# Page 20 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 20 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 20 - Reviews of Omnisend

## Showing most helpful reviews

Showing 476-500 of 836 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

EE

Elaine E.  
Owner  
Retail  
Used the software for: 2+ years

### "Great email software, continuously improving and adding features"

July 27, 2019

5.0

Pros

The interface is intuitive and easy to use. The customer support is very responsive and there are TONS of features and functionality.

Cons

The basic email templates could use updating, and prices have been increasing rapidly over the last year. It is now the same price as most competitors and I wish they would reward their loyal customers. We are considering switching to a cheaper option because we simply don't use most of features they offer and it feels like we are paying for things that we don't use.

Review Source

BA

Batuhan A.  
Software Engineer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Ease of Use..."

October 13, 2022

5.0

Pros

I think it can work more complicated, but first of all, there should be a great deal of innovation in the interface.

Cons

Ease of use challenged me for a longer time than I expected, I had an adaptation problem.

Review Source

AT

Ariana T.  
Owner  
Cosmetics  
Used the software for: I used a free trial

### "From a Small Business Owner"

September 21, 2018

5.0

I wish there was a survey option with the free version, or maybe I didn't take advantage of it if there is one. However, if it is included in the paid version I would surely buy. It's important to collect feedback from customers to make sure your emails aren't annoying or to overall see their review and what they expect from your company.

Pros

I liked the professional templates that helped me achieve the EXACT look I was going for. Literally I drew up my thoughts, checked out their template, and there was the one I needed. If I wanted I could easily add pictures and links and move their template around to suit my needs. I also like the stats it sends you such as who clicked, who shopped, how much money was made, etc.

Cons

Starting out I was a BIT confused, but after playing with it and launching demos to see how my tweaking was actually panning out I was able to achieve the look I desired. It is SO customizable, sometimes that can be confusing for non-tech savvy people such as myself. But again, after playing with it that all changed and now I can make an email in 15-20 minutes and schedule it to send out when I'm ready.

Review Source

SB

Susan B.  
CEO  
Retail  
Used the software for: 6-12 months

### "A great tool for any business that has an email list!"

November 28, 2022

5.0

Overall, I really enjoy my experience with Omnisend.

Pros

I really like the customization of the emails, its super easy to edit. The test email option is one of my favorites, seeing it before sending out live is crucial.

Cons

The text software seems glitchy with a lot of incorrect subscribers from foreign countries. Wish I could somehow remove or fix that.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I like the editing features here better. And the live view option of who adds to cart.

Review Source

VS

Verena S.  
Owner  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Easy to use tool with some lacking in A/B-Testings"

August 2, 2019

4.0

It´s quite a reasonable and good easy tool to setup your email-campaigns without a lot of effort - however if you want best out of your email audience - you have to setup manual A/B testings...

Pros

It´s very simple to setup with shopify and I could setup my automations pretty quickly.

Cons

I´d like to have much more A/B-Testing possibilities. Not just boost your campaign by re-sending... It matters to send out to 10% of my audience before - wait for response KPIs and then automatically send out the full run to the one where my selected KPIs where better. Also KI supported "best time to send your campaign" is a missing feature.

Reason for choosing Omnisend

Pricing and give it a try.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp wasn´t GDPR conform to German law.

Review Source

DK

Dany K.  
CEO  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Omnisend Vs any other I've used"

August 7, 2019

5.0

absolutely love it and would recommend to every one in my circle, After using it for 4 months I am not using it on 6 of my websites

Pros

I've been using Omnisend send Shopify severed their link with Mail chimp, truth be told i was very skeptical about it, the pricing is acceptable, Not the cheapest but i think you get what you pay for I'd give this software 5 star on : Ease of use, Function, and speed definetly one of the top 10 I've tested, I am not endorsed nor getting paid by Omnisend I own a Fitness apparel brand and Omnisend was a game changer for me, their automation are worth gold and the software has been more than reliable since

Cons

Price can be better for sure, there is little functionalities that can be better as well, but truth is quality price nothing can beat them.

Reason for choosing Omnisend

I've tested over 10 of them and honestly quality price, you can't get better than Omni

Review Source

MS

Marie S.  
Marketing Manager  
Wholesale  
Used the software for: Less than 6 months

### "NEW TO THIS - MADE IT VERY EASY!"

November 8, 2018

5.0

Overall - I would definitely recommend. It seems like it would work for 'experts' as well as 'newbies' (like me) - we have sent out several campaigns and the reports are really interesting. I had no idea people on the 'other end' could see so much about email campaigns.. wow

Pros

The templates made it so easy for me to edit any and everything - It is really self explanatory and was easy to sync to my big commerce store - I had an issue and used the 'live chat' and it didnt take anytime for them to fix what was my fault... refreshed the page and campaign was on its way. When I refreshed the page, I lost the customer service chat box and I got an email from the rep asking if all was OK before she got off shift or if she needed to help further. I really appreciated their help and follow up! I LOVE BEING ABLE TO USE LIVE CHAT and love getting 'immediate answers' and not having to call, hold, speak to someone I cant understand, etc... this was a very easy/pleasant customer service experience.

