---
title: "Kajabi Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Kajabi the right Lead Generation solution for you? Explore 230 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/154682/Kajabi/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-10"
---

Kajabi

4.4 (230)

[View alternatives](https://www.capterra.com/p/154682/Kajabi/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 10th, 2026

# Reviews of Kajabi

Ease of use

4.1

Customer Service

4.1

## Pros and Cons in Reviews

Tony U

Marketing ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital products.“

May 4, 2026

IA

Ibrahim A

AdminMarketing and Advertising, Self-employedUsed the software for: Less than 6 months.

“The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners.“

April 18, 2026

RS

Rachel S

Virtual AssistantE-Learning, Self-employedUsed the software for: 6-12 months.

“It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community management, payment processing, etc.“

March 17, 2025

Abbas M. K

GMHospitality, Self-employedUsed the software for: Less than 6 months.

“Expensive for small businesses, design flexibility is limited and backend can feel unintuitive.“

December 10, 2025

Tony U

Marketing ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“The templates are clean, the checkout flow is smooth, and the customer experience feels professional.“

May 4, 2026

Abbey W

owner, founderMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way.“

February 9, 2026

Abbey W

owner, founderMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you use more advanced features in email marketing or e-commerce, you may run into some snags.“

February 9, 2026

KB

Khilah B

OwnerCosmetics, Self-employedUsed the software for: More than 2 years.

“It’s hard to integrate information from other apps to Kajabi.“

August 17, 2026

## Showing most helpful reviews

Showing 1-25 of 230 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Abbey W.  
owner, founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Pretty good at everything so you can launch quickly"

February 9, 2026

5.0

Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you use more advanced features in email marketing or e-commerce, you may run into some snags.

Pros

Kajabi has everything you need to launch an online program quickly. More than once, I've been able to go from idea to launch in just one day. Between the email marketing, carts, and easy to use builder, it's got everything!

Cons

While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way. The email marketing is very basic and the shopping cart doesn't have all the features that I'd like.

Alternatives considered

[ThriveCart](https://www.capterra.com/p/234835/ThriveCart/)

Reason for choosing Kajabi

Kajabi has features at every step of the process so i can launch and sell a course quickly.

Review Source

JC

Jaylee C.  
Owner  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "I Keep Coming Back!"

August 10, 2026

5.0

Overall, I have had a good experience with Kajabi. I have actually looked at leaving and using other platforms, but when I really compared everything, I realized how much Kajabi already does. I like being able to keep most of what I am doing in one place instead of piecing together a lot of different systems. There are definitely things I would improve, but overall I think it is a strong platform, especially if you are building courses, a membership, a community, and other digital resources.

Pros

I really like that Kajabi has so much in one place. I can have my courses, community, emails, landing pages, offers, and other resources without having to use a bunch of different platforms. I have looked at other options, but I keep coming back to Kajabi because it really does have a lot of what I need and gives me room to grow.

Cons

The biggest thing for me is probably the price. Kajabi has a lot of features, but it can get expensive, especially when there are still a few things you may need another platform for. I also think there are so many features that sometimes you don’t even realize everything you already have access to or how you could be using it.

Alternatives considered

[Thinkific](https://www.capterra.com/p/132888/Thinkific/)

Reason for choosing Kajabi

Long-term, it would be robust but not pigeonhole me into an only academic space.

Switched from

[TheraNest](https://www.capterra.com/p/130400/TheraNest-Mental-Health/)

I needed something more catered to coaches.

Review Source

Justine J.  
COACH  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Kajabi is holding my business hostage."

August 14, 2025

1.0

Cons

For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments. Their reason? I’m unwilling to pay them 2 months at once, including charges they cannot justify and that are currently in dispute. The first support email I got came only after posting my review of their terrible customer service. This 5-day unethical lockout has meant I have: • Lost access to my intellectual property • Been unable to process client business through the platform • Lost valuable time and opportunities Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm. Their lack of urgency, accountability, and customer care is unacceptable. To any entrepreneur, avoid at all costs. I will be moving my business off Kajabi as soon as I regain access to my intellectual property.

