# Fullstory Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Fullstory Software - reviews, pricing plans, popular comparisons to other Website Monitoring products and more.

Source: https://www.capterra.com/p/153721/FullStory

---

# 

 Fullstory Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Fullstory

## What is Fullstory?

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. Fullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.

## What is Fullstory used for?

[Customer Experience](https://www.capterra.com/customer-experience-software/)[User Experience (UX)](https://www.capterra.com/ux-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)

Top alternative

Featured

Overall rating

Based on 67 user reviews

Reviews sentiment

Positive

94%

Neutral

6%

Negative

0%

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Fullstory?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.fullstory.com/&name=Fullstory)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Fullstory

4.6 (67)

VS.

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting Price

Contact vendor

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (67)

Ease Of Use

4.6 (8,029)

Value For Money

4.1 (48)

Value For Money

4.6 (5,516)

Customer Service

4.3 (42)

Customer Service

4.7 (5,171)

## Fullstory alternatives

Highest Rated

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/177042/Google-Analytics/)

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/151951/Pendo-Platform/)

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

[4.5 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158740/Mixpanel/)

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/163516/Hotjar/)

[View all alternatives](https://www.capterra.com/p/153721/FullStory/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Real-Time Monitoring

5.0 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Active monitoring of systems, applications, or networks

Reporting/Analytics

4.8 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Data Visualization

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Graphical representation of data

Activity Tracking

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

Dashboard

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Engagement Tracking

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Fullstory 141 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Generate one-off reports that meet information requirements

Software program that continuously adjusts its behavior based on observed data

System alerts about the need to escalate an issue or request

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Tools for the systematic analysis of various types of data or statistics

Highlight content and/or make notations about parts of content

Application programming interface that allows for integration with other systems/databases

Track, manage and store the applications of potential future members, customers or candidates

Analyze data and automatically generate insights using AI/ML technologies

Track and analyze user behavior within a system or network

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Compare key metrics for the business against prominent players in the industry

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Organize and group data or items based on various criteria

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Communicate using direct chat or messages within the system

Track the amount of clicks on individual products to measure campaign results

Analytics that breaks the data in a data set into related groups/categories.

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Track and manage adherence to policies for any service, product, process, or supplier

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

A report showing what actions customers perform

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Identify specific interactions between customers and brands

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Collect, process and structure data from multiple sources for further analysis

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Process of gathering, measuring, and analyzing accurate data

Import and export data to and from software applications

Conceptual model of how data items relate to each other

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Receive and/or send email notifications for urgent updates, requests, or other information

Tracks metrics that provide insight into how a user interacts with any interface or product

A chronological record of actions or occurrences within a network, software, or process

Predefined actions automatically performed on the occurance of specific events

Compatible with mobile devices

Software is used for working on online pages

Form predictions based on past and present data/trends

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Perform various mathematical calculations using the data

Method of analysis that visualizes the series of events that lead towards a defined goal.

Visualize locations on a map

Establish measurable goals and objectives and track their progress over a specific period of time

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Track user activities and events within an application.

Manage and track all disruptions and incidents

Compile and organize data into specific metrics

Retrieves search results using various capabilities, including AI, ML and NLP

Edit and personalize data view as needed

Identify and respond to unexpected problems or failures (ie. "negative events")

Record and follow the progress of every issue

Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Tracking the status of previously identified performance measurements

Monitoring and organizing references from a webpage to external sites and internal pages

Identify the physical location of an individual, asset, device, etc.

Combining elements of both quantitative and qualitative data to conduct research

Access software remotely via mobile devices

Notifications via mobile devices

View and present dashboard on mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Collect information from multiple sources

Monitor networks, websites, or other assets across multiple locations

Allows users to manage data from a number of sources

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Share dashboard screen within private user groups

Highlighting or otherwise flagging areas that require review or change

Capture, organize and track product-specific data and information in a centralized location

Publish dashboard publicly on various platforms

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Log and store the source of contacts/leads

Remotely monitor and manage client networks, endpoints, systems, and devices via locally installed applications

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Measures the retention rate and satisfaction of customers.

Notifying as a warning or reminder of a potential or imminent hazard

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Identify and analyse the reasons behind accidents

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions

Capture what is happening on a computer screen

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Search and filter data across systems to locate required information by entering keywords or certain criteria

Access, combine, transform, and store data without the help of an IT department

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Optimize and manage the search engine optimization efforts for a website or digital content

Record active support and chat sessions for auditing and training

Display aggregated data points on one page for a bird's eye view assessment

Allow users to access multiple services after entering their login credentials once

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Apply statistical/mathematical models to sets of data

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Sample files or documents that could be customized as needed or used as is

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Set up connections to third-party platforms to improve business processes

Track the amount of time users spend on websites

Monitor or audit historical and current transactions to analyze customer account activities

Review data from past periods to reveal recurring tendencies and predict future performance

Visually identify direction of development and areas that require attention

Track the availability time for a designated network or website over a given period of time

Process of evaluating a product or website by testing it with representative users.

