# Page 13 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 13 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 13 - Reviews of Omnisend

## Showing most helpful reviews

Showing 301-325 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JR

Jessica R.  
Manager  
Wine and Spirits  
Used the software for: 2+ years

### "Easy to use software"

August 24, 2022

4.0

Overall experience is good with Omnisend.

Pros

Omnisend is very easy to use and the reports are also easy to read.

Cons

I don't love the import feature for creating email lists. There are often emails missing from the list I have imported and I can't figure out why

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost

Review Source

BT

Brad T.  
COO  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend Review"

November 29, 2022

4.0

Pros

The new email builder is nice and easy to use.

Cons

Form collection is limited. We would like to be able to use forms to collect more data. Also once someone is in the system they can't fill out another form.

Alternatives considered

[Drip](https://www.capterra.com/p/164933/Drip/)

Reason for choosing Omnisend

Price

Review Source

VR

Verified Reviewer  
Co Founder  
Information Technology and Services  
Used the software for: 2+ years

### "Help us overall"

August 24, 2022

4.0

Marketing automation

Pros

a good chice for latam except lack of spanish support

Cons

Format numbers for prices not Latam oriented

Reason for choosing Omnisend

price

Review Source

CC

Cassidy C.  
Owner  
Retail  
Used the software for: 6-12 months

### "PERFECT for my boutique!!"

August 3, 2019

5.0

Awesome app, awesome features! SO glad I made the switch.

Pros

This is such a user friendly platform. I love how I can connect the app right to my shopify site and it makes generating emails SO easy. The live view on the app is also intriguing to watch. I have several automation set up through Omnisend and I have never had any issues with them!

Cons

I haven't really ran into any issues yet! I am getting into more custom work, so hopefully it will be pretty simple to insert some pieces created in Illustrator right to Omnisend.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

No longer integrated with Shopify.

Review Source

AG

Angie G.  
Owner  
Sporting Goods  
Used the software for: 1-2 years

### "Great product"

August 25, 2022

5.0

Pros

Easy to use, good analytics and reports, intuitive design, great customer service.

Cons

Don't like the new email builder. Struggling with setting things up that we used to have in the old builder.

Reason for choosing Omnisend

syncs with Big Commerce easily

Review Source

Mantas T.  
CEO  
Apparel & Fashion  
Used the software for: 1-2 years

### "Great product"

September 1, 2018

5.0

Pros

Easy to use, great support, ability to retarget products via e-mail

Cons

There isn't much cons but it could be cheaper as they have same pricing as Mailchimp but less functionality

Review Source

NH

Nick H.  
Owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Best email marketing software that I've used!"

August 2, 2019

5.0

My overall experience with Omnisend has been amazing. This software has allowed me to automate my email marketing and start building relationships with customers and everyone else who comes in contact with my brand.

Pros

I love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.

Cons

Honestly, nothing. So far it has all of the features that I need and more.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Omnisend

I chose Omnisend over staying with Constant Contact because of the vast amount of features and customizability.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Constant contact did not allow me to customize automated notifications from my Shopify store.

Review Source

CL

Claudia L.  
Owner  
Events Services  
Used the software for: 1-2 years

### "Satisfied with Omnisend but room for improvement"

August 24, 2022

5.0

Pros

integration with existing business was easy, relatively easy to use

Cons

Often in Spam filter, use before update was easier and more intuitive, would like suggestions on copywriting of subject lines,

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

look and feel of Omnisend was more similar to mailchimp which we used before, so pure convenience

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp cutted interface with shopify system

Review Source

sL

simon L.  
Ecommerce Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Great Value"

August 25, 2022

5.0

great software, enagages well with our customers, team love it

Pros

East to use, great support , same day response most of the time

Cons

I think the templates could do with constantly being updated

Reason for choosing Omnisend

price

Review Source

DB

David B.  
Director  
Retail  
Used the software for: 1-2 years

### "Great for newbies and experienced marketers alike"

October 18, 2018

5.0

We've been able to increase our sales massively over the past year with omnisend it's automation and ability to send series of emails to catch customers eyes is top notch and extremely valuable. We look forward to see how much more the software can help us over the next year!