Review Source

RS

Rachel S.  
Virtual Assistant  
E-Learning  
Used the software for: 6-12 months

### "High-end E-learning platform that meets all your needs as an entrepreneur"

March 17, 2025

4.0

Overall I really like working on Kajabi. You can build a beautiful website and host your courses while connecting easily with your customers. However it is a higher priced software and built more for business owners with tech knowledge who really want to utilize all of it's high-end features

Pros

Kajabi is definitely a high-end one stop shop. It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community management, payment processing, etc.

Cons

While Kajabi is a great one-stop-shop platform and very functional and advanced, as a small business, it's hard to justify the high price of the software.

Switched from

[Teachable](https://www.capterra.com/p/147019/Teachable/)

Kajabi was much more functional and more of an all in one platform with better options like email marketing and nicer website design

Review Source

MB

Marika B.  
Human Resource Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Kajabi Is Friendly and Powerful to Use"

December 30, 2024

5.0

My overall experience with Kajabi is effective.

Pros

This is an All-in-One Business Platform that suit our business needs. Kajabi has been so consistent and amazing to use.

Cons

Kajabi is effective and flawless. It has zero cons.

Switched from

[JumpCloud](https://www.capterra.com/p/175092/JumpCloud-DaaS/)[Phrase](https://www.capterra.com/p/276186/Phrase/)[Nintex Process Platform](https://www.capterra.com/p/141379/Nintex/)[PayPal Commerce Platform](https://www.capterra.com/p/179252/PayPal-Checkout/)[eXo Platform](https://www.capterra.com/p/143787/eXo-Platform/)

Kajabi has been so effective and more friendly to use.

Review Source

RZ

Renata Z.  
naturopathic doctor  
Alternative Medicine  
Used the software for: 6-12 months

### "Great all-in-one system"

January 27, 2026

3.0

Pros

Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business

Cons

I felt the cost was so high, there are a lot of features included that I didn't utilize that was factored into the cost of the platform

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

I wanted to see if it would be easier to have an all-in-one platform rather than different subscriptions

Review Source

Tony U.  
Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "A Powerful All-in-One Platform for Selling Digital Products"

May 4, 2026

4.0

Overall, my experience with Kajabi has been positive. It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital products. The value really comes from having website, email, sales, payment, and product delivery tools in one system. From a marketing and sales perspective, Kajabi is very useful because it reduces the need to stitch multiple tools together. The templates are clean, the checkout flow is smooth, and the customer experience feels professional. Customer support is generally helpful, and the platform feels secure and reliable.

Pros

What I liked most about Kajabi is how well it brings everything into one place. You can build landing pages, host courses, manage email campaigns, create offers, and track sales without needing too many separate tools. For creators, coaches, and digital businesses, that simplicity is a major advantage. The marketing and sales features are also strong. The funnels, email sequences, checkout pages, and templates make it easier to launch and sell digital products quickly. I also liked that the platform feels premium and professional, especially when building customer-facing pages or course experiences.

Cons

The biggest downside is the pricing. Kajabi is powerful, but it can feel expensive, especially for beginners or smaller creators who are still validating their offer. Some features also have a learning curve, and while the platform does a lot, it can take time to fully understand how everything connects. The email management is good, but not as advanced as dedicated email marketing platforms. More flexibility around automation, segmentation, and template customisation would make it stronger.

Review Source

Breanna G.  
Program direct  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Overall thoroughly impressed"

December 8, 2025

5.0

Really enjoyed it, especially as a first time community manager online. It is user-friendly and satisfying interface.

Pros

Kajabi was a great platform to host our online school. I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk. Customer support was always friendly and helpful. It was great to make a website never had any issues with security. We used it for our marketing and sales funnel and further for generating lead reports. It could send out automated emails and sync well with other apps

Cons

Don’t really have anything to complain about. I feel like Kajabi was a high-quality product. And I’m sure it’s getting smoother every day because they updated regularly.

Review Source

JP

John P.  
Transport Broker  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "The best way to monetize my industry knowledge."

January 15, 2026

5.0

I joined this to market my training programs on new dispatchers. It puts my products and email list with regard to the website under a single roof. It is strong where the consulting side of my business is concerned but the cost is high where you are not selling digital products on a regular basis.

Pros

The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport guides.

Cons

Inventory management functions are not available at all that makes it highly challenging to sell physical goods such as branded logbooks. When you have few contacts the pricing structure is extremely aggressive.

