# Metadata Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Metadata Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more. Source: https://www.capterra.com/p/153965/Metadata --- # Metadata Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Metadata ## What is Metadata? Metadata.io is the first Autonomous Demand Generation platform for B2B marketing that automates the most important, but repetitive tasks. Metadata understands your company's ideal customer profile; automatically builds audiences of the highest-potential buyers from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides clear transparency into what drives revenue. Notable customers: G2, Drift, Pendo, Slack, Vonage, and Zoom. ## What is Metadata used for? [Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 92% Neutral 4% Negative 4% Starting price $5650 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Metadata?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.metadata.io&name=Metadata) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Metadata 4.4 (25) VS. [4.5 (492)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price $5650 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (25) Ease Of Use 4.5 (492) Value For Money 4.2 (23) Value For Money 4.3 (469) Customer Service 4.7 (23) Customer Service 4.3 (464) ## Metadata alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (2,888)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars Highest Rated [4.7 (20)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/153965/Metadata/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Database 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Capture 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Lead Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Marketing Automation 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Target Account Identification 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify a list of target accounts that marketers want to turn into customers Campaign Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Metadata 28 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Centralized database of stakeholders and their contact information such as names, address, phone number etc. Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Automate workflows and trigger campaigns based on customer actions Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Tools designed to streamline the process of lead generation and management for sales teams Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.3 (25) 4.3 Based on 25 reviews ## Pricing Value for money 4.2 (23) [View pricing plan details](https://www.capterra.com/p/153965/Metadata/pricing/) Scale $5,650 Flat Rate,Per Month It includes: - 6sense (Subscription Required) - Account-Based - Bombora (Subscription Required) - Channels: Facebook - Contact-Based - Contextual Ads - Conversation Ads - Cookie-Based - Display - Eloqua - Firmographic - G2 (Subscription Required) - Geofencing - Hubspot - Integrations: Salesforce - Intent Data - IP-Based - Leadsift (Included) - Linkedin - Marketing Automation - Marketo - Pardot - Quora (Beta) and Google Ads (Beta) - Retargeting - Targeting: Demographic - Technographic Value for money 4.2 (23) 4.2 Based on 23 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (23) 4.7 Based on 23 reviews ## User reviews Overall rating 4.4 Based on 25 reviews Filter by rating 5(14) 4(9) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent AS Aditya S. Editor Writing and Editing ### "Best for new B2B (Business to Business) startups " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 7, 2024 It's nice and cool software but quite expensive as per Indian Software market. Pros It's not so complicated to use even for a beginner, their audience targeting feature is cool and creative, accurate as well! Cons It's too expensive for a new b2b business owner $60,000 is expensive! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM Jessica M. IT Manager and Client Success Partner Computer Software ### "Metadata seamlessly links" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 15, 2023 Pros Metadata provides us with a wide range of strategies and audience information, as well as a single platform from which we can run all of our online advertisements across many networks and track success throughout our whole paid advertising strategy. Cons The reporting is one of the least appealing components of this show. The reporting tool in Metadata takes much too long to sync with what Salesforce has done. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kyle M. Account-Based Marketing Manager Financial Services ### "Decent, but still Developing" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 17, 2022 Overall, Metadata is a solid provider of marketing data and campaign insights. There are plenty of improvements that can still be made within the platform, but with continued development, Metadata could easily become the leader in the automated marketing space. Pros Metadata offers a variety of campaign structures and audience data, while also serving as a single point to deploy all of our digital ads across multiple channels and easily compare metrics across our entire paid ads structure. Cons There are a few inefficiencies within the developing platform that still need to be worked out. An inability to edit campaigns once launched, clear identifiers if a campaign has errors, etc are all minor problems that can add up to slow down a company's go-to-market. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BB Bartholomew B. Data entry clerk Hospital & Health Care ### "Metadata" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2021 Good Pros Closed-loop attribution across your target accounts Cons Difficult to access because file size it large Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Manager Financial Services ### "Brings in some quality leads but is lacking with Facebook capabilities" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 October 26, 2020 Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients. Pros The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata. Cons They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most part. One other aspect that is frustrating is their team that optimizes your campaigns makes changes almost on a daily basis which never allows the platforms to truly optimize and I think that could be one of the reasons Facebook has not worked as well. We have heard from other companies that they have seen amazing success with this so I am not sure what is going on with ours. Hopefully we can figure it out. Last, the way they set up the experiments is just launching a ton of different campaigns which makes your account look messy and it's hard to really figure out what's what with their naming conventions. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Kellie M. Demand Generation Manager Financial Services ### "Excellent value and support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 26, 2020 So far it's been great! We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support. Pros I'm very new to my organization and also new to Metadata so having a dedicated CSM team available to help me build and launch my campaigns strategically is incredibly valuable. They do most of the heavy-lifting and are always willing to offer insights into how to improve reach and conversions of our ads. Cons N/A haven't been using it long enough to weigh in on this Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrew R. Head of Global Demand Generation Computer Software ### "Put your paid social demand generation on auto pilot" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 26, 2020 Pros I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience. Cons It would be great if it integrated with more platforms like AdWords, Quora, etc. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Austin J. Marketing Operations Specialist Information Services ### "Metadata from Ops perspective" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 October 23, 2020 Pros I liked to integration into SFDC and how it optimizes ads based on your set needs. For us it was SALs and Opps. Cons In order to test multiple variances, you'll need a substantial budget. I think it took too much money and time to start bring CPL down to an acceptable number. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TW Taylor W. AMER Media Activation Lead Marketing and Advertising ### "Other products provide more value for less " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 October 23, 2020 Pros I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues. The easy platform layout makes it seem like it could be straightforward when the metadata team adds more features. Cons There is very little troubleshooting from the team. When campaigns fail, there isn't any explanation or advise to make campaigns successful. I also find the audience tool to be very weak. Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Sr Manager, Digital Computer & Network Security ### "Excellent platform that streamlines optimization of lead gen programs" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2020 Customer support is excellent. Reporting, optimization recommendations are solid. Pros One platform that creates multiple experiments in support of demand. Takes the paid social role/function off of the person/team and streamlines paid social operationally and strategically. Automates the optimization you would typically do in each individual ad platform and optimizes towards the highest performing audience, creative and offer. Cons Attribution piece is a bit skewed and not reflective of actuals in CRM Reasons for choosing Metadata Using Metadata over native ad platforms makes like SO much easier Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/153965/Metadata/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)