# Page 2 | Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Omnisend the right Email Marketing solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153508/Omnisend/reviews --- Omnisend 4.7 (836) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 2 - Reviews of Omnisend ## Showing most helpful reviews Showing 26-50 of 836 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FA Frank A. Head of Digital Business Supplies and Equipment Used the software for: 2+ years ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" March 21, 2026 5.0 Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. Pros Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. Cons The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend We evaluated Klaviyo and Mailchimp, but long‑term platform alignment was a concern. Klaviyo’s deep connection with Shopify made us question whether BigCommerce users might eventually receive less focus, and Mailchimp’s ownership by Intuit raised similar questions as they expand further into commerce. Omnisend offered stronger BigCommerce alignment, more predictable pricing based on active subscribers, and a roadmap that felt directly in line with our platform, making it the clear choice for us. Review Source Response from Omnisend March 30, 2026 Really appreciate the depth here, it's clear you've put Omnisend through its paces. We're glad the BigCommerce integration, segmentation sync to ad platforms, and variant-level back-in-stock automation are all pulling their weight for you. Your feedback on push notification timing and SMS limitations is valuable and helps us understand where the experience could be smoother. Thanks for choosing us and for the trust in our roadmap, we're committed to making sure BigCommerce merchants have everything they need to scale. We're here to support your continued success. DF Diana F. Owner Retail Used the software for: 2+ years ### "Good email marketing platform" March 24, 2026 5.0 Pros Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. Cons Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. Review Source Response from Omnisend March 26, 2026 We're glad the platform's simplicity and automation features served you well. While we're sorry to hear it didn't have everything you needed at the time, we respect your decision to find the right fit. We've expanded quite a bit on the integrations and features front, so if your needs evolve, we'd welcome the chance to work together again. Wishing you continued success! VR Verified Reviewer Partner Marketing and Advertising Used the software for: 1-2 years ### "A Winning Combination: Great Product & Service" April 10, 2025 5.0 Great! It is a great product, all-star customer service and user-focused. Love it! Pros Omnisend is an uncomplicated email marketing tool. I've used other softwares before and Omnisend stands out in user-friendliness. Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey. I hope they don't change that. Cons They are focused on e-commerce platforms, heavily on Shopify. You can work with other systems, but there is more technical work to do on your end if you want to connect it to other platforms. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) User-friendliness. Also MailChimp started to charge for every single feature a-la-cart. Since they were acquired the value of service went down. Review Source Response from Omnisend April 17, 2025 Thank you for the fantastic review! We're so glad to hear Omnisend stands out in ease of use and that our customer service has made a real impact — having a responsive, human connection is something we’re committed to keeping. We appreciate your note about platform compatibility outside of e-commerce and understand the extra effort involved—we’re always working to improve flexibility. Thanks again for your kind words and for choosing Omnisend — we’re excited to keep supporting your journey! TA Thanos A. Email Nerd Marketing and Advertising Used the software for: 2+ years ### "Unbeatable Value For Money - Powerful and Easy-to-Use" April 10, 2025 5.0 Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform. Pros It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push). Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available. Cons Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest. Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup). Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Better price-performance and ease-of-use vs both of the other options. More powerful and better-suited for e-commerce vs Mailchimp. Review Source Response from Omnisend April 15, 2025 Thank you for the detailed and thoughtful review! We’re glad to hear Omnisend has delivered strong value, ease of use, and powerful automation for your business. It’s great to know the platform meets the vast majority of your needs and has supported you effectively with email, SMS, and push. We also appreciate your constructive feedback on integrations and customization—it helps us continue improving. Thanks for recognizing our support team and for being part of the Omnisend community! LS Linda S. Owner, Designer, Marketing, Making Arts and Crafts Used the software for: Less than 6 months ### "Love it BUT..." April 10, 2025 4.0 The support team was what kept me going. I needed a lot of help understanding the structure and how to make it work for me. To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week. Now that I have it running I'm accustomed to it. I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses. Pros There is a team of support people always available to help. I needed them…..a LOT! That is the one most important and best part of Omnisend. Cons Processes are not intuitive. Until you are into the set up and programing for a while it is not easy to navigate unless you have a tech degree. Learning the program takes some time. It isn't a fast and easy set up. There are no explanations of some of the settings and options that are easy to find or complete. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Cost and customer support was discontinued with them Review Source Response from Omnisend April 15, 2025 Thank you for your honest and thoughtful review. We’re really glad our support team could be there for you throughout the setup process — your kind words mean a lot. We understand that migrating from an unsupported platform and learning a new system can take time, and we appreciate your patience and persistence. Your feedback on the learning curve and settings clarity is valuable, and we’ll be sharing it with our team. We're here if you need further assistance and appreciate you giving Omnisend a chance. LA Luke A. Social Media Director Pharmaceuticals Used the software for: 2+ years ### "Omnisend The Best Email Service" April 10, 2025 5.0 Easy to use. Switched from Klaviyo because of their horrible pricing change and Omnisend offers unlimited sends. (PLEASE do not ever change this because it makes life so much easier when it comes to planning out emails and not being limited 🙏🙏.) Pros It's easy to build emails and automations. Everything is straight forward when it comes to using each of the building blocks. I also really like that we have a rep talk with us every month. Shout out to \[sensitive content hidden\] as well; she needs a raise because she's the goat when it comes to helping with strategy and telling us what's good and bad about our emails, automations, and also the types of lists we use. Cons It took a long time for the pre-checked box for subscribing to an email list to come out. That was a little frustrating because that's years of missed opportunity, but you guys eventually added it so that was the only issue we had. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend It's been a while so I can't name the previous ones, but the other ones were super hard to use and had horrible interfaces and felt like a chore to use. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) The price changes where you have to pay more if you send out more than 10 emails a month, and the automation count toward that which is ridiculous. If we wanted to be able to send the same amount before they made the change, we would have had to upgrade which meant paying more for the same thing which is goofy. Review Source Response from Omnisend April 14, 2025 Thank you for the amazing review! We’re thrilled to hear that building emails and automations has been straightforward, and that monthly strategy calls have been valuable to your success. We're especially glad to hear our team has been helpful — feedback like this means a lot. We appreciate your honesty about the pre-checked box feature and are glad it’s now available. Thanks for choosing Omnisend and for trusting us with your email marketing — we’re here to keep things easy, flexible, and effective! VR Verified Reviewer Head of E-Commerce Retail Used the software for: 2+ years ### "Great Service and Support" April 10, 2025 5.0 Onnisend has been an excellent choice for us, pricing is competitive and support has been excellent, would highly recommend. The included SMS credits are welcome and perform very well for us. Pros Competitive pricing with free SMS credits, continual product updates and innovation, excellent support. Cons Lack of some integrations, however this is improving over time. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) More affordable, better user interface and support. Review Source Response from Omnisend April 11, 2025 Wow, thank you for the glowing review! We're thrilled to hear that Omnisend's combo of competitive pricing, SMS magic (oops—credits 😉), and real-deal support is hitting the mark for you. We know integrations can be a bit like puzzle pieces sometimes, but we're working on snapping those in faster than ever. It’s especially awesome to hear we won you over from Klaviyo with a better interface and support — music to our ears! Thanks for recommending us, and here’s to even more updates and delightful surprises coming your way 🎉 WP Wade P. Vice President Wholesale Used the software for: Less than 6 months ### "Well rounded solution for Ecommerce Marketing with Shopify" April 10, 2025 5.0 Easy to work with both as a company and as a software. The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. Really appreciate the team Omnisend putting together a well rounded product. Pros I like that it has several tools in one. For example, it does cart recovery, reviews, browse abandonment, back in stock notifications, and more. It integrates easily with Shopify and the other apps we've had that connect. Setting up the automations are easy and intuitive. Cons There were a few minor quirks in getting the forms figured out on a landing page but those seemed to be a local cache issue that cleared up. The support at Omnisend was helpful and responsive to getting that figured out. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Integration with Shopify seemed much more tight than the others. Price was reasonable. Switched from [Recapture](https://www.capterra.com/p/144979/Recapture-Recover-Magento-Abandoned-Carts/) The cost for recovering carts was based on store volume. We sell high dollar products and it was becoming very expensive. Review Source Response from Omnisend April 14, 2025 Thank you for the detailed review and for choosing Omnisend. We're glad to hear the platform’s features—like cart recovery, browse abandonment, and back-in-stock notifications—are supporting your Shopify store effectively. It’s great to know setup was intuitive and that our support team could assist with the landing page issue. We truly appreciate your feedback and are happy that Omnisend stood out among the alternatives you considered. We're committed to continuing to support your success and providing a seamless experience for your business. JA Jamie A. Founder and Owner Consumer Goods Used the software for: 2+ years ### "Omnisend - Real People. Real Results." April 10, 2025 5.0 I love Omnisend