Review Source

VR

Verified Reviewer  
GM  
Hospitality  
Used the software for: Less than 6 months

### "Versatile platform but expensive for small businesses"

December 10, 2025

4.0

Pros

All-in-one platform that’s easy to use; great for hosting courses, emails, and automations in one place.

Cons

Expensive for small businesses, design flexibility is limited and backend can feel unintuitive. Could have better tutorials.

Review Source

LH

Louise H.  
Business Owner  
Professional Training & Coaching  
Used the software for: 2+ years

### "Kajabi offers alot!"

June 27, 2022

4.0

it is a really good solid software that offers a lot but takes a while to learn.

Pros

I like that it allows you to customize landing and sales page. That it has pipelines already set up so it makes using Kajabi quick and easy. It has so much functions and features such as coaching, podcast and they are always creating and improving which is great.

Cons

It takes a lot to learn how to use Kajabi and I am probably still learning. You are not able to undo a mistake which is super annoying because if I delete something by accident I have to redo it.

Reason for choosing Kajabi

Many business owners recommended it and I did the trial and really liked the set up and the ease of use

Switched from

[Ontraport](https://www.capterra.com/p/220784/Ontraport/)

Ontraport was way too much for me to learn and was not as user friendly as kajabi

Review Source

KC

Kierra C.  
Director of Operations  
Real Estate  
Used the software for: 2+ years

### "Love Kajabi, but it's just expensive"

February 10, 2023

5.0

Overall, it's great! Just pricey.

Pros

I love that you can truly personalize each and every course. The course template buildouts are amazing too. Another positive is that I can hold up to 15 courses with my membership. Also, I love that I can enable quizzes between modules to make sure my students understand the information.

Cons

I never liked their sales/transaction page. It is very confusing for potential customers. It tells potential customers to input their info at the top to purchase and then all the sales information about the offer at the bottom of the page. So I stopped using it to complete transactions. Now, I just use it to hold my courses. Also, it's super pricey compared to other options on the market.

Alternatives considered

[Teachable](https://www.capterra.com/p/147019/Teachable/)

Reason for choosing Kajabi

I chose Kajabi because everyone I knew was using it.

Switched from

[Podia](https://www.capterra.com/p/160788/Podia/)

Podia just didn't have the capabilities I wanted. The main thing was that I could not lock modules and put quizzes between them to make sure my students understood the information.

Review Source

AD

Amelia D.  
Consistency Coach  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Kajabi is an excellent but pricey option"

March 27, 2023

5.0

My overall experience was good and would recommend kajabi to more established businesses that already have consistent income.

Pros

I loved the way everything worked together and integrated.

Cons

I disliked the high monthly payment particularly as I was struggling to make my business work. I wanted to have all the bells and whistles but wasn’t yet earning the money to justify it. I also did not live me the product limits.

Switched from

[Thinkific](https://www.capterra.com/p/132888/Thinkific/)

I wanted the email integration/a more all in one platform.

Review Source

TF

Tom F.  
Customer Marketing Specialist  
Gambling & Casinos  
Used the software for: 6-12 months

### "Kajabi Review"

April 14, 2025

4.0

Kajabi is great for email marketing and website creation.

Pros

Great email marketing features and website management.

Cons

Definitely on the more expensive side of products.

Review Source

EA

Etem A.  
Media Buying  
E-Learning  
Used the software for: 6-12 months

### "Everything fits"

January 13, 2025

5.0

Great there are no cons for getting Knowledge

Pros

Easy setup you can create your own online courses share your Knowledge with people that are interested in your niche

Cons

For me at the beginning it was weird because i usally dont use plattforms like kajabi

Review Source

JL

Jessica L.  
Owner, Provider, Student  
Alternative Medicine  
Used the software for: 6-12 months

### "Student User"

February 23, 2025

5.0

Pros

Easy to navigate, login process is quick, lots of options for content.

Cons

Price is higher than many other options for content management

Review Source

SL

Steph L.  
CEO  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Kajabi is Great!"

November 23, 2024

5.0

Great overall, I’m able to learn a lot from the various modules, which are well organized!

