Who Uses This Software?

Companies that use Pardot or Marketo for marketing automation and have an active blog/newsroom.


Average Ratings

31 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $79.00/month
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
  • Support
    Business Hours

Vendor Details

  • FeedOtter
  • www.feedotter.com
  • Founded 2016
  • United States

About FeedOtter

We help Pardot and Marketo users automate RSS email, blog digests, and newsletters.


117190

FeedOtter Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

FeedOtter Reviews Recently Reviewed!


Great way to quickly start up a blog subscription program

Jul 21, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Everything is very straight forward. Someone with no email or HTML experience can get this up and running, but it still also allows someone that does have experience to further customize.

The integration with Pardot took only a few minutes and all the data is collected and stored in there so it makes reporting and checking the success of each send very easy.

The time interval options are also a really great feature. You can have it go out immediately upon each blog post or as a weekly or monthly round-up.

Andy, the founder/creator of it is also very helpful. Any question I have he'll either answer via email or point me to a blog that he's already written that's very straightforward with instructions. The documentation is great and I used that to easily set up a new feed specifically for this program so we can pick the best blogs to include.

Cons: Now that I'm used to it, it isn't as big of a deal as it was when I was trying to get it up and running, but when you go in and edit certain things, it will change the sending date to the following week.

So, for example, on a Tuesday, you can't change the time for your weekly email to send to Thursday at 12PM and have it go out in 2 days, it'll scheduled for next Thursday.

Overall: Automate a blog subscription email program without manually having to create and manage email sends.

Capterra loader

So easy to use (and help when you don't even know you need it)

Nov 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works.

I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok."

It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.

Cons: Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes.

I have literally 0 complaints.

Great Overall Experience

Feb 27, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.

Cons: To this point, we have not experienced anything bad about the software.

Overall: Our company needed a way to optimize our blog digest to increase engagement with our posts. FeedOtter provided us with the ability to not only customize and optimize our blog templates but also A/B test as much or as little as we need to. Since we implemented FeedOtter, our blog digest subscribers have steadily increased and we have continued to see improvement in overall blog engagement. FeedOtter has also been great about support through our transition process to using the product as well as any questions we had after. I can only see our relationship with FeedOtter growing in the future as our needs for RSS feed integration increases!

It just works!

Nov 02, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The Pardot integration is seamless and ties all our RSS emails directly to the prospect activity! It's brilliant for functionality and you can also create custom templates if that is your desire.

Cons: Yes, I would prefer for Pardot to have this "table stakes" functionality within it's offering, but FeedOtter fills the gap very nicely. So it's a con on Pardot, not FeedOtter.

Overall: Easy of managing RSS campaigns

Seamless Pardot integration

Flexibility in custom design/layout

Capterra loader

FeedOtter does exactly what it says it does, and it does it well!

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to install and set up - customer service is top notch and really made it easy to get what I needed done. Execution of these types of emails is something people take for granted - for years I executed "blog subscription emails" in a manual process. I am THRILLED that FeedOtter has tackled this issue with a smart easy to use product.

Cons: I am pissed I didn't find it sooner! Love FeedOtter!!

Awesome product, even better customer service!

Nov 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, great customer support.

Overall: We needed something to pull our RSS feed into a newsletter that could be sent from Pardot, the first solution we found was FeedOtter and it does exactly what it says on the tin!

Setup was really easy - it was connected with Pardot in minutes. Setting it up to pull our RSS feed was even quicker.

When I started building a template I found it to be a little bit rigid with minor things like logo dimensions, but after jumping into the template HTML I was able to solve this with little effort.

What really set FeedOtter apart, is the service. Andy has been really responsive with emails and quickly helped us to fine tune a few of the specific requirements we had. Overall it's been an awesome experience working with FeedOtter and wouldn't hesitate to recommend others use them as well.

Recommendations to other buyers: A very basic understanding of HTML is helpful to fine tune the templates. But isn't necessary.

FeedOtter is Highly Recommended

Dec 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Superior analytics, ease of use.

Cons: None that comes to mind.

Overall: We had been using another software as our blog subscriber email fulfillment tool. It had a lot of holes in its capabilities and we simply were not getting enough value. Moving to Feedotter has allowed us to do a/b tests far more easily, run better analytics, and scale out our operations.

