# Page 14 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 14 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

---

Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 26th, 2026

# Page 14 - Reviews of Omnisend

## Showing most helpful reviews

Showing 326-350 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SK

Sudhanshu K.  
Full Stack Developer  
Consumer Services  
Used the software for: 6-12 months

### "Love Omnisend"

February 13, 2023

5.0

My overall experience with Omnisend has been so great, it's a great tool to create and manage email campaigns, it provides you live report which anybody can analyse.

Pros

I absolutely love how easy the system is to use, offering plenty of options for creating email campaigns, landing pages and segmenting lists. The best part is the dashboard for Omnisend partners, which allows me to manage all my client's profiles in a single place. It's very helpful and makes it so much easier to keep track of everything.

Cons

Omnisend does not currently offer the same interactive features that other platforms have, making it difficult to create a high level of engagement through emails. However, there is hope that polls, quizzes, and other interactive elements will be added in the near future!

Review Source

NP

Naveen P.  
Digital Marketing Associate  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Help you wth your email marketing campaigns"

June 10, 2023

5.0

It's a great tool to automate email campaigns, you can even track the campaign by its analytics option.Can create multiple email flows for your campaign.

Pros

\- Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns

Cons

\- Email template edt options are not much but it's enough to create a decent email template.- Sometimes it's slow to load

Review Source

JL

Jason L.  
Owner  
Food & Beverages  
Used the software for: 2+ years

### "An above-average and affordable marketing campaign software "

August 24, 2022

4.0

Pros

We love how easy it is to integrate with Shopify and insert products to our emails. The layout options are abundant so you can give each email a distinctive feel. The Segment area for organizing customers can be very beneficial and target specific groups effectively. Pricing is decent and the support is fantastic with quick turn around times.

Cons

Too many SPAM emails are not automatically deleted from my customer list. These emails do not have proper first or last names and are made up of random characters.

Reason for choosing Omnisend

more flexibility

Review Source

CH

Carolyn H.  
Sales Manager  
Food & Beverages  
Used the software for: 2+ years

### "Making Marketing Easier"

November 28, 2022

5.0

Good experience over-all with some teething issues. Still the easiest to use!

Pros

Omnisend enables us a one-stop shop to view our marketing campaigns, email automations and sign ups.

Cons

The templates are limited but, we've been able to manage to personalise these.

Review Source

VR

Verified Reviewer  
CEO  
Consumer Goods  
Used the software for: 2+ years

### "Omnisend review"

August 29, 2022

3.0

eh

Pros

It captures and holds my emails. it's alright to use. it has email pop up forms.

Cons

Customer support is terribly slow and ineffective.

Reason for choosing Omnisend

it seemed better

Review Source

KH

Kerri H.  
Sales & Marketing Manager  
Retail  
Used the software for: 6-12 months

### "Love Automations"

November 28, 2022

5.0

Fantastic!

Pros

The automation's are a no brainer. Easy to use and set it to forget it. They look professional and represent our company well. We pay for the private training and there is no one like \[SENSITIVE CONTENT\]. She is fantastic and I would highly recommend paying the extra for private support because you learn so much more.

Cons

Adding people to audiences with the tagging is a bit much. I always forget how to use it because I don't do it often and there is a lot of steps to it.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

No Automation's

Review Source

Grahame D.  
Managing Director  
Wholesale  
Used the software for: 1-2 years

### "a cost effective way of sending monthly newsletters and emails to our customers"

March 16, 2022

4.0

Pros

inexpensive even on free plan you can have more contacts than many of the other email marketing systems

Cons

can be time consuming setting up contact lists for specific email campaigns

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

mailchimp fees were higher for less contacts

Review Source

VR

Verified Reviewer  
Owner  
Sporting Goods  
Used the software for: I used a free trial

### "I think I will like it"

October 1, 2018

4.0

Customer service has been great about trying to help make this work so I can switch over and use their oroduct.

Pros

I like the layout and the reports and building automations seams so far a lot easier then Mailchimp which I have been is using for 5 years. A test email had better open and click thru rates then I have seen in quite some time since MC started making a lot of changes over the last year.

