# GoReminders Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about GoReminders Software - reviews, pricing plans, popular comparisons to other Appointment Reminder products and more. Source: https://www.capterra.com/p/154785/GoReminders --- # GoReminders Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GoReminders ## What is GoReminders? GoReminders is your all-in-one solution for appointment reminders. Automatically send reminders to your customers, staff, and volunteers via text or email. Messages are fully customizable and work for one-off or recurring appointments. Includes integrated group messaging, text blasts, and appointment booking services. GoReminders pays for itself with as little as 1 missed appointment per month. FREE 14-DAY TRIAL! ## What is GoReminders used for? [Appointment Scheduling](https://www.capterra.com/appointment-scheduling-software/)[Appointment Reminder](https://www.capterra.com/appointment-reminder-software/)[Calendar](https://www.capterra.com/calendar-software/) Overall rating Based on 255 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $8 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## GoReminders alternatives Highest Rated [4.8 (1,444)](https://www.capterra.com/p/142138/Shedul-com/reviews/) Starting price $14.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.8 (1,129)](https://www.capterra.com/p/268055/Goldie/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (3,506)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.8 (348)](https://www.capterra.com/p/174830/GlossGenius/reviews/) Starting price $28.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/154785/GoReminders/alternatives/) ## Who uses GoReminders? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Confirmations/Reminders 4.9 (132) 81.82% of 132 reviewers that rated this feature as important or highly important It gives you automated, customizable reminders and confirmations for appointments, reducing no-shows and cancellations. Users think this saves time, increases client attendance, and helps everyone stay informed about schedule changes or confirmations. Calendar Management 4.7 (99) 77.78% of 99 reviewers that rated this feature as important or highly important You benefit from clear, easy-to-navigate calendar views, helping prevent double bookings and track availability. Reviewers indicate it’s simple to use, integrates with Google Calendar, and streamlines scheduling, though some mention syncing issues with iCal. SMS Messaging 4.8 (91) 81.32% of 91 reviewers that rated this feature as important or highly important GoReminders offers instant SMS communication with clients, making reminders and updates more effective. Some reviewers find it convenient for real-time responses and customer engagement, while others wish for broader group messaging capabilities. Mobile Access 4.7 (85) 71.76% of 85 reviewers that rated this feature as important or highly important This aspect lets you manage appointments, reminders, and confirmations on the go from any mobile device. Some users say it’s essential for their workflow, though a few report app compatibility issues or desire a more user-friendly mobile interface. Appointment Management 4.9 (80) 80.00% of 80 reviewers that rated this feature as important or highly important With this capability, you can efficiently organize, schedule, and view appointments, helping avoid overbooking and no-shows. Reviewers appreciate how it keeps their business organized, saves time, and allows easy rescheduling and calendar control. Customizable Templates 4.6 (85) 71.76% of 85 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements GoReminders 91 features Send and receive text messages to communicate with clients or prospects in real-time Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Stored list of contacts and groups Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases With this capability, you can efficiently organize, schedule, and view appointments, helping avoid overbooking and no-shows. Reviewers appreciate how it keeps their business organized, saves time, and allows easy rescheduling and calendar control. Schedule appointments via a calendar Track the attendance of specific individuals or groups Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Indication whether a resource is available or protected from allocation Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients Create, manage, and send invoices or bills to customers Create, update, and manage bookings, itineraries, and reservations You benefit from clear, easy-to-navigate calendar views, helping prevent double bookings and track availability. Reviewers indicate it’s simple to use, integrates with Google Calendar, and streamlines scheduling, though some mention syncing issues with iCal. Synchronize with other calendars to view mutual availability and schedules Notifications/alerts for upcoming events or tasks Communicate using direct chat or messages within the system Schedule in-person or online classes Electronic storage of stakeholder contact information Manage contact details and communication with clients Private online space that lets businesses securely share documents and provide information access to clients Provides a channel for team members to share media files, communicate, and work together A way to visually represent data where different categories of items are marked with different colors It gives you automated, customizable reminders and confirmations for appointments, reducing no-shows and cancellations. Users think this saves time, increases client attendance, and helps everyone stay informed about schedule changes or confirmations. Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Financial system that helps create and manage physical/digital credit cards and track transaction activities Accept and process credit card transactions A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Accept and process credit/debit card transactions Electronically collect payments for goods or services Create and send email blasts/campaigns Reminders sent via email Track employee schedules, availability, and performance across projects and tasks A list of events with their respective dates Plan an event's time and location Schedule facilities, such as athletic fields, venues, and convention centers based on their availability Specific for use in spas and salons Automatically find mutually available meeting time slots across multiple calendars Captures invoice data and maintains comprehensive records for auditing and reporting purposes Creation, processing, verification, and execution of invoices till the payment is made Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields This aspect lets you manage appointments, reminders, and confirmations on the go from any mobile device. Some users say it’s essential for their workflow, though a few report app compatibility issues or desire a more user-friendly mobile interface. Notifications via mobile devices Mobile pet grooming business that can work from different locations Manage and support multiple languages Manage and support multiple locations Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Book meetings and appointments through a website or digital platform Accept and process online payment transactions Accept, record, and reconcile financial transactions Reminders sent for balance/payment due Saves and tracks pet birthdays For pet grooming businesses Ratings/Reviews Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Ability to record, store, update, and retrieve information Schedule repeating appointments based on a duration of time Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Manage the rescheduling of appointments Send individual or bulk text messages at predetermined times Plan availability and assign specific time slots for tasks and resources Online portal through which end users can access the system, manage tasks, or obtain information Database containing accurate and up-to-date information on all operational services Send promotional campaigns or transactional messages via text messages GoReminders offers instant SMS communication with clients, making reminders and updates more effective. Some reviewers find it convenient for real-time responses and customer engagement, while others wish for broader group messaging capabilities. Reminders sent via SMS/text message Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Schedule shifts for staff/employees, track hours worked, and manage staff payroll Gauge satisfaction and receive information for improvement and success Track and manage the scheduling of tasks Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Send, receive, and respond to messages Seamlessly integrates with 3rd party websites Get Advice We can help you find the software with the features you need. Features 4.7 (255) 4.7 Based on 255 reviews ## Pricing Value for money 4.6 (246) Free Trial [View pricing plan details](https://www.capterra.com/p/154785/GoReminders/pricing/) Solo $8.00 Flat Rate,Per Month It includes: - Text and Email Reminders - 1 Reminder Per Appointment - Custom Messages and Schedules - 1 Calendar - Unlimited phone & email support - Calendar Integrations - Customer Notes Solo Pro $24.00 Flat Rate,Per Month It includes: - Text and Email Reminders - 3 Reminders Per Appointment - Custom Messages and Schedules - 1 Calendar - Unlimited phone & email support - Appointment Confirmation - Calendar Integration - Customer Notes - Self-Reminders - API & Zapier Integration Team $8.00 Flat Rate,Per Month It includes: - Text and Email Reminders - 1 Reminder Per Appointment - Custom Messages and Schedules - Unlimited phone & email support - Calendar Integrations - Customer Notes - Unlimited Providers - Unlimited Locations - Unlimited Calendars - Separate Logins for Each Team Memer - Group Appointments - Staff Reminders Team Pro $24.00 Flat Rate,Per Month It includes: - Text and Email Reminders - 1 Reminder Per Appointment - Custom Messages and Schedules - Unlimited phone & email support - Calendar Integrations - Customer Notes - Unlimited Providers - Unlimited Locations - Unlimited Calendars - Separate Logins for Each Team Memer - Group Appointments - Staff Reminders Value for money 4.6 (246) 4.6 Based on 246 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (240) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (240) 4.8 Based on 240 reviews ## User reviews Overall rating 4.8 Based on 255 reviews Filter by rating 5(218) 4(31) 3(5) 2(0) 1(1) Mentioned topic Sorted by most recent SW Sheryl W. Office Manager Law Practice ### "More New Clients Thanks to GoReminders" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 12, 2026 Pros We've used GoReminders for over five (5) years and found that it greatly increased our initial consultation rate, resulting in more new clients for our business. It allows us to send general appointment reminders or client-specific details to our current clients, which our clients really appreciate. We're big fans of the SMS/text feature as well. Since smartphones make texting second nature for everyone, it provides an effortless way to send brief updates