# Kajabi Pricing: A Comprehensive Guide | Capterra > Check out the Kajabi pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/154682/Kajabi/pricing --- Kajabi Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Kajabi [4.4 (229)](#reviews) User rating:[ 4.4 ](#reviews) Based on (229) reviews ## Overview of Kajabi pricing [Kajabi](https://www.capterra.com/p/154682/Kajabi/) is an online business and email marketing platform for creators, influencers, and entrepreneurs that allows users to create, market, and sell digital products online. It offers a variety of tools, such as email templates, visual email builder, website templates, custom domains, and customer management features for building, managing, and growing an online business.  Kajabi has four subscription tiers: Kickstarter, Basic, Growth, and Pro. Each plan varies in terms of features, user capacity, and advanced functionalities, allowing teams of all sizes to find a solution that meets their requirements. We dug into our data to help you understand the different pricing plans available, identify the critical distinctions between each plan, and choose the right one based on your team size and business needs. Let’s compare these plans in detail: Kickstarter $89.00 Flat Rate,Per Month * * * It Includes - 1 Product - 1 Community - 250 Contacts - 7,500 Marketing Emails - Unlimited Landing Pages Basic $149.00 Flat Rate,Per Month * * * It Includes - 3 Products - 10,000 Contacts - Unlimited Marketing Emails - 3rd Party Integrations - Custom Domain Growth $199.00 Flat Rate,Per Month * * * It Includes - 15 Products - 25,000 Contacts - 24/7 Support - Custom Branding - Multiple Admin Users - Webhooks Pro $399.00 Flat Rate,Per Month * * * It Includes - 100 Products - 10000 - 100000 Contacts - Affiliate Program - Code Editor - Webinars & Events The latest information on pricing is available on Kajabi.com. ## Cost breakdown Designed to meet the needs of different types of users, Kajabi offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price The Kickstarter package starts at $55 per month, billed annually or $69 per month when billed monthly. It offers limited features compared to higher-tier plans, including a restriction on the number of contacts and landing pages. The Basic plan starts at $119 per month (billed annually) or $149 per month when billed monthly. The Growth plan costs $159 per month (billed annually) or $199 per month when billed monthly. Kajabi also has a Pro plan starting at $319 per month (billed annually) or $399 per month when billed monthly.  Kajabi also offers a free trial of its plans for 14 days. The trial allows you to explore and experience the full range of advanced features and capabilities without any financial commitment. You can assess how well the paid plans meet your marketing needs, helping you make an informed decision. ### Billing options Kajabi offers two billing cycles—annual and monthly. The annual billing option lets you save up to 20% on the total cost as compared to the monthly plan, which is ideal for teams looking to use the platform for the long-term.  ### Feature differentiation The Kickstarter, Basic, Growth, and Pro plans offer different levels of functionality: - **Landing pages:** While the Kickstarter plan allows you to create up to 50 landing pages, the remaining three plans—Basic, Growth, and Pro— include unlimited pages, allowing you to build any number of dynamic landing pages using templates and customize them as per your needs.   - **Marketing emails:** The Kickstarter plan allows you to send up to 1,250 marketing emails per month, whereas the Basic, Growth, and Pro plans let you send unlimited marketing emails in a month.  - **Products:** Kajabi’s Kickstarter plan allows you to create 1 digital product, which could be an online course, coaching program, community, or podcast. Higher-tier Basic plan lets you create up to 3 digital offerings, whereas the Growth and Pro plans allow you to to create and manage up to 15 products and 100 products, respectively.  - **Funnels:** With the software’s Kickstarter plan, you can build up to 1 marketing funnel, which is a series of connected landing pages and email sequences designed to guide your audience through a specific journey. While the Basic plan allows you to build up to 3 funnels, the Growth plan lets you build up to 15 funnels. With the Pro plan, the number goes up to 100.  - **Contacts**: Kajabi, in its Kickstarter plan, allows you to manage up to 250 contacts. While the Basic plan supports 10,000 contacts, the Growth and Pro plans support up to 25,000 contacts and 1,00,000 contacts, respectively.  ## What users say about Kajabi pricing Our team analyzed 50+ reviews from verified users of Kajabi on our website in the last two years to understand their views about the software’s pricing.  As per our user reviews, Kajabi is a comprehensive all-in-one platform for e-learning, coaching, and content monetization, featuring a great visual builder and easy customer insights. Users also appreciate its user-friendliness but note that teams require time to fully grasp the system’s functionalities.  