Cons

So far- I dont have any - I have not had to use customer service - and everything has worked like I needed

Review Source

FS

Franco S.  
CEO  
Civil Engineering  
Used the software for: 1-2 years

### "Great E-Mail Service"

September 5, 2018

4.0

Great e-mail service that has definatley grown my revenue.

Pros

Great control and easy to use. Overall would reccomend to any storefront.

Cons

Occasionally they freeze accounts unsuspectingly without a notification.

Review Source

IG

Igor G.  
marketing  
Apparel & Fashion  
Used the software for: 1-2 years

### "Must have application for your e-commerce bussiness"

March 8, 2018

5.0

This is the best email marketing application on shopify. They have a great templates for beginers and good loyalty pogram for clients.

Pros

Most of all I like their support. They respond promptly to your questions, usually help you, if you have any problems (for example you can't pay for application today, they give you some more days to find money), accept and consider your ideas for improvement the application.

Cons

I would like to have a more flexible customization of templates and more functionality in application. (for example clever A/B test, not only in heading)

Review Source

VR

Verified Reviewer  
Sales and Marketing  
Apparel & Fashion  
Used the software for: 1-2 years

### "Excellent Free Options"

November 29, 2018

5.0

The email marketing campaigns are so easy to use and offer multiple templates. Thanks!

Pros

I use this as a Shopify App for my web business. It is EXCELLENT. Allows me to set up my marketing campaigns and manage my contacts. I can also configure a pop up email marketing tool to grow my email list. All FREE.

Cons

There is honestly nothing that I do not like about Omnisend.

Review Source

TH

Terry H.  
Owner/Graphic Designer  
Arts and Crafts  
Used the software for: 6-12 months

### "Email Marketing Made Easy"

August 6, 2019

5.0

Omnisend has definitely made my workflow so much easier and saves me a lot of time from my previous apps I were using.

Pros

I like how the software is integrated within my eCommerce store, ease of use and the ability to save templates.

Cons

At this current time, I have not found any dislikes.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Saw great reviews online and comparisons.

Review Source

KC

Keith C.  
Owner  
Sporting Goods  
Used the software for: 2+ years

### "Great email marketing App"

August 2, 2019

5.0

Pros

Love the live view & easy email campaign features.

Cons

Sometimes I feel like email delivery could be optimized a little. I’ve had a lot of customers notify me that these emails go to SPAM.

Review Source

MJ

Mandy J.  
Managing Partner  
Publishing  
Used the software for: 1-2 years

### "Not my first choice"

January 30, 2019

4.0

Pros

Simple and easy to set up. Free plan and free trial for paid plans.

Cons

They changed their pricing structure (I was originally with Soundest) and I couldn't justify the additional cost for the coverage for e-commerce. Basing plan prices on the number of emails sent as opposed to the number of accounts or profiles isn't the best choice when creating flows for abandoned checkouts.

Review Source

JP

Jon P.  
Sales  
Apparel & Fashion  
Used the software for: 6-12 months

### "Built for eComm"

May 10, 2019

4.0

Pros

Rich set of tools available for advanced life cycle and automated email marketing

Cons

Price will be a deterrent for those migrating from other ESP's

Review Source

AK

Aurelija K.  
Head of marketing  
Apparel & Fashion  
Used the software for: 6-12 months

### "One of the best investments of the year for my business."

March 5, 2018

5.0

One of the major benefits we are automation workflow series. It's very easy to set up. I can congratulate a new subscribe, thank for purchase, send an email to remind them to continue their purchase. Those are very important steps in customer retention. So great app, hove everybody who can - will try it out.

Pros

I really was tired of manual work, even very popular apps like mailchimp or klaviyo say they have automation, however, is nowhere near as sophisticated as i did like it to be. Here's where Omnisend came to help me and my business. The abilities are endless I think. My fav feature is cart recovery. Without it I did lose about 20% of sales.

Cons

I am native russian speaker, maybe the app could be in russian someday. They do have spanish though.

