Best For

Content marketers who are frustrated with creating ineffective content and want insights that tell them what topics to write about and what existing content to promote.

Product Details

90% of marketing content doesn't convert. Ceralytics is a content intelligence platform that identifies the most effective topics that are building awareness on your site, which topics are currently converting, and uncovers how you are positioned within your industry against your competition. It also identifies under-utilized topics that you need to write more about to be better positioned against your competition and meet your audience's needs.

Contact Details

Ceralytics

http://www.ceralytics.com/

Founded in 2016

Located in United States

Topic performance
Topic performance
Topic performance
Topics that convert
Topi impact by channel

Starting Price

  • $500.00/month

Free Demo

  • Yes

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

Ceralytics Features

Audience Targeting
Brand Management
Campaign Management
Categorization/Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Ceralytics Reviews

Overall
5/5
Ease of Use
5/5
Customer Service
5/5

Showing Most Helpful

Showing 9 of 9 reviews

Showing Most Helpful

Showing 9 of 9 reviews

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Reviewer's Role
Length of Use
Frequency of Use
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Jane A.
Content Marketing Strategist
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 20, 2018

“Ceralytics allowed us to analyze 42 competitors and get us actionable insights in a matter of weeks.”

OverallA deeper pipeline of executive leads for the sales team. A stronger visibility of our brand and offerings to targeted companies and executives. Ability to analyze enormous amounts of data and translate the results into actionable insights Analyzing content at the topic level gave us insights we never had - including large gaps in our current marketing strategy.
ProsAbility to analyze enormous amounts of data and translate the results into actionable insights was impressive. Analyzing content at the topic level gave us insights we never had - including large gaps in our current marketing strategy, allowing us to reframe our thought leadership content to align with what clients are seeking. The insights showed us, and our executive team, in black and white, what was working and not working in our marketing strategy out there in the 'big ocean' up against competitors. The data spoke for itself and helped align the executive team with the marketing team in terms of next steps for the brand. We built our new go-to-market strategy off of the insights Ceralytics provided and immediately saw increases in engagement with our target demographics, including a sharp increase in leads. The Ceralytics team was able to pull custom data and create new reports quickly when we needed them.
ConsWe utilized the custom reporting through the customer support team. We did not directly utilize the application, which would have been more labor intensive at a time when we were already running too thin. This was great because the Ceralytics team delivered everything we needed without us having to learn a new tool, yet we were able to stay close to the findings and be directly involved in decisions.
Reviewer Source 
Source: Capterra
March 20, 2018
Shonali B.
President & CEO
Public Relations and Communications, Self-employed
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 24, 2017

“Ceralytics takes the "guess" out of "guesswork" for what content you should create.”

ProsI love that Ceralytics identifies under-utilized content on your website, so you know what content you need to create more of (both to get traffic and to convert more people to buying decisions). The in-depth analytics are at a topic level, so you can see not only how the topic performs on your site, but how it's trending overall. It also gives you an in-depth look at how your competitors' content performs - uncovering what topics they are currently seeing success with and where their opportunities are. Your competitors' opportunities then become your opportunities because you're seeing a level of detail about their site that they most-likely don't have. The industry comparisons identify the gaps in your content in comparison to the industry as a whole. High performing topics in the industry that you don't cover are called out, giving you an instant list of topics to cover moving forward. And it's all based on real data from the real world, not guessing or opinions.
Source: Capterra
June 24, 2017
Verified Reviewer
11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
May 25, 2018

“As a long time content marketer, it's amazing to know which topics people engage. ”

OverallCertalytics takes the guesswork out of content marketing strategy.
ProsWe like the ability to understand which topics people actually engage on our website and our competitors across a high volume of URLs. We could never analyze the quantity of URLs manually that we can analyze with Ceralytics.
ConsThis isn't really a 'con' but here goes...The information delivered from Ceralytics is high volume data. Our content marketing experts still need to apply their knowledge to analyze the data and determine the insights. Maybe in the future, software will do the thinking for us too. For now, it's very helpful to be able to analyze so many URLs to know what topics people actually engage so we can determine which topics we should focus on in our client's content strategy. BTW, clients love the insights!
Reviewer Source 
Source: Capterra
May 25, 2018
Verified Reviewer
Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 22, 2018

“Great customer experience and insightful reporting functionality”

OverallThe software helped us sell more services to our clients! Gave us great points to expand our services to content marketing, website management, social media marketing, etc.
ProsWith the help of the Ceralytics team, the reports we were able to create helped us craft a well-rounded marketing plan for a client. Ceralytics knows what they're doing - their team has a background in marketing and software, and understood our needs to get us the most valuable insights at a great cost.
ConsI hope to see more iterations of Ceralytics as they grow - even more functionality would be awesome! I'd switch from other software to Ceralytics if they grow to include an option for add-ons or "suite" of functionality.
Reviewer Source 
Source: Capterra
March 22, 2018
Jeff W.
Head of Digital
Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Source: Capterra
June 20, 2017

“Truly valuable insights & great customer service”

ProsWe needed a way to identify content drivers across the industry and leverage those insights to inform a successful content strategy. The data from Ceralytics is extremely valuable in helping us do that. We opted for a report instead of using the interface and found that the insights added from our account representative were fantastic. They even presented the findings once to the broader marketing team, and once to the executive leadership team. Customer service is excellent.
ConsPricing is a little high, but the value returned is definitely worth it.
Source: Capterra
June 20, 2017
Matt U.
VP, Content Marketing
Marketing and Advertising, Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 22, 2018

“Easy Process / Great Results”

ProsHow much time it saved my team. The amount of useful information that I got back relative to the cost helped accelerate the creation of a content strategy document for a client. Additionally, I hope to use the information a compass throughout the content creation to make sure we stay close to the areas of proven worth and opportunity.
ConsInitially I had a difficult time determining which competitors to use for the data set, but the team at Ceralytics dove right in with me to help identify the right mix.
Reviewer Source 
Source: Capterra
March 22, 2018
Beth T.
Director of Marketing
Aviation & Aerospace, 201-500 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 20, 2017

“I needed smart intelligence to tell me where to take our content strategy - Ceralytics delivered.”

ProsThe team was highly engaged in helping us build and deliver a one-time report that met the needs of our very specialized market. They were extremely flexible to custom requirements and didn't add unnecessary paperwork when we needed small changes, and are still helping us "sell" the data to senior stakeholders so that I can effect change within my org. Great partner, highly recommends.
Source: Capterra
June 20, 2017
Gina J.
Communications Manager
Unspecified
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
3/5
Value for Money
3/5
Likelihood to Recommend
9/10
Source: Capterra
June 22, 2017

“Not much experience yet, but overall it's a good idea. With a few more functions it will be great”

ProsIt's a unique idea, and for companies with lots of SEO info and competition, it's really valuable. If it becomes a bit more automated in terms of the reporting, it will be super helpful.
ConsRight now it's just not super useful for us in particular...not the fault of Ceralytics necessarily, but because we are very niche and we don't have a lot of data to go off of.
Source: Capterra
June 22, 2017
Duncan A.
CEO
Management Consulting, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 20, 2017

“Our content performance is through the roof! Love the insights!”

OverallAbility to improve blog performance - and closing rate!
ProsI love the performance and insights across awareness, engagement and conversion - as well as seeing the opportunities that our competitors are missing. The team is responsive and extremely helpful. They're like an extension of our marketing team.
Source: Capterra
June 20, 2017