# FeedOtter Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is FeedOtter the right Email Marketing solution for you? Explore 42 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/154783/FeedOtter/reviews --- FeedOtter 4.8 (42) [View alternatives](https://www.capterra.com/p/154783/FeedOtter/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of FeedOtter Ease of use 4.8 Customer Service 4.9 ## Pros and Cons in Reviews TS Tammi S Sr. Manager, Global Marketing Automation and Email StrategyTelecommunications, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “The team at FeedOtter was incredibly helpful implementing a new feature to provide all of the functionality we needed to integrate our ESP with this RSS product.“ October 29, 2020 ## Showing most helpful reviews Showing 1-25 of 42 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Joe V. Senior Content Managing Editor Internet Used the software for: Less than 6 months ### "So easy to use (and help when you don't even know you need it)" November 7, 2018 5.0 Pros We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works. I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok." It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service. Cons Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes. I have literally 0 complaints. Review Source TS Tammi S. Sr. Manager, Global Marketing Automation and Email Strategy Telecommunications Used the software for: Less than 6 months ### "We love FeedOtter for our RSS Email Campaigns" October 29, 2020 5.0 The team at FeedOtter was incredibly helpful implementing a new feature to provide all of the functionality we needed to integrate our ESP with this RSS product. It was quick and easy for my team to implement, and the we are very happy with end result of unique emails for all of our different regional campaign needs. Pros There was no other equivalent in the market to FeedOtter. We needed dynamic capabilities to allow us to generate emails only when new content was posted to our RSS for several regional feeds. Feedotter provided full control of those capabilities we needed. Cons I have no complaints for the FeedOtter product. It does exactly what we needed. Switched from [Digesto](https://www.capterra.com/p/166586/Digesto/) We moved from Marketo to Eloqua. Digesto did not work with Eloqua, but FeedOtter does. Additionally, it provided even better functionality. Review Source HH Heidi H. Marketing Used the software for: Less than 6 months ### "No features, little flexibility, can't customize, insert image or schedule posts. Really unhappy. " July 19, 2017 1.0 Pros Easy to set up and use (as long as you don't care what it looks like, the wording or just about anything customized.) Cons Where to begin....FeedOtter has virtually no functionality besides pulling in text from the blog, inserting a logo and then sending. You can't even insert a basic banner image, insert text, customize it or even schedule a post. Don't listen to the site where it says you can customize it within the HTML. We had HTML and CSS experts working on it for days and there is no easy way to go into the code to make changes. I was dumbfounded how little this produce does. Such a disappointment. Review Source Response from FeedOtter February 27, 2018 Heidi, I've sent you several emails over the past months trying to learn what features would be most helpful to you with no response. I apologize for the simplicity but our product was made to do 1 thing really well, send blog posts via Marketo & Pardot and that is what we do. Please let me know if you'd like to speak anytime. Best, MK Mark K. Snr Digital Marketing Mgr Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "Automate RSS blog feed via Marketo" November 18, 2020 4.0 Great product, does what you need, supported by great people. Pros Moved our Wordpress blog and wanted to send out daily alerts to subscribers via Marketo. Feedotter allows us to take our feed and convert into emails sent automatically to our subscribers within Marketo allowing for centralised subscription management. Cons Slightly fiddly to setup multiple feeds but customer support is excellent and got it setup and working for me Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Wanting to centralise subscription management into Marketo Review Source Ryan B. Senior Communications Specialist Religious Institutions Used the software for: Less than 6 months ### "Great Product. Great Price. " December 18, 2018 5.0 Pros Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with. Cons Implementation can be a little tricky if you have custom RSS elements, but the team is more than capable to help get whatever you need up and running. Review Source Farrah Raine B. Demand Generation Manager Information Technology and Services Used the software for: Less than 6 months ### "FeedOtter does exactly what it says it does, and it does it well!" October 1, 2018 5.0 Pros Easy to install and set up - customer service is top notch and really made it easy to get what I needed done. Execution of these types of emails is something people take for granted - for years I executed "blog subscription emails" in a manual process. I am THRILLED that FeedOtter has tackled this issue with a smart easy to use product. Cons I am pissed I didn't find it sooner! Love FeedOtter!! Review Source Taylor G. Content Marketing Specialist Used the software for: Less than 6 months ### "Easily the best email software I've ever used" April 13, 2018 5.0 Pros This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with. Cons Being able to easily customize each