--- title: "Marmind Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Marmind the right Campaign Management solution for you? Explore 61 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/153624/MARMIND/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Marmind 4.3 (61) [View alternatives](https://www.capterra.com/p/153624/MARMIND/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Marmind Ease of use 3.9 Customer Service 4.4 ## Pros and Cons in Reviews SK Simona K Customer Experience Finance and ControllingAirlines/Aviation, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Service and Customer support, easy use after you know the handling of the tool, the process management brings the user from the briefing till the controlling trough the campaign process.“ March 19, 2026 HS Haido S Marketing ManagerAirlines/Aviation, 51 - 200 employeesUsed the software for: 1-2 years. “Sometimes, the system felt slightly slow or required many clicks to complete simple tasks, or I had to log out and log in again.“ March 26, 2026 AG Anita G Digital Marketing Transformation DriverAirlines/Aviation, 51 - 200 employeesUsed the software for: 1-2 years. “Recreation of own set up is possible and can be recreated within UX - I like that support is always ready for adjustments and change“ March 17, 2026 JR Jeanine R Sr. Manager MarketingAirlines/Aviation, 10,001+ employeesUsed the software for: More than 2 years. “I find it confusing between the left side navigation icons, and the top drop downs, or breadcrumb trail.“ March 17, 2026 RM Raquel M Marketing ManagerAirlines/Aviation, 10,001+ employeesUsed the software for: 1-2 years. “Processes have been become more fluent, no long emails with heavy attachments in your inbox.“ March 19, 2026 SK Simona K Customer Experience Finance and ControllingAirlines/Aviation, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Tool has too many features, after release's often errors in usage, needs a long time to understand the tool,“ March 19, 2026 MR Miguel R Online Sales ExpertAirlines/Aviation, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “Its main benefits seem to be more aligned with the Marketing team, particularly in supporting the planning and organization of their activities.“ March 30, 2026 HS Haido S Marketing ManagerAirlines/Aviation, 51 - 200 employeesUsed the software for: 1-2 years. “The overview of a "search" is not user friendly, it feels a bit crowded and moving right and left is felt difficult.“ March 26, 2026 ## Showing most helpful reviews Showing 1-25 of 61 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use R Reviewer Senior Marketing Manager Used the software for: 3-5 years ### "Overall practical and userfriendly " April 8, 2026 4.0 I only use Marmind occasionally, which is why I'm not very experienced. However, the UI is fairly easy to navigate, so I still use basic functionalities. Overall, my experience with Marmind is positive. Pros Comprehensive overview across airlines and markets. Easy and user friendly options to pull reports from Marmind. Cons Missing structure and usability regarding uploaded assets within a campaign. Versioning of documents would also be helpful (e.g. multiple versions of 1 asset to be clearly identifiable as such) Review Source R Reviewer Online Sales Expert Used the software for: Less than 1 year ### "Marmind Review: Limited Value and Increased Operational Effort" April 2, 2026 2.0 The tool introduces additional workload without providing clear added value when supporting or requesting support for sales actions. At present, it does not streamline coordination or improve efficiency, as these activities are still managed more effectively through direct communication channels. Pros In my view, Marmind does not currently provide clear added value for the Online team. On the contrary, it appears to increase operational workload. Its main benefits seem to be more aligned with the Marketing team, particularly in supporting the planning and organization of their activities. Cons In the markets under my responsibility, no relevant information is currently being shared through this tool. The actual coordination and support between Marketing and Online teams continue to take place primarily via email and direct communication. Review Source R Reviewer marketing Manager Used the software for: 1-3 years ### "Marmind survey" March 31, 2026 3.0 There is a lot to learn when using Marmind to be able to use it to its best capabilities which can be a bit overwhelming at times. My wish would be that certain functions could be incorporated more easily with less steps involved. Pros The idea of a "one stop shop" for all parties involved: Client, agencies, informed persons is great in theory. I find that it definitely takes some time and practice to really get to know how to use the tool and understand functionality in order to use to your best advantage. But I feel it really takes time and perseverance to learn. Cons Some features are still a bit clunky and complicated and require a few steps or different areas of input. Could be more streamlined and user friendly Review Source R Reviewer Marketing Manager EMEA Used the