Omnisend

Omnisend

5 / 5 29 reviews

Who Uses This Software?

Omnisend is ecommerce email marketing tool, tailored for small- and mid-sized ecommerce sites. The tool is very easy to use, so it's perfect for email marketing beginners.


Average Ratings

29 Reviews
  • 5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $8.00/month
    See pricing details
  • Pricing Details
    Pricing depends on the number of subscribers.
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Omnisend
  • www.omnisend.com/
  • Founded 2014
  • Lithuania

About Omnisend

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.


Omnisend Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Channel Management
  • Customizable CTAs
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Omnisend Reviews Recently Reviewed!


Capterra-loader

Pretty easy to use and love the price

Mar 01, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.

Cons: thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.

Overall: We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support.

After a half of year of use I can say - Omnisend is the best tool for marketing

Mar 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :)
I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Cons: Took me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)

Overall: I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Best email marketing app anywhere. Easy to use and looks Amazing.

Mar 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. debraspassionboutique.com using you all the time.

Cons: Make sure you look at settings and select the optimize for smaller images for devices otherwise your images will be warped. It should be a standard feature not optional.

Overall: Ease of use.

Really useful, feature-loaded app that lets you do a lot--and great support

Mar 01, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The first thing is that it's really easy to use Omnisend right from the minute you connect your store. I think I sent my first test newsletter to myself within like 10 minutes or so--and I'm really slow. Another thing is that they have a lot of features. I used to have separate apps for my popups and cart recovery but after a few weeks I canceled those cause Omnisend had it all. Automation is really great though. It's relatively easy to use, but once you get the idea behind automation you will definitely be focusing on that the most. And of course, I have to say, hands down the best support I've ever seen with any software. Fast, friendly, and they helped me out--even when I'm asking all those silly questions cause, like I said, I'm a bit slow sometimes :)

Cons: Not much to dislike actually. I've only used it for about 4 months, and in that time they got everything we wanted (such as segmentation). And I see on their roadmap that they're planning on getting text messaging and push notifications, so that'll be the full package for me. Because of that, I have no problems here

Capterra-loader

No platform comes close to Omnisend, take my word for it

Mar 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I love Omnisend automation!! After Omnisend I am safe to say that the only platform that is that good with automation is theirs. Seriously, super easy to use, you'd think automation is hard to set up right? Well no, and if you still have issues they have their blog and knowledge base to use so - problem solved.

Overall: I am using for a long time would like some other newsletter templates. Of course like I said, a long-term user. MAybe I am not creative enough with what I have of course.

Smart email marketing tool for ecommerce business

Mar 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I enjoy how smart and easy Omnisend is! No need for long tutorials, everything can be set up in a few minutes - this is not a usual case with other marketing automation tools. By the way, if it happens that you have a question just search their knowledge base. That's it! Plus they are not overpriced at all so good for those who look for smart spending.

Overall: I was able to save my time setting up all marketing automation workflows and spend that time on much more important business issues.
I had an issue with newsletter builder, for some reason was not able to put a link on a button, but with the help of support it was solved in minutes.

Omnisend changed my view to email marketing

Mar 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Before finding Omnisend, I didn't really believe in email marketing. I was using FB ads, google ads and Instagram ads for promoting my online store. However I found myself lost when I realised that I always communicate with new customers despite of nurturing relationships with already existing ones. I needed email marketing tool. At first I installed Klaviyo, but found it a bit complicated and especially overpriced. Then one of my friends who also owns a shop told me about Soundest (Omnisend was called Soundest until last Nov.). This tool provides everything you need for communicating with your customers and generating more sales in that way. You can not only send regular newsletters or add signup forms to your store but also take advantage of robust marketing automation with Cart Recovery and Reactivation flows. Those two are real life-savers for our business!

Support that cares and platform that WORKS Support that cares and platform that WORKS

Mar 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: What is with platforms and bad support? THANK GOD FOR OMNISEND AND THEIR SUPPORT. Friendliest and most helpful people there is. No robots, no automated responses and terrible delays. It's work using omnisend just for that. Of course they also have great automation flows, amazing newsletter builder and extra good features that no other app has such as wheel of fortune.