However, pricing can be an obstacle, especially for smaller or new businesses. While it offers robust features, the high monthly cost can be prohibitive for those not yet earning enough to justify the expense. As a result, Kajabi is recommended for more established businesses with consistent income. Despite some lags, it remains a solid platform overall. Here are some user review excerpts about Kajabi pricing[\[1\]](#footnotes): Daniel D.OwnerE-Learning2+ years Very complete all-in-one online business platform for e-learning / coaching / paid podcasting / paid newsletters. Great visual builder. Ease of finding information on customers and their actions. October 20, 2022 Amelia D.Consistency CoachHealth, Wellness and Fitness1-2 years My overall experience was good and would recommend kajabi to more established businesses that already have consistent income. March 27, 2023 Amanda H.Copywriter and Launch StrategistMarketing and Advertising1-2 years The customer service is incredible. I've been able to learn and improve things I was doing by working with chat support. The cost can be really high for smaller businesses. June 28, 2024 [Read more Kajabi reviews here.](https://www.capterra.com/p/154682/Kajabi/reviews/) ## Detailed breakdown of Kajabi pricing plans Kickstarter plan **Priced at:** $55 per month (billed annually); $69 per month (billed monthly) **Ideal for:** New creators or those just starting out with online courses or digital products.  Kajabi’s Kickstarter plan allows you to create up to 50 landing pages to capture leads, promote products or services, and drive conversions. You can also create and sell up to 1 digital product, which can be an online course, coaching program, webinar, or more. It allows you to design your products, set pricing, manage enrollment, and deliver content to your customers. Other than this, you can organize and manage up to 250 contacts via this plan.  **Kickstarter features**[**\[2\]**](#footnotes)**:** - **Creator studio:** Turn your videos into emails, blogs, social media posts, mini courses, and more. The software features an artificial intelligence (AI)-powered content creation tool that lets you turn the best moments from any video into over 40 types of content to nurture your audience and convert leads to customers or subscribers.  - **Website builder:** Create a website to showcase your products, publish your content, and offer additional details about your business. You can create 1 website with the Kickstarter plan.  - **Visual email editor:** Create marketing emails and campaigns using templates and automatic subject line validation, which helps you improve your email deliverability by identifying potential spam triggers in your subject lines. You can also customize your emails with content elements such as countdown timers and videos, and preview them before sending. - **AI sales email copy generator:** Leverage artificial intelligence to create a sales email to promote your digital product. Provide a clear and concise description of your product as a prompt, and the AI tool will then produce a draft email, including an engaging subject line and body copy.  - **Online course generator:** Generate a comprehensive course outline based on a topic or title you provide. This feature leverages AI tech, which analyzes your input and generates a detailed outline, including modules, lessons, and content suggestions. _Landing page builder in Kajabi (_[_Source_](https://www.capterra.com/p/154682/Kajabi/)_)_ ### Basic plan **Priced at:** $119 per month (billed annually); $149 per month (billed monthly) **Ideal for:** Growing businesses with limited products or courses Kajabi's Basic plan is for small businesses which sell up to 3 products and manage up to 10,000 contacts. Unlike the Kickstarter plan, this plan allows you to create unlimited landing pages and send unlimited marketing emails. You can also create 1 website, and leverage AI to generate over 40 pieces of video and written content.   **Basic plan features**[**\[2\]**](#footnotes)**:** - **Customer management:** Automate key interactions with your customers and trigger emails, coupons, and product access with simple rules. This feature also allows you to tag, segment, and filter your customers based on pre-defined criteria.  - **Landing page copy generator:** Use the AI-powered assistant to create landing page copies. The software also offers pre-built landing page templates that you can customize as per your needs.  - **Marketing funnels:** Automate and scale your campaigns with Kajabi's ready-made marketing funnels. Whether you're launching a product or setting up a sales page, funnels help you connect your landing pages, email campaigns, and offers into a seamless campaign.  - **Email templates:** Send one-time email blasts or automate multi-touch email sequences based on customer behavior. The software offers email templates for every type of email your business may need. - **Mobile access:** Engage your customers, sell products, and share content from anywhere, anytime, and through any device. You can reach your audience instantly with targeted push notifications and the mobile app also lets you create email campaigns, schedule email sends, and manage your email lists. _Visual email builder in Kajabi (_[_Source_](https://www.capterra.com/p/154682/Kajabi/)_)_ ### Growth plan **Priced at:** $159 per month (billed annually); $199 per month (billed monthly) **Ideal for:** Teams that require advanced features with 24/7 support The Growth plan includes all the features available in the Kickstarter and Basic plans, along with support for up to 15 products and 15 funnels. You can manage up to 25,000 contacts under this plan, send unlimited marketing emails, and create unlimited landing pages. Similar to the other two plans, this plan also lets you create 1 website. Additionally, it comes with 24/7 customer support. **Growth plan features**[**\[2\]**](#footnotes)**:** - **Advanced automation:** Create complex workflows that can simplify your business processes and enhance the customer experience. You can set specific conditions for trigger actions or combine multiple conditions to create even more targeted automations. - **Affiliate program**: Encourage others to sell your course on your behalf while receiving a commission from you in the process. You can use this feature to manage affiliate registrations, track affiliate conversions, and calculate affiliate earnings.  - **Custom branding:** Customize your site and content using your brand logo, color scheme, and custom fonts. You can also design custom email templates with your branding elements. - **Social media content generator:** Generate social media content with the help of AI. Kajabi’s AI assistant lets you produce engaging captions, relevant hashtags, and calls to action (CTAs) to encourage engagement. - **Payment processing:** Process transactions, collect sales tax, send invoices, issue refunds, handle payouts, and manage subscriptions—all from your Kajabi dashboard without needing any complex third-party integrations. The software lets you accept all forms of payments, including major debit and credit cards. _Payment management in Kajabi_ _(_[_Source_](https://www.capterra.com/p/154682/Kajabi/)_)_ ### Pro plan **Priced at:** $319 per month (billed annually); $399 per month (billed monthly) **Ideal for:** Large businesses with complex business needs and advanced feature requirements Kajabi’s Pro plan allows large businesses to create and sell up to 100 products online. This plan offers significantly higher limits on products, funnels, contacts, and active customers. It’s ideal for large-scale businesses with a diverse range of offerings and a substantial user base. The Pro plan offers all the features included in the Kickstarter, Basic, and Growth plans, and some additional features, including a custom code editor, advanced integrations, and enhanced customer support.  **Pro plan features**[**\[2\]**](#footnotes)**:** - **Custom code editor:** Add custom CSS and JavaScript code to your Kajabi site. This gives you greater control over the look and feel of your site, allowing for more advanced customization and unique branding. - **Analytics**: Access your most important data in one place. Track revenue, sales, subscriptions, and more. Kajabi’s reports can be used to identify areas of improvement, zero in on the pages that perform best, and optimize your offerings accordingly.  - **Custom data fields:** Create custom fields to store specific information about your contacts beyond standard fields like name, email, and phone number. This flexibility is crucial for tailoring your marketing efforts and providing a more personalized experience to your audience. - **Multiple websites:** The Pro plan allows you to create and manage up to 3 separate, independent websites. This is especially beneficial for businesses with multiple brands or product lines. You can create unique brands for each website, catering to different target audiences or product lines. - **Affiliate portal:** Allow your affiliates to view their performance statistics, export their purchase summary report, update their profile, and more. You can share the login credentials and link to access their affiliate portal with them. _Analytics dashboard in Kajabi (_[_Source_](https://www.capterra.com/p/154682/Kajabi/)_)_ ## Total cost of ownership When evaluating Kajabi for your marketing needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software. These costs may include licensing, installation, setup, and training-related expenses. Setup fees typically include customization, data migration, configuration, training, and installation charges. Kajabi doesn't have any upfront costs. You pay for a monthly or annual subscription fee, depending on the plan you choose. You can sign up for the free trial or the paid plans directly from their website and pay only for the features and email limits you need as your business grows. However, it’s important to review each plan’s details to understand what is included and what might incur extra costs. ### Additional costs to consider  Data migration, staff training, third-party integrations, and maintenance and upgrades are some of the most common additional costs across different vendors. So, it’s important to factor them into your budget.  Kajabi does not charge hidden fees for data migration, third-party integrations, or maintenance. The monthly or annual subscription fee you pay covers all essential features, including data storage, technical support, and basic integrations. The software offers a knowledge base with extensive articles to help you navigate the platform and solve common issues, eliminating the need for extensive staff training. However, there are some other costs that you need to keep in mind. For example, the software levies a small processing fee for every successful transaction when you use Kajabi to process your payments. Kajabi charges an industry-standard processing fee competitive with other major payment processors. #### Services needed to implement or manage the platform Kajabi offers a knowledge base with articles, FAQs, and tutorials, where you can browse by topic and even sort the articles by date. You can also access and filter webinars by topic, day of the week, and even type. Depending on your plan, Kajabi offers many different support options, including live chat, email, and 24/7 priority help. It also provides live training webinars that help you learn remotely. With a Kajabi account, you have access to Kajabi University, a comprehensive online learning platform designed to help you master Kajabi and build a successful online business.It offers a wide range of training courses, tutorials, and resources to help you understand the basics of the platform, build your online business, and access the latest tips, trends, and best practices from industry experts.  #### Internal resources needed for ongoing platform management Depending on the scale and complexity of your email marketing operations, you may need to dedicate some resources to: - **Marketing specialist:** A dedicated marketing specialist can help you develop and execute a comprehensive email marketing strategy, set up automated email sequences, and analyze email performance. - **Content creator:** A content creator can help you create the core content, including blog posts, articles, social media content, email copies, and landing page content that attracts and engages your audience. - **Data analyst:** A data analyst can significantly enhance your Kajabi operations by providing valuable insights and optimizing marketing and operational strategies. ## How to choose the right Kajabi pricing plan Here are some considerations you should keep in mind when choosing the best Kajabi pricing plan for your business: _Key considerations while choosing the right Kajabi plan_ - **Assess your business needs.** Assessing your business needs is a crucial step in choosing the right Kajabi plan. By carefully evaluating your current and future requirements, you can select a plan that offers the optimal balance of features and affordability. If you plan to offer a limited number of products or courses, a basic plan might suffice. However, if you intend to scale your business and offer a wider range of products, a higher-tier plan with increased limits on products and funnels might be necessary. Likewise, if you have a large email list or anticipate rapid growth, you'll need a plan with higher contact limits and advanced email marketing features. This will allow you to effectively manage and segment your list, as well as send targeted email campaigns. Around 92% of small business email marketing software reviewers on our website say campaign management is a highly important feature of email marketing software. Likewise, 84% of reviewers consider email tracking and reporting as a critical feature.[\[3\]](#footnotes) - **Consider your budget.** Consider your budget carefully when choosing a Kajabi plan. While Kajabi offers a range of plans to suit different needs, it's important to select a plan that aligns with your financial resources. Evaluate the cost of each plan and determine which one offers the best value for your investment. Consider factors such as the number of products you plan to offer, the volume of emails you wish to send, the size of your audience, and the level of support you require. Be aware of any potential hidden fees or additional charges associated with certain plans, such as fees for exceeding email send limits or using premium features. By carefully assessing your budget, you can choose a Kajabi plan that maximizes your return on investment. - **Compare the features of each pricing plan.** Comparing the features of each Kajabi pricing plan is essential to ensure you select the right one for your business needs. Carefully examine the specific features offered by each plan, such as the number of products, members, and contacts allowed, the level of customization options, and the availability of advanced features including automations and integrations. Consider the core functionalities you require and prioritize those that are most critical to your business success. By comparing the features of each plan, you can make an informed decision and select the plan that best aligns with your specific needs. If you’re just starting, consider the Kickstarter plan. However, as you grow, you might need to invest in the Basic, Growth, and Pro plans to accommodate an increasing number of contacts, websites, landing pages, and marketing emails. ## How to maximize the value of your Kajabi subscription Maximizing the value of your Kajabi subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Kajabi subscription_ ### Utilize all the important features Make sure you explore Kajabi’s core features to simplify workflows and increase productivity: - **Visual email builder:** Use Kajabi’s email builder to build, customize, and preview your emails before sending them. You can also include elements such as countdown timers and videos in your emails to help them stand out.  - **Integrations:** Connect Kajabi with a wide range of tools and platforms, including payment processing, email marketing, and web analytics solutions. This will help you automate processes, simplify operations, and enhance your marketing efforts without the need to switch between apps. - **Customer relationship management:** Automate key interactions with your customers and trigger emails, coupons, and product access with rules that you only have to set once. You can also tag, segment, and filter your customers using different criteria.  - **Analytics dashboard:** Get in-depth insights into the performance of your email marketing campaigns. Track key metrics such as net revenue, subscription metrics, opt-ins, page views, and offers sold to evaluate the financial health of your business and the effectiveness of your emails.  ### Leverage customer support and learning resources Take advantage of Kajabi’s extensive support options and resources to help you maximize platform adoption: - **Support channels:** For questions or troubleshooting, use the knowledge base or help center. Users can log in to create tickets and get assistance via email or live chat. Growth and Pro plan users also get 24/7 support for their queries. - **Knowledge base:** Get the most out of your software by leveraging popular articles, which will not only help you get started with the tool but also help you utilize its features effectively. You can also look for articles using categories, names, or sort them by date.  ### Tailor your plan to business needs Here are some additional tips to help you maximize your Kajabi subscription: - **Consider plan alignment:** Ensure your current plan accommodates your present user capacity, marketing email sends, automation, and support requirements. You can upgrade or downgrade your Kajabi plans based on your requirements. - **Training and education:** Train your team members on how to effectively use the software’s features and encourage them to leverage the knowledge base to refine their usage. - **Think of scalability:** Evaluate your business's growth potential and whether you need a higher-tier plan to accommodate future expansion. - **Review your subscription regularly:** Monitor your team's use of Kajabi and ensure that all paid features are being utilized. Adjust plans if necessary to avoid overpaying or underutilizing key functionalities. ## Is it worth paying for Kajabi? Whether it’s worth investing in Kajabi depends on your business requirements and budget. Here's a breakdown to help you decide: ### Value for money A top-rated email marketing software solution, Kajabi has a value-for-money rating of 3.8 out of 5 as per our verified software reviews. As per the reviews, the software offers a comprehensive suite of integrated tools and while beginners may face a learning curve, the platform is user-friendly and easy to navigate for both users and their clients. Continuous feature improvements enhance its functionality, and seamless integration is a standout feature. Read verified reviews to understand what users find valuable about Kajabi and decide whether it could provide value to your business relative to the pricing details provided on this page[\[2\]](#footnotes): Alysa G.Social Media ManagerMarketing and Advertising2+ years Kajabi is a platform that is easy to use and I find it to be visually appealing as well. From a user perspective and client perspective, it is easy to navigate. April 1, 2024 Amelia D.Consistency CoachHealth, Wellness and Fitness1-2 years My overall experience was good and would recommend kajabi to more established businesses that already have consistent income. March 27, 2023 Amanda H.Copywriter and Launch StrategistMarketing and Advertising1-2 years The customer service is incredible. I've been able to learn and improve things I was doing by working with chat support. They are incredible and the high resolution they use in design work is unmatched. June 28, 2024 [Read more Kajabi reviews here.](https://www.capterra.com/p/154682/Kajabi/reviews/) ### Included features Kajabi offers a variety of features across its pricing plans, catering to diverse business needs. All of Kajabi's plans include core features such as website and blog building, allowing you to create a professional online presence. You can design creative websites, write engaging blog posts, and optimize your content for search engines. Additionally, Kajabi offers robust email marketing capabilities, enabling you to build and nurture your email list, send targeted campaigns, and automate your marketing efforts. You can also create personalized email sequences, automate welcome emails, and track your email performance. Plus, Kajabi includes advanced analytics tools to help you track overall business performance. You can monitor website traffic, sales, and customer engagement metrics. These insights empower you to make data-driven decisions and optimize your marketing strategies. ### Customer support options Kajabi offers a variety of customer support options, but the level of access depends on your subscription plan. Whether you're just starting out or managing complex workflows, Kajabi’s resources ensure you’re fully equipped to leverage its capabilities to the fullest. Here’s a closer look at the support options available:  - **Help center:** This is a comprehensive knowledge base with articles, tutorials, and FAQs to help you troubleshoot common issues. - **Live chat:** Kajabi offers 24/7 live chat support for Growth and Pro plan users. Other lower-tier plan users have access to live chat during business hours. - **Email support:** You can submit a support ticket through the Help Center. Kajabi aims to respond to tickets within a reasonable timeframe. - **Community forum:** The Kajabi Hero Community is a forum where you can connect with other Kajabi users and seek help from the community. - **Kajabi University:** With a Kajabi account, you get access to detailed courses aimed at helping you create and build your online business on the platform. - **Live training and on-demand webinars:** Check daily educational and Q&A webinars that help you understand the platform and grow your business. Replays are available to view three hours after that webinar has aired. On-demand webinars, which are pre-recorded videos, are also available covering a variety of topics for users. Evaluate your specific needs and choose the plan that best aligns with your objectives to maximize the benefits of this powerful email marketing platform. ## Is Kajabi right for you? ### Assessing your requirements Choosing the right Kajabi plan requires careful evalution of your specific needs. Start by identifying the key aspects of email marketing that are most important to your team. Ask yourself the following questions: - **How many digital products do we want to launch on Kajabi?