software for: 3-5 years ### "Solid tool with room for improvement" March 31, 2026 4.0 Pros one platform that combines project communication, asset approval, planning and management for all campaigns and markets. Cons Comparison between campaigns isn't easy. Role asignment may be difficult to understand and easy to do wrong as roles can copied to different hierachy levels (workspace - campaign...). Not all campaign / activation stakeholders can be involved in Marmind as of limited licenses and complexity of the tool (e.g. media partners for asset delivery / coordination of special projects like branded content) Budget management / processing is cumbersome as it's done manually - there is no link to SAP Review Source R Reviewer Marketing manager Used the software for: 1-3 years ### "Marmind review " March 30, 2026 4.0 Overall, it’s a positive experience, but we need to be careful with every action and at every level, especially regarding tags and the website’s structure. It can be time-consuming, but overall, having all marketing activities recorded in one place is definitely beneficial. Pros A comprehensive overview of all marketing activities within our market, as well as continuous tracking and comparison of related expenses against the allocated budget. Cons Marmind’s complex structure can be difficult for new users, and it requires some time to feel completely at ease using the platform. Fortunately, the training provided is helpful and allows users to become more comfortable with the tool over time. Review Source R Reviewer Marketing Manager Used the software for: 1-3 years ### "Your marketing story in one place" March 30, 2026 3.0 I like to work with the tool which gives me an overview of my marketing plannings as well as the budget fullfilment. There is no need to have seperate excel files - Furthermore you can also get inspiration by looking at other markets entries and approach. Pros Easy to understand and work with – and whenever support is needed, the responses are accurate and straight to the point. I also enjoy creating and sharing bookmarks; they really help keep all colleagues aligned. Cons Sometimes, the system felt slightly slow or required many clicks to complete simple tasks, or I had to log out and log in again. The overview of a "search" is not user friendly, it feels a bit crowded and moving right and left is felt difficult. Review Source SV Sigrid V. Marketing manager Northern Europe Used the software for: 3-5 years ### "Not easy at the start but like it now" March 27, 2026 4.0 I like working with marming overall now. It took a little bit of time to get used to the tool - same as with all tools. It's also good now that all agencies are onboard and uze marmind and have satepped away from sending emails as well as using Marmind. Pros That all documents, conversations happen at one place. I'm quite cndifent in using it for campaigns briefs - need a little more practice on pulling an overview. Cons It's not always easy to find something back sometimes unless you have the notification. Sometimes a comment is posted in the general comments rather than in the annotations of the document. Review Source R Reviewer Cost Controlling Used the software for: 1-3 years ### "Cost Controlling with Marmind Cost Module" March 27, 2026 4.0 As a Cost Controller, my main focus is the Cost Module. I do not link many invoices, that is the job of the line department, but I am the first-level support for any issues. I recognize the usefulness of the tool and the logic behind the functions, but the execution and some user paths are not the most friendly. Pros I like the concept of Marmind, especially having multiple modules for the same campaigns. I'm sure it helps a lot teams that work with briefings Cons The user interface and the user paths are not always the most easy to understand. I find that sometimes some windows are confusing and not so easy to use Review Source R Reviewer Manager Global Marketing Used the software for: 1-3 years ### "Marmind in daily work" March 27, 2026 4.0 Creating campaigns, with status, description, and validity becomes an easy task. Uploading assets and links to frontify is easy. Sharing the new available content with the marketers is easy with the comment function - just tagging the respective colleagues. For reporting reasons, I have to pull overviews of the running campaigns. The presentation with bars and the possibility to zoom in and out helps quite a bit. Pros information is easy to share, good overview of all campaigns and marketing activities, team collaboration, customer support. Cons sometimes hard to find the information that I am looking for. Very complex structure. You have to work with it on a regular basis to be familiar with it. Sometimes the bookmarks are vanished from the landingpage. Review Source R Reviewer Marketing Expert Used the software for: 3-5 years ### "Marmind is good but could be made simpler" March 26, 2026 4.0 Overall it's good but there's room for improvement and added simplicity. I like that it's a single space to view everything happening in LHG Pros I like that it is a consolidated area to brief agencies and upload assets. I