# Page 10 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 10 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 10 - Reviews of Omnisend

## Showing most helpful reviews

Showing 226-250 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

RW

Rob W.  
COO  
Retail  
Used the software for: 2+ years

### "Easy to use....easy for begginers....perfect for marketing"

August 29, 2022

4.0

It has been a real help with us for email marketing

Pros

I love how we can track the sales and click through rate with your software.

Cons

Price could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Yesware](https://www.capterra.com/p/136698/Yesware/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

seem easy to setup with shopify

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was not working or supported with Shopify

Review Source

MT

Michael T.  
Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great alternative from the other guys. "

August 25, 2022

5.0

In my opinion, it is a premium email marketing tool compared to the other ones I used.

Pros

When we started the business, we wanted an alternative from mail chimp. We can scale and grow with omnisend. They have updated the email builder, which needed to be done. The automation and pop-up forms have gotten us a lot of customers. The platform is just very user-friendly. In addition, they have a phenomenal blog and great customer service.

Cons

We had a few issues in the beginning when we were on a lower tier with omnisend. We would just cast a big net to all of the subscriber emails we collected. This worked well, but omnisend has an issue with it because of a few bounced emails. I don't think we should've been at fault for customers either using a fake email or making a spelling mistake. Anyway, we reached a higher tier, and it wasn't an issue anymore.

Review Source

SY

Summer Y.  
Marketing Exec  
Sporting Goods  
Used the software for: 6-12 months

### "Summer - Hypergear"

November 29, 2022

4.0

Pros

Scheduling, HTML code, Suggested Email Templates

Cons

Marketing Reports does not tally with the one showed on the website compared to the one extracted

Review Source

EG

Elliot G.  
Ecommerce Manager  
Retail  
Used the software for: Less than 6 months

### "Omnisend. Great solution for busy marketers."

August 24, 2022

4.0

Fantastic onboarding and migration team, they work with you to make sure everything is set up and you are completely happy. The ongoing support is also spot on.

Pros

Lots of automation which is easy to configure out of the box, and easy integration with our eCommerce platform and other marketing apps. It works for us 24/7 and helps convert customers.

Cons

The emails can be a little basic design-wise and it lacks a few features of its main competitors, but this is improving all of the time.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

No comparison in ease of use or features.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Better Value and deeper integration with our eCommerce package.

Review Source

Steve M.  
President  
Retail  
Used the software for: 6-12 months

### "Great value for options"

November 28, 2022

5.0

Pros

Very easy to set up emails ect and automation. Great that SMS is included.

Cons

Would be better if SMS could be more interactive like some dedicated SMS programs. Also needs to keep customer tagging from shopify updated.

Switched from

[Emotive](https://www.capterra.com/p/202425/Emotive/)

Way more expensive and complex

Review Source

DT

David T.  
Manager  
Retail  
Used the software for: 2+ years

### "Omnisend "

November 29, 2022

5.0

Pros

We love how easy this software is help with sales.

Cons

We least like how sometimes it shows numbers for sales that we feel are incorrect.

Review Source

Coty T.  
CEO  
Retail  
Used the software for: 6-12 months

### "Awesome platform to market and track leads!"

September 12, 2019

5.0

Overall, it has helped us grow as a business to learn how to tailor certain things to certain audiences who shop on our website. It has given us a chance to market in an easy manner and fully understand where we need improvement

Pros

We have used Omnisend for many tasks, but the one being the most is marketing. It's been used to track clicks and browsing behavior on our personal business website to better key into what our customers like, want and need. We are able to track spending increases based off of browsing stats, which has helped our business grow!

Cons

For the few months that we have implemented Omnisend, there hasn't been anything that stands out to us as something we don't like. We use every feature provided, and customer service is second to none!

Review Source

SS

Sara S.  
marketing and social media  
Consumer Goods  
Used the software for: 2+ years

### "Good customer service, easy to use"

August 24, 2022

5.0

Pros

I like the reports, easy to create emails and automation features

Cons

I find the segment creation difficult. It takes a bit for me to understand where my customers will fall. I also am not enjoying the soon-to be launched email creator. I feel they are taking away all the features I like about the current one. Fingers crossed they are still working on it and will have them back when it is launched (re-sizing images, changing order of images in image group, adding text to image and a few other things)

Review Source

KP

Keosha P.  
CEO  
Apparel & Fashion  
Used the software for: 2+ years

### "Very comprehensive "

January 11, 2023

5.0

Pros

ease of use, automation, features are getting more competitive but for the price you can not beat it.