** The number of digital products you plan to launch on Kajabi is an important factor in selecting the right pricing plan as the platform offers different plans with varying product limits. If you envision a large product catalog comprising multiple courses, coaching programs, and digital downloads, you'll likely need a plan with a higher product limit. Consider your long-term vision for your online business and the potential growth of your product offerings. By aligning your plan choice with your product goals, you can ensure that Kajabi meets your evolving needs. - **What features are essential to our business?** Consider the specific needs of your online business, such as the complexity of your products, the level of customization required, and the marketing tools you need. If you require advanced features such as advanced automation, A/B testing, or detailed analytics, you may need a higher-tier plan. By carefully evaluating your business needs and aligning them with Kajabi's feature offerings, you can choose a plan that provides the optimal tools to support your growth. - **How many marketing emails do we want to send?** Kajabi offers different plans with varying email marketing limits. If you plan to send a large volume of emails to your audience, you'll need a plan with higher email limits. Consider your email marketing strategy, the frequency of your campaigns, and the size of your contact list. By aligning your email marketing needs with Kajabi's plan limitations, you can ensure that you have the capacity to effectively reach your audience. - **Do we need integrations with other software?** Integrating Kajabi with other software tools can streamline your workflow and enhance your business operations. Consider whether you need to integrate with email marketing platforms, customer relationship management (CRM) software, payment processors, or other tools. Kajabi offers integrations with various third-party tools, but the extent of integration capabilities may vary across different plans. If seamless integration with specific software is important for your business, carefully evaluate the integration options available with each Kajabi plan. To make the best choice, we recommend further exploring Kajabi’s pricing plans and features in detail. ### Alternatives to Kajabi Kajabi is a highly-rated tool that has garnered an **overall rating of 4.6 stars (out of 5)**. But how does Kajabi compare to competitors in the email marketing space when it comes to pricing? When considering value for money, Kajabi has an average rating of 3.8 out of 5. A lot of its competitors fare better than this in this category. For example, **MailerLite** has a value-for-money rating of 4.7 out of 5 and paid plans starting at $9 per month, billed annually. **Brevo** has an average value-for-money rating of 4.4 out of 5 and paid plans starting at $8.08 per month, billed annually. Likewise, **Constant Contact** has an average rating of 4.3 and paid plans starting at $12 per month, billed monthly. Following close, both **ActiveCampaign** and **Mailchimp** have value-for-money ratings of 4.2 out of 5. The paid plans of these products start at $15 per month, billed monthly and $6.78 for the first 12 months, billed monthly, respectively. Each of these alternatives has unique strengths: **MailerLite’s** campaign scheduling capabilities have received an average rating of 4.8 out of 5. This feature lets you plan and schedule your email campaigns in advance, ensuring timely delivery. You can set specific dates and times for your campaigns to go live, allowing you to maintain a consistent content calendar and automate your email marketing efforts. **Brevo** has received an average rating of 4.6 for its click tracking capabilities that lets you track which links were clicked, how many times, and by whom, in real-time. Additionally, you can also customize link tracking and A/B test different versions of your email with different links.  **Constant Contact** has received an average rating of 4.6 for its campaign management capabilities. This feature helps you create, design, and schedule email campaigns. You can choose from a variety of professionally-designed templates, customize them with your brand elements, and personalize content for your audience.  **ActiveCampaign’s** reporting capabilities have received an average rating of 4.5 out of 5. This feature lets you track the performance of your marketing campaigns. You can gain valuable insights into your audience's behavior, including open rates, click-through rates, and conversion rates.  **Mailchimp’s** engagement tracking capabilities have received an average rating of 4.8 from verified users on our website. This allows you to monitor how your audience interacts with your emails. You can track standard metrics and additional details such as link clicks, geolocation data, and device-specific engagement to measure the effectiveness of your campaigns. Check out the [top Kajabi alternatives](https://www.capterra.com/p/154682/Kajabi/alternatives/), comparable to Kajabi in terms of core features, pricing, and usability. ### Cost comparison: Kajabi vs. popular alternatives [4.6 (3439)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * ### Making the final decision Overall, Kajabi stands out as a great email marketing and all-in-one business software with a functionality rating of 4.3 out of 5 and an overall rating of 4.6 out of 5. Based on user reviews on Capterra, Kajabi has particularly high scores in AI content creation (5), commenting and notes (5), list management (5), drag and drop functionality (4.8), and customizable templates (4.7). However, with paid plans starting at $55 per month, Kajabi offers an average value-for-money rating of 3.76 out of 5 in comparison to its competitors. To determine if Kajabi is the right fit for your email marketing needs, assess your specific requirements and compare them with the features available in different Kajabi plans. While the Kickstarter plan offers a cost-effective way to get the foundations right to set up your business, it might not be suitable if you have advanced business needs. The high-end plans, including Basic, Growth, and Pro, provide advanced features, including increased limits on landing pages, websites, marketing emails, and contacts. These benefits make the premium plans a worthwhile consideration for large and growing teams. Consider reading additional user reviews and trying out the 14-day free trial if needed. This evaluation will help you select the plan that best meets your goals and enhances your team's productivity. ## FAQs Does Kajabi offer any discounts? Yes, Kajabi offers a 20% discount for new and existing subscribers who pay annually. You can save quite a bit by committing to a year upfront rather than paying monthly. You can check Kajabi's official pricing page and contact their support team to learn about any seasonal discounts rolled out by the vendor. Is Kajabi Access worth it? Kajabi Access is a valuable add-on for Kajabi users that gives exclusive access to certain features and support unavailable to regular Kajabi users. With this, you get increased quotas to your plan, access to a custom code editor, 1:1 coaching sessions, early-bird access to updates, and more. This add-on can be beneficial if you're new to Kajabi or looking to enhance your skills. It’s also good for businesses that are experiencing rapid growth or have ambitious scaling plans. If you're just starting out or have a relatively small operation, the standard Kajabi plans might be sufficient for your needs. How many products can you have in Kajabi? The number of products you can sell via Kajabi depends on the plan you choose. The Kickstarter plan allows you to build and sell 1 product. The Basic and Growth plans offer up to 3 products and 15 products, respectively. If you are a Pro plan user, you can build and manage up to 100 products. Does Kajabi take a percentage of sales? No, Kajabi does not take a percentage of sales. The vendor charges a monthly or annual subscription fee for the platform, but they do not take a cut of your revenue. Do people make money with Kajabi? Kajabi is aplatform that provides the tools and resources to help creators create, market, and sell online courses, coaching programs, memberships, and other digital products. It helps users generate recurring revenue that's billed on a monthly or annual basis. If you're looking for a way to create a membership for your business, Kajabi can help you build a profitable business. What is a ghost offer in Kajabi? A ghost offer in Kajabi is a unique feature that allows you to sell services or resources without creating a specific digital product within the platform. It is ideal for businesses selling anything from coaching hours or paid consultations to physical classes or events. With ghost offers, you can accept payments for all of your services in a single, comprehensive platform. Is Kajabi Payment worth it? Kajabi Payments is a built-in payment processor offered by Kajabi. It allows you to accept payments directly within your Kajabi platform, simplifying the checkout process for your customers. If you have a small to medium-sized business, Kajabi Payments might be a good fit. It can also be a convenient choice if you prefer a simple, integrated solution for accepting payments. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Nov. 17, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for email marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Nov. 17, 2024). [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Kajabi pricing](#overview-of-kajabi-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Kajabi pricing](#what-users-say-about-kajabi-pricing) - [Detailed breakdown of Kajabi pricing plans](#detailed-breakdown-of-kajabi-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Kajabi pricing plan](#how-to-choose-the-right-kajabi-pricing-plan) - [How to maximize the value of your Kajabi subscription](#how-to-maximize-the-value-of-your-kajabi-subscription) - [Is it worth paying for Kajabi?](#is-it-worth-paying-for-kajabi) - [Is Kajabi right for you?](#is-kajabi-right-for-you) - [FAQs](#faqs)