# Page 11 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 11 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

---

Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 26th, 2026

# Page 11 - Reviews of Omnisend

## Showing most helpful reviews

Showing 251-275 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CC

Cindy C.  
Owner  
Arts and Crafts  
Used the software for: 1-2 years

### "Great Software for the Price"

August 6, 2019

5.0

Our over all experience has been very non eventful, which for me is good!

Pros

After much research, and using another software that became very expensive, I switched to Omnisend. I saved about 50% over the cost of the other software. We send out at least once a month emails. They can be schedule out and this is great. We also have several automations in place that work well. We are able to clone or duplicate previous campaign emails, allowing for a smooth set up of newer emails without having to rebuild each new email. Integrates great with our Shopify platform.

Cons

We did loose a few features for some of the automations when we switched, but what we lost compared to what we saved financially, was very minimal. Automations have more of a learning curve when setting them up, but we have been able by trial and error to figure them out.

Review Source

AD

Ashish D.  
IT & PRODUCTION EXECUTIVE  
Computer Games  
Used the software for: Less than 6 months

### "Best Marketing platform that integrates with SHOPIFY"

November 28, 2022

5.0

Using Omni send as a primary marketing platform

Pros

Easy of Use | Customer support | Analytics | Customer Segment | Form builder | Custom Automation

Cons

More options in forms | Increase templates

Review Source

Fraser N.  
Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good email service for shopify sites"

December 22, 2019

4.0

Once a template is established it makes running a newsletter easier than some competitors - very quick and easy to send out and was a better choice than Mailchimp for an ecommerce brand

Pros

It makes good looking emails very quickly and integrates well with Shopify. Support is also very quick and helpful

Cons

It does not have very good selection of optin forms and the formatting available is quite poor so this could definitely be improved

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Klaviyo were very uninterested in engaging with me because we started with a small list

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp stopped their Spotify integration

Review Source

VR

Verified Reviewer  
Customer Support Representative  
  
Used the software for: 6-12 months

### "Smart email marketing tool for ecommerce business"

March 5, 2018

5.0

I was able to save my time setting up all marketing automation workflows and spend that time on much more important business issues. I had an issue with newsletter builder, for some reason was not able to put a link on a button, but with the help of support it was solved in minutes.

Pros

I enjoy how smart and easy Omnisend is! No need for long tutorials, everything can be set up in a few minutes - this is not a usual case with other marketing automation tools. By the way, if it happens that you have a question just search their knowledge base. That's it! Plus they are not overpriced at all so good for those who look for smart spending.

Review Source

ST

Samantha T.  
owner  
Retail  
Used the software for: 1-2 years

### "good service "

August 24, 2022

5.0

It's been good - I recommend it often!

Pros

Easy to use, high open rates, support is good

Cons

not sure can't think of anything honestly!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

just wasn't up to date

Review Source

KM

Kaylin M.  
Founder  
Arts and Crafts  
Used the software for: 2+ years

### "User friendly and affordable email marketing"

September 2, 2022

5.0

Responsive team customer service and account lead. Easy way to stay on top of: Email marketing, customer communications, product recommendations and upsells, content marketing

Pros

Easy to use campaign design builder, easy integration with Shopify

Cons

Some features around list segmentation, automated product recommendations

Alternatives considered

[Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Competitive pricing for essentially the same product

Review Source

VR

Verified Reviewer  
Customer Service Representative  
Retail  
Used the software for: 2+ years

### "Review"

October 25, 2018

5.0

Pros

Communication with a representative is great and really easy to get a hold of. Even shooting an email you get a fast response!

Cons

I have had their app since they turned from Soundest. There is is nothing negative I have yet to say about their excellent service

Review Source

MW

Monique W.  
CEO  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "SMS and Email is amazing "

November 28, 2022

5.0

Pros

I love that there are templates that are editable. I also love that we can re target a client who has an abandoned cart with SMS and email. The marketing is amazing as well.

Cons

Customer service isn't always as available as they say. They also just like to send articles, when a specific question is asked- literally just help me with my question as a paying account.

Review Source

TS

Tasha S.  
Goldsmith/Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Super Happy With Omnisend"

August 25, 2022

4.0

In general its great. I have no intentions of switching

Pros

I find it quite user friendly especially all the new templates.

Cons

I wish there were some more template options that were designed more beautifully.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

omnisend seemed easier than trying to figure out mail chimp. I have a friend who uses omnisend so she talked me through it.

