# Page 17 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 17 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 17 - Reviews of Omnisend

## Showing most helpful reviews

Showing 401-425 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

RR

Rick R.  
CIO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Omnisend"

August 7, 2019

5.0

Pretty easy to manage.

Pros

Easy to use, simple to integrate with Optimonk popup system. Tracking is good and the fact we can use triggers at any stage in the buying process and after sales setup is profitable. Integrated newsletter setup is a bonus. So is the abandoned cart feature set. We don't need to rely on another plugin or app to get that functionality. Finally, the Facebook Messenger integration is a no brainer!

Cons

Some issues with Shopify integration when our theme is already heavily customised. No biggie, just took a bit of extra programming to get working...

Review Source

Jhon U.  
Afiliado  
Internet  
Used the software for: I used a free trial

### "An application designed to facilitate email marketing"

August 31, 2018

5.0

Pros

It is a tool of easy use, I get used to it after a few days. It is very intuitive and has everything you need to do e-mail marketing, You do not have to be thinking about what you're going to write because you already have many templates included

Cons

you can not know how much it will cost you when you have more subscribers

Review Source

EO

Evangeline O.  
CEO  
Apparel & Fashion  
Used the software for: 2+ years

### "Good for Beginners "

September 3, 2022

4.0

Worked best for my automations.

Pros

Easy to use and affordable for beginners. Good customer service

Cons

Becomes ways more expensive as you grow and i find it a little limited. Most marketing companies we work with do not want to use this software.

Review Source

MD

Monica D.  
Grpahic Designer  
Retail  
Used the software for: Less than 6 months

### "Vast improvmeent from previous system"

November 28, 2022

4.0

Customer service has been fantastic, and any question are answered quickly or passed onto relevant parties efficiently. A great product I would recommend to other users.

Pros

The user interface and having control over what is made with inbuilt optimisation for mobile is incredible . Being able to see real time analytics of user interaction makes future designing a pleasure

Cons

Sometimes the email builder can be awkward to use in some ways, with some features of the new buuilder compared to the older one missing/or lacking but this is something that will come with time :)

Review Source

EE

Etienne E.  
Co-founder  
Renewables & Environment  
Used the software for: Less than 6 months

### "Soundest Review"

August 3, 2019

5.0

Omnisend has helped boost revenue and well covers its cost. It guarantees sales on every e-mail for us and is good for retargeting 1st time customers who may have only subscribed and not purchased, as well as returning customers.

Pros

Easy to use and integrate with other email softwares and Shopify.

Cons

Charging based on both the amount of subscribers and email sent. Typically charging by only subscribers is a more upfront cost and easier to budget.

Alternatives considered

[Privy](https://www.capterra.com/p/146537/List-growth-tools/)

Reason for choosing Omnisend

We use Privy still for our pop-design, but the e-mail function was not possible to test without paying extra first.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was great but discontinued Shopify, and became pretty expensive once you pass 5000 subscribers.

Review Source

OW

Olivia W.  
CEO  
  
Used the software for: 6-12 months

### "Omnisend changed my view to email marketing"

March 4, 2018

5.0

Pros

Before finding Omnisend, I didn't really believe in email marketing. I was using FB ads, google ads and Instagram ads for promoting my online store. However I found myself lost when I realised that I always communicate with new customers despite of nurturing relationships with already existing ones. I needed email marketing tool. At first I installed Klaviyo, but found it a bit complicated and especially overpriced. Then one of my friends who also owns a shop told me about Soundest (Omnisend was called Soundest until last Nov.). This tool provides everything you need for communicating with your customers and generating more sales in that way. You can not only send regular newsletters or add signup forms to your store but also take advantage of robust marketing automation with Cart Recovery and Reactivation flows. Those two are real life-savers for our business!

Review Source

CH

Courtney H.  
Owner  
Consumer Goods  
Used the software for: 1-2 years

### "Great for Small Business"

August 25, 2022

5.0

Pros

Omnisend is easy to use and has great templates for emails. I love that I can use previous emails and just tweak them. Saves a lot of time.

Cons

Integrating coupon codes is a bit confusing.

Review Source

TB

TaSheika B.  
CEO  
Retail  
Used the software for: 2+ years

### "Love Omnisend"

November 29, 2022

5.0

Pros

I love how easy and visually appealing it is. It’s super easy to use. The updated templates have become my favorite as well.