Pros

I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos

Cons

I don’t like that sometimes the video is glitchy and disappears if you change screens, thankfully the audio still works

Review Source

Katie R.  
Owner  
Education Management  
Used the software for: 6-12 months

### "It's fantastic until you need technical help"

July 26, 2022

5.0

Kajabi is a good company that offers way more services than anyone else. The Customer Service database can usually answer my questions and their agents are friendly and helpful. Unfortunately, they can't solve technical issues quickly. Overall, I'm willing to pay more to use Kajabi because they are professional, the site is easy to manage, and I have access to marketing strategies I would otherwise have to pay a lot of money for.

Pros

Kajabi looks professional, is easy to use, and has all the marketing and business tools you need in one place.

Cons

I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I can't sell physical products, I have to use Shopify - this is frustrating and time-consuming. I absolutely love the friendly customer service agents, but they can't solve technical issues quickly. It can take several days, which isn't acceptable when your customers expect your site to function seamlessly. I'm probably going to have to move to another company because I need to be able to solve problems immediately, but it looks like I won't be able to transfer my content since I built it on their site with their templates.

Switched from

[Teachable](https://www.capterra.com/p/147019/Teachable/)

Teachable has non-existent customer service.

Review Source

Shivansh B.  
Founder & CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Tool with a ton of features but extremely EXPENSIVE!!!"

November 5, 2022

5.0

Overall, other than the pricing and a few lags here and there, Kajabi is a good platform overall.

Pros

Honestly, Kajabi is a powerful tool for courses, emails, website management, memberships, and just anything and everything along these lines. I started using Kajabi as a course platform for offering education to my audience and nurturing them...and later, we started using it as a company. Customer support is great as well and we didn't have any issues performance-wise.

Cons

The differentiator was pricing. When there are other tools (say Systeme or Landingi) offering similar (and more) solutions for a very low and affordable price, Kajabi needs to rethink its pricing model. I'd not recommend Kajabi to people who are just starting out with an online business plan.

Review Source

Danielle N.  
Video Editor and Social Media Content Creator  
Design  
Used the software for: Less than 6 months

### "All-in-one Platform for Managing an Online Business"

November 21, 2021

4.0

Currently I am helping my client manage her Kajabi account. But I first experienced Kajabi a few years back when an online course I bought was hosted on Kajabi. I really enjoyed the experience. The interface was very appealing and easy to use. So, I was glad when my client informed me earlier this year that she was switching from another course platform to Kajabi. Overall my experience on the administrative side has been quite satisfactory.

Pros

As an all-in-one platform, Kajabi is pretty cool. At the moment, we are using it for a few courses; a podcast; lead magnet landing pages and the automatic emails that go out when people sign up for the lead magnets. (We use a separate platform for our weekly newsletter.) For our purposes so far Kajabi has been working out well. And the Kajabi team is continually building out new features. For instance, the podcast feature just came out earlier this year, and they recently added a coaching module. On the occasions that I've needed help figuring stuff out, Kajabi's chat support has been very responsive and helpful. Kajabi also has their own self-service knowledge center with help articles and video tutorials. In addition, Kajabi seems to be quite popular and you can find multiple creators on YouTube with in-depth series covering all the different features of the platform.

Cons

I came across multiple challenges using Kajabi's new Podcast feature. Since Kajabi's podcast feature is relatively new, my client felt more comfortable uploading her episodes to another more established platform. The initial RSS import of existing episodes from the other platform to Kajabi was easy enough, but new episodes are not automatically added Kajabi. Each week I have to manually upload the audio file and copy over the the show notes. Furthermore, our show notes contain multiple links, which we want to open in separate tabs. Kajabi's default is for links to open in the same tab, and there is no option to change our preference globally. So again, I have to set each link manually. Finally, you can upload a transcript as a text file, but you can't format the transcript at all - such as bolding the speakers' names. This plain-text format is challenging to read.

Review Source

Elizabeth H.  
Owner, Founder  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Everything in one place"

May 30, 2022

5.0

Easy to set up. I used to create my own website using HTML. Kajabi makes it super easy with their templates to drag and drop things into position and all the pages connect - plus I can create pages that are not in the navigation so I love that too. Super easy to create courses too. Customer service is amazing, their Facebook group is filled with all kinds of entrepreneurs, questions asked and answered by experts and newbies.