Review Source

NG

Nathania G.  
President  
Food & Beverages  
Used the software for: 1-2 years

### "Our go-to CRM solution"

August 25, 2022

5.0

Overall, pleasant. I feel that I've only touched the surface of this tool.

Pros

It has a lot of features. If you spend time, you can make the most of it from email marketing to automation. It also integrates with Shopify... main reason why we switched out from Mailchimp.

Cons

It's not as "idiot proof" as Mailchimp but I guess it's not the hardest software to learn. Simple tasks like formatting, especially w the new design, I find a bit confusing to do.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp no longer supported by Shopify

Review Source

NH

Naz H.  
General Manager, E-commerce.  
Supermarkets  
Used the software for: 2+ years

### "Great Product with regular updates - just shame about the lack of customer support"

November 30, 2022

3.0

Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted and hard to navigate - many other companies have similar pros and cons, so for us it was about sticking with what we've already been trained on and have gotten used to.

Pros

Easy to use, syncs well with Shopify, new features added all the time.

Cons

Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software

Reason for choosing Omnisend

Price, and what seemed like better overall integration with Shopify

Review Source

MR

Mark R.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Great features with a great price."

August 26, 2022

4.0

I've had a great experience with the Omnisend overall.

Pros

I like the ease of use the most. It was easy to integrate it with my Shopify store.

Cons

There aren't any things that I find wrong with it. It's a great platform.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

The pricing and ease of use.

Review Source

CS

Cauley S.  
Owner  
Food & Beverages  
Used the software for: Less than 6 months

### "What a find!"

August 2, 2019

5.0

On-boarding was a breeze and the templates to create emails are very easy and great looking. The integration with Shopify and the capabilities in automation are very strong. I was able to replicate workflows I previously had in HubSpot (a tool that can cost $11,000+ annually) with no issue at all. Prior to Omnisend I was in MailChimp for a couple months after leaving HubSpot due to not being able to justify the cost. I'm very pleased to have found Omnisend.

Pros

I've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.

Cons

Not much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp no longer integrated with Shopify and I was constantly uploading client lists manually.

Review Source

JL

Jess L.  
Editor-In-Chief  
Photography  
Used the software for: 1-2 years

### "OmniSend, is a god send! "

August 7, 2019

5.0

Pros

There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!

Cons

As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Previous product was clunky and had a horrible interface.

Review Source

Edward N.  
Affiliate Marketing Specialist  
Marketing and Advertising  
Used the software for: I used a free trial

### "A valid marketing automation platform that focuses on email and SMS marketing for e-commerce."

February 16, 2023

4.0

Overall, Omnisend is an excellent choice for e-commerce businesses looking to improve their marketing and sales processes. Its e-commerce focus, automation features, personalization, integration capabilities, and reporting and analytics make it an ideal solution for online retailers.

Pros

Omnisend provides a range of automation features, such as cart abandonment emails, welcome series, and order confirmation messages, which help businesses automate their sales processes and improve customer engagement, provides advanced personalization options, allowing businesses to customize their messages based on customer behavior and interests, which helps improve customer engagement, integrates with several popular e-commerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce, making it easy for businesses to streamline their marketing efforts.

Cons

While Omnisend is excellent for e-commerce businesses, its functionality may be limited compared to other marketing automation software that caters to a broader range of businesses. The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email marketing software. May have a difficult learning curve, especially for businesses that are new to email marketing automation.

Review Source

VR

Verified Reviewer  
Account Manager  
Retail  
Used the software for: 6-12 months

### "Good Product for Price"

May 20, 2021

4.0

We use it to send email campaigns to our following. Whether they are sales, updates, product information, etc. We break them into segments and make sure the information is applicable to each segment.

Pros

I love how easy it is to use. We were able to easily set up segments, sync it to our Shopify webstore and create lists based on user's website behaviors.

Cons

I wish it had more integrations with other platforms/softwares. We were actually sold on it having access to some softwares, but it was not the case. I know webhooks can be done, but just involves more cost of developers versus easier integration.

Reason for choosing Omnisend

Cost

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Price was similar and we didn't have as much ability on some features in Constant Contact.

Review Source

SB

Sulaiman B.  
Operations  
Retail  
Used the software for: 2+ years

### "Fully leverage your customer data"

January 3, 2023

5.0

The popularity of email marketing is understandable. It may be a very efficient way to quickly and affordably reach your target audience.

Pros

With email marketing, you can connect with a huge number of people in your target market. Tracking and measuring email marketing is very easy.

Cons

People in your target market may mark your email as spam or delete it without opening it if they are already overwhelmed with commercial emails.