Cons

I wish the live view feature was the same as before.

Review Source

VR

Verified Reviewer  
Head Of Purchasing/ Sewing Department Supervisor  
Retail  
Used the software for: Less than 6 months

### "Omnisend & Shopify"

November 30, 2018

4.0

Pros

It has allowed me to collect emails and market to my promoters with ease.

Cons

I still don't understand how to transfer my collected emails from Omnisend to my Shopify. I have tried multiple times to transfer them but no luck. Yes I reached out to customer support but I still had no luck. I wish omnisend were able to choose which emails you can send certain campaigns for and organize the emails by categories since not all my email subscribers receive the same emails I have to constantly create new lists when I have a new subscriber to send them the current campaign to avoid re sending to previous subscribes who have already received it.

Review Source

VR

Verified Reviewer  
Marketing  
Sporting Goods  
Used the software for: Less than 6 months

### "Needs more personalization/effieciency"

September 1, 2022

4.0

Its pretty user friendly

Pros

I like that its pretty copy and paste for adding photo templates/text blocks

Cons

There should be a simpler way to change the layout of photos without having to individually upload to each block

Review Source

DF

Daniel F.  
Manager  
Retail  
Used the software for: Less than 6 months

### "Omisend is great"

August 5, 2019

4.0

When mailchimp lost compatibility with shopify, we werent sure what to do, but omnisend seemed to work well for us.

Pros

The product picker makes adding products to your campaigns a breeze and the predefined templates not only look great from standard but are super easy to customize.

Cons

When using certain features, e.g. product picker, it doesn't even attempt to pull a product description. also, when you use a single product tile, it doesn't remember whether it was image left or right so you have to change that every time. Also, i found that the pricing structure was a little bit on the expensive side. Also, i dont like that the "new subscriber" email cant be sent to people that sign up in store through shopify, it only works with those who sign up direct through omnisend from what ive seen.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp dropped compatibility with shopify.

Review Source

LH

Lorenzo H.  
President  
Cosmetics  
Used the software for: 1-2 years

### "My favorite App"

October 6, 2018

5.0

The email campaign functionality of this app goes perfect with what I am trying to accomplish. I always get conversions when I send out campaigns.

Pros

This is the only app that I have that pays for itself with little maintenance!

Cons

The only real con, if you had to call it that, is that you have to pay to use all of the features. However, It is well worth it for the value and pays for itself.

Review Source

RG

Rina G.  
Retention brand manager  
Cosmetics  
Used the software for: Less than 6 months

### "My experience was ambiguous"

November 28, 2022

4.0

Pros

Lower pricing vs another large ESP. Customer support is available 24 hours. Small features like pre-customized buttons that I can then add without needing to customize every time make work more efficient.

Cons

A lot of little features that I miss from using their competitor ESP. But the biggest issue is that they pause your account if you get a lot of unsubscribes. While this is important that they red-flag it, it's very annoying that you are not the decision-maker and can't even get the metrics from them for what caused the pause.

Review Source

SR

Samantha R.  
Customer Service Advisor  
Computer Software  
Used the software for: 1-2 years

### "Really great app for email marketing! "

August 8, 2020

4.0

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well. I have recommended this many times.

Pros

Omnisend has been great for getting email marketing out to customers! It allows for a lot of customization which is nice, and it's also priced very well in comparison to a lot of other options.

Cons

Setting up Omnisend can be a little difficult, especially if this is your first time with email marketing. However their customer service is great and super helpful when you need assistance!

Review Source

HR

Hugo R.  
Director  
Retail  
Used the software for: 2+ years

### "Great App "

August 7, 2019

5.0

Increased my sales and I get good feedback from my customers on the layout of my mails.

Pros

Simple to use software that is great for any person / business to keep their customers up to date with specials or event info. I have tried a few but this beats them by a mile.

Cons

Sometimes it does hang and you need go back one step and it sorts itself out.

Review Source

EG

Elshad G.  
CEO  
Computer Networking  
Used the software for: 6-12 months

### "Effective email marketing solutions"

September 4, 2018

5.0

I think Omnisend is the best for email marketing and growing an audience. Its the most useful service for beginners and professionals also for companies. Very very easy and simple design to use which include all marketing methods inside of it.

Pros

The automation function which allows send emails to your new list members.

Cons

With this service you are able to use all types of email marketing and they are all necessary. So I dont think that there is any function which can be least used. All the things you can do with Omnisend are the needed ones in email marketing.