and I am grateful for their platform and people! Pros There's so much to love about Omnisend! It's an incredibly user-friendly platform. Updates are always being made based on customer feedback. The team provides an enormous number of resources and a learning academy. The team is playful and speaks to me at my level and not over my head with technical jargon. And, the customer service is top-notch. REAL PEOPLE respond to me when I have a question and they stay with me until my problems are solved. Cons Sometimes, I don't understand why I can't manipulate content blocks as I want to. Review Source Response from Omnisend April 15, 2025 Thank you for the thoughtful and uplifting review! We’re so glad to hear the platform has been intuitive and that the resources and learning support have made a real difference. It’s especially rewarding to know our team connects with you in a clear, approachable way and stays with you until everything’s resolved. Your feedback about content block flexibility is noted and appreciated. We’re grateful to have you with us and excited to keep supporting your journey! DL Dakota L. Web Designer Computer Software Used the software for: 2+ years ### "Omnisend is just as good as Klaviyo and Mailchimp for a fraction of the price." May 12, 2025 5.0 Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available through the Shopify admin. Compared to what most of these email / sms services are charging, Omnisend is a life saver. Pros More streamlined and intuitive than Klaviyo, I like that I don't have to pay for 10 other tools that are baked in but I'll never use Cons Missing some features and integrations, but this is being worked on and they recently dropped a whole new dashboard and better documentation. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Omnisend Cheaper price for the same core features. Review Source Response from Omnisend May 13, 2025 Thank you for the fantastic review! We love hearing that Omnisend has grown on you and that it's delivering the right mix of simplicity, powerful segmentation, and fair pricing. It’s great to know you're seeing the value of our all-in-one approach — without paying for extra bells and whistles you don’t need. And yes, we’re always working to add more features and integrations (that new dashboard was just the start 😉). Thanks again for trusting us — we’re excited to keep supporting your success! VR Verified Reviewer Founder Retail Used the software for: 6-12 months ### "Highly recommend for small businesses and beyond" April 10, 2025 5.0 It's been a really great experience, we've worked with them since August and have had hands on help consistently. It's allowed us to implement more and optimize our email and SMS. Pros The ease of use and the dedicated strategy team member that help guide me and helps me execute new exciting ideas. Cons No technical or logistical cons, pricing is always on our mind but they did come in lower than our previous CRM. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) the cost and lack of personalized support. basically did not use all the features b/c we didn't have an understanding of how to Review Source Response from Omnisend April 14, 2025 Thank you for the wonderful review and for recommending Omnisend! We're glad to hear the platform has been easy to use and that working with your dedicated strategy team member has brought valuable guidance and inspiration. It’s great to know the hands-on support has helped you optimize both email and SMS. We truly appreciate your feedback on pricing and are happy we could provide a more accessible solution. Thanks for being with us — we’re excited to keep supporting your growth! MR Meghan R. eComm and Marketing Manager Consumer Goods Used the software for: 2+ years ### "Best Way to Upgrade Your Email Experience" April 10, 2025 5.0 I've used Omnisend with various companies and feel like it is the best bang for your buck and keeps things simply. Always recommend it over other 3rd party email platforms! Pros Very easy to use and you can start building emails almost instantly. Love how attentive their customer service team is and they proactive attitude on helping their customers. Cons Wish there were some other functionalities on designing emails or ways to integrate collections with our shopping platform through Shopify. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Omnisend Pricing and previous use of the platform. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Shopify's native email platform just doesn't have the capabilities to properly analyze and review customer engagement with emails. Review Source Response from Omnisend April 15, 2025 Thank you for the kind and detailed review! We’re glad to hear that building emails has been quick and easy, and that our customer support team’s proactive approach has stood out. Your feedback on email design and Shopify collection integration is much appreciated — we’ll pass it along to our product team. It means a lot that you continue to choose and recommend Omnisend. We're excited to keep delivering value for you and your businesses! BB Bill B. Owner Retail Used the software for: 6-12 months ### "Omnisend Fan From Iowa" April 10, 2025 5.0 Excellent product, intuitive, great customer support. Pros It has a ton of features that make it pretty robust. The more I learn, the more I want to do, and the features needed have always been there when I am ready. They also have a lot of great training. Cons I wish there was live chat, but their response to tickets is almost always very quick. Not really a negative, I am just like a toddler when I have to wait for something! Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Seemed like a better fit for how we wanted to use it and their integration with Big Commerce was solid. Review Source Response from Omnisend April 15, 2025 Thank you for the fantastic review and for being an Omnisend fan! We're thrilled to hear the platform has been growing with you and that our features and training resources are supporting your goals. We appreciate the kind words about our support team — and totally understand wanting answers fast (we’re working on that too!). It's great to know the BigCommerce integration has been a solid fit. Thanks again for your feedback and for being part of the Omnisend community! YC Yusuf C. Founder Computer Hardware Used the software for: 6-12 months ### "Omnisend has great potential" April 10, 2025 4.0 Mostly positive with some minor frustrations that could be easily fixed. Pros The new features being added on a regular basis gives me hope about the future of Omnisend. Cons Omnisend is still not fully developed yet and missing some things. The editor leaves a lot to be desired and the UI could be cleaned up a bit. There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a template instead of being given the option to start with a blank slate. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Omnisend Better UI in Omnisend vs Klaviyo which felt clunky Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Hated Klaviyo and MailerLite's editors and clunky UI and limited feature set Review Source Response from Omnisend April 14, 2025 Thank you for your honest and thoughtful review. We're glad to hear that the frequent updates are building your confidence in Omnisend’s future and that our UI stood out among alternatives. We also appreciate your feedback about the editor, navigation, and template selection—these insights are incredibly helpful as we continue to improve the platform. Your perspective matters, and we're committed to refining the experience to better support your marketing goals. Thanks again for sharing your experience with us! Micah J. Owner Retail Used the software for: 1-2 years ### "Great for emails and more" April 12, 2025 5.0 I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and Pros It easy to create and maintain email lists and create and send emails. Cons There is so much it can do that its hard to find the time to learn it all. Review Source Response from Omnisend April 15, 2025 Thank you for the great review! We're glad to hear Omnisend has made it easier to manage your lists and send more consistent, professional emails. We totally understand that with so many features, it can be a lot to explore — but we’re here to support you every step of the way. Thanks for sharing your experience and being part of the Omnisend community! SP Stephanie P. Owner Retail Used the software for: 2+ years ### "Professional Emails in Minutes with Omnisend" April 10, 2025 5.0 Overall, my experience with Omnisend has been excellent. Their support team is always helpful when we need assistance, and the emails look clean and professional. It's easy to use and I'd recommend it to any business looking to elevate their email marketing. Pros The ease of sending emails. It makes the job quick, easy and professional looking! Cons The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone. Switched from [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Our website designer recommended we use Omnisend, so we switched. Review Source Response from Omnisend April 17, 2025 Thank you for the thoughtful review! We're so glad to hear Omnisend has helped you send clean, professional emails quickly and easily — it’s exactly what we aim for. It’s also great to know our support team has been helpful when needed. We understand your preference for phone support and appreciate the feedback — it helps us continue improving the experience. Thanks again for the recommendation and for trusting Omnisend with your email marketing! DN DeWayne N. Owner Apparel & Fashion Used the software for: Less than 6 months ### "A Solid Marketing Platform with Great Support and Useful Features" April 10, 2025 4.0 Overall, my experience has been positive. Customer service has been very responsive when I’ve run into issues, and their follow-up has been great. I appreciate how the platform supports a variety of marketing tasks through campaigns and automations. The cost is reasonable, and I believe it’s a worthwhile investment for growing a business. Pros The integration with WordPress was seamless, which made getting started much easier. I also find the revenue reporting tools helpful for tracking performance. The templates are straightforward and easy to customize, which makes creating campaigns efficient and stress-free. Cons I've encountered some challenges with integrating Omnisend with Elementor specifically. Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult. There were also some initial issues with connecting to my email provider, though those were eventually resolved. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) This seemed to be a better option regarding features and cost. Review Source KH Karen H. Graphic Designer and Digital Marketing Retail Used the software for: 2+ years ### "My go-to email marketing platform" April 10, 2025 5.0 So far i've been loving Omnisend, and I use it every time I want to send out emails. Pros I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more simple. I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive. It’s a huge time-saver and helps us focus more on creativity than setup. Cons I have nothing to complain about. Everything about omnisend is great so far! Review Source Response from Omnisend April 14, 2025 Thank you for the fantastic review! We're thrilled to hear that the saved templates and Shopify integration have made your workflow easier and more efficient. It's great to know Omnisend is helping you spend more time on creativity and less on setup. We truly appreciate your kind words and are so glad to be your go-to email marketing platform! Obinna A. Director Cosmetics Used the software for: 2+ years ### "Very good email automation app with helpful support team" April 10, 2025 5.0 Very good email automation app with helpful support team. Would recommend Pros Variety of forms and email automation options. Good