# Page 8 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 8 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Page 8 - Reviews of Omnisend

## Showing most helpful reviews

Showing 176-200 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MJ

Mayank J.  
Ecommerce  
Apparel & Fashion  
Used the software for: 2+ years

### "Great for e-commerce"

September 1, 2022

5.0

Good experience for the price and performance

Pros

Ease of use and cost was a major factor.

Cons

can be more advance to compete with klaviyo

Reason for choosing Omnisend

features and price

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Shopify didn't support therefore after careful evaluation we chose Omnisend

Review Source

mH

matt H.  
Footwear designer  
Apparel & Fashion  
Used the software for: 6-12 months

### "small business owner "

June 28, 2023

5.0

Perfect for a small business

Pros

Was easy to work with and easy to learn from. Templates helped a lot

Cons

Some times would crash or struggle to load reports. The terminology was some time hard to understand

Reason for choosing Omnisend

Recommended from friends with other businesses

Review Source

RR

Regine R.  
CEO  
Retail  
Used the software for: 1-2 years

### "Back Again"

August 24, 2022

5.0

I used Omnisend before hiring an e-mail marketing agency who forced us to use Klavio and merge everything. Even though I tried to convince them to keep using Omnisend they were insisting. Their results did't compare to previous ones and we left them.Before coming back to Omnisend we did some research if it truly was the best software to use for e-mail marketing and the results were amazing. From articles to youtube videos we were re-assured that Omnisend was the right choice.

Pros

Easy to use, amazing tips on how to use it and increment our sales. Great costumer service and a very fast software.

Cons

Would love to see more options for the design of the email. Like more fonts, capacity to crop photos etc.

Reason for choosing Omnisend

So much easier to use. Seamless designs. Perfect for our company.

Review Source

CM

Colin M.  
Commercial Director  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Surprised at the difference certain features have made"

August 24, 2022

4.0

I use the product every week and it has proved to be a valuable marketing tool which has helped generate revenue

Pros

Until recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30%

Cons

I'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind.

Alternatives considered

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Had the features we wanted at a price our small business could afford

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

In this instance the costs were better and we liked the automation features

Review Source

JH

Jr H.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great product for scaling brands"

November 28, 2022

4.0

It has always been great my clients see results and we can report on metrics.

Pros

It is a great product and a fantastic alternative to more expensive platorms.

Cons

The editor tool can sometimes feel very constrained but it gets the job done.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Omnisend offers more scalability in my experience

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Klaviyo removed the clients brand because of the product they sell for no reason even though competitors sell the same product.

Review Source

LS

Lesli S.  
Ownewr  
Cosmetics  
Used the software for: 1-2 years

### "Lots of features, great integration with Shopify"

August 24, 2022

5.0

Pros

I love all the tools for seeing how the email, texts, and automations are working. On the rare occasions I've needed support, it was prompt and friendly.

Cons

If I'm picky, I would always like more tools for email layout, but the current iteration works really well.

Reason for choosing Omnisend

I liked the features and pricing.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp broke up with Shopify.

Review Source

PO

Pearl O.  
Co-Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "I recommend this to all my clients"

November 30, 2022

5.0

Easy to use, value for money email software for ecomm brands

Pros

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

Cons

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Pricing and the partner portal functionality.

Switched from

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I needed something built for ecommerce that was affordable and easy to deploy for clients

Review Source

ND

Nadia D.  
ceo  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Works fine but still needs improvement "

November 28, 2022

4.0

I think it works fine for the price.

Pros

Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so

Cons

would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

We have been using it for so long and we are comfortable with the format and pricing is decent

Review Source

CI

Constantin I.  
Vice President  
Printing  
Used the software for: 2+ years

### "Useful software"

March 20, 2023

5.0

I realized that cold emails (email lists) doesn't bring any benefits. So, using Omnisend to email only to our customers improved our interaction with our customers. We receive often business requests using our weekly emails.

Pros

It does the same or even better work than more expensive software

Cons

I don't have any cons for this software. I wish I could have more time to use all its features.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Price and integration with Shopify. Also good reviews

Review Source

Maryann A.  
Freelancer and online retailer  
Apparel & Fashion  
Used the software for: 2+ years

### "Excellent email marketing tool"

September 21, 2019

5.0

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons

It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

Review Source

NA

Nicholas A.  
Owner  
Sporting Goods  
Used the software for: 6-12 months

### "I like it"

November 28, 2022

4.0

Its definitely gotten us some sales and has grown our email list way more than our stock email collection

Pros

free trial is beyond great, easy learning curve to get started, very customizeable

Cons

Some of the most difficult features do become the most important like email segmentations. It's not horribly difficult to do but there is a learning curve... If there was some sort of machine learning to recommend segmentation that would be a game changer

Review Source

Lisa K.  
Marketing Director  
  
Used the software for: 6-12 months

### "Pretty easy to use and love the price"

March 1, 2018

5.0

We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support.

Pros

I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.

Cons

thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.

Review Source

AD

Alejandra D.  
Creative and Email MKT Lead  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Amazing Email Mkt Tool! "

November 28, 2022

5.0

Pros

I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales.

Cons

I would love that the new email builder has a "view in browser" option.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I feel like Omnisend is more robust and allow us to have more compelling and elevated Mkt campaigns.