Review Source

dS

daniel S.  
President  
Cosmetics  
Used the software for: Less than 6 months

### "Nice Idea, a bit oversold"

August 24, 2022

3.0

Pros

We like the ease of automation and workflow

Cons

We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going in and deleting thousands of phone numbers by hand. Numerous calls with support yielded no better results so we took the sms marketing off our account.

Review Source

SAC

S. Andrew C.  
CSM  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Quite expensive but good automation"

April 2, 2024

5.0

Pros

User friendly interface Automation capabilities Segmentation top notch Multichannel marketing with SMS and notifications

Cons

Quite expensive, a bit limited in integrations, customer support is so so, and limited customisation

Review Source

VR

Verified Reviewer  
President  
Retail  
Used the software for: Less than 6 months

### "Great email marketing option"

August 6, 2019

5.0

Omnisend has been a good solution for creating emails that engage my customers. I feel it is a big upgrade from Mailchimp (who I used previously).

Pros

Omnisend is easy to set up and works smoothly. I find their templates easy to customize and creating an email always takes less time than I think it will.

Cons

I wish their templates were a bit more customizable - more fonts, more options to create totally custom content.

Reason for choosing Omnisend

I felt that Klayvio was out of my budget - Omnisend offered me the features I wanted for a better price per month.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

When mailchimp and Shopify broke up, I needed to find a new solution.

Review Source

VR

Verified Reviewer  
Marketing Specialist  
Telecommunications  
Used the software for: Less than 6 months

### "Great alternative to sendgrid/mailchimp"

August 27, 2019

5.0

In general, Omnisend is quick and easy email marketing tools, which can save you a lot of time and money.

Pros

Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc. Moreover, the variety of signup forms were really useful to grow our subscriber list.

Cons

Some areas could be improved - mainly when it comes to design customization.

Review Source

AS

April S.  
owner  
Graphic Design  
Used the software for: Less than 6 months

### "Great email manager"

November 28, 2022

5.0

I have used other similar products, and this was very intuitive and easy to learn. I really like working with Omnisend.

Pros

Omnisend is easy to use and helps us get our newsletters designed and sent out in a minimal amount of time. They also look great in the inbox and we get lots of open emails and clicks to our products!

Cons

I wish there was a way to rename campaigns after the fact. Also, I wish there were more ways to save templates and more graphic and font options.

Review Source

GM

Gloria M.  
Digital Technology Manager  
Automotive  
Used the software for: 2+ years

### "Easy to use"

August 24, 2022

4.0

Pros

This is a straight forward program that is easy to use and has great mobile optimization features. Also love that it integrates with Shopify.

Cons

Wish it were more customizable, but can usderstand why it is not.

Review Source

KL

Kimberly L.  
CEO  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Great Email Option"

August 5, 2019

5.0

Pros

I love that this app allows me to easily create emails for my customers. Easy to use templates make the process easy.

Cons

I don't like that there is a large gap between the tiers of service. I wish more options were available for less money. Its helpful for smaller, starting, businesses.

Alternatives considered

[Privy](https://www.capterra.com/p/146537/List-growth-tools/)

Reason for choosing Omnisend

The platform is easier to use. Its more expensive to use Omnisend but its easier to learn.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp no longer supported on Shopify.

Review Source

PP

Pauline P.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Easy to use with great support"

August 8, 2019

5.0

Pros

It's very simple to use! Plus the available support when you need help is quick and efficient. I love the feature that allows you to add products directly fro your store, making email creation so simple and easy. Visually, there are loads of available options to give your mails your own personal look and fee.

Cons

I wish it was slightly more cost effective as I transferred from mail chimp and the cost is more that I was paying.

Review Source

Indira A.  
MD  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Email marketer with better analytics and low bounce rate"

February 27, 2023

4.0

Pros

Highly reliable email marketing software with a very minimal bounce rate.Provides detailed analytics that is essential for strategic planning, and that helps boost the ROI.

Cons

Improve the templates available for creating landing and lead capture pages.

Review Source

AS

Aqsa S.  
Co-founder  
Cosmetics  
Used the software for: 6-12 months

### "It's great!"

June 4, 2021

5.0

Good. I recommend this to small business owners who don't have a huge marketing budget.

Pros

Omnisend is easy to use and there isn't a very huge learning curve either. Also it has lots of pretty inbuild themes that I felt mailchimp lacked. Mailchimp themes are basic and are nice too. Omnisend has prettier and more aesthetic themes.

Cons

You can only send out 2000 free emails in a single day which makes sense on the free version. You can always schedule 2000 emails per day to overcome the limit though!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp & Shopify no longer worked together.

Review Source

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