# Page 22 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 22 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 22 - Reviews of Omnisend

## Showing most helpful reviews

Showing 526-550 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Samantha S.  
Motivational Speaker  
Design  
Used the software for: I used a free trial

### "love omnisend! "

September 28, 2018

5.0

the on boarding call was super helpful and such a great motivation and guide in further exploring the parts of the platform I hadn't yet, like segmented email marketing.

Pros

Love how modern and well designed the back end and front end of the platform is! It's so easy to use, customize and install.

Cons

I wish I could change the colors of the wheel of fortune. orange isn't our brand color...

Review Source

VR

Verified Reviewer  
Co-Founder  
Apparel & Fashion  
Used the software for: 1-2 years

### "Great product that makes everything easier with automation for my small business"

November 10, 2018

5.0

So far I've had a great experience with no issues. Would recommend to any one else!

Pros

Very easy to use, great automation systems that can work while I'm away.

Cons

No cons so far! Have been satisfied with the product.

Review Source

MS

Maike S.  
MD  
Marketing and Advertising  
Used the software for: 2+ years

### "Great product"

March 20, 2026

5.0

Excellent service and great product overall. Great partner program that pays decent commissions with excellent onboarding and support.

Pros

Excellent UX/UI and onboarding process with a tonne of constantly evolving features, great knowledge base, continuous learning content. Omnisend has all the features you want (and more!) combined with a smooth, engaging, intuitive interface.

Cons

The price point is a bit steep for small businesses who don't need or use all the bells and whistles.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Reason for choosing Omnisend

Various factors but mostly for it's feature richness and integration with other systems.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Wanted more features that integrated better with other initiatives.

Review Source

Response from Omnisend

March 24, 2026

Love that the feature richness and integrations are working well for your initiatives. It's great to hear the partner program and onboarding experience have been solid too. We understand pricing considerations vary, and we're here to support you as your needs evolve.

JB

Jérémy B.  
Director  
Chemicals  
Used the software for: Less than 6 months

### "Awesome Tools"

November 28, 2022

5.0

Pros

The data tracking for all the automations & email campains.

Cons

The module integration into prestashop which has no good documentation and configuration

Review Source

CD

CHRIS D.  
Owner  
Retail  
Used the software for: 6-12 months

### "Omni Send is great"

August 2, 2019

5.0

great, no issues

Pros

love how easy it is to pick products to include in the mailer

Cons

wish there was a template that one new product or a template that could be used as a newsletter

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

better gui

Review Source

RD

Raul D.  
Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Good Mass Email Marketing Software"

December 15, 2019

5.0

Omnisend works well. The segmenting is a little limited for some of the campaigns I was trying to do but if you don't need the kind of segmenting I was looking for, it could be the perfect software for you. Customer support is top notch!

Pros

I wasn't familiar with this software. A client was using it so I had to figure out how it worked. Customer support is top notch. Whenever I had a question, they answered in a timely manner. You can do broadcast as well as automated emails. It does the job for email marketing reliably.

Cons

I wanted more detailed segmenting than I found possible. It did allow me to segment by dates of open or click but not by individual campaign. I wanted segmenting based on behavior in the automated sendings and did not find that functionality.

Review Source

IP

Ivey P.  
owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Switched from mailchimp and I'm so GLAD!"

August 6, 2019

5.0

Omnisend makes it easy to add products and automations. It's much more intuitive and easy to use and navigate than mailchimp.Up and running in literally 10 minutes.

Pros

Ease of use and intuitive design make omnisend my preferred method of marketing via email!

Cons

I wish it were cheaper, but it's still a value for the time it saves me.

Reason for choosing Omnisend

I chose omnisend because of it's seamless integration with shopify.

Review Source

LG

Lukas G.  
Designer  
  
Used the software for: 6-12 months

### "Easy to integrate and easy to use, great platform"

March 6, 2018

5.0

Pros

I don't have a lot of money to spend for now becus im just a newbie in ecom, i have limited access to some things but Omnisend was a very good dcision in my opinion. Mostly due to features like newsletter editor. I am no designer or expert and yet I managed to create fantasic newletters. My subscriber base clicks on them ( I can check were they click on click map Omnisend provides) and even converts.

