# Page 9 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 9 - Is Omnisend the right Campaign Management solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

---

Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 26th, 2026

# Page 9 - Reviews of Omnisend

## Showing most helpful reviews

Showing 201-225 of 836 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SJ

Smita J.  
Developer  
Computer Software  
Used the software for: 6-12 months

### "Decent Software for email marketing"

April 11, 2024

4.0

Overall it has been very positive, its one of the best email marketing software that i have seen so far.

Pros

Lot of inbuilt templates which makes it easy to create and send emails with ease. It is easy to integrate with other applications, also when issues arise the customer support team is very helpful. The dashboard is very well designed and provides a overall picture of the status.

Cons

I don't have anything to dislike at this point. One point i would like to highlight is that the initial setup can be a little difficult for people without any IT background.

Review Source

TS

Trevon S.  
Owner  
Retail  
Used the software for: 2+ years

### "Using omnisend"

August 10, 2025

4.0

My experience with omnisend is good. I’m able to reach and interact with my audience while also getting the data I need to continue to improve my content.

Pros

Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful.

Cons

I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription.

Review Source

Response from Omnisend

September 24, 2025

We appreciate your thoughtful feedback. It’s great to hear Omnisend is helping you engage your audience with customizable templates, SMS, and performance insights. Your note on SMS costs is important input as we continue improving the platform to deliver even more value.

SZ

Salma Z.  
Marketing Director  
Food Production  
Used the software for: 1-2 years

### "Very Useful for Various Needs on Run a Businesses"

May 13, 2023

4.0

My experience with Omnisend has been positive, its recommend itby me even with minor issues.

Pros

Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more. It has nicely user friendly interface, its easy to use. Drag-and-drop editor, and segmentation and automation capabilities really benefit.

Cons

Omnisends features can be buggy or slow to load. And its absoluetly lacks of great customer support.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Omnisend stands out for its ease of use, comprehensive feature set, and powerful segmentation and automation capabilities.

Review Source

WL

William L.  
President  
Sporting Goods  
Used the software for: 6-12 months

### "Best priced email campaign service"

November 28, 2022

4.0

I much prefer this over apps like Mailchimp and Constant Contact, both of which were much more expensive for the services I require

Pros

I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.

Cons

I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Mainly pricing. As we got to play around with Omnisend more, it was definitely the UI as well.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mainly, pricing. Our email list audience size has grown but we are in an awkward area where it's not enough to justify a big audience jump in plans. Omnisend has more audience size tailoring that can fit to the monthly price. This is crucial for small businesses.

Review Source

JJ

Justin J.  
Founder  
Retail  
Used the software for: 2+ years

### "Not Bad... I like some of it, but they raised priced significantly this past year...."

October 21, 2018

4.0

so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Pros

Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Cons

\- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Review Source

Akande D.  
Marketing Communications Specialist  
Consumer Goods  
Used the software for: 1-2 years

### "Omnisend is a must have for Shopify stores"

February 4, 2020

5.0

Overall, Omnisend is a great marketing solution for B2C companies that are using an e-commerce solution such as Shopify or Woocommerce.

Pros

Omnisend makes it incredibly easy to set up and launch marketing campaigns using email, SMS, Facebook Messenger and more. The integration with Shopify is seamless and setting up coupons, abandon cart sequences, etc. is a breeze.

Cons

There are some limitations around audience segmentation and their use of Tags is different from other platforms such as Mailchimp and Activecampaign which operate in a similar way. Some features which are standard on other platforms, such as domain verification, are add-on services with Omnisend. There is a slight learning curve in that regard, but overall it is a robust and streamlined platform.

Review Source

KH

Kimberly H.  
Entrepreneur  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend - A good alternative to Mailchimp"

August 3, 2019

5.0

Our small business has been a paid user of Omnisend for 2 years now and I really love how everything works well and get our mailers and abandoned cart emails delivered to customers' inboxes on time!

Pros

I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.

Cons

I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template. Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Emails keep getting driven to the 'spam' folder.

Review Source

JH

Judith H.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Great email & sms marketing tools"

November 28, 2022

5.0

Overall a great experience. We have tried other more 'famous' products but this outshines them by far.