Cons: More language options but it has english and spanish so it works. No other apps provide more languages as well so what can you do.

Capterra-loader

Great experience with marketing automation, way better than other tools

Mar 05, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I really enjoy Omnisend's marketing platform. I think it's best to use if you need specific automation features. That was the reason why I started using it. Other tools don't have as advanced flows as Omnisend does. At the moment I am personally using thank you, order confirmation and other simple flows as cart recovery for example. With cart recovery I was able to sell more, all I needed was to send a little reminder to clients.

Overall: I had an increase in sales as well as my workflows made easy.

Helped me to increase my sales which is most important for online store

Mar 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Email flows are super professional and easy to set up. I am no genius with programs and when it comes to complicated softwares. But with Omnisend it is very easy and simple. Plus I really enjoy their customer retention approach. Their tools are oriented mostly to that. Helped me to increase my sales.

Cons: I don't dislike anything. Maybe they could introduce facebook ads at some point. But I think they are working on that. So will be waiting for the feature.

Must have application for your e-commerce bussiness

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Most of all I like their support. They respond promptly to your questions, usually help you, if you have any problems (for example you can't pay for application today, they give you some more days to find money), accept and consider your ideas for improvement the application.

Cons: I would like to have a more flexible customization of templates and more functionality in application. (for example clever A/B test, not only in heading)

Overall: This is the best email marketing application on shopify.
They have a great templates for beginers and good loyalty pogram for clients.

One of the best investments of the year for my business.

Mar 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I really was tired of manual work, even very popular apps like mailchimp or klaviyo say they have automation, however, is nowhere near as sophisticated as i did like it to be. Here's where Omnisend came to help me and my business. The abilities are endless I think. My fav feature is cart recovery. Without it I did lose about 20% of sales.

Cons: I am native russian speaker, maybe the app could be in russian someday. They do have spanish though.

Overall: One of the major benefits we are automation workflow series. It's very easy to set up. I can congratulate a new subscribe, thank for purchase, send an email to remind them to continue their purchase. Those are very important steps in customer retention. So great app, hove everybody who can - will try it out.

Easy to integrate and easy to use, great platform

Mar 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I don't have a lot of money to spend for now becus im just a newbie in ecom, i have limited access to some things but Omnisend was a very good dcision in my opinion. Mostly due to features like newsletter editor. I am no designer or expert and yet I managed to create fantasic newletters. My subscriber base clicks on them ( I can check were they click on click map Omnisend provides) and even converts.

Cons: Could be even more cheaper or maybe provide discount codes for loyal customers like me. Just food for thought. I think a lot of customers would like that.

Omnisend helped me to increase sales

Mar 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Omnisend has great automation workflows that actually helped me to increase my sales. At first I started just with Welcome one which is sent when new subscriber comes in, but then added Cart Recovery and Order Confirmation and bam, sale increase and every month numbers are getting better and better. I've been using Omnisend for almost half a year, and by that time thanks to email marketing activities my sales grew by 40%. So automation is fantastic, would recommend to any other ecommerce merchant out there.

Omnisend is the perfect ecommerce marketing software for small businesses

Mar 09, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Great features, easy to use, great value for money. They are expanding their features and getting better and better! #omnisend www.aerialyogagear.com. The support is amazing.

Cons: I wish there was automation to request product reviews. Also, it is not possible to have control over multi-email sequences ( i wish i could stop sequences for a specific individual).

Omnisend is a premium triple-A E-mail service. It pays for itself tenfold.

Mar 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Omnisend offers the ability to effortlessly create e-mail list segments based on factors such as country, or how many orders the user has placed. This means I can better target my customers without an onslaught of manual data entry.

www.norseblood.com

#omnisend

Cons: Cannot preview e-mails for different devices meaning the default preview isn't always accurate.

www.norseblood.com

#omnisend

Useful and easy to use

Mar 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Omnisend is affordable, simple and easy to modify if needed. We use it both on our Shopify and Big Commerce website. The set up was quick too.
#omnisend

Cons: There could be more option to design the pop ups and emails since the layout are pretty basics.
That would be great to be able to create landing pages for lead captures with ebooks/guides.