Cons

Been difficult to get set up on my BigCommerce site. There is a direct setup thru BC but to get some functions like the welcome email to trigger it involves quite a bit and a week into it still not working :(

Review Source

SM

Stacey M.  
Director  
Retail  
Used the software for: 1-2 years

### "good service "

August 24, 2022

5.0

good quick support, on the pricey side but adds improvments

Pros

i like that fact omnisend constantly improve the software and add better functionality

Cons

the sms is expensive we dont use for this reason

Switched from

[SugarCRM Mailchimp Integration](https://www.capterra.com/p/232687/SugarCRM-Mailchimp-Integration/)

3 years ago

Review Source

JL

Jess L.  
Creative and Marketing Director  
Consumer Goods  
Used the software for: 6-12 months

### "OmniSend is perfect for Shopify connection. "

August 3, 2019

5.0

Pros

I like that OmniSend links perfectly with Shopify, we used to use MailChimp and since have made the swap due to MailChimp cutting off the connection. However we don't regret the change whatsoever, and OmniSend's interface is easy to use and train new staff on.

Cons

I feel like there are some areas that OmniSend could improve on mainly when it comes to customisation, as a graphic designer, there are some features lacking such as kerning and whatnot that would take OmniSend to the same level as competitors such as MailChimp.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp cut off the connection with Shopify.

Review Source

WK

William K.  
President  
Consumer Goods  
Used the software for: Less than 6 months

### "Not Certain"

January 20, 2022

4.0

On the fence. Its reasonbly easy to use, but considering the other players in the market, Im not sure what what kind of return on a monthly basis can be forecasted considering our sub number.

Pros

It integrated easily as a featured app on Big Commerce.

Cons

As a trial, they only allow 2 emails to go out...this is weak considering the other pay to play options available in the market.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

I was curious about the interface and pricing.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Constant Contact was just overpriced montly considering the open rates and its efficacy up againt Gmails filtering.

Review Source

RE

Raphael E.  
Blogger/ICT expert  
Information Technology and Services  
Used the software for: 6-12 months

### "Omnisend Has a Specialization Which Is eCommerce"

May 3, 2021

5.0

I would use Omnisend without thinking about it twice, especially if my store makes use of the most popular cart software out there. It integrates well with many of them!

Pros

Almost everything that you would need in email marketing software and autoresponder is present in Omnisend. However, Omnisend is actually dedicated to e-commerce, and it's a great piece of software if you are running an online store for the automation capabilities that it provides. Although you can use it for just sending mass emails, you wouldn't be utilizing it the best way in that manner. About forms, Omnisend has the usual types of forms you'd expect like popups, static, and even landing pages. The templates that are available are not so many compared to some autoresponders that I've made use of. This is not to say that Omnisend is limited because it is not. The power of Omnisend is not in the flashy and fancy stuff-like forms, it's in the number of integrations, triggers, and automation that you can achieve with Omnisend. I may not be able to go into the details of every feature in Omnisend here, but you can't go wrong if you choose Omnisend for e-commerce. Remember, e-commerce is where it really shines.

Cons

This is a pretty powerful tool for anyone who is running an online store. I can't seem to find anything to complain about while writing this.

Review Source

DJ

Debra J.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Best email marketing app anywhere. Easy to use and looks Amazing. "

March 26, 2018

5.0

Ease of use.

Pros

I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. debraspassionboutique.com using you all the time.

Cons

Make sure you look at settings and select the optimize for smaller images for devices otherwise your images will be warped. It should be a standard feature not optional.

Review Source

KA

Kirsty A.  
Director  
Retail  
Used the software for: Less than 6 months

### "Good software for a reasonable price"

August 26, 2022

5.0

It is still early days but so far I like it and have high hopes. The customer service is excellent too they go out of their way to ensure their customers are happy and everything is working!

Pros

The variety of templates and the inclusive workflows

Cons

There could be more variety of fonts but I am still getting used to how Omnisend works

Reason for choosing Omnisend

Klavyio works out very expensive for a small business.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mail chimp is good but it became costly and they do not include workflows on the mid tier packages. Also there is a lack of templates unfortunately.

Review Source

KF

Kamika F.  
CEO  
Retail  
Used the software for: 6-12 months

### "Full Year Review"

November 28, 2022

3.0

Pros

clean dashboard and ability to add product in email

Cons

Doesnt have a mobile app which was highly used when i was on mailchimp

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Text message SMS

Review Source

Ryan W.  
Founder  
Retail  
Used the software for: I used a free trial

### "Top of the line E-commerce ESP"

July 30, 2019

5.0

Pros

Omnisend is perfect for e-commerce stores. It has everything you need to engage customers personally based on their buying and browsing decisions.

Cons

It has one less feature than Klaviyo but Klaviyo is also more expensive so I think Omnisend may still take the cake for some people.