Pros

The software is one of the easiest to use as a 'newbie' into the world of ecommerce and wanting to connect with customers at the right time for them to spend their money with us. Omisend has such a wide range of tools it's enabled us to remove several other apps and save time by having all the tools in one place. It has also enabled us to increase our revenue which is a massive plus!

Cons

I think the lack of facebook integration to help create adverts that appeal to our customer client base and get them in front of the right people.

Review Source

SO

Svetlana O.  
owner  
Food & Beverages  
Used the software for: 2+ years

### "Easy to use, saves time"

August 8, 2019

5.0

quick and easy marketing and saves a lot of my time

Pros

I like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...

Cons

when you need to go back if you forgot something, no option to open the next step in new tab

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

much easier to use

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Omnisend is compatible with my website

Review Source

JN

Julia N.  
CEO  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "I'm generally happy with the software & very good customer's support"

November 30, 2022

5.0

Pros

It's easy to use and segment the audience, very good automation

Cons

it's a bit pricy and the recent update of new email builder doesn't look well with CZ language with the most of the fonts

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

very bad automation on Mailchimp and Active Campaign wasn't very userfriendly

Review Source

NS

Nick S.  
Owner  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Great Option, Great Value and Easy To Use!"

November 28, 2022

5.0

Overall this it's great software, just make the change today, save money and be less stressed.

Pros

To be honest it's the value that sealed the deal for us. We have used 3 other providers over the years and this is hands down our favorite. Good features, easy to use, solid ongoing updates, good customer care and simple to integrate as well as a simple contact migration!

Cons

Might be nice to have more control over customer workflow/ journey building, but thats just me looking for a con lol.

Reason for choosing Omnisend

Price, Features and a recommendation from another company that we work with who switched as well.

Review Source

SD

Stephanie D.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Perfect for small businesses!"

June 30, 2025

5.0

Really enjoy omnisend! It works perfectly for my small business emails! It’s very easy to use and I love the way I can see the analytics of email marketing and the sales the come in from that campaign!

Pros

We love how easy it is to use and the way it tracks and shows our Shopify sales analytics of each campaign.

Cons

Not a fan of the current layout and how it keep changing every few months. Once I get used to one layout, they change it again.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I did not like mail chimp and omnisend has better features.

Review Source

NE

Nessma E.  
Manager  
Publishing  
Used the software for: Less than 6 months

### "Better than many alternatives"

June 27, 2023

4.0

I've used Omnisend for email marketing for two years, but I switched to Amazon SES because it was cheaper. With the new revised free tier of SES, I believe I'll return to use Omnisend (Pro plan) again. It offers 4000 SMS too. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available. The only con is the pricing for the standard plan; $16/month but it doesn't serve a medium size list. Only 6000 emails/month and then pay as you go. The price, though, is higher than other alternatives.The free plan is very limited too to only 500 emails/month

Pros

Great email templates. It also offers SMS marketing which was helpful for my client beside email marketing. There's a free tier for up to 500 emails per month. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available.

Cons

It costs $59/month for unlimited emails but not unlimited SMS. The standard plan is cheaper $16/month but it doesn't serve a medium size list. Only 6000 emails and then pay as you go. The price, though, is higher than other alternatives.The number of allowed subscribers is also tricky and doesn't match the email volume allowed forcing you to get the Pro plan.

Switched from

[MailBluster](https://www.capterra.com/p/183583/MailBluster/)

the price

Review Source

JS

Jason S.  
Marketing Assistance  
Retail  
Used the software for: Less than 6 months

### "Great tool and very useful when starting out"

November 29, 2022

4.0

Overall I do like it and use it with another system, mostly for the email campaigns, website pop ups and email automations. The pricing looks decent for the SMS feature, which I may give a try in 2023

Pros

It is very quick and easy to use the application. Quite a few templates available and great to understand how your customers navigate your website.

Cons

Can be a bit fiddly building email templates to send, can be quite slow to respond or non responsive to some commands, which means saving the template, coming out and then back through the edit saved email.

