--- title: "Omnisend Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Omnisend Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/153508/Omnisend/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Omnisend Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Omnisend ## What is Omnisend? Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend handles email, SMS, push, popups, and automations, so your marketing runs on a reliable autopilot while you get on with the store. Whether you're just getting started or running a large operation, Omnisend grows with you. It connects to the major ecommerce platforms in one click. Build campaigns in a drag-and-drop editor with 250+ templates, run pre-built workflows for cart abandonment and welcome series, and segment on what customers actually do. Built-in AI writes the copy and builds the segments on every plan, free included, and Omnisend MCP connects ChatGPT or Claude to your account. Same power, smaller bill. Merchants make an average of $79 for every $1 they spend.\* Switching? Our team rebuilds every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan. \*Omnisend internal analysis of paid-plan merchants, 2025. Results vary. ## What is Omnisend used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Best ease of use Overall rating Based on 836 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Pros & cons Intuitive interface for all users Streamlined professional email marketing Design and form customization limitations Starting price $16 Usage Based, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Marketing Automation / 2026 - SMS Marketing / 2026 - Content Marketing / 2025 - Landing Page / 2025 - Lead Management / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... - All-in-One Marketing Platform / 2026 - Campaign Management / 2026 - Content Marketing / 2026 - Email Tracking / 2026 - Lead Nurturing / 2026 - Marketing Analytics / 2026 - Event Marketing / 2025 - Form Builder / 2025 Our "Best of" badge program showcases products with the highest ratings... ## Omnisend alternatives Highest Rated [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/153508/Omnisend/alternatives/) ## FAQs about Omnisend Overview ### What problems does Omnisend solve? Omnisend solves manual, inconsistent ecommerce messaging by automating welcome series, abandoned-cart reminders, post-purchase updates, and win-back campaigns. Its Shopify and WooCommerce connections pull customer and product data into targeted email, SMS, and push campaigns, helping small ecommerce teams, marketers, and store owners segment shoppers and track campaign engagement. Answer based on 530 reviews Overview ### Which roles and teams benefit most from Omnisend? Omnisend is most used by business owners, founders, and executive leaders managing ecommerce growth and customer communication. Marketing managers, directors, specialists, and coordinators use it to build email and SMS campaigns, automate follow-ups, segment audiences, and track campaign performance. Designers support branded message creation, while operations leaders oversee retention workflows. Answer based on 836 reviews Overview ### What company size and industries is Omnisend built for? Omnisend is built for small ecommerce brands and online retailers, with 96% of reviewers from small businesses and Retail as the top industry at 23%. It also serves DTC stores and the email marketing, ecommerce, retention teams, and agencies supporting them, including Apparel & Fashion (17%) and Consumer Goods (7%). Answer based on 837 reviews Features and Usability ### What are the key features of Omnisend? Omnisend includes email campaign management with A/B testing and mobile-optimized templates, plus list management and contact management for organizing customer segments, purchase details, and activity. Marketing automation supports triggered messages such as back-in-stock emails, while campaign scheduling plans sends by time and time zone. It also covers CAN-SPAM Compliance. Answer based on 107 reviews Pricing ### How much does it cost and what fees or limitations are included? Omnisend offers a free version, with Standard starting at $16/month for up to 500 contacts and Pro at 59/month for up to 2,500 contacts. Pricing is usage-based. Reviewers often consider the plans good value, but report that costs can rise as contact lists grow and some advanced features require higher tiers. Answer based on 230 reviews Integrations ### Which third-party tools and platforms does Omnisend integrate with? Omnisend integrates with over 100 third-party tools, including Shopify, WooCommerce, BigCommerce, Google Ads, Meta for Business, Adobe Commerce, AfterShip, and Judge.me. Its integrations center on ecommerce platforms, advertising audiences, and store operations, supporting customer-data synchronization and campaign automation across connected sales channels. Answer based on 223 reviews Getting Started and Support ### How easy is it to onboard and train a team on Omnisend? Omnisend is generally easy to onboard for nontechnical users and junior marketers, who can set up campaigns and basic automations with little training. It offers live online sessions, webinars, documentation, and videos. Reviewers note that segmentation, tags, and advanced automation workflows take more time, especially for teams new to email marketing. Answer based on 19 reviews Getting Started and Support ### What customer support options does Omnisend offer, and how do users rate the experience? Omnisend offers email/help desk, FAQ/forum, a knowledge base, 24/7 live representatives, and chat. Users often describe support as responsive, knowledgeable, and helpful with troubleshooting and follow-up. Some report slower replies for complex issues, difficulty finding specific help articles, and limited chat access on basic plans. Answer based on 295 reviews Email builder ### How easy is Omnisend's email builder to use? Omnisend makes email creation accessible with a drag-and-drop editor, templates, and tools for professional-looking campaigns. Small business and ecommerce marketing teams often find it easy to build emails and automate messages, though some designers want finer layout control and report occasional alignment bugs or template-editing limitations. Answer based on 274 reviews ## Who uses Omnisend? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Intuitive interface for all users 96% positive reviews out of 190 Most reviewers indicate ease of use through a simple, accessible interface requiring minimal training or technical expertise. Design and form customization limitations 39% negative reviews out of 66 Some users report customization options are limited, especially for content blocks, popups, and brand-specific design elements. Jamie A. Founder and Owner, 2 - 10 employees. "Sometimes, I don't understand why I can't manipulate content blocks as I want to." Streamlined professional email marketing 97% positive reviews out of 60 Most reviewers find email campaigns easy to design, automate, and monitor, boosting marketing effectiveness and efficiency. Jo-Ann N. Owner, 1 employee. "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background so the majority of our marketing is on auto-pilot." Automations driving measurable sales growth 98% positive reviews out of 40 Most reviewers describe sales increase as a direct result of automation, targeted messaging, and campaign tracking. Fiona M. Owner, 1 employee. "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Omnisend supports all three features reviewers rate most important: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan outreach at the right time, and keep subscriber data organized, allowing teams to run more consistent and effective email marketing programs. Email Campaign Management 4.7 (246) 65.85% of 246 reviewers that rated this feature as important or highly important With this capability, you can easily create, customize, and manage email campaigns using templates, segmentation, and analytics. Reviewers appreciate the intuitive setup, detailed reporting, and ability to duplicate campaigns, though some want more customization and video options. Campaign Scheduling 4.7 (64) 67.19% of 64 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.4 (95) 50.53% of 95 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.3 (184) 59.78% of 184 reviewers that rated this feature as important or highly important This aspect helps you segment, tag, and organize contacts for targeted messaging. Reviewers appreciate the ease of segmentation, integration with Shopify, and bulk management, though some say filtering and automated cleanup could be improved. Mobile Optimization 4.5 (204) 64.22% of 204 reviewers that rated this feature as important or highly important You benefit from emails that automatically adapt to mobile devices, ensuring messages look good on any screen. Users think mobile optimization is essential, praising easy previews and device-specific customization, though some mention occasional formatting inconsistencies and limited design flexibility. CAN-SPAM Compliance 4.4 (121) 44.63% of 121 reviewers that rated this feature as important or highly important Omnisend offers built-in compliance by managing opt-outs and preventing unwanted emails. Reviewers indicate it’s easy to segment lists, automatically handle unsubscribes, and avoid spam issues, making compliance straightforward and reducing manual work. Omnisend 102 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Omnisend offers built-in compliance by managing opt-outs and preventing unwanted emails. Reviewers indicate it’s easy to segment lists, automatically handle unsubscribes, and avoid spam issues, making compliance straightforward and reducing manual work. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: With this capability, you can easily create, customize, and manage email campaigns using templates, segmentation, and analytics. Reviewers appreciate the intuitive setup, detailed reporting, and ability to duplicate campaigns, though some want more customization and video options. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geotargeting: Geographic location of visitors determines behavior of the software - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: This aspect helps you segment, tag, and organize contacts for targeted messaging. Reviewers appreciate the ease of segmentation, integration with Shopify, and bulk management, though some say filtering and automated cleanup could be improved. - Live Chat: Ability to chat online in real time - Marketing Automation: It gives you tools to automate customer journeys, trigger emails, and schedule communications. Some reviewers find automation setup simple and time-saving, helping boost sales and repeat purchases, but mention a desire for more trigger options and easier filtering. - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Optimization: You benefit from emails that automatically adapt to mobile devices, ensuring messages look good on any screen. Users think mobile optimization is essential, praising easy previews and device-specific customization, though some mention occasional formatting inconsistencies and limited design flexibility. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Open Rate Tracking: Track the number of open emails, messages, and texts for any campaign - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.5 (836) 4.5 Based on 836 reviews ## Pricing Value for money 4.5 (736) Free Version [View pricing plan details](https://www.capterra.com/p/153508/Omnisend/pricing/) Standard $16.00 Usage Based,Per Month It includes: - Up To 3000 Emails Per Month - $1 in free SMS to try - Unlimited web push notifications - Account expert (from $400) - 24/7 Priority support Pro $59.00 Usage Based,Per Month It includes: - Send unlimited emails - Get 3,933 free SMS / month Custom Pricing Contact vendor for details It includes: - Global SMS messaging - Account expert - Personalized content - Advanced Reporting Value for money 4.5 (736) 4.5 Based on 736 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Appy Pie](https://www.capterra.com/p/140928/Appy-Pie/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Typeform](https://www.capterra.com/p/137289/Typeform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (708) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (708) 4.6 Based on 708 reviews ## User reviews Overall rating 4.7 Based on 836 reviews Filter by rating Counts reflect reviews available in this feed. 5(631) 4(185) 3(17) 2(3) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Technical Manager Used the software for: 3-5 years ### "Great Email Platfrom" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 22, 2026 Really positive, great support both via the tutorials and customer support. Great platform for an ecommerce buisness Pros Clean ecommerce flows allow you to build your retention marketing. Really easily scaleable and allows you to segment in so many different ways. They also have a really comprehensive tutorial program that allows you to learn as you go. Building automations and campaigns for your emails is really really easy Cons I didn't have any issues with the platform, there are some issues you encounter but the support was really strong Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Digital Used the software for: 3-5 years ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 29, 2026 Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. Pros Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. Cons The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Diana F. Owner Used the software for: 3-5 years ### "Good email marketing platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 25, 2026 Pros Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. Cons Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer MD Used the software for: 3-5 years ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 24, 2026 Excellent service and great product overall. Great partner program that pays decent commissions with excellent onboarding and support. Pros Excellent UX/UI and onboarding process with a tonne of constantly evolving features, great knowledge base, continuous learning content. Omnisend has all the features you want (and more!) combined with a smooth, engaging, intuitive interface. Cons The price point is a bit steep for small businesses who don't need or use all the bells and whistles. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 3-5 years ### "Perfect for small businesses!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2025 Really enjoy omnisend! It works perfectly for my small business emails! It’s very easy to use and I love the way I can see the analytics of email marketing and the sales the come in from that campaign! Pros We love how easy it is to use and the way it tracks and shows our Shopify sales analytics of each campaign. Cons Not a fan of the current layout and how it keep changing every few months. Once I get used to one layout, they change it again. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Yashraj G. Digital Marketing Analyst 5.0 November 9, 2026 AI summary based on a full review Omnisend streamlines the process of customer follow-up through its automation features, significantly reducing manual effort. The reviewer notes a need for enhanced reporting capabilities to better compare campaign performance and share results. Log in to unlock the full review, detailed ratings, and pros & cons Olivia G. Owner Used the software for: 1-3 years ### "Omnisend For The Win" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2024 Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. Pros The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. Cons There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Head of Growth Used the software for: 1-3 years ### "Too buggy, but keeps costs down " 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 January 15, 2025 Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching Pros I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting Cons Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Partner Used the software for: 1-3 years ### "A Winning Combination: Great Product & Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 17, 2025 Great! It is a great product, all-star customer service and user-focused. Love it! Pros Omnisend is an uncomplicated email marketing tool. I've used other softwares before and Omnisend stands out in user-friendliness. Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey. I hope they don't change that. Cons They are focused on e-commerce platforms, heavily on Shopify. You can work with other systems, but there is more technical work to do on your end if you want to connect it to other platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Head of E-Commerce Used the software for: 3-5 years ### "Great Service and Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 11, 2025 Onnisend has been an excellent choice for us, pricing is competitive and support has been excellent, would highly recommend. The included SMS credits are welcome and perform very well for us. Pros Competitive pricing with free SMS credits, continual product updates and innovation, excellent support. Cons Lack of some integrations, however this is improving over time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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