IgnitionOne

Customer Intelligence Platform


2 / 5
1 review

Who Uses This Software?

IgnitionOne specializes in the Auto, Hospitality, Retail and Financial Services industries.


Average Ratings

1 Review

  • 2 / 5
    Overall

  • 2 / 5
    Ease of Use

  • 2 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • IgnitionOne
  • www.ignitionone.com/
  • Founded 2004
  • United States

About Customer Intelligence Platform

IgnitionOne Customer Intelligence enables marketers to identify, value, & engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketers website, CRM, point-of-sale, mobile devices, and more - in real-time - to enable a true understanding of each individual customer.


Customer Intelligence Platform Features

  • Behavioral Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalization
  • Predictive Modeling
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

Customer Intelligence Platform Reviews


Good tool, but functionality/support/ease of use limit it's potential

Dec 21, 2017
2/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
Likely
Extremely
Likely

Pros: The tools contained within the platform are great ideas, and if executed better, would be extremely valuable tools within the digital marketing space. These tools include cart abandonment, attribution, RTB, and more. Since i've last used, these tools do not seem to be included in the suite anymore. The attribution was very flawed, and really is programmatic buying under a digital marketing platform label.

Cons: The tools simply did not work as advertised, the data was incorrect, frequent service outages, and customer service was very poor.

Overall: An advanced ability to identify and acquire customers, and also provide insights behind their value as a customer to the overall campaign via attribution (albeit many flaws)