Reason for choosing Omnisend

Omnisend had a higher rating across more people

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

To try out another top rated ESP

Review Source

OP

Oscar P.  
Owner  
Apparel & Fashion  
Used the software for: 6-12 months

### "perfect integration with shopify store"

November 30, 2022

5.0

Pros

easy to use and good analytics. customer support is also good.

Cons

n/a. We have not encountered any issues. Only thing to note is that if you just started using the product, there is a window whereby the email has to be 'reviewed' for approx. 1hour until its sent out - would have been good to know if your email campaign is time-sensitive.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

ease of use and integration

Review Source

VR

Verified Reviewer  
Product owner  
Telecommunications  
Used the software for: 6-12 months

### "Like Mailchimp on steroids"

August 27, 2019

5.0

I recommend Omnisend as it’s ideal for small/medium business companies just like CloudTalk

Pros

Omnisend helps us send triggered automated emails and perfectly connects with our other tools and marketing stack. I’ve yet to explore all the capabilities since I’m not the primary user but so far for my uses everything is covered.

Cons

I’ve only had good customer experience so far. No cons yet

Review Source

SB

Sarah B.  
Research Analyst  
Research  
Used the software for: 6-12 months

### "Brands. Sales. Automatic."

August 12, 2023

3.0

Pros

It does help your push/force sales based off its automated system set up. It also helps towards branding your emails.

Cons

As far as integration and it’s deliverability rate? It’s not the greatest. I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for.

Review Source

Olajire T.  
Managing Director  
Retail  
Used the software for: 1-2 years

### "We love Omnisend"

September 2, 2018

5.0

When Lami Fragrance first opened to business we tried using other email marketing software like Chimp but couldn't get the hang of it. We then tried Omnisend and have never looked back since then. Their support is quick and always ready to help and the software very easy to use. Thank you Omnisend for coming to our rescue.

Pros

Easy to use Fast and helpful support Inexpensive

Cons

We have no qualms with the software so far. We've been using for over a year .

Review Source

John S.  
Social Media Consultant  
Marketing and Advertising  
Used the software for: I used a free trial

### "it's a great email marketing tool with a lot of useful features."

May 14, 2023

5.0

Overall though, if you're looking for a powerful email marketing tool with strong automation capabilities, Omnisend is definitely worth checking out.

Pros

One of its standout features is the ability to automate campaigns based on customer behavior and data, which has helped me save a lot of time and effort. Additionally, its drag-and-drop email builder makes it easy to create visually appealing emails, and the reporting dashboard gives me insights into how my campaigns are performing.

Cons

One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget. Additionally, while it offers integrations with a variety of e-commerce platforms, it may not be as versatile as some other email marketing tools when it comes to integrations with other types of software.

Review Source

DK

Douglas K.  
Owner  
Consumer Electronics  
Used the software for: 1-2 years

### "I have been using Omnisend for two years now"

November 28, 2022

5.0

It feels better then similar services. easier to use

Pros

Omnisend has been easy to use, Its easy to take a old campaign and make it new again, or make a completely brand new campaign

Cons

I have not really found any cons as of yet

Reason for choosing Omnisend

the integration with shopify

Review Source

ED

Elena D.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Great tool for email marketing"

August 2, 2019

5.0

Pros

Its clean, very easy to use, very intuitive and provides great reports...

Cons

I´m still missing some key functionalities like integrated web-forms to incorporate into my website and eliminate the need for other additional middle-man apps to collect all my leads...

Reason for choosing Omnisend

Better price/quality/number of features ratio...

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was bulky, buggy and outdated

Review Source

VR

Verified Reviewer  
Data Scientist  
  
Used the software for: Less than 6 months

### "Omnisend helped me to increase sales"

March 4, 2018

5.0

Pros

Omnisend has great automation workflows that actually helped me to increase my sales. At first I started just with Welcome one which is sent when new subscriber comes in, but then added Cart Recovery and Order Confirmation and bam, sale increase and every month numbers are getting better and better. I've been using Omnisend for almost half a year, and by that time thanks to email marketing activities my sales grew by 40%. So automation is fantastic, would recommend to any other ecommerce merchant out there.

Review Source

CT

Clint T.  
President  
Consumer Goods  
Used the software for: Less than 6 months

### "A great product to help small businesses."

November 28, 2022

5.0

Omnisend has helped increase our revenue from using their email campaigns.

Pros

Ease of use. Ability to target specific customer groups.

Cons

I feel Omnisend is perfect as is. No improvements are needed.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

The reviews for Omnisend were better overall from current and previous users.

Review Source

Talk to a Capterra advisor for free and get results within 15 minutes.