support. Cons Communication on price changes could be better as your audience grows Review Source Response from Omnisend April 15, 2025 Thank you for the kind review and recommendation! We're glad to hear you're enjoying the variety of forms and automation options, and that our support team has been helpful. We also appreciate your feedback on pricing communication as your audience grows — it's an important point, and we’ll keep working to improve clarity around that. Thanks again for being part of the Omnisend community! GS Guillaume S. Chef de projet Design Used the software for: 6-12 months ### "J'ai dû passer à une autre alternative" May 7, 2025 5.0 Pros Campagnes email + SMS + push au même endroit, automatisations prêtes (abandons panier, post‑achat) qui se règlent vite, segmentation par comportement cliente, éditeur drag‑and‑drop propre et rapports clairs Cons Editeur SMS non dispo sur le free, options de personnalisation moins poussées que chez les gros, reporting succinct Review Source Response from Omnisend May 12, 2025 Thank you for sharing your detailed feedback! We're glad to hear you found value in Omnisend’s all-in-one approach, automations, segmentation, and reporting tools. We also appreciate your thoughts on customization and reporting—these are areas we’re always working to improve. Just to clarify, the SMS editor is available on all plans, including the free plan, and we also provide a $1 SMS credit for testing purposes. We understand finding the right fit is important, and we appreciate the time you spent with us. Wishing you all the best on your marketing journey! VR Verified Reviewer E-commerce Manager Sporting Goods Used the software for: 6-12 months ### "Omnisend - A great email marketing solution" October 28, 2024 5.0 The Omnisend on-boarding team made switching over a breeze. Great features ready to go with minimal input. Highly recommend. Pros The ready to go templates and the ability to build marketing emails with content pulled directly from your website. Saves a ton of time not having to do a write up for every featured item. Cons Limited product layout templates. Would like to see more product layout formats rather than just the three available by default. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Omnisend Ultimately Omnisend provided a better price point for the features offered. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contacts would not integrate with our e-commerce platform Review Source Response from Omnisend November 6, 2024 Thanks a lot for the positive feedback! We’re thrilled to hear that the templates and seamless integration with your website have saved you time. We’re always working on expanding our features, so we’ll definitely take your suggestion for more product layout templates into account. We’re glad the onboarding process was a breeze too! VR Verified Reviewer Marketing Manager Consumer Goods Used the software for: 2+ years ### "OmniSend is great!" April 10, 2025 5.0 9/10 experience. Customer service is great. Efficient design. Wonderful platform! Pros It is very easy to use, and extremely user friendly. Cons It is a little bit more expensive than we'd prefer. Review Source Response from Omnisend April 14, 2025 Thank you for the great feedback! We're glad to hear you're enjoying the platform's ease of use and design, and it's wonderful to know our customer service has made a positive impression. We appreciate your honesty regarding pricing — feedback like this helps us continue improving. Thanks again for the kind words and for being part of the Omnisend community! PC Patrica C. Marketing Assistant Retail Used the software for: 1-2 years ### "Great Email Marketing Tool!" April 10, 2025 5.0 Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts. Pros I love how user-friendly Omnisend is, especially for creating automated workflows. The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless. The analytics are also top-notch, providing valuable insights into campaign performance. Cons The pricing can be a bit steep for smaller businesses, especially when you're scaling up your email list. Some advanced features are locked behind higher tiers, which can feel limiting at times. Review Source MF Megan F. Marketing Specialist Retail Used the software for: 2+ years ### "Love Omnisend!" October 17, 2024 5.0 We have loved working with Omnisend, the quarterly meetings are helpful to give us new things to try and strategies to implement. They also ask for our opinion on features we would like to see and take them back to the developers and overall we've seen positive changes come from that. Pros I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that. Cons Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Omnisend Liked the features that were offered and the customer service team made a difference Switched from [Drip](https://www.capterra.com/p/164933/Drip/) We were limited by the features that drip offered and they offered no SMS. Review Source Response from Omnisend October 24, 2024 Thank you for your enthusiastic feedback! We’re delighted to hear that you love our email builder and that our customer support has been so helpful. We appreciate your input about the scratch and win feature and the mobile-only button—it’s valuable feedback like yours that helps us improve! We’re glad our quarterly meetings and new strategies are benefiting you as well. If you have any more suggestions or need assistance, don’t hesitate to reach out. Happy emailing! Aleksej S. CEO Marketing and Advertising Used the software for: 2+ years ### "Save time & money with Omnisend" October 17, 2024 5.0 I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday. Pros Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan. Cons Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this. Review Source Response from Omnisend October 24, 2024 Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing! Talk to a Capterra advisor for free and get results within 15 minutes.