Pros

Easy set up of campaigns for both email and SMS

Cons

Would like the product placement tool to work with product numbers

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Didn't feel we were offered value for money

Review Source

RD

Ryan D.  
Owner  
Retail  
Used the software for: 2+ years

### "Omnisend Email"

November 29, 2022

5.0

Sales have improved since using Omnisend

Pros

We have been using Omnisend to send emails to customers. It is easy to set up and use, and I have liked their most recent updates. I can put together quality emails in short time using their email builder tool.

Cons

I wish that I could use this site easier on my phone. An app would be ideal but even a site that works for it would help.

Review Source

DO

Diana O.  
Owner  
Sporting Goods  
Used the software for: Less than 6 months

### "Is Omnisend right for you?"

August 3, 2019

5.0

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Reason for choosing Omnisend

the Owner of Omnisend was on Andre Warner podcast and it seemed a right fit.

Switched from

[Leadpages](https://www.capterra.com/p/203635/Leadpages/)

Mailchimp was not cooperating with our shopify store and our ebay provider

Review Source

AP

Abigail P.  
Assistant Wholesale Manager  
Pharmaceuticals  
Used the software for: 2+ years

### "Omnisend for the win with easy automation"

August 24, 2022

5.0

Automation is my friend with how insanely busy I am .

Pros

It's easy to make edits and update our weekly menu to be sent out to over 500 wholesale customers every Monday morning. Customers know to expect our menu and the easy layout draws customers in.

Cons

Nothing, Omnisend makes it easy to save automated campaigns, emails, or test blasts.

Reason for choosing Omnisend

Price, Value, Automation, ease of use.

Review Source

LV

Luciano V.  
CTO  
Retail  
Used the software for: 6-12 months

### "Good value for money: campaigns, automation and segmentation all in one."

December 1, 2022

4.0

Pros

Very simple to use. The ui is clean and intuitive, even those who have never used similar tools will quickly understand how to use the software.The automations creator is well done, even rather complex flows can be created with a simple drag-n-drop, within which it is possible to include emails, text messages or push notifications.Segmentation is also very simple to use, and allows for capillary filtering. The customer breakdown part and the prebuild segments are very useful. You can also easily sync your segments with Google Ads and Facebook.

Cons

The integration with custom platforms (for which there is no "connector") is quite complex, and there are some gaps in the API. All in all, with a few tricks you can get the result. What I miss the most are webhooks.

Review Source

VR

Verified Reviewer  
Customer Support Representative  
  
Used the software for: 6-12 months

### "After a half of year of use I can say - Omnisend is the best tool for marketing"

March 5, 2018

5.0

I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Pros

I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :) I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Cons

Took me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)

Review Source

RS

Renly S.  
Director Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Why You Need Omnisend For Marketing"

February 1, 2024

5.0

Pros

With Omnisend, we have best lead management features It makes SMS marketing easy and also features great email marketing features The software makes online campaign management easy

Cons

We have used Omnisend successfully and no issues arising

Review Source

Lorenzo F.  
Ecommerce manager  
Sporting Goods  
Used the software for: 2+ years

### "Affordable and easy to use"

November 28, 2022

5.0

Daily email campaigns, sms and transactional email

Pros

• Affordable• Easy to use• Support always available

Cons

• New email builder took a while to grasp• Whatsapp integration is missing

Review Source

AR

Ashlyn R.  
Founder/CEO  
Retail  
Used the software for: 2+ years

### "Omnisend Review"

September 2, 2022

4.0

Overall, the benefits of being able to email market my small business heavily outweigh their few cons.

Pros

I love that the platform has everything you need for a small business with a limited marketing budget. The company is continuously adding new features and upgrading the ease of use.

Cons

Audience segments can be hard to build at times, and you'll need to reach out to support to for help on those complex segments

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Omnisend

The shopify email list was not yet out when I started and is missing many key features. Klaviyo is expensive for small business and has way much more information than you'll need for a small business.

Review Source

JB

Jorge B.  
Head of Digital Marketing  
Hospitality  
Used the software for: Less than 6 months

### "Omnisend the most practical automation and email marketing software"

November 30, 2022

5.0

Pros

Ease to use, excellent UX and amazing customer support. Covers all the feature you need for an e-commerce.

