# Page 8 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Omnisend the right Email Marketing solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153508/Omnisend/reviews --- Omnisend 4.7 (836) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 8 - Reviews of Omnisend ## Showing most helpful reviews Showing 176-200 of 836 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use mH matt H. Footwear designer Apparel & Fashion Used the software for: 6-12 months ### "small business owner " June 28, 2023 5.0 Perfect for a small business Pros Was easy to work with and easy to learn from. Templates helped a lot Cons Some times would crash or struggle to load reports. The terminology was some time hard to understand Reason for choosing Omnisend Recommended from friends with other businesses Review Source RR Regine R. CEO Retail Used the software for: 1-2 years ### "Back Again" August 24, 2022 5.0 I used Omnisend before hiring an e-mail marketing agency who forced us to use Klavio and merge everything. Even though I tried to convince them to keep using Omnisend they were insisting. Their results did't compare to previous ones and we left them.Before coming back to Omnisend we did some research if it truly was the best software to use for e-mail marketing and the results were amazing. From articles to youtube videos we were re-assured that Omnisend was the right choice. Pros Easy to use, amazing tips on how to use it and increment our sales. Great costumer service and a very fast software. Cons Would love to see more options for the design of the email. Like more fonts, capacity to crop photos etc. Reason for choosing Omnisend So much easier to use. Seamless designs. Perfect for our company. Review Source CM Colin M. Commercial Director Health, Wellness and Fitness Used the software for: 2+ years ### "Surprised at the difference certain features have made" August 24, 2022 4.0 I use the product every week and it has proved to be a valuable marketing tool which has helped generate revenue Pros Until recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30% Cons I'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Had the features we wanted at a price our small business could afford Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) In this instance the costs were better and we liked the automation features Review Source JH Jr H. CEO Marketing and Advertising Used the software for: 1-2 years ### "Great product for scaling brands" November 28, 2022 4.0 It has always been great my clients see results and we can report on metrics. Pros It is a great product and a fantastic alternative to more expensive platorms. Cons The editor tool can sometimes feel very constrained but it gets the job done. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Omnisend offers more scalability in my experience Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Klaviyo removed the clients brand because of the product they sell for no reason even though competitors sell the same product. Review Source LS Lesli S. Ownewr Cosmetics Used the software for: 1-2 years ### "Lots of features, great integration with Shopify" August 24, 2022 5.0 Pros I love all the tools for seeing how the email, texts, and automations are working. On the rare occasions I've needed support, it was prompt and friendly. Cons If I'm picky, I would always like more tools for email layout, but the current iteration works really well. Reason for choosing Omnisend I liked the features and pricing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp broke up with Shopify. Review Source PO Pearl O. Co-Founder Marketing and Advertising Used the software for: 6-12 months ### "I recommend this to all my clients" November 30, 2022 5.0 Easy to use, value for money email software for ecomm brands Pros I love how easy it is to use and set up especially as an agency consistently setting this up for clients. Cons There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Omnisend Pricing and the partner portal functionality. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed something built for ecommerce that was affordable and easy to deploy for clients Review Source ND Nadia D. ceo Health, Wellness and Fitness Used the software for: 2+ years ### "Works fine but still needs improvement " November 28, 2022 4.0 I think it works fine for the price. Pros Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so Cons would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend We have been using it for so long and we are comfortable with the format and pricing is decent Review Source CI Constantin I. Vice President Printing Used the software for: 2+ years ### "Useful software" March 20, 2023 5.0 I realized that cold emails (email lists) doesn't bring any benefits. So, using Omnisend to email only to our customers improved our interaction with our customers. We receive often business requests using our weekly emails. Pros It does the same or even better work than more expensive software Cons I don't have any cons for this software. I wish I could have more time to use all its features. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Price and integration with Shopify. Also good reviews Review Source Maryann A. Freelancer and online retailer Apparel & Fashion Used the software for: 2+ years ### "Excellent email marketing tool" September 21, 2019 5.0 I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store. Pros Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages. Cons It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list. Review Source NA Nicholas A. Owner Sporting Goods Used the software for: 6-12 months ### "I like it" November 28, 2022 4.0 Its definitely gotten us some sales and has grown our email list way more than our stock email collection Pros free trial is beyond great, easy learning curve to get started, very customizeable Cons Some of the most difficult features do become the most important like email segmentations. It's not horribly difficult to do but there is a learning curve... If there was some sort of machine learning to recommend segmentation that would be a game changer Review Source Lisa K. Marketing Director Used the software for: 6-12 months ### "Pretty easy to use and love the price" March 1, 2018 5.0 We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support. Pros I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget. Cons thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes. Review Source AD Alejandra D. Creative and Email MKT Lead Health, Wellness and Fitness Used the software for: 1-2 years ### "Amazing Email Mkt Tool! " November 28, 2022 5.0 Pros I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales. Cons I would love that the new email builder has a "view in browser" option. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I feel like Omnisend is more robust and allow us to have more compelling and elevated Mkt campaigns. Review Source ES Eli S. Director of Marketing Information Technology and Services Used the software for: 1-2 years ### "Cost effective email marketing" November 28, 2022 3.0 I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support. Pros We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful. Cons This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible.. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Cost Review Source Travis F. CEO Marketing and Advertising Used the software for: 2+ years ### "Omnisend is the BEST ESP in the Industry" November 30, 2022 5.0 Incredible and my Rep is the very BEST! Shout out to \[SENSITIVE CONTENT\] Pros Automation and scheduling are key when I manage multiple accounts! Cons The SPAM filters are just too tough and cause issues across sending emails to prospects. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Pricing and ease of use. Review Source Pedro A. Marketing & Growth Ops Financial Services Used the software for: 6-12 months ### "One of the best One-In-All tools for marketing" October 25, 2023 5.0 Pros If you can't afford a pricy Marketing CRM, Omnisend is a very good option to get started.You can easily setup lead-capture forms, do automations/workflows, send marketing emails, send SMS's and the best: Connect it with your site and trigger actions directly from that. Cons Personalization of the emails: If you don't know much about code, you can't really personalize them at max Review Source RK Richard K. FOunder Food Production Used the software for: 2+ years ### "My review" August 26, 2022 5.0 Very good Pros Easy to set up, and learning curve is not too steep Cons The cost is a bit high for learners - especially as your database grows and may not be utilizing it to its full value Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Yours looked better Review Source VR Verified Reviewer Marketing Assistant Retail Used the software for: 6-12 months ### "Omnisend Rrveiw " January 16, 2023 5.0 Pros What I like most about this software is the ease with which you can find previously used images to build images and how easy it is to build an email using a master template. The creation of segments is also very straightforward and so much easier to send out email campaigns. Cons I would day I am pretty satisfied overall with the software's services. Review Source HK Hyunji K. Web Design Team Lead Consumer Goods Used the software for: 2+ years ### "Easy to use, overall great tool for email marketing" August 25, 2022 5.0 Overall, we are satisfied with the functions Omnisend offers. It would be great if we get the saving template function back to use the same template for other stores. Pros Easy way to build and schedule the emails. Cons It's a bit hard to customize some of the elements. I am not sure when the copy template to other store would be available again. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The previous web designer made the change, so not sure why they changed it. Review Source CC Christian C. Business Development Rep Consumer Goods Used the software for: 6-12 months ### "Switched to Omnisend 6 months ago, helped transform out emails" November 28, 2022 5.0 Very pleased with our experience. Pros The ease of use, the look, and the simplicity of email creation. The customer service has been top notch Cons I wish at times the list management would be easier. The ability to make segments based on data is excellent but I would love to make a manual email list at times. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend The price, customer support, and simplicity Switched from [Springbot](https://www.capterra.com/p/180922/springbot-Email-Marketing/) More features at a fair price Review Source lL lola L. founder Retail Used the software for: 2+ years ### "Absolutely love Omnisend. Been a lifesaver" August 24, 2022 4.0 as a soloentreprenuer , its like having another person in the tea, Pros I like the easy interface, it helps me plan campaigns, forecast well and keeps me encouraged Cons It doesnt get updated much in terms of new email features Review Source AA Ashfaq A. Director Food & Beverages Used the software for: 2+ years ### "Best small business email software" November 28, 2022 5.0 Pros Integration of SMS and emailAutomationsSMS Cons Unable to sort campaigns by revenueHard to edit product grids Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better pricing, functionality and connection with Shopify Review Source ES Elina S. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "The best option for E-commerce emailing" November 28, 2022 5.0 Using Omnisend for 2+ years now on different business.Whether it's for small business and bigger ones, it's a the best option quality/price I found. A special big mention for the customer support, available 24/7 and always very helpful. If you need anything, just ask and they will do everything they can to help you. Recommended 10/10 Pros It's super easy and intuitive, everything can be done within minute. I do particulary enjoy the pre-segmented audience, it gives you idea for new segment and it's automatic. It's a great feature. Cons Honestly, nothing at the moment, I am satisfied with every feature Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Best price/quality ratio , developed to be used for Shopify , reactive customer support Review Source Abel A. Agent Hospitality Used the software for: Less than 6 months ### "Avis omnisend" October 4, 2023 4.0 omnisend has allowed me to do things that I didn't imagine, for example the creation of emails, its implementation and how to send emails relevant to my target audience, but what I don't appreciate are the email templates offered by this software which I didn't really like and also I had problems regarding its ability to provide all my interactions Pros with this software I understood how to send relevant emails for my target audience, how to implement my email marketing etc... Cons I didn't really like the email templates offered by this software and also I had problems with its ability to provide all my interactions Review Source LS LaTresha S. CEO Cosmetics Used the software for: 2+ years ### "Great App" November 28, 2022 5.0 So far it's been very positive, the customer service team rocks! Pros Helps me easily reach my customers in each step of their purchasing journey. Cons Integrating certain software, creating segments Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Omnisend Klaviyo was too complicated. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) A more robust system. Review Source TS Trevon S. Owner Retail Used the software for: 2+ years ### "Using omnisend" August 10, 2025 4.0 My experience with omnisend is good. I’m able to reach and interact with my audience while also getting the data I need to continue to improve my content. Pros Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful. Cons I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription. Review Source Response from Omnisend September 24, 2025 We appreciate your thoughtful feedback. It’s great to hear Omnisend is helping you engage your audience with customizable templates, SMS, and performance insights. Your note on SMS costs is important input as we continue improving the platform to deliver even more value. ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.