Review Source

ES

Eli S.  
Director of Marketing  
Information Technology and Services  
Used the software for: 1-2 years

### "Cost effective email marketing"

November 28, 2022

3.0

I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

Pros

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

Cons

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost

Review Source

Travis F.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Omnisend is the BEST ESP in the Industry"

November 30, 2022

5.0

Incredible and my Rep is the very BEST! Shout out to \[SENSITIVE CONTENT\]

Pros

Automation and scheduling are key when I manage multiple accounts!

Cons

The SPAM filters are just too tough and cause issues across sending emails to prospects.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Pricing and ease of use.

Review Source

Pedro A.  
Marketing & Growth Ops  
Financial Services  
Used the software for: 6-12 months

### "One of the best One-In-All tools for marketing"

October 25, 2023

5.0

Pros

If you can't afford a pricy Marketing CRM, Omnisend is a very good option to get started.You can easily setup lead-capture forms, do automations/workflows, send marketing emails, send SMS's and the best: Connect it with your site and trigger actions directly from that.

Cons

Personalization of the emails: If you don't know much about code, you can't really personalize them at max

Review Source

RK

Richard K.  
FOunder  
Food Production  
Used the software for: 2+ years

### "My review"

August 26, 2022

5.0

Very good

Pros

Easy to set up, and learning curve is not too steep

Cons

The cost is a bit high for learners - especially as your database grows and may not be utilizing it to its full value

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Yours looked better

Review Source

VR

Verified Reviewer  
Marketing Assistant  
Retail  
Used the software for: 6-12 months

### "Omnisend Rrveiw "

January 16, 2023

5.0

Pros

What I like most about this software is the ease with which you can find previously used images to build images and how easy it is to build an email using a master template. The creation of segments is also very straightforward and so much easier to send out email campaigns.

Cons

I would day I am pretty satisfied overall with the software's services.

Review Source

HK

Hyunji K.  
Web Design Team Lead  
Consumer Goods  
Used the software for: 2+ years

### "Easy to use, overall great tool for email marketing"

August 25, 2022

5.0

Overall, we are satisfied with the functions Omnisend offers. It would be great if we get the saving template function back to use the same template for other stores.

Pros

Easy way to build and schedule the emails.

Cons

It's a bit hard to customize some of the elements. I am not sure when the copy template to other store would be available again.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The previous web designer made the change, so not sure why they changed it.

Review Source

CC

Christian C.  
Business Development Rep  
Consumer Goods  
Used the software for: 6-12 months

### "Switched to Omnisend 6 months ago, helped transform out emails"

November 28, 2022

5.0

Very pleased with our experience.

Pros

The ease of use, the look, and the simplicity of email creation. The customer service has been top notch

Cons

I wish at times the list management would be easier. The ability to make segments based on data is excellent but I would love to make a manual email list at times.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

The price, customer support, and simplicity

Switched from

[Springbot](https://www.capterra.com/p/180922/springbot-Email-Marketing/)

More features at a fair price

Review Source

lL

lola L.  
founder  
Retail  
Used the software for: 2+ years

### "Absolutely love Omnisend. Been a lifesaver"

August 24, 2022

4.0

as a soloentreprenuer , its like having another person in the tea,

Pros

I like the easy interface, it helps me plan campaigns, forecast well and keeps me encouraged

Cons

It doesnt get updated much in terms of new email features

Review Source

AA

Ashfaq A.  
Director  
Food & Beverages  
Used the software for: 2+ years

### "Best small business email software"

November 28, 2022

5.0

Pros

Integration of SMS and emailAutomationsSMS

Cons

Unable to sort campaigns by revenueHard to edit product grids

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Better pricing, functionality and connection with Shopify

Review Source

ES

Elina S.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "The best option for E-commerce emailing"

November 28, 2022

5.0

Using Omnisend for 2+ years now on different business.Whether it's for small business and bigger ones, it's a the best option quality/price I found. A special big mention for the customer support, available 24/7 and always very helpful. If you need anything, just ask and they will do everything they can to help you. Recommended 10/10

Pros

It's super easy and intuitive, everything can be done within minute. I do particulary enjoy the pre-segmented audience, it gives you idea for new segment and it's automatic. It's a great feature.

Cons

Honestly, nothing at the moment, I am satisfied with every feature

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Best price/quality ratio , developed to be used for Shopify , reactive customer support

Review Source

Abel A.  
Agent  
Hospitality  
Used the software for: Less than 6 months

### "Avis omnisend"

October 4, 2023

4.0

omnisend has allowed me to do things that I didn't imagine, for example the creation of emails, its implementation and how to send emails relevant to my target audience, but what I don't appreciate are the email templates offered by this software which I didn't really like and also I had problems regarding its ability to provide all my interactions

Pros

with this software I understood how to send relevant emails for my target audience, how to implement my email marketing etc...

Cons

I didn't really like the email templates offered by this software and also I had problems with its ability to provide all my interactions

Review Source

LS

LaTresha S.  
CEO  
Cosmetics  
Used the software for: 2+ years

### "Great App"

November 28, 2022

5.0

So far it's been very positive, the customer service team rocks!

Pros

Helps me easily reach my customers in each step of their purchasing journey.

Cons

Integrating certain software, creating segments

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Klaviyo was too complicated.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

A more robust system.

Review Source

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