Review Source

MV

Matt V.  
COO  
Consumer Electronics  
Used the software for: 1-2 years

### "Many features "

August 30, 2022

3.0

Overall I am satisfied!

Pros

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Cons

The email content builder is glitchy. Fonts, colors, etc.

Review Source

AN

Ahmed N.  
CEO  
Arts and Crafts  
Used the software for: 2+ years

### "Great product but dont like the last update"

August 31, 2022

4.0

Pros

the email automations is one of the best

Cons

the last update, i cant select the products I need from my website to add to the newsletters, I already sent complain and request before but still not resolved

Review Source

KR

Karina R.  
Marketing manager  
Retail  
Used the software for: 1-2 years

### "Automation is great / Email marketing upgrade was poorly deployed"

November 28, 2022

4.0

Great at the beginning, wanted to switch to another provider when the new email builder came out. Now it is somewhat better but still missing functionalities.

Pros

Automation are easy to build, integration with our shopify store easy, Great to create segments.

Cons

The latest upgrade. It was done to early and missing support, functionalities, migration of templates. Waste of time, support could not answer questions.

Switched from

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

Automations

Review Source

AW

Ann W.  
Owner  
Cosmetics  
Used the software for: 2+ years

### "Great for Email Marketing for Small Businesses"

September 1, 2022

5.0

Pros

Features are easy to use and the templates available are customizable.

Cons

Having the capability to create an email with video regardless of package would be a plus.

Reason for choosing Omnisend

Omnisend offered similar features as other email marketing brands but had packages available that were small business friendly.

Review Source

BL

Benoit L.  
Webmaster  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Best value for user friendly interface"

November 28, 2022

5.0

When our team decided to start a newsletter Omnisend was an easy choice compared to the major platforms that also were known to censor content of their own customers...

Pros

The template system to build emails is very easy to use, even for beginners. The details stats including the click map are perfect for optimization of campaigns.

Cons

The only challenge has been to be able to place email subscription forms on our 2 websites to connect directly to the Omnisend database. (Our websites are not stores)

Alternatives considered

[iContact](https://www.capterra.com/p/221118/iContact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Easy for small team, cost effective, not worried about censorship.

Review Source

SS

Somi S.  
Operations Team  
Consumer Goods  
Used the software for: 1-2 years

### "Very useful email marketing software"

January 9, 2023

5.0

Must try email marketing software

Pros

Omnisend can be a part of the marketing mix. It offers tons of templates. Even the free plan has a lot of features. A user can get access to all the features if they upgrade to the paid plan.

Cons

The experience has been good. I have not found any issues with Omnisend as of now.

Review Source

Tony O.  
Guitar/Keyboards  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Best Value for Price Email Solution"

October 28, 2018

5.0

It does everything I need it to do at a very good price

Pros

Lots of included tools (popups, wheel, scratch cards) to gather new customers. Segmentation of lists is very easy and the range of segmentation options in the Standard Plan is sufficient for most. Includes FB and GA Audience synchronisation which is fabulous for creating Custom Audiences for advertisers. I have been with Conversion for the past couple of years and was paying a higher monthly charge for a lot less features.

Cons

\- Email sending limits on Standard plans - Cost of Pro Plan is a BIG jump to get unlimited sending and slightly better segmentation rules

Review Source

VR

Verified Reviewer  
General Manager  
Retail  
Used the software for: 6-12 months

### "Omnisend Review"

July 29, 2019

5.0

Pros

The templates look nice and can easily be edited and changed. The UI is clean, intuitive and easy to use. I like that you can see the emails customers used to buy specific items.

Cons

It's pricier than similar softwares but the features make it worth it.

Review Source

AR

Ashlee R.  
Owner  
Arts and Crafts  
Used the software for: 1-2 years

### "Simple and Easy Software to use for Email Campaigns"

August 10, 2021

4.0

Pros

I liked the fact that it was very easy to create a simple email campaign and could track results.

Cons

Ran into a lot of occasions where my email campaign landed in subscribers junk mail.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost

Review Source

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