Recommendations to other buyers: If you have some cursory understanding of HTML, it's very easy to move posts around after the email has been generated.

FeedOtter works like clock work!

Jul 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The product integrates easily with WordPress and Marketo. You can choose to review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns.

Support was very responsive and was able to answer all of my questions so that I could get up and running quickly.

Cons: Not really a "con" but it requires adding open graph tags to your WordPress site if you haven't already done so.

Overall: We are able to quickly engage with prospects by providing them relevant content that they are have opted in to receive.

Wonderful Customer Support

Feb 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Very simple to setup and great integration with Pardot. Pro-active customer support reached out to me when they noticed an issue I had not.

Cons: Only con may be that the interface could be slightly easier to use - perhaps a first time 'guide-to-setup' option. No real cons.

FeedOtter is a lifesaver!

Nov 10, 2016
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's a great time (and money) saver. Customer service is awesome!

Cons: It lacks some functionality and DIY customization out of the box.

Overall: FeedOtter saved my marketing team at least 3 hours per week in email newsletter production. Customer service so far has been amazing. When I needed customization and certain features for my newsletter, they were able to code it for me with exceptionally fast turnaround. New improvements get added to FeedOtter every month, making it better and better for deliverability, open rates, and overall usability. I'm extremely happy with the product and would definitely recommend the service to other marketing automation users!

Recommendations to other buyers: Customer service is always there to help you out and really help maximize your marketing automation tools with FeedOtter.

Capterra loader

Easily the best email software I've ever used

Apr 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with.

Cons: Being able to easily customize each template a bit more would be nice. But that certainly isn't a deal breaker for me.

Support was very quick to respond to answer my questions and the product is very easy to set up

Jun 30, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of implementation - Takes less than an hour to set up

Flexibility of automation - If you are worried about sending an automated email that pulls content from an entirely different system, you can just have FeedOtter create the email and infrastructure to send out the email, and then you can test the email, create a/b tests, etc to ensure it is exactly to your liking

Price - This also happened to be one of the cheaper solutions on the market

Overall: I do not have any at the moment. This product really did fill all our use cases and I have not had an issue that support has not been able to resolve in a short period of time

Excellent product with Marketing Automation integration

Nov 14, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: There aren't many services for converting RSS feeds to emails and even less that integrate with Pardot. To top it all off, the design is simple and user friendly, while allowing for customization for power users. Finding FeedOtter has helped us consolidate systems, saving both time and money while providing an even better customer experience.

Capterra loader

Great tool for an okay price

Aug 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We use Marketo and set up was a breeze. Took about 15 minutes total and that included taking my time to review things as I set it up.

Cons: It's super easy to set up but there are plenty of free tools out there through wordpress that automate blog send outs for you. If we weren't using Marketo, I probably wouldn't pay the monthly price simply to automate blog post notifications.

Overall: A little overpriced for our specific use case. Hopefully we'll get more use out of it in the future to make it work the price tag but overall the product itself is great and works perfectly with Marketo.

Easy to use!

May 31, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the simplicity of FeedOtter. It took no time to implement and get the platform set up and connected to our Pardot system.

Overall: We were able to easily integrate our Pardot system to our blog.

FeedOtter is the place to be

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how easy it is to use. Makes business content easy to get out in an organized fashion.

Cons: There isn't anything I don't love about it.

No features, little flexibility, can't customize, insert image or schedule posts. Really unhappy.

Jul 19, 2017
1/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money

Pros: Easy to set up and use (as long as you don't care what it looks like, the wording or just about anything customized.)

Cons: Where to begin....FeedOtter has virtually no functionality besides pulling in text from the blog, inserting a logo and then sending. You can't even insert a basic banner image, insert text, customize it or even schedule a post. Don't listen to the site where it says you can customize it within the HTML. We had HTML and CSS experts working on it for days and there is no easy way to go into the code to make changes. I was dumbfounded how little this produce does. Such a disappointment.

Vendor Response

by FeedOtter on February 27, 2018

Heidi,

I've sent you several emails over the past months trying to learn what features would be most helpful to you with no response. I apologize for the simplicity but our product was made to do 1 thing really well, send blog posts via Marketo & Pardot and that is what we do.

Please let me know if you'd like to speak anytime.