like that you can comment and converse if needed as well. Cons I don't like how long it takes to add team members to each campaign/brief. I don't like that there is no easy way to see who can access each workspace. As for cost, actuals, and budgets, I feel like this can also be simplified. It takes too many steps to add a cost, add a related invoice, and decrease from that cost. Still feels complicated. Review Source R Reviewer Brand and product manager Used the software for: Less than 1 year ### "Put my inbox on a welcome diet! Thanks Marmind!" August 23, 2021 4.0 Pros Real time, accurate information on all my campaigns and their local roll-out - in all languages… one-stop, reliable info source Cons Took me a while to get to grips with the interface, but the recent updates really helped. Review Source R Reviewer Sr. Manager Marketing Used the software for: 3-5 years ### "Marmind or Bust" March 18, 2026 3.0 My experience with Marmind is limited because I don't manage campaigns directly. I find it confusing between the left side navigation icons, and the top drop downs, or breadcrumb trail. I find the different entry methods not easy to identify, click on the box vs. not available is not transparent enough. Pros Marmind as an idea is brilliant, to have all of our complex campaigns and activities in one tool. \* Budget utilization tool \* campaign planning and scheduling \* Official briefing \* Creative development \* Recos \* BILLING/Invoices Cons Marmind is too complex or too hard to understand. I am not sure what it is that could be changed to make it less complicated. It would be better if it was an end-to-end stream, there are too many ways to make mistakes and too many steps to take to even get to the briefing step. Review Source R Reviewer Senior Manager, Global Content and Communication Strategy Used the software for: 3-5 years ### "Anca's review" March 16, 2026 3.0 As a super admin, the User administration is quite cumbersome and has space for improvement; I understand Marmind's value for central units, but for the end users (80% of the users) i would imagine it's a pain in the but. :) I would like a more modern look and feel Pros From a Global role perspective, Marmind enables coordination that would otherwise not be possible at scale. Customer support works really well, and \[sensitive content hidden\] is professional and fast in responding. Cons It's not user intuitive. It takes enforcement and continuous negotiation efforts with internals, to have it used. Even if during negotiation Marmind showed flexibility, it's still an expensive tool. Review Source R Reviewer Customer Experience Finance and Controlling Used the software for: 1-3 years ### "Great tool with a lot of potential" March 23, 2026 4.0 Tool which is helpful for Marketing and it's finance team to handle any tasks you have within the department. Pros Service and Customer support, easy use after you know the handling of the tool, the process management brings the user from the briefing till the controlling trough the campaign process. Cons Tool has too many features, after release's often errors in usage, needs a long time to understand the tool, especially the costs module Review Source R Reviewer Marketing manager Used the software for: 1-3 years ### "Not fun but efficient" March 25, 2026 4.0 Once you know how to use it, it’s pretty simple and saves time by avoiding lots of emails. Very important: Marmind’s internal support team, which always responds quickly and efficiently. Pros all-in-one: A single platform to bring together all the elements of a project (briefing, budget, media plan, reverse schedule, assets, strategic recommendations, communications/exchanges with various stakeholders - media and creative agencies) Notifications help for the follow up Cons It would be helpful to include a template or an automated retroplanning tool that defines key dates for the campaign timeline. Once the launch date is entered, the tool would immediately calculate all key dates, with the option to adjust them if they are not realistic. Review Source R Reviewer Marketing Manager Used the software for: 1-3 years ### "End of emails era" March 23, 2026 4.0 Processes have been become more fluent, no long emails with heavy attachments in your inbox. Agencies have adapted well to the new tool. Pros All stakeholders in the same platform and an historic overview that everyone can consults. Back and forth emails traffic are reduced drastically and everyone is informed due to no bilateral conversations. More transparency. Cons After some years of use, difficult to access to past campaigns once they are archived. At the beginning not very easy to use, not really intuitive. Review Source R Reviewer Assistentin Used the software for: Less than 1 year ### "Praxistauglich" July 31, 2025 5.0 Ich hatte von Anfang an kein Problem bei der Nutzung, da es verständlich aufgebaut und selbsterklärend ist. Pros Ich arbeite sehr gerne damit, da es mich - obwohl ich kein Profi am Computer bin - vor keine Schwierigkeiten stellt. Cons Bei der optischen Gestaltung wäre sicherlich mit ein wenig gutem Willen noch eine Verbesserung möglich. Review Source