# Singular Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Singular the right Marketing Attribution solution for you? Explore 27 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153688/Unified-Marketing-Platform/reviews --- Singular 4.6 (27) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Singular Ease of use 4.4 Customer Service 4.9 ## Pros and Cons in Reviews VG Volodymyr G Performance Marketing ManagerWine and Spirits, 11 - 50 employeesUsed the software for: 6-12 months. “The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.“ November 18, 2022 LR Luiz R Head of DataEntertainment, 51 - 200 employeesUsed the software for: 1-2 years. “Is kinda slow to use and allows very little customization.“ October 27, 2021 KL Kuzote L Growth Marketer Financial Services, 51 - 200 employeesUsed the software for: Less than 6 months. “The way we select each attribute based on business need and getting well visualized report is great.“ July 12, 2021 DK Daan K Senior AccounantAccounting, 11 - 50 employeesUsed the software for: I used a free trial. “The visualizations are easy to read and last but not least: customer service is AMAZING!“ June 2, 2022 ## Showing most helpful reviews Showing 1-25 of 27 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Maria P. Senior UA Manager Computer Games Used the software for: 2+ years ### "Great product for UA Managers" December 28, 2021 5.0 Pros Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service. Cons Sometimes there are some data issues, but they are usually quickly resolved Review Source Response from Singular January 9, 2022 Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022! IA Ishita A. Manager - Digital Marketing Consumer Goods Used the software for: 1-2 years ### "Making App Tracking Easy" April 29, 2023 4.0 Pros The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics. Cons \- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team Switched from [Branch](https://www.capterra.com/p/162029/Branch/) There were less options available on the platform which were available on Singular for tracking and measuring data at granular level./ Review Source Allen M. Performance Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Singular is a useful tool in mobile app tracking software world" November 27, 2019 4.0 UI could stand to be made more intuitive, but the underlying platform is quite useful. Pros It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit. Cons The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular. Review Source VE Volkan E. Chief Revenue Officer Information Technology and Services Used the software for: 1-2 years ### "Bang for the buck for smaller marketing teams" August 31, 2021 5.0 Pros We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome. Cons Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) Price + bundled other services such as cost aggregation and fraud detection Review Source Response from Singular September 5, 2021 We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale! VG Volodymyr G. Performance Marketing Manager Wine and Spirits Used the software for: 6-12 months ### "Great tool for a performance marketer to manage app install campaigns " November 18, 2022 5.0 Lots of patience and all of my questions answered during onboarding. Pros The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection. Cons No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/)[Branch Metrics](https://www.capterra.com/p/167545/Branch/) Reason for choosing Singular Balance of the critical features we needed and the costs - most of the cheaper alternatives did not have what we needed, and the only alternative with all the features we required was several times more expensive. Review Source JM Jerome M. Head of R&D Marketing and Advertising Used the software for: 1-2 years ### "A powerful MMP with an excellent support" August 17, 2021 4.0 Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features. Pros • Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter Cons • Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Reason for choosing Singular • Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap Review Source Response from Singular August 24, 2021 Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing LR Luiz R. Head of Data Entertainment Used the software for: 1-2 years ### "Complete Marketing Analytics solution with outstanding Customer Support" October 27, 2021 5.0 We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution Pros The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution. Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN. Cons Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization. Review Source Response from Singular November 8, 2021 We have really enjoy working with you to support your transition and set up your processing. Thank you for taking the time to review - we really look forward to watching and celebrating your optimizations and success in the weeks, months and years ahead Warren W. Chief Growth Officer Marketing and Advertising Used the software for: 2+ years ### "A Versatile Suite of Tools for Mobile Marketers" October 29, 2021 5.0 Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own. Pros \*Great data aggregator product to join MMP data and ad networks \*Easy and versatile "out of the box" reporting \*Great Customer Success team Cons \*Limitations on historical data and cohorts (Analytics) \*MMP