have Tool for Efficient Email Marketing Automation"

October 4, 2024

5.0

Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Pros

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Cons

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Wanted to try a new system - recommended to try omnisend and never looked back

Review Source

Response from Omnisend

October 15, 2024

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

Camilo Andr�s L.  
Digital Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great App if You Want to Make Sales"

October 17, 2024

5.0

It's been great, since day one this company keeps updating its App and it just get better and better, I like his you tube channel and how close they are to their partners.

Pros

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Cons

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

They changed their pricing model and was suitable for our clients

Review Source

Response from Omnisend

October 25, 2024

Thank you for the wonderful review! We’re delighted you find our app user-friendly and enjoy the templates and updates. Yes, your plan will automatically downgrade if you clean your lists, so no worries there! Feel free to reach out anytime if you have more questions. Happy selling! 🎉

WG

Wendy G.  
owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Total package for emails!"

April 11, 2025

5.0

Great, so far love it all. Great compared to what I used to use for the business.

Pros

Love the ai options and the auto responders!!! Makes our work so much easier!!! Price is also great!!!

Cons

at the moment do not have anything negative to say.

Switched from

[Springbot](https://www.capterra.com/p/180922/springbot-Email-Marketing/)

too expensive and didn't do anything. Was not happy with this product

Review Source

Response from Omnisend

April 14, 2025

Thank you for the fantastic review! We're so glad to hear you're loving the AI features and autoresponders — they’re built to make your work easier, so it’s great to see them doing just that. We're also happy the switch has been a positive one. Thanks again for your kind words and for choosing Omnisend — we’re excited to keep supporting your business!

VR

Verified Reviewer  
E-commerce Manager  
Sporting Goods  
Used the software for: 6-12 months

### "Omnisend - A great email marketing solution"

October 28, 2024

5.0

The Omnisend on-boarding team made switching over a breeze. Great features ready to go with minimal input. Highly recommend.

Pros

The ready to go templates and the ability to build marketing emails with content pulled directly from your website. Saves a ton of time not having to do a write up for every featured item.

Cons

Limited product layout templates. Would like to see more product layout formats rather than just the three available by default.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Ultimately Omnisend provided a better price point for the features offered.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Constant Contacts would not integrate with our e-commerce platform

Review Source

Response from Omnisend

November 6, 2024

Thanks a lot for the positive feedback! We’re thrilled to hear that the templates and seamless integration with your website have saved you time. We’re always working on expanding our features, so we’ll definitely take your suggestion for more product layout templates into account. We’re glad the onboarding process was a breeze too!

LD

Lukas D.  
Sales manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Efficient and User-Friendly Email Marketing Platform"

October 4, 2024

5.0

My overall experience with Omnisend has been excellent. The platform is user-friendly, and I can easily create high-quality newsletters and automated workflows that drive revenue for my online store. The automation tools are especially powerful, saving me time while increasing sales. Customer support has been outstanding—quick responses and helpful guidance whenever needed. I highly recommend Omnisend for anyone looking to streamline their email marketing efforts.

Pros

“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”

Cons

There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Wanted to try Omnisend platform possibillities.

Review Source

Response from Omnisend

October 15, 2024

Thank you for such an awesome review! We’re thrilled to hear that our automation tools and drag-and-drop builder have made life easier for you (and boosted sales, too!). We’re always here to help, and we’ll definitely keep your pricing feedback in mind. Here’s to even more streamlined campaigns and continued success! 😊

PW

Paul W.  
Contractor  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Less money, more service"

October 8, 2024

5.0

Great experience over the past 5 years working with Omnisend. Would highly recommend it for small and medium-sized businesses.

Pros

I love to use Omnisend for small to medium-sized businesses! As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given the affordable pricepoint.

Cons

There can be some bugs when building emails (nothing that would prevent use) but their team works hard to rectify them if you log them to support.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Cost and the level of personalized support were the two main reasons we chose Omnisend over Klaviyo

Review Source

Response from Omnisend

October 16, 2024

Thank you for the fantastic review! 🌟 We’re thrilled to hear that you love using Omnisend for your clients and appreciate our support and customization. Your feedback about the occasional bugs is valuable, and our team is always on standby to tackle those pesky little gremlins when you log them! If you ever have more ideas or questions, we’re just a message away. Here’s to many more years of successful email marketing together!