Cons

More creativity with AI email titles, like assisting with the creation of email titles based on the email description

Reason for choosing Omnisend

Yes more familiar and better pricing.

Review Source

BV

Benjamin V.  
CEO  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Amazing!"

February 13, 2023

5.0

Overall I have enjoyed the omnisend message SMS and email capabilities and using it with Wix booking system has been very nice!

Pros

It's very user friendly and easy to manage

Cons

Wish there was a way for me to get notified that the client/customer got the automated message and reply to confirm the appointment instead of just sending them a reminder

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Wix doesn't have SMS messaging unless you create a separate business phone line which I already have a business phone number

Review Source

VR

Verified Reviewer  
CEO  
Computer Networking  
Used the software for: 6-12 months

### "I'm very satisfied"

September 24, 2022

5.0

Pros

Very simple and easy to use application, which helps me a lot in my work

Cons

For the moment. I have nothing to say.I already recommend it to my relatives

Reason for choosing Omnisend

Good value for money and also easier to use on omnisend

Review Source

AY

Ayumi Y.  
CEO  
Food & Beverages  
Used the software for: Less than 6 months

### "Easy-to-use email marketing application"

November 30, 2022

5.0

Pros

The best part is the intuitive way to create emails. The templates are abundant and well designed.

Cons

I would like to see more choices in price. I only use the email marketing function, so it seems a bit pricey. I wish I could learn how to use the other functions better.

Review Source

GV

Gina V.  
Digital Graphics Coordinator  
Arts and Crafts  
Used the software for: 1-2 years

### "Very helpful tool"

November 28, 2022

5.0

We are a small team, and Omnisend allows us to make the most of our time. You don't need to have code experience, which is a huge plus.

Pros

Ease of email creation, automations and getting the word out to the customer

Cons

Omnisend is always adding new features, so if something is missing, it won't be missing for long!

Review Source

MC

Matt C.  
Owner  
Environmental Services  
Used the software for: Less than 6 months

### "Easy to use after some setup issues."

August 25, 2022

5.0

We're using Omnisend to leverage our email list, which has been building for a long time with no real email marketing strategy in place.

Pros

Nice dashboard to track subscribers, opens, sales, etc. Very intuitive interface for creating campaigns, emails, etc. Everything functions well and easily once it's all set up.

Cons

Lacking easy integration to Ninja Forms. We had to use a 3rd party app (Zapier) to integrate the two, but after some initial issues it seems to work well.

Alternatives considered

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Price, features, recommendations

Switched from

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I bought this business and the previous \[SENSITIVE CONTENT\] had been collecting emails in Mailchimp. I originally used Zoho Campaigns because I use their bookkeeping software and thought it would be easier to use another Zoho tool. However, the campaigns were very difficult to set up, didn't plan well with our Wordpress site or Ninja Forms, so I gave up. I did a google search and Omnisend was recommended by some 3rd parties.

Review Source

RC

Roberto C.  
Software Engineer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Good but improvable"

November 28, 2022

4.0

Pros

I like the simplicity of the front-end dashboard and the way the customer support answers very quickly

Cons

I am a WooCoomerce user and many functionality are present for Shopify but not for WooCoomerce.You should implement those features, like Coupon tracking, view category ectActually I am still unable to track product viewed, the support says that it depends on theme and plugins I am using, but I am still not convinced about it.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[MailPoet](https://www.capterra.com/p/235222/MailPoet/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

For the cheaper starting plans

Review Source

NP

Nate P.  
Director of Operations  
Apparel & Fashion  
Used the software for: 6-12 months

### "seamless marketing platform with Affordable pricing"

August 4, 2019

5.0

Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

Pros

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Cons

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

Alternatives considered

[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Omnisend's features are superior in quality and cost. The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Omnisend's features are superior in quality and cost.

Review Source

SD

Sooraj D.  
CEO  
Retail  
Used the software for: 1-2 years

### "Great Product with Fantastic Features"

August 29, 2022

5.0

Pros

Easy to use Excellent support Integrates well

Cons

Omnisend could work on better integration with WooCommerce, as it currently offers for Shopify stores

Review Source

MS

Michael S.  
Publisher  
Publishing  
Used the software for: 2+ years

### "Good, but not great."

August 29, 2022

5.0

All in all, it's a good product. I just hope you never have questions.