Best,

Straightforward integration with Pardot

May 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to set up (took a few hours to set everything up), integrates with Pardot, flexible layout templates and wonderful support.

Capterra loader

beautiful automagic emails

May 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Super easy, gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed->Pardot took under an hour. Been easy to do things like modify template, I like it that I can directly edit stuff in HTML

Cons: more amount than I wanted to spend, it's good software but it's a bit of a stretch to add on top of pretty expensive Pardot

Overall: Save time. Make a good impression. Easily create automated emails from RSS (blog posts) to Pardot email list

Capterra loader

Great Product, Amazing Customer Service!

Oct 27, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: FeedOtter is great for our company! As a means to send out automated emails to our clientele and people interested in our suite of products, it's an invaluable tool that has proven to be extremely useful for our company and easy to use. And their customer service was so outstanding that they were able to work with me on the Marketo integration as well. They respond quickly whenever we have questions and are always pleasant to deal with.

Invaluable tool

Nov 14, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy, functional and people are gaining exposure to our brand!

Cons: Let Pardot purchase you so that it's integrated automatically? :)

Overall: We integrated our FeedOtter with our Pardot Db and send out a weekly branding email. We track opens and clicks within Pardot. Eventually, we'll add a monthly email to provide flexibility to our subscribers. The product is very easy to use, the customer service is excellent (they went above and beyond in helping set up and made sure I was happy at launch) and the app is a great value for the price.

Did exactly what we needed it to

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of use, smoothness of signup, and customer service from start to implementation. All things operating as expected with very little setup.

Cons: I honestly have no complaints or things that I can think of. As with all products you always wish you could get it for a slightly lower cost. I would like to see a discount for paying in bulk annually, as I would have taken that option, but it's the same as paying per month.

Great email automation tool

Feb 28, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Automating our weekly emails in 5 different languages with Feedotter saves us a lot of time. Feedotter is the missing ingredient for Pardot, a great tool. Setup is easy, support very helpful. If you have a basic understanding of HTML and CSS you can easily customize your emails. Highly recommend!

Great tool for Pardot

Nov 11, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The only way to send emails from your blog to your pardot list

Overall: This is the only way to send emails from your blog to your user base if you use Pardot. Customer service is amazing. Definitely recommend if you are using Pardot.

Capterra loader

Intuitive and Efficient

Oct 24, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easily integrates with WordPress and Marketo to eliminate manual work. End result - more time for you to spend elsewhere.

Cons: It is a newer company. You take a bit of a leap taking a risk on the underdog, but if you're willing to kick the tires you'll quickly find FeedOtter at the top of the class.

Overall: Increased marketing operations efficiency.

Wonderful Support

Nov 14, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Customer support, customization, and ease of use

Cons: I had a little bit of a learning curve with template design

Overall: Andy was so helpful answering all our questions and going above and beyond. Thanks to him I am sending lots of emails in the time it takes to click a button. Thank you!

Recommendations to other buyers: Maybe more template design help out of the box but overall Andy did help get us where we wanted so very pleased.

Very easy to use, beautiful feeds. Great product!

Jul 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of setup. The RSS emails look great from the start and don't require any complicated customizations to get them looking nice.

Cons: It would have been nice to speak with a person when I was considering purchasing - I had a few questions. Live chat would be very helpful.

Capterra loader

Easy to use and setup. Makes light work of building a nice Blog alert and integration with Marketo.

Feb 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Integration with Marketo and ability to customize the email template. RSS feed setup is quick/easy.

Cons: Some limitation in the templates but mostly because of limits to the RSS itself. More templates would be nice.

Excellent

Sep 11, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Easy to use. I don't spend one minute more on setting up the blog feed on the weekly digest. Recommended!

Cons: I'm not sure, I find it very useful. I look forward to see more and more template to customise my emails.

Great experience, and great customer support!

Jun 15, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is very easy to use, and there is a nice variety of templates you can use to get started,

FeedOtter makes newsletters and scheduled digests a breeze

Nov 14, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, price is reasonable. Formats are nice.

Cons: A little tricky to do testing without launching to all recipients.

Overall: We used to build digests manually which meant that we didn't keep up with this marketing task during busy times. So glad to have an automated approach with FeedOtter. This really saves us a lot of time and helps stay consistent in our marketing efforts.