EK

Eve K.  
director  
Retail  
Used the software for: 2+ years

### "Best decision for our small business"

October 17, 2024

5.0

Customer service is always amazing, they never leave you stranded. QUestions got answered quick!

Pros

Easy creating email and workflow, the company also keep improving their service very quick!

Cons

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

this company was too much features and not flexible in pricing, so it is too expensive for our overheads

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for sharing your experience! We’re thrilled to hear that Omnisend has been a great fit for your small business and that you find creating emails and workflows so easy. We’re constantly working on improvements, and we really appreciate your feedback on Shopify connectivity. It’s fantastic to know our customer service team has been quick to support you. If there’s anything else we can do to make things even better, don’t hesitate to reach out!

ZM

Zenia M.  
coo  
Retail  
Used the software for: 1-2 years

### "Omnisend Baddieville Review"

October 17, 2024

4.0

Overall it has been great and the support is always there when needed.

Pros

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Cons

it does not show open rates for the SMS messages. This is vital to know how the texts are performing

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

klaviyo was too expensive and no longer working for us

Review Source

Response from Omnisend

October 25, 2024

Thank you for the fantastic review! We’re thrilled you find our platform easy to use and appreciate our templates and reporting features. We understand that SMS open rates are important; unfortunately, SMS technology doesn’t yet support tracking pixels to report opens. But rest assured, our team is always working on enhancements to give you the best possible insights. Thanks for choosing Omnisend over Klaviyo, and remember—we’re here to support you whenever you need us! 🎉

Justin A.  
Managing Director  
Apparel & Fashion  
Used the software for: 6-12 months

### "Happy to be using Omnisend"

October 18, 2024

5.0

Excellent and would recommend to others looking for a well-featured comms solution at a reasonable cost.

Pros

Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns.

Cons

Took a while to figure out the many many options and create the right strategy using the most appropriate ones.

Review Source

Response from Omnisend

October 25, 2024

Thank you for the great review! We’re thrilled to hear that you find Omnisend easy to set up and appreciate the automation capabilities for your communications. We understand that exploring all the options can take some time, but we’re glad you’re finding a strategy that works for you. Thanks for recommending us! 😊

AI

Aleksandar I.  
Creative Director  
Entertainment  
Used the software for: 6-12 months

### "Great All-in-One Marketing Tool for Businesses"

October 19, 2025

5.0

Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent. It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.

Pros

What I like most is how easy it is to set up and use. The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge. It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time. I also love how easy it is to segment audiences and send messages that actually fit their shopping behavior. Support has been great too — quick replies and clear answers whenever I needed help.

Cons

The reports and analytics could be a bit more detailed. I sometimes wish I could compare more data from different campaigns in one place. Also, SMS costs can add up if you send a lot of messages, so I have to plan those carefully. And while the design options are good, they could offer a few more layout choices for emails.

Review Source

Response from Omnisend

October 31, 2025

Thank you for such detailed and thoughtful feedback. We’re glad to hear the platform is helping streamline your marketing, improve customer engagement, and drive repeat sales. Your notes on analytics, SMS pricing, and email layout options are valuable — we’re continuously working to enhance those areas. We’re here to help you grow and succeed, every step of the way.

DL

Dakota L.  
Web Designer  
Computer Software  
Used the software for: 2+ years

### "Omnisend is just as good as Klaviyo and Mailchimp for a fraction of the price."

May 12, 2025

5.0

Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available through the Shopify admin. Compared to what most of these email / sms services are charging, Omnisend is a life saver.

Pros

More streamlined and intuitive than Klaviyo, I like that I don't have to pay for 10 other tools that are baked in but I'll never use

Cons

Missing some features and integrations, but this is being worked on and they recently dropped a whole new dashboard and better documentation.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Cheaper price for the same core features.

