# Datorama Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Datorama Software - reviews, pricing plans, popular comparisons to other Reporting products and more. Source: https://www.capterra.com/p/153898/Datorama/alternatives --- # Datorama Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Datorama ## What is Datorama? Salesforce Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights to optimize every marketing investment and activity. Datorama enables more than 3,000 leading global agencies and brands including PepsiCo, Ticketmaster, and trivago to optimize marketing campaigns, automate reporting, and make data-driven decisions faster. ## What is Datorama used for? [Data Visualization](https://www.capterra.com/data-visualization-software/)[Reporting](https://www.capterra.com/reporting-software/)[Dashboard](https://www.capterra.com/dashboard-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 82% Neutral 14% Negative 5% Starting price $3000 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Datorama?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.salesforce.com&name=Datorama) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Datorama 4.3 (22) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price $3000 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (22) Ease Of Use 4.1 (2,340) Value For Money 3.6 (14) Value For Money 3.7 (1,525) Customer Service 4.0 (14) Customer Service 3.9 (1,441) ## Datorama alternatives [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Graphical representation of data Reporting/Analytics 3.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customizable Dashboard 3.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Alter the layout and content of dashboards Data Connectors 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Connect to big data sources Data Import/Export 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Multiple Data Sources 2.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Datorama 44 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track the performance of marketing campaigns across multiple channels. Provides a channel for team members to share media files, communicate, and work together Visualize and analyze customer experience across all touchpoints and channels Add customized logos and colors to align with company branding Alter the layout and content of dashboards Assembly of graphs and charts for visualizing and tracking statistics/metrics Import, collect, and capture data from multiple sources Connect to big data sources Import and export data to and from software applications Ability to handle large datasets Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Generate reports to assess the financial performance of an organization Form predictions based on past and present data/trends Perform various mathematical calculations using the data Tracking the status of previously identified performance measurements Reports specific to marketing and associated campaigns View and present dashboard on mobile devices A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Share dashboard screen within private user groups Publish dashboard publicly on various platforms Relationship diagram view that arranges items in data based on the relationships between them in a freeform graph. View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Reports specific to sales analysis for trends and strategies Set a time to generate routine reports automatically Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Search and filter data across systems to locate required information by entering keywords or certain criteria Display aggregated data points on one page for a bird's eye view assessment Interact with data visualization elements, such as charts and graphs, to drill down into data Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.1 (22) 4.1 Based on 22 reviews ## Pricing Value for money 3.6 (14) Basic $3,000 Per User,Per Month Value for money 3.6 (14) 3.6 Based on 14 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (14) 4.0 Based on 14 reviews ## User reviews Overall rating 4.3 Based on 22 reviews Filter by rating 5(12) 4(6) 3(3) 2(1) 1(0) Mentioned topic Sorted by most recent OH Ovi H. Network System Administrator Information Technology and Services ### "Very flexible in data services." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 13, 2022 Overall, this has given us at our firm an excellent way to display statistics and pull reports from all the media we use. I recognize how complicated it may be, and I like the fact that I can always count on their staff to provide answers to any queries that I or my clients could have. Pros At a basic level, this program is fairly simple to use, but as you delve deeper into the program, it does get more complicated and less user-friendly. Panel setup takes little time. The key elements for our company are the information import, visualization of data, and reporting dashboard capabilities. Cons Finding the precise appropriate solution to API integration difficulties with certain third-party products can be challenging, and it may take some time to do so through customer assistance or product documentation. Switched from [Funnel](https://www.capterra.com/p/210707/Funnel/) Pricing policy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Specialist Financial Services ### "Ran into issues with data accuracy" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 June 19, 2022 Pros Used for Facebook ads in order to monitor results, analyze data and create reports. The visualization is great, many options for charts and views. Cons Unfortunately could not get the data to be accurate, as we had completely mismatched numbers both on Facebook Ads Manager and our internal trackers. Might be our issue. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Junior Web Developer Marketing and Advertising ### "Datorama" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 24, 2022 Pros Coming in with no Datorama experience, I found that this software was very user friendly and offered many out of the box functions that can be used in your dashboard builds. Cons Two of my least favorite aspect of this software is the lack of documentation and customizing calculated dimensions can be difficult if you have little to no background in JavaScript and queries. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Avner A. Product manager Retail ### "An amazing tool, with a Price. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 19, 2022 Pros Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy. Cons Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reasons for choosing Datorama Just better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KF Kaden F. Client Success Specialist Marketing and Advertising ### "Easy to use, Hard to Master" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 12, 2022 Datorama provided the ability to give customers their data in almost real time, while providing strong data visualization abilities. The biggest problem with their service is their pricing by data row, it ads up quickly and becomes a monthly chore to manage if you wish to keep your spending fair. Pros This software is very easy to use at an intuitive level, as you take a deeper dive on the platform it does become more confusing and less user friendly. Dashboards are quick to set up. Cons The more in depth processes in Datorama such as data mapping and manual uploading of data can get messy and unorganized quickly. Alternatives considered [NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LB Lori B. Partner, Director of Research & Strategy Marketing and Advertising ### "Duped by Datorama: An advertising agency’s experience with the Salesforce platform " 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 March 31, 2022 At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving. Pros As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.) Cons Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Phil P. Managing Director Marketing and Advertising ### "Best data visualization and dashboard product in the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 11, 2021 Exceptional product that our clients love. Pros The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time. Cons The complexity and time it takes to set up, but this is expected for data visualization and reporting tools. Switched from [TapClicks](https://www.capterra.com/p/145227/TapClicks/) We needed a more advanced and streamlined solution for our business and our clients. Reasons for choosing Datorama Best overall value and features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Marcos S. Publisher Manager Marketing and Advertising ### "All data in one place" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 14, 2021 Finally, we were able to see all of our Data in one place. We took over 3 to 6 months to get everything aligned. Consider that we had only 1 or 2 in house resources to complete this migration. The support received by the account manager and customer support was vital in order to get all of our data structured and harmonized. Pros The process of connecting the data properly can be tough at the beginning if you don't have all the required knowledge. But thanks to all the support Datorama gave me, after 3 months we were able to integrate almost all of our data. The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data. Cons At first we were confused about the amount of connections we had to do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KP Kaitlin P. Senior Paid Social Specialist Marketing and Advertising ### "Great for Pulling in Reports on Social Platforms " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 5, 2021 This really changed reporting for us and made things so much cleaner and streamlined. Pros I enjoyed using this platform for pulling monthly reporting data that we analyzed and shared with the client. They like being able to access the online dashboards and share information with the client. Cons I don't like that depending on the number of activations you have in a pie chart its very congested. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User marketing automation specialist Information Services ### "Highly recommend for digital analytics needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 13, 2021 My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs. Pros The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution. Cons Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation. Alternatives considered [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Reasons for choosing Datorama The full suite of capabilities and the ability to easily integrate with our existing technology stack is something that made Datorama stand out. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/153898/Datorama/reviews/) Popular comparisons [Tableau vs Datorama](https://www.capterra.com/compare/153898-208764/Datorama-vs-Tableau)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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