template a bit more would be nice. But that certainly isn't a deal breaker for me. Review Source Kaitlyn H. Digital Marketing Manager Computer Software Used the software for: Less than 6 months ### "Great tool for an okay price" August 8, 2018 5.0 A little overpriced for our specific use case. Hopefully we'll get more use out of it in the future to make it work the price tag but overall the product itself is great and works perfectly with Marketo. Pros We use Marketo and set up was a breeze. Took about 15 minutes total and that included taking my time to review things as I set it up. Cons It's super easy to set up but there are plenty of free tools out there through wordpress that automate blog send outs for you. If we weren't using Marketo, I probably wouldn't pay the monthly price simply to automate blog post notifications. Review Source Joshua F. CEO Think Tanks Used the software for: Less than 6 months ### "beautiful automagic emails" May 2, 2018 5.0 Save time. Make a good impression. Easily create automated emails from RSS (blog posts) to Pardot email list Pros Super easy, gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed->Pardot took under an hour. Been easy to do things like modify template, I like it that I can directly edit stuff in HTML Cons more amount than I wanted to spend, it's good software but it's a bit of a stretch to add on top of pretty expensive Pardot Review Source Rick G. Director, Demand Generation Used the software for: Less than 6 months ### "Intuitive and Efficient " October 24, 2017 5.0 Increased marketing operations efficiency. Pros Easily integrates with WordPress and Marketo to eliminate manual work. End result - more time for you to spend elsewhere. Cons It is a newer company. You take a bit of a leap taking a risk on the underdog, but if you're willing to kick the tires you'll quickly find FeedOtter at the top of the class. Review Source ML Marianna L. Digital Media Manager Online Media Used the software for: I used a free trial ### "Great tool to create routine emails in minutes" August 7, 2020 5.0 Pros This is a great tool to automate and streamline the creation of routine emails from RSS feeds! The customer support is excellent. Cons Nothing comes to mind, they are open to new requests and are always improving it and adding new functionality. Review Source Response from FeedOtter August 14, 2020 Thank you very much for the kind words! Really appreciate the help growing my company! JC Joseph C. Sr Manager, Demand Generation Computer & Network Security Used the software for: Less than 6 months ### "Great Product, Amazing Customer Service!" October 27, 2017 5.0 Pros FeedOtter is great for our company! As a means to send out automated emails to our clientele and people interested in our suite of products, it's an invaluable tool that has proven to be extremely useful for our company and easy to use. And their customer service was so outstanding that they were able to work with me on the Marketo integration as well. They respond quickly whenever we have questions and are always pleasant to deal with. Review Source MF Meghan F. Used the software for: ### "Great tool for Pardot" November 11, 2016 4.0 This is the only way to send emails from your blog to your user base if you use Pardot. Customer service is amazing. Definitely recommend if you are using Pardot. Pros The only way to send emails from your blog to your pardot list Review Source JB Jessica B. Digital Marketing Specialist Information Technology and Services Used the software for: Less than 6 months ### "Amazing Customer Service!" July 9, 2019 5.0 Pros Seriously, the BEST customer service I have experienced in a long time! Absolutely stellar! And the software itself was really easy to implement and use. Cons The templates aren't the most advanced, but they are still great. Reason for choosing FeedOtter Because of the exceptional customer service we received before we were even customers! Review Source VR Verified Reviewer Senior Content Marketing Strategist Computer Software Used the software for: 6-12 months ### "Easy to Use Product and Personable Customer Service" January 15, 2019 5.0 Pros FeedOtter's product has a ton of great features for content marketers and digital marketers. As a premium user, we have several feeds set up to automate our daily and weekly blog emails for all regions. The customization is top notch. Additionally, the customer service provided by our rep and his team is second to none. And in the SaaS world, customer service is everything. Cons It would be great to be able to analyze my programs within the platform itself. I run it through my MA platform, so I can get a full view of everything which is also awesome, but sometimes I want to be able to make on the fly decisions on what works best for our customers without needing to work with our marketing operations teams. Review Source SS Sydney S. Digital Marketing Manager Computer Software Used the software for: 2+ years ### "Digital Marketing Manager" March 4, 2019 5.0 If you're looking for a simple, effective way to create an automated blog subscription program with WordPress and Pardot/Marketo, FeedOtter is the best solution. Hands down. Pros FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment! Cons Nothing really. I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor. Review Source VR Verified Reviewer Marketing Ops Computer Software Used the software for: 2+ years ### "FeedOtter it's the perfect tool for newsletter automation" September 27, 2022 5.0 Pros We use feedotter to automat our newsletter so basically we don't