Pros

I've used Kajabi for about 6 years for my website, course delivery, and membership. Everything I need is in one place with a seamless connection. It means I no longer need to pay for external things like landing pages and video hosting.

Cons

There are still improvements that could be made on the cart, email system, and flexibility of landing pages. Consequently, I use some other apps as add-ons. I'd also love more templates.

Review Source

VR

Verified Reviewer  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Fantastic product - LMS, website builder, and marketing machine in one!"

December 13, 2021

5.0

Super great. Really love the product and I'm looking forward to using it even more in 2022. I think if you max out the usage of its features you can run almost all your entire business from one place. While this does increase risk (due to the outages that sometimes occur) it is something that a newer entrepreneur can use to get up and running quickly and easily.

Pros

I really love Kajabi and endorse the product. But, since the price tag is on the high side, I recommend you use it if you are going to make the most of all the features. This includes using it as an LMS, a website and/or funnel builder, and a marketing management system. The email and CMS features are great and they have recently introduced a coaching and podcast platform as well. Super excited to use these features!

Cons

It is pricey if you are not going to use all the features. It also is software that takes a little while to learn if you are a newbie.

Alternatives considered

[Teachable](https://www.capterra.com/p/147019/Teachable/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[Thinkific](https://www.capterra.com/p/132888/Thinkific/)

Reason for choosing Kajabi

Features to cost ratio.

Review Source

Osama K.  
Systems Admin  
Religious Institutions  
Used the software for: I used a free trial

### "Easy to use and helpful customer service"

May 3, 2022

5.0

Kajabi has a come a long way with everything integrated into one system. The mobile app and marketing pages make it well rounded solution to teach online. It is an impressive all-in-one platform.

Pros

We wanted to offer online classes. Kajabi has a lot of features that add to the online classes like marketing and payment. Our main concern was giving the students the content. We easily added audio and video to the course. Payments worked smoothly with Stripe and has many options to customize the price and discounts. It keeps track of the students in an easy way. The best part of Kajabi is the helpful and welcoming support. They really go the extra mile and are patient. Their caring attitude helped me setup the custom domain. Customer support makes Kajabi one of the best choices.

Cons

It does not have an attendance system. Even though it does have quizzes/surveys, tracking attendance will require extra manual work. The price is high (about $120/month) but if you have a hundred students every month, then price is not an issue. You can customize the look and use the templates.

Alternatives considered

[Teachable](https://www.capterra.com/p/147019/Teachable/)[Moodle](https://www.capterra.com/p/80691/Moodle/)[TalentLMS](https://www.capterra.com/p/132935/TalentLMS/)

Review Source

CT

Colleen T.  
Owner  
E-Learning  
Used the software for: 2+ years

### "Too many limitations and very difficult to get support"

September 5, 2022

2.0

See above

Pros

At this point the problems overshadow the benefits

Cons

The cost for this learning management system is higher than its competitors but given the limitations we’ve experienced, with no support, I wish that we had chosen a different LMS option. For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student achieves under 80% there is no way to indicate what questions they got wrong so they are working blind and become very frustrated. The only work around is to show all of the answers - the correct and incorrect answers which defeats the purpose of having them write a quiz. I have asked a number of times for support and get passed around from person to person. This reflects poorly on our company. If I had to do it over I would choose another LMS. Unfortunately I didn’t know what I didn’t know. If you are considering Kajabi, try to find find people/companies using Kajabi and ask what they don’t like about the it. See if this is a dealbreaker for you.

Review Source

LB

Laura B.  
Holistic Trauma Therapist and Intuitive Coach  
Alternative Medicine  
Used the software for: 6-12 months

### "Great for course creators"

August 14, 2022

5.0

I am very happy with Kajabi and for those who want a more robust hosting of courses and coaching programs, ita fantastic. The inclusion of so many other tools such as Zoom, videos and more, it's perfect! Having your website entire migrated over to kajabi would allow everything to be in one space.

Pros

I love the versatility of the software to create my course and coaching offerings while maintaining brand cohesiveness. The integrations also are super so that I am able to keep everything organized in one space without needing separate video hosting, etc. For my courses and coaching.

Cons

I find the price is quite high and with the advent of member spaces through squarespace, I can't necessarily justify the additional cost.

Review Source

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