Overall: Email automation - Pop-up - Quick analytics of email campaigns

good product - nice pricing

Mar 28, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to use and options within the software. the layout is very easy to customize
omniscient - www.rolfprima.com

Cons: it can by glitchy, i get logged out often and unless you've saved what you just worked on, when you log back in, it's gone

It's a great tool for autoresponder workflows & marketing emails, it's so easy to set up & use!

Mar 30, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to set up, easy to use, affordable, flexible pricing. A lot of great features and they are coming up with new features which I'm excited about, the browse abandonment. The value they offer is worth the price, and compared with Mailchimp this one wins hands down.
https://novaprosports.com.au

Cons: It doesn't have integration with Optin Monster which I'm using to collect emails. I know Omnisend has an optin feature but it doesn't have the A/B split testing for this feature. I hope Omnisend comes up with A/B split testing for optin forms so I don't have to use Optin Monster, or I'm also happy if they can provide integration with Optin Monster!

The ultimate executive assistant for my online store

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Omnisend is easy to use. I'm not computer savvy, so I rely on a program that is easy to use, functional and ultimately looks professional. My customers deserve the best and the templates that Omnisend has are amazing.

Easy to use for a noob like me

Mar 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love Omnisend! It's easy to use for a noob like me, and effective. I got decent results within the 14-day trial period. The rates are also much more affordable than most I've looked into. I'm sticking with Omnisend and recommending it to my family and friends who are both on startup like me, and a few who are already established.
#omnisend #oldschoolersunite

Cons: There are no downsides I have encountered so far. Every time I seem to have hit a snag, the app is set up for me to see to make it easy to figure it out.

Overall: Ease of use, effective, and affordable rates

Very user friendly and powerful marketing automation software

Mar 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like that their software is not only powerful, but also very easy to use. Im not developer so dont like hard to use interfaces that require a lot of learning and time. I want things and campaigns sent fast because i have so many other jobs as online shop owner. So i really like Omnisend for that. They have an easy to navigate dashboard and i appreciate that a lot. Defo better than other mailing platforms ive tried.

Cons: Maybe it could have a bit more features for segmenting my lists. They already improved on that but it's still not perfect.

Overall easy to use though there are certainly areas that can be improved. #omnisend

Mar 09, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It's Product Picker! Saves a lot of time. The Automation flow emails are sent out accurately according to the time-delay set. Some expensive software!

Cons: Some reports can do better. Eg. Cart Recovery - I'd prefer it also shows email of cart abandoner, what items and total revenue abandoned as compared to just having which email sequence sent and % opened etc. Certain user/store information such as facebook/pinterest url can be made software-wide but currently needs to update every single time!

Omnisend has always been great to use and makes my life so much easier.

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Makes for a professional, slick looking e-mail to easily track as my customers open, click and buy. Anything that saves me time is a great product.

oh the ease of it

Mar 23, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Love this as its so so easy to add the products you want - simple and effective. The designs are good , looks very professional , like its coming from a major chain rather than just my little shop

Cons: Just have some trouble saving one template but I think that me , not the software! I have to change the font colour to the one I want each time, need to work out how to save it

Best email automation software I have found

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Omnisend for the past eight months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do!
They are always looking for ways to improve, listens to customer complaints and comes up with new and awesome features in short periods of time.

Simply great mailing software!

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Simple to use, good pricing, good functionality software. Using it already for a while - and I am very satisfied.

Cons: Did not had any issues so far. Maybe some extra functionality can be added, but I am sure this will be done within time with this great software.

Liked the app

Mar 05, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I am Quite satisfied with the app , simple to use. The usage is easy, the interface is intuitive. everything is ok, waiting for new features

Easy to use and emails look great

Mar 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: How professional the emails look. I like that it works seamlessly with our ecommerce store. The email addresses are integrated and it takes very little work to set up.

Cons: Have not figured out how to auto pick my products from my site. This feature would save me a lot of time. But It may be that I don't have the right plan.