Cons

Could be even more cheaper or maybe provide discount codes for loyal customers like me. Just food for thought. I think a lot of customers would like that.

Review Source

FW

Fran W.  
Managing Director  
Real Estate  
Used the software for: Less than 6 months

### "Very Dependable"

August 19, 2019

5.0

Pros

It works everytime The stats and click reports tell you what's working, what's not After (initially) teaming up with Neverbounce to get started, Omnisend self-cleans and keeps your subscriber list relevant and current. No worries about spam reports, too many bounces etc.

Cons

Changed terminology from "Lists" to "Segments" recently, had to re-acclimate , that's never fun Would be nice if you could import good old HTML into a generic email template.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp worked, but Omnisend was cleaner and easier to use

Review Source

TJ

Tyran J.  
Founder  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Fantastic Product"

November 30, 2022

5.0

Pros

This is the easiest and most functional email marketing software I have used. It is simple to use and creates professional emails.

Cons

There was nothing that I did not enjoy about this software.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was difficult to use and navigate.

Review Source

LD

Lucas D.  
Founder & CEO  
Apparel & Fashion  
Used the software for: I used a free trial

### "This is great!"

August 5, 2019

5.0

Pros

The design and speed of the platform itself. Other web-based e-mail managers are bulky and slow.

Cons

The fact that there isn't location-based pricing; for instance, I own a store that's based in Brazil and have to pay in dollars, which means the overall cost of the platform goes up by about 4x as per current exchange rates and taxes attached to purchasing foreign currency.

Switched from

[Drip](https://www.capterra.com/p/164933/Drip/)

Cost. Drip is way too expensive for the same functionality of Omnisend, and they also don't have location based pricing.

Review Source

AH

Angela H.  
Director of Marketing  
Retail  
Used the software for: Less than 6 months

### "Onisend Makes My Email Marketing for my Ecommerce Business a Breeze!"

August 3, 2019

5.0

Pros

Omnisend has simplified email marketing for me so much that I actually enjoy sending emails to our customers now! The automations, the templates, the design options... it's all so intuitive and EASY! I love the analytics and how I'm able to track the sales brought in by the campaigns too! I'm a big big fan!

Cons

Nothing! It's all so wonderful! Great job!

Review Source

VL

Veronica L.  
Founder  
Consumer Goods  
Used the software for: 2+ years

### "I love this app"

August 30, 2018

5.0

I really enjoy using Omnisend. It keeps my emails looking professional so it keeps credibility for my customers.

Pros

It creates professional looking emails.

Cons

I wish it was tablet friendly. I have not been able to figure out how to use the template creator with my ipad.

Review Source

MO

Marjorie O.  
Owner  
Retail  
Used the software for: 6-12 months

### "Easy to craft emails but you will get blocked"

February 7, 2020

4.0

It's a great product, but they need to come up with a better way to prove you're not spam and get back up and running so you're still able to advertise.

Pros

It is so easy to create professional looking emails with this software. It pulls right from your product listing on Shopify and is easy to edit and get the look that you want. I was very happy with how my emails looked.

Cons

I was sending out emails around Christmas time to customers that had signed up to be on my email list and not an excessive amount (1 per day), but Omnisend said that my emails were spam and completely cut me off of sending emails. So my primary method of advertising was cut off at Christmas, rendering this software useless to me at the time I needed it most.

Review Source

VR

Verified Reviewer  
Co Owner  
  
Used the software for: 6-12 months

### "Best email automation software I have found"

March 8, 2018

5.0

Pros

I've been using Omnisend for the past eight months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! They are always looking for ways to improve, listens to customer complaints and comes up with new and awesome features in short periods of time.

Review Source

DF

Donna F.  
Owner  
Consumer Goods  
Used the software for: I used a free trial

### "Perfect for Start-ups still in the Test Stage"

August 31, 2018

5.0

Overall experience thusfar, has been good, no issues to report.

Pros

The pop-up email campaign was simple and easy to format and launch; the biggest win has been the email sign-ups collected quicker than other sources used.

Cons

I am in the very early stages of using platform so in my opinion it really requires up to 6 months utilization to provide adequate feedback.

Review Source

CH

Christian H.  
CEO  
Retail  
Used the software for: 1-2 years

### "Just Ok"

August 5, 2019

3.0

Pros

Email templates and automation are nice to have.