R Reviewer Buchhaltung Used the software for: Less than 1 year ### "MARMIND Reminder" July 31, 2025 5.0 Ich arbeite sehr gerne mit Marmind, die Infos für Abrechnungen werden sehr gut dargestellt. Kann ich nur weiterempfehlen. Pros Sehr gute Aufmachung und Übersicht, rasche Bearbeitung der einzelnen Projekte, Guter Informationsfluss; Cons Es gibt keine Nachteile die ich aufzählen muss, alles bestens. Es wird immer an Lösungen gearbeitet; Review Source R Reviewer marketing Used the software for: Less than 1 year ### "gutes Kommunikationsprogramm" March 19, 2025 4.0 wir setzen ein internationales Marketingteam ein, für Informationen, für Aufgaben, für die gemeinsame Genehmigung Pros Dank E-Mail-Benachrichtigungen müssen Sie nicht ständig im Programm sein und auf eine Antwort warten Cons So sehr ich es auch brauche, es ist für mich verständlich und ich sehe keinen Nachteil. Review Source R Reviewer Kreationer Used the software for: Less than 1 year ### "Tolles Bündelungstool, ausbaufähige Filter" March 25, 2025 4.0 Pros Am besten gefällt mir, dass es alle Infos und Assets an einem Ort, in einer Maßnahme bündelt. Cons Für meine Arbeit gibt es zu wenig Filtermöglichkeiten in den To-Dos, um die Terminschienen klar zu sehen. Eine Tabellenanzeige oder die Chance, es in Excel zu exportieren. Review Source R Reviewer UX Designerin Used the software for: Less than 1 year ### "Marmind Bewertung" March 19, 2025 3.0 Pros Gut Kompatibel für große Unternehmen für Wissenstransfer Cons User Experience könnte durch bessere Übersichtlichkeit erhöht werden Review Source Markus W. Head of Customer Experience Used the software for: Less than 1 year ### "Umfassendes Tool für Marketingprozesse" August 19, 2021 5.0 Ein ganzheitliches Tool für moderne Marketingabteilungen, dass das Management von komplexen Prozessen und integrierte Kampagnen erleichtert, Transparenz schafft und Abstimmungsaufwände minimiert. Leicht in der Anwendung und hervorragend unterstützt in der Implementierung. Pros Marmind wurde offensichtlich für Marketingabteilungen entwickelt von Menschen, die Marketing verstehen. Es beherrscht out of the box die wichtigsten Prozesse und lässt sich sehr leicht auf die Bedürfnisse des Teams adaptieren. Die wichtigste Anwendung für mich ist das leichte Darstellen von Marketingplänen über die Grenzen von Teams, Prozessen, Produkten und Zielgruppen hinweg auf Basis von Stammdaten und Tags. Es spart enorm viel Arbeit und Abstimmungsaufwand, wenn die Teams nur ihre eigenen Projekte aktuell halten müssen und sich auf die transparenten Daten in Marmind verlassen können. Das lässt sich dann von Kampagnenplänen über die Budgetplanung bis hin zur Abstimmung von Marketing-Assets übertragen. Cons Wie jedes neue Tool fordert auch Marmind ein gewisses Umdenken in den Prozessen und Strukturen eines Unternehmens. Review Source FE Filiz E. eCommerce Project Manager Used the software for: 3-5 years ### "Tolles, hilfreiches Produkt " October 6, 2025 5.0 Marmind ist ein effektives Tool für große aber auch kleine Unternehmen um Strukturen & Prozesse besser darzustellen bzw. individuelle Planungen oder Planungen gemeinsam mit dem Team / der Abteilung zu dokumentieren. Pros benutzerfreundliche User-Oberfläche (UX), individuelle Einstellungen für unterschiedliche Schnittstellen, out-of-the-box Lösungsmöglichkeiten, unterschiedliche Einsatzmöglichkeiten Cons lange Ladezeiten, schwierigkeiten mit grafischen Elementen Review Source R Reviewer Social Media Manager Used the software for: Less than 1 year ### "Übersichtlich, zeitsparend & super Service" September 8, 2020 5.0 Einer der Gründe, warum wir ein MRM-Tool einführen wollten, war, dass es nur mehr EIN Tool für die Planung unserer laufenden Marketingaktivitäten gibt mit welchem wir teamintern sowie auch mit externen Partnern zusammenarbeiten können. Pros Der größte Pluspunkt ist, dass bei Marmind auf unsere Bedürfnisse/Wünsche bzw. Probleme eingegangen wird und somit unsere Marketingplanung komplett über Marmind abwickeln können. Ein weiterer Pluspunkt ist, dass wir durch Marmind auch eine Zeitersparnis haben, da wir und unsere externen Partner gemeinsam auf ein Tool zugreifen können. Cons Am Anfang muss man ein wenig mehr Zeit investieren, damit man sich eine sinnvolle Struktur überlegt, Templates definiert und - wo nötig - auch entsprechende ToDo-Checklisten anlegt. Wenn Review Source R Reviewer Solution Conceptor Used the software for: Less than 1 year ### "Super Tool zum Planen, Budgetieren und Auswerten aller Marketingaktivitäten" September 7, 2021 5.0 Pros Marmind ermöglicht es, Marketingkampagnen und Maßnahmen einfach und übersichtlich zu strukturieren. Die Software ist modular aufgebaut und kann somit auch für kleinere Anforderungen gut verwendet werden. Eine Ablöse von typischen Excels für Planung und Budgetierung ist mit wenig Aufwand möglich. Für Projekte mit höherer Komplexität (Verwendung aller Module) bietet das Tool alle Möglichkeiten! Cons "Hinsetzen und verwenden" - das klappt nicht. Für die Einarbeitung muss man sich - vor allem auf Grund bzw. dank der Vielzahl an Möglichkeiten - ausreichend Zeit nehmen. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.