Pros

Seamless integration for ecomm websites, ease to create email's

Cons

Customer service is marginal, takes too long to get answers, and can be very frustrating

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Ease of use and integration.

Switched from

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Too hard to use.

Review Source

DR

Dolores R.  
Head of business development  
Apparel & Fashion  
Used the software for: 2+ years

### "Value for money"

December 7, 2022

4.0

It has been good so far.

Pros

Forms, automation rules, creating segments

Cons

There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Cheaper than Klaviyo and offers similar features

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp stopped supporting Shopify integration

Review Source

VR

Verified Reviewer  
Digital Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great e-commerce email marketing software"

July 18, 2019

5.0

Omnisend has been great and has other features like messenger bot integration and integration with social media that we will be implementing in the future. 2 thumbs up.

Pros

I LOVE Omnisend. My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable. The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't. Plus it's super affordable. Definitely recommend for a small online e-commerce business.

Cons

I had a little issue changing the email and password but was able to resolve it through customer service.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp no longer integrates with Shopify and is very glitchy.

Review Source

RT

Rafael T.  
Marketing Manager  
Food & Beverages  
Used the software for: 1-2 years

### "Perfect Integration with Shopify"

September 1, 2022

5.0

Pros

Omnisend is super easy to use to use and integrates perfectly with Shopify. Since we switched to it, we have saved a lot of time and my team had no difficulty in adapting to the software. Actually, in less than a hour they were already producing integrations.

Cons

I would add more e-mail templates to accelerate the creation process.

Reason for choosing Omnisend

Ease of use, lots of functionalities, good price and integration with Shopify.

Switched from

[RD Station](https://www.capterra.com/p/180098/RD-Station/)

The last product lacked critical features and was too expensive for what it offered.

Review Source

MR

Miķelis R.  
Sales manager  
Cosmetics  
Used the software for: 2+ years

### "CRYSTAL COSMETICS Omnisend feedback"

August 31, 2022

4.0

Complete e-commerce/newsletter/automation tool for us. We really appreciate.

Pros

E-mail planning, automation and forms are greatly appreciated

Cons

While the SMS feature is good, for it to work properly (and reason why we don't currently use it) is that the phone number has to be as local as possible. For Baltic state customers to receive number from US seems immediately suspicious compared to message from local or neighboring countries.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because Shopify had beef with them :)

Review Source

SB

Stacy B.  
owner  
Fine Art  
Used the software for: 1-2 years

### "Transformed my sales"

November 29, 2022

5.0

A process of learning & taking time to use it to make it worth it..now that I am using it fully -it is well worth it

Pros

Once I took the time to learn how to fully use the Automations..they became a huge sales factor. Take the time to understand all the features.

Cons

A few things such as adding items to emails, etc are buggy when they won't let me put a new box where I want. Wish there was a better way to filter out the completely fake emails-one man added his name about 500 times but I'm sure it was a botThe minute I deleted them all-he popped right back up again..

Review Source

DB

Devin B.  
Musician  
Music  
Used the software for: 6-12 months

### "Miles Away Music Omnisend Review"

September 1, 2022

5.0

My experience has been great, the interface is easy to use and the automations are simple to set up. I would love to meet with a rep at some point about maximizing conversions on my campaigns but everything else is amazing.

Pros

What I like most about this software is the automations I can create for my Shopify store to remarket products to specific users. I also think the Email and SMS Marketing is easy to use and make a schedule.

Cons

It might be my lack of understanding of the product but I'm a little confused around the analytics surrounding the SMS campaigns. Whatever I'm doing is not very effective with SMS in particular and I would love some assistance or maybe templates to help with a higher success rate.

Alternatives considered

[Hive](https://www.capterra.com/p/150991/Hive/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

I heard from a friend that it was a great product to use and he had a lot of success with it. After I started using it, it was a more pleasant experience for me than the other services.

Review Source

Serj S.  
Dedicated Support Agent  
  
Used the software for: 1-2 years

### "No platform comes close to Omnisend, take my word for it"

March 5, 2018

5.0

I am using for a long time would like some other newsletter templates. Of course like I said, a long-term user. MAybe I am not creative enough with what I have of course.

Pros

I love Omnisend automation!! After Omnisend I am safe to say that the only platform that is that good with automation is theirs. Seriously, super easy to use, you'd think automation is hard to set up right? Well no, and if you still have issues they have their blog and knowledge base to use so - problem solved.

Review Source

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