Cons

The automation is a limited, if you need complex automations this software is not for you.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Ease to use and best relation between price and funcionality.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Because the price is too high.

Review Source

MH

Masud H.  
Customer Support Manager  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "The Ideal All In-One Marketing Software "

January 10, 2024

4.0

Pros

I like the SMS marketing features It comes with marketing automation and analytics features too. With Omnisend, we not only enjoy email marketing but also content marketing

Cons

Omnisend has been an all round software that meets business needs.

Review Source

GR

Greg R.  
Graphic Designer  
Retail  
Used the software for: 6-12 months

### "Omnisend for Design and Marketing"

March 29, 2023

4.0

Pros

Omnisned has an extensive range of features for integrating with other products. The customer service team is fantastic and responsive especially through web chat. It has an extensive range of email automation features and the customer journey monitoring is superb.

Cons

For Creatives and Designers omnisend can be lacking. Despite having lots of great in-built features for automation and customer journey tracking the process for creating emails in-browser is too simplistic to be useful for experienced designers - it is easier to make assets for emails in seperate design software and upload to omnisend especially if you have your own typefaces, brand colours, etc.

Review Source

JA

Jade A.  
Content creator  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Best email service for new bloggers!"

April 21, 2020

5.0

Amazing! Even the customer service is really good.

Pros

I love how easy it is to use this email service. I used Mailchimp for years, and struggled with the outdated features. There was nothing keeping me loyal to Mailchimp so I looked around for a new email service. I used plenty of email services (mailjet, sendinblue, Mailchimp) out there before I came across Omnisend. Mailchimp sucks - just trying to create 1 email takes forever because it’s so laggy. Mailjet is ridiculously buggy and has no brand customisation which is obviously a major aspect when creating brand loyalty and trust with your subscribers. Omnisend is by far the best. And on their free plan you get 15,000 emails FREE per month, which is a crazy amount for FREE! But the most amazing feature has to be the unlimited subscribers - now this is the biggest benefit, because most email services charge you depending on how many subscribers you have. Which for a blogger SUCKS because it’s almost as if they are punishing you as you get more and more successful!

Cons

Honestly, I’ve been using Omnisend for a few months now and I can’t think of anything I dislike about the service. After using so many crappy email services, I can’t believe I didn’t find Omnisend sooner.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because Mailchimp is outdated and the customisation takes forever - very laggy!

Review Source

JH

Joe H.  
Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Lots of Features"

August 24, 2022

5.0

Pros

There are a lot of features for email marketing.

Cons

SMS is very expensive. Would be nice to have an email cleaning integrated.

Review Source

JJ

JadeLeigh J.  
CEO  
Cosmetics  
Used the software for: 2+ years

### "Easy to use product "

December 31, 2022

5.0

Easy to use

Pros

I like the drag and drop feature inside the email templates

Cons

The ability to add any amount of money for subscription vs a set price

Review Source

KF

Kimberly F.  
Owner  
Photography  
Used the software for: 2+ years

### "I've used Omnisend for years and there's a reason why...."

August 24, 2022

5.0

Pros

Omnisend features have always been top notch, as is their customer service! I love using not only the email feature but also the automation features as they're a HUGE timesaver for me!

Cons

I've had a few issues with emails I am sending going to customer's junkmail but they are working on it for me.

Review Source

CF

Christian F.  
CEO  
Retail  
Used the software for: 2+ years

### "Excellent email marketing"

November 30, 2022

5.0

Overall it's been great. I mainly use it for email marketing and it's been working great for me. Customer service via chat has been great as well. There is always someone available to help and they are super friendly.

Pros

I love how easy it is to use the software. The option to save email campaigns and reuse them is great.

Cons

I prefer the old software instead of the new version because some features don't seem to save. For instance, it doesn't save the test email for marketing. I have to type it each time. The old version saved it. Other that that, it's been great.

Review Source

DZ

Dovy Z.  
Markrting Manager  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Overall happy with it."

August 26, 2022

4.0

4.5 stars

Pros

I've been using this app for over 3 years, it works fine! And the support is fast!

Cons

The price could be better, and it charges monthly, not according to the customer's use frequency.

Reason for choosing Omnisend

It's too much job to switch to a new app

Review Source

Talk to a Capterra advisor for free and get results within 15 minutes.