Review Source

Response from Omnisend

May 13, 2025

Thank you for the fantastic review! We love hearing that Omnisend has grown on you and that it's delivering the right mix of simplicity, powerful segmentation, and fair pricing. It’s great to know you're seeing the value of our all-in-one approach — without paying for extra bells and whistles you don’t need. And yes, we’re always working to add more features and integrations (that new dashboard was just the start 😉). Thanks again for trusting us — we’re excited to keep supporting your success!

VR

Verified Reviewer  
Marketing Manager  
Consumer Goods  
Used the software for: 2+ years

### "OmniSend is great!"

April 10, 2025

5.0

9/10 experience. Customer service is great. Efficient design. Wonderful platform!

Pros

It is very easy to use, and extremely user friendly.

Cons

It is a little bit more expensive than we'd prefer.

Review Source

Response from Omnisend

April 14, 2025

Thank you for the great feedback! We're glad to hear you're enjoying the platform's ease of use and design, and it's wonderful to know our customer service has made a positive impression. We appreciate your honesty regarding pricing — feedback like this helps us continue improving. Thanks again for the kind words and for being part of the Omnisend community!

JF

Jonah F.  
Writer  
Writing and Editing  
Used the software for: 1-2 years

### "Versatile Automate Platform"

May 4, 2025

5.0

Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform

Pros

This platform is robust in terms of workflows automation, integration into other ecom tools and segmentation tools

Cons

it’s offering efficient solutions that deliver substantial values through its prebuilt automation templates

Review Source

Response from Omnisend

May 7, 2025

Thank you for the thoughtful review! We're so glad you're finding value in Omnisend’s robust automation, seamless integrations, and segmentation tools. It’s great to hear the prebuilt templates and omnichannel messaging are helping streamline your marketing efforts. We truly appreciate your feedback and are excited to keep supporting your success!

jI

john I.  
owner  
Construction  
Used the software for: Less than 6 months

### "Good Marketing easy to use "

April 10, 2025

5.0

great experience easy to use and support service is good and solid

Pros

easy to set up and intergration with shopify

Cons

integration with judge me for collected reviews

Review Source

Response from Omnisend

April 15, 2025

Thank you for the great review! We're happy to hear setup has been easy and that the Shopify integration is working well for you. It's also great to know you've had a solid experience with our support team. Regarding Judge.me—good news! Omnisend does support integration with Judge.me. You can find the full setup guide here: https://support.omnisend.com/en/articles/4812618-integration-with-judge-me. Thanks again for your feedback and for choosing Omnisend!

Aleksej S.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Save time & money with Omnisend"

October 17, 2024

5.0

I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.

Pros

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Cons

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!

Vincenzo Bernardino R.  
Marketing Advisor  
Marketing and Advertising  
Used the software for: 2+ years

### "Minimalistic and efficient"

October 18, 2024

5.0

So far I had a great experience and the company seems to really care about users. I look forward to see it evolve and become a more powerful tool for me and my clients.

Pros

The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.

Cons

The navigation needs a refresh. I think a left bar navigation with links and sublinks will be more efficient.

Review Source

Response from Omnisend

October 29, 2024

Thank you for your thoughtful feedback! We’re thrilled to hear that you find our interface minimalistic and efficient—just like a well-organized toolbox! 🛠️ We appreciate your suggestion for navigation improvements and will definitely keep it in mind as we work on making Omnisend even better. If you have any other thoughts, we’re all ears!

Paulius A.  
Manager  
Food & Beverages  
Used the software for: 1-2 years

### "Review of omnisend"

October 17, 2024

5.0

Easy to use, friendly support, understandable tutorials.

Pros

Easy to use functionalities, helpful tutorials and articles.

Cons

Sometimes customer suport is not available right away. But in such case always gets back to me.

Review Source

Response from Omnisend

October 25, 2024

Thank you for your review! We’re so glad you find Omnisend easy to use and enjoy our tutorials. Our support team strives to be as responsive as possible, and we appreciate your patience when there’s a bit of a wait. We’re always here to help! 😊

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