have to have a lot of work creating our weekly blog newsletters, FeedOtter simply get's the new posts. Cons It can be hard to use at first, but then it get's simple! Review Source VR Verified Reviewer Senior Marketing Automation Manager Used the software for: Less than 6 months ### "It just works!" November 2, 2017 5.0 Easy of managing RSS campaigns Seamless Pardot integration Flexibility in custom design/layout Pros The Pardot integration is seamless and ties all our RSS emails directly to the prospect activity! It's brilliant for functionality and you can also create custom templates if that is your desire. Cons Yes, I would prefer for Pardot to have this "table stakes" functionality within it's offering, but FeedOtter fills the gap very nicely. So it's a con on Pardot, not FeedOtter. Review Source mP megan P. marketing automation manager Computer Software Used the software for: Less than 6 months ### "Great way to quickly start up a blog subscription program" July 21, 2017 4.0 Automate a blog subscription email program without manually having to create and manage email sends. Pros Everything is very straight forward. Someone with no email or HTML experience can get this up and running, but it still also allows someone that does have experience to further customize. The integration with Pardot took only a few minutes and all the data is collected and stored in there so it makes reporting and checking the success of each send very easy. The time interval options are also a really great feature. You can have it go out immediately upon each blog post or as a weekly or monthly round-up. Andy, the founder/creator of it is also very helpful. Any question I have he'll either answer via email or point me to a blog that he's already written that's very straightforward with instructions. The documentation is great and I used that to easily set up a new feed specifically for this program so we can pick the best blogs to include. Cons Now that I'm used to it, it isn't as big of a deal as it was when I was trying to get it up and running, but when you go in and edit certain things, it will change the sending date to the following week. So, for example, on a Tuesday, you can't change the time for your weekly email to send to Thursday at 12PM and have it go out in 2 days, it'll scheduled for next Thursday. Review Source VR Verified Reviewer Digital Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Excellent Software, Awesome Team" August 5, 2019 5.0 Pros Super affordable and easy to setup. Worked flawlessly first time. Excellent customer support! Cons None come to mind. Excellent software created by an excellent team. Review Source VR Verified Reviewer Marketing Systems Manager Used the software for: 6-12 months ### "Wonderful Customer Support" February 26, 2018 5.0 Pros Very simple to setup and great integration with Pardot. Pro-active customer support reached out to me when they noticed an issue I had not. Cons Only con may be that the interface could be slightly easier to use - perhaps a first time 'guide-to-setup' option. No real cons. Review Source VR Verified Reviewer Global Marketing Automation Lead - Pro Install Consumer Electronics Used the software for: 6-12 months ### "Easy Marketo integration" January 21, 2019 5.0 Pros We've integrated FeedOtter with our Marketo instance and found it to be a clean, simple way to deliver digest emails to blog subscribers. Great tool! Cons Only shortcoming is that cute otter pictures do not attend success/confirmation messages ;) Review Source VR Verified Reviewer Digital Marketing Manager Food & Beverages Used the software for: Less than 6 months ### "Did exactly what we needed it to" July 9, 2018 5.0 Pros Ease of use, smoothness of signup, and customer service from start to implementation. All things operating as expected with very little setup. Cons I honestly have no complaints or things that I can think of. As with all products you always wish you could get it for a slightly lower cost. I would like to see a discount for paying in bulk annually, as I would have taken that option, but it's the same as paying per month. Review Source MT Michael T. Marketing Operations Analyst Restaurants Used the software for: Less than 6 months ### "Great Overall Experience" February 27, 2017 5.0 Our company needed a way to optimize our blog digest to increase engagement with our posts. FeedOtter provided us with the ability to not only customize and optimize our blog templates but also A/B test as much or as little as we need to. Since we implemented FeedOtter, our blog digest subscribers have steadily increased and we have continued to see improvement in overall blog engagement. FeedOtter has also been great about support through our transition process to using the product as well as any questions we had after. I can only see our relationship with FeedOtter growing in the future as our needs for RSS feed integration increases! Pros We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development. Cons To this point, we have not experienced anything bad about the software. Review Source Kristina S. Marketing Automation Specialist Information Technology and Services Used the software for: Less than 6 months ### "Wonderful Support" November 14, 2016 5.0 Andy was so helpful answering all our questions and going above and beyond. Thanks to him I am sending lots of emails in the time it takes to click a button. Thank you! Pros Customer support, customization, and ease of use Cons I had a little bit of a learning curve with template design Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.