onboarding challenging for less experienced developers Review Source Response from Singular November 8, 2021 So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance) Nir P. Sr. UA Manager Gambling & Casinos Used the software for: 1-2 years ### "Good product, great people " December 17, 2021 4.0 Pros Easy to use platform. Creative section with a very convenient reports. Great team. Cons Needs more flexibility with populate data to a specific metrics Review Source Response from Singular December 20, 2021 Thanks for taking the time to write in Nir! So happy that you have found the platform so easy and the team so approachable. We look forward to continuing to work with you to meet your business needs (and touch on your specific metrics) into 2022 and beyond! Khalid A. Digital Marketing Manager, Middle East E-Learning Used the software for: 6-12 months ### "Great product, excellent support!" August 29, 2021 5.0 Pros \- ease of use - it supports almost all ads platforms - variety of product it offers Cons would be great if you can add deduping features for attribution data across platforms Review Source Response from Singular September 5, 2021 We love supporting your team and are excited to watch your growth and achievements as we continue to work together! GP Gonzalo P. CEO Marketing and Advertising Used the software for: 1-2 years ### "Best option for tracking atribución and mobile data analytics. " April 29, 2023 5.0 Great experience. The level of support they have makes a big change. Pros Incomparable level of support. Best in the market. Cons Should be nice to have incrementallity measurement and conversion assistant measurement. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reason for choosing Singular Price, features and support level. Review Source FW Felipe W. Marketing Manager Computer Software Used the software for: 6-12 months ### "Constantly improving and great support team" October 27, 2021 5.0 Pros After implementing Singular to most our partners, day-to-day operation was vastly improved. Visibility of results increased and our decision-making process has been made a lot easier and effective. Vast customization options for specific business cases. Their solution for SKAN campaigns is ahead of the rest of the market. Cons The loading time of data using the interface isn't the best, but had improved. Only recently more options to build internal dashboards were made available (making the website a lot more useful). Review Source Response from Singular November 8, 2021 We're so happy to read that you've found Singular to better support your day-to-day operations and optimizations! Thanks so much for taking the time to send in this review SL Stevie L. Sr. Manager UA Entertainment Used the software for: 2+ years ### "I do love Singular" November 2, 2021 4.0 Even with other visualization platforms pulling in our data like Tableau and Looker, most days I have no idea what I'd do without Singular. It's just the least annoying way to get a quicker look at just about everything Pros Visualizations and ease of use; large number of integrations and easy to manage; great customer service Cons Lulls you into a false sense of security that there will be little to no work for maintenance. Much of singular is about micro-customizations and ongoing data flow checks, but I do think the dashboard monitoring functionality and the CS team help so much here Review Source Response from Singular November 8, 2021 We love helping to take little annoyances out of your day :-) Thank you so much for taking the time to write such a thorough and honest review. We will continue to work with you to best optimize at every opportunity SD Steve D. Mobile User Acquisition Lead Entertainment Used the software for: 1-2 years ### "Our mobile attribution and analytics all in one." December 14, 2021 5.0 I've had a great experience with Singular's customer success team, and with their Support. I've even requested custom features AND SINGULAR BUILT THEM (those working with many SaaS products, you'll know how big of a deal this is). Pros I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down. Cons Reports can take a full moment to load sometimes, but I suppose that's true with most platforms. Review Source Response from Singular December 20, 2021 So grateful that you have taken the time to write in and so happy to read how much you enjoy having your personalized dashboards for ready optimizations. Super excited to watch your continued growth in the year! Happy holidays ML Martijn L. Head of Mobile Growth (preloads) Internet Used the software for: 2+ years ### "Excellent product and team to optimize mobile app preload & ads campaigns" August 2, 2021 5.0 excellent product and team Pros endless options but easy to use/configure Cons the team is open to building new features which is great Reason for choosing Singular quality/customization/team Review Source Response from Singular September 5, 2021 We're so happy to answer your needs so comprehensively and to be able to provide bespoke solutions where you need them JR Joseph R. Data Engineer Entertainment Used the software for: 1-2 years ### "Simplified data engineering" October 29, 2021 5.0 Pros We've been leveraging Singular to simplify data aggregation across various marketing partners, and data destinations and their api support have given us easy ETL flows to match up ad network data with onsite activity