Review Source

KR

Kasey R.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Love how easy it is to use!"

August 24, 2022

5.0

Pros

The ease of setting up my automated forms and marketing needs.

Cons

There are some "plug-ins" or integrations that are lacking that other platforms have, but I am not sure I need them.

Review Source

VR

Verified Reviewer  
Dedicated Support Agent  
  
Used the software for: 6-12 months

### "Support that cares and platform that WORKS Support that cares and platform that WORKS"

March 5, 2018

5.0

Pros

What is with platforms and bad support? THANK GOD FOR OMNISEND AND THEIR SUPPORT. Friendliest and most helpful people there is. No robots, no automated responses and terrible delays. It's work using omnisend just for that. Of course they also have great automation flows, amazing newsletter builder and extra good features that no other app has such as wheel of fortune.

Cons

More language options but it has english and spanish so it works. No other apps provide more languages as well so what can you do.

Review Source

CP

Callum P.  
Ecommerce/Marketing Assistant  
Retail  
Used the software for: 6-12 months

### "Omnisend review "

November 28, 2022

4.0

My overall experience with Omnisend is positive.

Pros

A very good feature is the Campain automation featuer

Cons

I don't like the user interface as I feel like it could be a little more streamlines

Review Source

CA

Christal A.  
owner operator  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "My time with Omnisend"

August 29, 2022

5.0

I have used this program about 4 years and it is easy and very useful to be able to streamline with shopify

Pros

this is beyond easy to use, they walk you through step by step. I can easily create fields and return to it later, which is huge because as a sole proprietor I alone am extremely busy.

Cons

not much they are there for you with any question

Review Source

Karyna D.  
Customer Support Agent  
  
Used the software for: 6-12 months

### "Great experience with marketing automation, way better than other tools"

March 5, 2018

5.0

I had an increase in sales as well as my workflows made easy.

Pros

I really enjoy Omnisend's marketing platform. I think it's best to use if you need specific automation features. That was the reason why I started using it. Other tools don't have as advanced flows as Omnisend does. At the moment I am personally using thank you, order confirmation and other simple flows as cart recovery for example. With cart recovery I was able to sell more, all I needed was to send a little reminder to clients.

Review Source

MU

Maile U.  
CEO  
Apparel & Fashion  
Used the software for: I used a free trial

### "I've been impressed so far"

August 7, 2019

5.0

I'm hoping that having a reliable email marketing app will help me to send more regular emails to my customer list...and I am certain that will help my sales. So far so good.

Pros

The emails are easy to put together using their interface, and most importantly, they are beautiful. For a company like mine (selling jewelry online), that is extremely important. I am always short on time, so any software that makes marketing easier for a reasonable price is attractive to me. I've been impressed so far by Omnisend. I've tried multiple email marketing apps, and this one is my favorite to date.

Cons

I am not entirely familiar with all the ins and outs of Omnisend yet, so I don't think I can speak to any structural issues or large problems it might have. They might be there, but so far I haven't seen any. There are features I'd like to see that Omnisend doesn't yet offer, like integrating with review apps to include snippets of reviews in abandoned cart emails. But maybe they will include that at some future point.

Switched from

[SmartrMail](https://www.capterra.com/p/153403/SmartrMail/)

SmartrMail was a little finicky with creating segments, and I found those segments to be unreliable. Also their email templates were confusing to customize and didn't have as many options as I wanted. Beautiful emails is important to my branding, and I was finding their interface frustrating enough that I simply wasn't sending out as many marketing emails as I should.

Review Source

AO

Adrian O.  
Marketing Manager  
Retail  
Used the software for: I used a free trial

### "Ease of Use can be improved"

August 25, 2022

5.0

Overall the software is very useful and user friendly but can still be improved.

Pros

I like the overall customizeable features for email campaigns. Easy navigation and have significant number of templates to choose from

Cons

Contact management and action features. It would be easier to see on each contact line status of contact and action/options.

Reason for choosing Omnisend

Because I've already started with this software and so far everything is working for me. I don't have much time anymore to explore other product and learn the navigation and usage of other software.

Review Source

TA

Tony A.  
Founder  
Apparel & Fashion  
Used the software for: 2+ years

### "Excellent email software "

September 1, 2022

5.0

Pros

Very easy to use and intuitive, the best feature is the boost function

Cons

Not as segmentable as Klaviyo, a little more basic

Review Source

Talk to a Capterra advisor for free and get results within 15 minutes.