Cons

Price is too high for what it is. Seeking other software actually once our subscription expires.

Reason for choosing Omnisend

Was convenient and affordable at first.

Review Source

JW

Julia W.  
Founder  
Consumer Electronics  
Used the software for: Less than 6 months

### "Awesome tool!"

August 26, 2022

5.0

Pros

We used to use MailChimp for our email marketing, but it drove me crazy. Love Omnisend! It is intuitive and easy to use. It offers great functionality and is super easy to set up. It also appears to have loads of great reports and tips that I haven't used. We look forward to getting even more value out of it over time.

Cons

In my contact list, I'd like to be able to see what tags are assigned to each contact so that I can add tags to the contacts that don't currently have them. This functionality may exist, but I wasn't able to find it.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp drove me bonkers. It wasn't intuitive. As a result, as a new user, I spent ages trying to navigate to the correct page and get done what I needed to.

Review Source

GH

Gustavo H.  
Owner  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Omnisend Review"

August 5, 2019

5.0

Pros

Integration with Shopify and the automatic coupons

Cons

Need to add product image it should be automatic with the Shopify integration

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Automatic Coupons

Review Source

NW

Nicole W.  
Director of Marketing  
Wholesale  
Used the software for: Less than 6 months

### "Great so far!"

August 2, 2019

4.0

Pros

I like the reporting and the ease of creating my campaigns and forms.

Cons

Besides the Wheel of Fortune form, I was hoping there'd be another piece that could help generate more email sign-ups.

Reason for choosing Omnisend

The flow of everything seemed to make more sense than other products. It's user-friendly and the support is pretty quick to reply.

Review Source

VT

Veronica T.  
marketing manager  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Omnisend Review"

August 24, 2022

5.0

nice, user-friendly, and provides reports on the email results.

Pros

it is fast and easy to use, could have used that update tho, though it took them long enough to update their software.

Cons

easy access to templates, clock timer kind of thing.

Review Source

SW

Shanti W.  
Director  
Retail  
Used the software for: Less than 6 months

### "Great Customer Service"

August 5, 2019

5.0

Great service overall and happy with how professional the emails were sent and looking, giving great credibility to our brand as well.

Pros

Easy to use, clean email templates provided, also love how quick customer service is - always ready to help!

Cons

No live chat feature for basic plans - would love this as it helps so much when you are having issues on the spot and needed help right away, albeit the email responses are ready but as a business owner we jump from projects to projects so it is hard to get back into the original issue when you are working on the next project. So yes it would be awesome to have this service moving forward.

Review Source

LD

LEKHINEE D.  
CEO  
Apparel & Fashion  
Used the software for: I used a free trial

### "Omnisend review"

November 30, 2018

5.0

I would say it was perfect. It was a dozen times simpler than mailchimp and that's what i love abot this. own an e commerce website and handle everything single handedly so i do not have much time to spend on making emails. Omnisend is perfect- Helps me get expert quality of work done in half the time!

Pros

I love the ease of workflow. I have used Mailchimp but its too complicated and doesn't have the functionality that you provide in the free version like product addition from the website. I think the website segmentation of customers for emailers is also extremely helpful. No need to create a different excel sheet everytime you want to target a particular customer segment.

Cons

I think you could do better with providing more automation functions in the free plan like mailchimp does. There is limited scope to run automations on a free plan. A small business like mine currently can't afford to many marketing overheads.

Review Source

BA

Briana A.  
Retailer  
Retail  
Used the software for: 6-12 months

### "I love Omnisend"

November 16, 2018

5.0

I loved Omnisend, was for sure super easy.

Pros

This is so easy! I love using it. I love that they have live chat 24/7

Cons

Nothing, they are there to help every step of the way.

Review Source

TF

Thomas F.  
owner  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Great value and automation"

November 4, 2018

5.0

The omnisend system is a really great time saver. I love the automatic import feature from my websites product pages. I had a small issue that was actually my fault but the customer service rep walked me through it very calmly and professionally. This is a great product and you should definitely download it. It has helped me automate many campaigns and helps me compete with the big boys.

Pros

The automatic import feature that allows you to bring photos and descriptions straight from your websites product page.

Cons

The lack of customization unless you're familiar with website programming language.

Review Source

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