for return on ad spend calculations. Customer and engineering support have also been very fast, engaging, and thorough! Cons No cons around our current use cases. Review Source Response from Singular November 8, 2021 We so appreciate you taking the time to send in this review and look forward to supporting you through continued growth! VR Verified Reviewer Digital Marketing Manager Financial Services Used the software for: 6-12 months ### "Singular " August 1, 2022 4.0 Our rep is very easy to get ahold of and is incredibly knowledgeable. He's made everything easy to understand from a brand new user's perspective. Pros The product is fairly easy to use. Once you know your way around it's very simple to use and save reports. Cons The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same. Review Source sR sudhanshu R. growth & analytics Cosmetics Used the software for: 1-2 years ### "NA" July 14, 2021 4.0 Pros Ease of use and ability to make custom events for tracking Ability and ease to add many platforms Cons na Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Review Source Response from Singular September 5, 2021 So happy to be supporting your team and helping you to optimize and scale! JH Jill H. Operation Director Entertainment Used the software for: 2+ years ### "Clean UI, Easy to Use, Good Investment " August 5, 2021 5.0 Pros easy to set up and allow advertisers to work with any scale of adnetworks Cons once a while data delay but could be adnetworks' issues Review Source Response from Singular September 5, 2021 Working with your team is a dream and we are excited to see all that we can continue support to aid your optimization and growth! zZ ziv Z. Marketing Owner Gambling & Casinos Used the software for: 1-2 years ### "Great Platform" December 27, 2021 4.0 Pros a good way to connect your spending with the mobile networks Cons sometimes the connection with your mobile networks fails Review Source Response from Singular January 9, 2022 Thanks for taking the time to write this review Ziv. We look forward to continuing to support your efforts and successfully troubleshooting all challenges you may have so that we find the most optimal solutions NA Nadeem A. UA Manager Computer Games Used the software for: Less than 6 months ### "Sablo Review Regarding Singular" November 30, 2021 5.0 Pros Here in Singular some features like Creative, SKAdnetwork and Fraud Prevention are the amazing features that some of the others competitor MMP did't providing these full flag features. Cons Singular Integration process is easy and user friendly regrading app adding or remove from its dashboard, All others feature ETL and Automation alert are also amazing. But I think there is source app and county base campaign's mapping issue that singular need to make advance that conflict according to best AI. Review Source Response from Singular December 20, 2021 So happy that you have found our differentiating features so beneficial. Ensuring that you have all-round, holistic value is a top priority and will continue to be as we support you into 2022. Thanks for taking the time to write in and share your thoughts VR Verified Reviewer Account Executive Information Technology and Services Used the software for: Less than 6 months ### "Lots of useful features with only minor drawbacks" July 11, 2021 4.0 As mentioned in the title, the minor drawbacks when it comes to the accuracy of some data is greatly overcompensated by the other, very well developed features and the great customer service. Pros 1) Singular checking data for gaps, errors, ... works very well 2) Creative reporting is easy to set up thanks to user friendly flow 3) Buyer/user journey is tracked thoroughly Cons Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues. Review Source Response from Singular July 12, 2021 We are so happy that your experience with us has been so positive. We look forward to continuing to work with you to ensure that the product and experience answers all your needs. TZ Talia Z. Marketing Owner Gambling & Casinos Used the software for: 1-2 years ### "I love singular" March 5, 2022 5.0 Pros I can see all the data i want, i can create dashboards which are easy to create and use Cons sometimes the dashboard is not workeing, delay in cost data Review Source SD Smith D. UA Manager Marketing and Advertising Used the software for: 1-2 years ### "One of the fastest adapting tools out there" November 4, 2021 4.0 Pros Very relevant and adaptive to our needs as mobile marketers Cons Sometimes too much data to the point where some things are irrelevant anymore for our actual needs. Review Source Response from Singular December 20, 2021 Thanks for the taking the time to write and happy that the constant innovation is so tangible. Our goal is always to help you to best understand your data for better optimization. We will continue to support your performance optimization efforts into the year ahead and look forward to celebrating all of your success. AK Anand K. Performance Marketer Financial Services Used the software for: Less than 6 months ### "Budget Friendly and better dedicated support" July 21, 2021 4.0 Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance. Pros \- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support Cons \- Takes Time to load data - Dashboards and reports are not user friendly - No real time data Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.