Review Source

Brent L.  
President  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Omnisend is greay"

September 8, 2018

5.0

Great no problems and great customer service. They actually respond to your inquiries.

Pros

I love the live view. It helps to see that ypur emails actually are being open and what pages. The ease of the software works great with my Shopify. Love it better than mail chimp!

Cons

The cost...free would nice. Just kidding, not really der any cons.

Review Source

DW

Denise W.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "We like it! "

August 3, 2019

4.0

My experience has been good. I use the platform periodically to market my store. But I wish there were more options or the ability. I believe some updates will make omni easier to use. I like that I can see where customers are going on the site but I wish this information was presented in graphs and charts. Overall Omni I easy enough to use and has attracted more views to my site. I wish it could offer more ways to utilize the platform for those who don't have lots of time to market.

Pros

Mass email marketing Simple platform Birthday offers CRM

Cons

less intuitive than other programs Just collects info does not analyze. Outdated platform

Reason for choosing Omnisend

Price and ease.

Review Source

VR

Verified Reviewer  
Assistant Marketing Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "Multiple communication channels at one place!"

June 9, 2021

4.0

Best communication tool to reach and engage customers via multiple channels.

Pros

Omnisend enables to reach and engage with customers through mutiple communication channels such as SMS, Email, WhatsApp, Push notifications in a single platform.

Cons

Complexity due to multiple channels and pricing also becomes a bit complex due to many channels and many features of Omnisend.

Review Source

SJ

Simon J.  
Head of Ecommerce  
Food & Beverages  
Used the software for: Less than 6 months

### "Great replacement for Mailchimp"

August 4, 2019

4.0

We started using Omnisend as a replacement for Mailchimp once the Mailchimp app was no longer supported in Shopify. The switch was effortless and set up very simple. So far, segmenting our audience, designing emails and creating automations has all gone very smoothly and I never wish we still used Mailchimp. That said I think the mobile specific design options could be greatly improved - but Mailchimp was weak in that area too!

Pros

Drag and drop design functions very well. Segmenting is easy.

Cons

I'd like a few more standard design options and I think specific design options for how emails will appear in mobile would be a good improvement.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Price initially.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Old ESP integration no longer supported in Shopify

Review Source

SM

Swastik M.  
Product Manager  
E-Learning  
Used the software for: Less than 6 months

### "Terrific platform for automation of various messaging services "

September 18, 2023

5.0

Omnisend has acted as a great automation tool for us to send out different campaigns to our prospective audience.

Pros

1\. The user interface and the ease of access to various tools is really easy to adapt.2. The automation tools provided by it for SMS, emails and more has helped us in sending out great advertisements and promotions.

Cons

1\. The pricing for us was slightly on the higher side.2. The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes.

Review Source

MN

Manuel N.  
E-Commerce Operations Manager  
Retail  
Used the software for: 1-2 years

### "Easy to use and great customer service"

November 28, 2022

5.0

Pros

Ease of use and good design tools. Customer service is the best!

Cons

The current live view is not as good as the old version. Accuracy of sales report of each campaign is not that accurate.

Review Source

Daniel C.  
Owner  
Retail  
Used the software for: 1-2 years

### "Great platform for Shopify users"

October 9, 2018

5.0

Pros

I use Shopify and this integrates seamlessly so that is awesome

Cons

There could be better templates to use for emails

Review Source

Sara H.  
Chief Executive Officer  
Apparel & Fashion  
Used the software for: 6-12 months

### "Easy to use"

September 26, 2018

5.0

This software is easy to use, and has a lot of functionality.

Pros

Pros: I love the picker tool that captures your product, that is a huge time-saver.

Cons

I would like to see better templates for emails, and I wish I could save a standard template with my logo already in the template.

Review Source

HW

Haylie W.  
Co-Owner  
Arts and Crafts  
Used the software for: Less than 6 months

### "Way better than MailChimp"

August 7, 2019

5.0

Overall, this is a great program and I am so glad MailChimp isn't supported by shopify anymore because I would of never found this.

Pros

I love that there is more options. I especially love the wheel!

Cons

Only thing I do not like is that when you try to use the block of recommended products where they plug in products from your store, it doesn't work for me. They just show up blank.

Reason for choosing Omnisend

Because you base the price on how many subscribers we have.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Shopify did not support it anymore.

Review Source

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