Track and interpret metrics on the usage of company resources

Monitor user activity through engagement methods

Track user's interaction with the prototype

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Analyze and gain insights into user experience

Track visitors and purpose of visits

Interact with data visualization elements, such as charts and graphs, to drill down into data

Graphical representation of data or processes

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.5 (67)

4.5

Based on 67 reviews

## Pricing

Value for money

4.1 (48)

### Starting price

Contact vendor  
for pricing

Free trial  
available

[View all Pricing Plans](https://www.capterra.com/p/153721/FullStory/pricing/)

Value for money

4.1 (48)

4.1

Based on 48 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Squarespace](https://www.capterra.com/p/143461/Squarespace/)[

Intercom](https://www.capterra.com/p/134347/Intercom/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

Olark](https://www.capterra.com/p/125957/Olark/)[

BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (42)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (42)

4.3

Based on 42 reviews

## User reviews

Overall rating

4.6

Based on 67 reviews

Filter by rating

5(45)

4(18)

3(4)

2(0)

1(0)

Mentioned topic

Sorted by most recent

LH

Lorenq H.

VP of Operation

Human Resources

### "Easy to use, invaluable insights"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 30, 2025

Great! It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X.

Pros

Easy to use, especially with respect to non-technical/non-dev team members. The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring. Their customer support is also fantastic--super quick, responsive, helpful, etc. They are great about security and PII considerations, etc. I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy.

Cons

Price, it is one of the most (if not the most) expensive of the session recording options out there, which is a bit hard for a lot of startups to justify. However, if used with fidelity, it's really worth its weight in gold, in my opinion.

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)

Reasons for choosing Fullstory

real-time session recording viewing and analytics. more powerful and intuitive ux/ui.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KC

Kyle C.

Product Manager

Transportation/Trucking/Railroad

### "LOVE this tool, helps me be so much better at my job"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

November 27, 2023

I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc. I Love the weekly reports and all the benefits that this tool has brought me as a product manager.

Pros

I love the ability to go in and find specific user sessions on different products I'm working on and watch exactly what the users went and clicked, where they got stuck....etc. I also love seeing the dead clicks and the rage clicks...etc.

Cons

The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.

Switched from

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AL

Angel L.

Remote Office Mgr

Health, Wellness and Fitness

### "Awesome tool for Exploring the Potential of User Experience Analytics"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

June 28, 2023

FullStory is a fantastic tool for analyzing user interactions with websites and apps. It is a crucial tool for enhancing user experiences because to its powerful capabilities, user-friendly interface, and efficient analytics. To any company or group looking to improve their online presence and please their users, I heartily recommend FullStory.

Pros

The extensive session replay functionality of FullStory is one of its most notable features. Real-time user interaction analysis enabled us to comprehend the user's path, pain points, and places for improvement. This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature!

Cons

None so far. Enjoying the software so much!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Founder

Online Media

### "Great product for learning about your customer usage! Highly recommend for any product team! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 3, 2022

Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Pros

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps \[SENSITIVE CONTENT\] 5 star support!

Switched from

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Embedded/Widget recordings work through Fullstory but not Hotjar.

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)

Reasons for choosing Fullstory

Great support and assistance from the Fullstory team.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BB

Blair B.

Software Developer

Computer Software

### "Great tool for seeing how people use your site"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

May 18, 2022

Pros

The Session Replay feature is fantastic.

Cons

It's a little difficult to get used to searching and filtering.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SS

Samantha S.

Office Manager

Real Estate

### "Very pricey, but easy to integrate and view analytics."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

4/10

January 22, 2022

Pros

I can actually see when there is an issue with the website, and notify our web developer immediately on this. This can include website bugs, or user experience issues. This is very convenient and other types of analytics cannot do this.

Cons

Very pricey. Its price increased on us, by a factor, and no mercy when renewing the annual contract. We gave up on it, and went with LiveSession.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Yaniv V.

Director, QA & Processes

Computer Software

### "Amazing tool for debugging customers' sessions and understanding user-behavior"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 2, 2021

It lets us help our users in the highest level of investigation and debugging capabilities in case of problems

Pros

The tool records everything the user does, allowing us (R&D & Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session.

Cons

Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PG

Prakhar G.

Co-Founder

Leisure, Travel & Tourism

### "Mind blowing product, but a little expensive"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

September 29, 2021

I use the free tier and sample data myself to work around the pricing. Would have loved if they gave an option to decide whether to keep a recording or not, so that i can cut down on my number of recordings and still use them.

Pros

As a fast growing startup, we make a lot of decisions in an adhoc manner and go live. A lot of times this means no time for setting up analytics, and thus having no insights on google analytics etc. Fullstory acts as a catch-all analytics tool for me, where in I can restropectively go and see what impact my changes made. 0 effort needs to be spent on analytics since it is automatically collecting all data required to make a heatmap, session and what-not.

Cons

It is very expensive for a bootstrapped startup

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Reasons for choosing Fullstory

Fullstory had many more features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KC

Kristen C.

Co-founder

Marketing and Advertising

### "FullStory is a must have if you have a website. It’s the best for web behavior monitoring!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 11, 2021

Everything has been top quality and fun for me to use! A great overall experience!

Pros

I really love that they offer a free plan! The free plan give me all the functionality that I need! And as our company grows we can upgrade to get even more features! The website recordings are my very favorite feature and I’m always checking and watching to see what can be improved. It’s a really great app and it doesn’t slow my site down. That’s a huge plus! It’s a really great website tool!

Cons

I love everything! It’s one of my favorite apps and I think I might be addicted to the insights and recordings it give me.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Founder & CEO

Information Technology and Services

### "FullStory is the leader in session replay on the web"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 7, 2021

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Pros

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/153721/FullStory/reviews/)

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