or reminders to clients who might otherwise be hard to reach. Cons There is nothing that we do not like about GoReminders. It's perfect for our business communication needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MQ Meredith Q. Speech-Language Pathologist Individual & Family Services ### "Early Intervention Life Saver" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2026 Pros I have been using GoReminders for about 5 years now and it is a lifesaver for my business. I work in early intervention and service an array of families. I travel to each of them and often times am scheduling visits for an entire month out. It is a life saver in terms of saving me time, in not having to text every family throughout the month or the day before to confirm appointments. My settings are initial alert, 24h reminder and 2 hour reminder and parents love the ease and use of confirming and canceling right from a message. I ahve contractors who are on my team, it takes me very little time to show them how to use the app. I love that I am able to add them to my team and they are able to use for their appointments as well! I recommend this app and site to all of my colleagues as it is a true lifesaver and makes working so much easier! I love how it links right to all of my calendars and my appointments are easily seen from my Google or Apple calendar. Cons I do feel at times the message length was a little longer as I have had to be creative with the amount of characters so the families aren't receiving 2-3 messages each time a reminder is sent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JE JACOB E. Service Advisor Glass, Ceramics & Concrete ### "Bens auto glass review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 January 12, 2026 Describe your overall experience with GoReminders Great, customers show up for their appointments more frequently. Pros What did I like most about GoReminders? probably Our ability to remind customers of their appointments. Cons What did you like least about GoReminders Formatting issues with appointment times not appearing upon confirmation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WB Wallace B. Owner Computer Hardware ### "An Essential Tool for Streamlining Customer Communication" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 9, 2026 My overall experience with GoReminders has been extremely positive. It’s dependable, easy to use, fairly priced and does exactly what it’s supposed to do without unnecessary complexity. The automated reminders save me time, improve communication with customers, and help keep everything running smoothly. Pros What I like most about GoReminders is how simple and reliable it is. It takes the stress out of communicating with customers by making reminders effortless and professional. The interface is easy to use, the messages go out on time, and it helps reduce no-shows without me having to constantly follow up. Cons So far I haven't come across anything that I really don't like about GoReminders. It truly meets all my communication/reminder needs and then some. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2026 Thanks for sharing your experience with us. Really appreciate hearing that the automated reminders are saving you time and cutting down on no shows. That's exactly what we built GoReminders to do. Glad it's keeping things running smoothly for you. -Rhammy, Customer Support Tim R. Manager Automotive ### "Reveiw for go reminders " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2026 Has made positive changes in my business is easy and fast to set up an appointment , looks more professional with customers receiving cinfirmation texts and reminders of there booking and then easy to ammend or cancel bookings . I think it Is fairly priced in my opinion . Pros Has stopped me double booking ! And there are near to none no shows as the customers receive a text reminding them in the days before . Cons Still learning but but the the grid is small on my phone znd hard to select certain booking if close togeather , there is no app for android yet ?? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Michelle S. Owner of Tula Pilates, LLC and Pilates Instructor Health, Wellness and Fitness ### "Easy to use, affordable and efficient! Thank you GoReminders! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 2, 2026 So far my experience has been great. I appreciate the customer support and the ease of using the app. I was looking for a cost effective way to send reminders and keep track of appointments, and I’ve found it with GoReminders! Pros GoReminders is very intuitive and easy to use. I can quickly and easily add my appointments for the week for my small business. There are many features that help organize my schedule and save time. The cost is extremely affordable for my needs and I’ve been supported through the process. Cons I don’t have any cons with GoReminders however I haven’t used the more advanced features of the app. I look forward to trying them in the future as my business grows. Alternatives considered [Square Appointments](https://www.capterra.com/p/170263/Square-Appointments/) Reasons for choosing GoReminders Price and ease of use. There were many good reviews for GoReminders. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 2, 2026 Thanks so much for sharing your experience with us. Really appreciate hearing that the pricing works for your small business and that you found us easy to jump into. Knowing you chose us over other product because of our reviews and value means a lot. Glad we could help you find what you were looking for with appointment tracking and reminders. And when you're ready to try those advanced features as you grow, we'll be here to help. Thanks for being part of GoReminders. -Rhammy, Customer Support LC Leisa C. Therapist Hospital & Health Care ### "My Business tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 31, 2025 So far its been great, no dramas easy to use. My clients are getting reminders and are happy with that Pros GoReminders has been a great tool, i love that its not expensive. That my clients receive reminder messages, its easy to use and trouble-free Cons I dont like that my phone cant download the app, I cant see time slots on the calendar, maybe that would be different on a laptop im using my phone Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 22, 2026 Thanks for sharing your experience with us. Really glad to hear the reminders are working well for your clients and that it's been trouble-free for you. I hear you on the app download issue and not being able to see time slots on your phone. We'll be following up with you directly to help sort that out. Appreciate you being part of GoReminders. -Rhammy, Customer Support AF Allison F. Consultant Mental Health Care ### "GoReminders is my new go to for private practice!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 29, 2025 My overall experience with GoReminders has been quite positive. It helps me manage my appointments and schedule in a way that Google products cannot. My client retention is much higher with GoReminders and cancellation rates are much lower with the follow up texting option which I use to offer reschedule options as needed. Pros I love how user-friendly and intuitive it is. There are very few barriers to entry for even the lowest skilled of schedulers out there. It is quick, easy, and the app is super useful as well. Cons The only thing I'd change about GoReminders if I could would be the tiny add-ons for different features. I understand that this may be useful to keep the standard price low overall, but it can feel like I'm being nickeled and dimed at times. Maybe it's just a psychological thing. I think the price, overall, is quite competitive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Ashley T. Office Manger Automotive ### "Happy Reminders" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2025 It's very easy to use and fast. Our customers find it easy to use as well. We like that we are able to contact a bigger group of people faster. Pros The service has been really easy to use. Our customers have mentioned it's been one of the more easier docu signing they have used. It makes it real easy to reach a lot of our customers with reminders of their appointment. It's easier to know that it was received rather than leaving a message. It also always our customers to cancel and reschedule their appointment quickly. Cons There isn't anything that I have found that I dislike about the service. It's made our appointment confirmations so much easier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jeremy D. General Manager Construction ### "Increased Responses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2025 Pros We have struggled with our clients following up to our emails and were looking for a way to text them to confirm scheduled deliveries. Most of the options we examined did more than what we wanted or were not as customizable as GoReminders. GoReminders did exactly what we needed at a price point better than their competition. Cons After joining I got bombarded with emails every day on a variety of topics. I was able to go into setting to change this but it was a little annoying. No product is going to be perfect, but we found the customer support at GoReminders to be excellent and we are able to leave feedback for future improvements. Alternatives considered [Calendly](https://www.capterra.com/p/148036/Calendly/) [monday.com](https://www.capterra.com/p/147657/monday-com/) [Mobile Text Alerts](https://www.capterra.com/p/152417/Mobile-Text-Alerts/) Reasons for choosing GoReminders GoReminders offered the essentials of what we were looking for. Most of the other products offered way more features than we needed or wanted. GoReminders was the most economical and gave us only what we needed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/154785/GoReminders/reviews/) Popular comparisons [Calendly vs GoReminders](https://www.capterra.com/compare/148036-154785/Calendly-vs-GoReminders)[Google Calendar vs GoReminders](https://www.capterra.com/compare/154785-213340/GoReminders-vs-Google-Calendar)[Goldie vs GoReminders](https://www.capterra.com/compare/154785-268055/GoReminders-vs-Goldie)[Acuity Scheduling vs GoReminders](https://www.capterra.com/compare/154785-191978/GoReminders-vs-Acuity-Scheduling)[Vagaro vs GoReminders](https://www.capterra.com/compare/153752-154785/Vagaro-vs-GoReminders)[Doctoralia for Specialists vs GoReminders](https://www.capterra.com/compare/154785-253301/GoReminders-vs-Doctoralia-Pro)[SimplyBook.me vs GoReminders](https://www.capterra.com/compare/140086-154785/Simplybook-me-vs-GoReminders)[GlossGenius vs GoReminders](https://www.capterra.com/compare/154785-174830/GoReminders-vs-GlossGenius)[Mindbody vs GoReminders](https://www.capterra.com/compare/40229-154785/MINDBODY-vs-GoReminders) [vcita vs GoReminders](https://www.capterra.com/compare/142264-154785/Appointment-Scheduling-vs-GoReminders)[Carepatron vs GoReminders](https://www.capterra.com/compare/154785-195467/GoReminders-vs-Care-Patron)[Jobber vs GoReminders](https://www.capterra.com/compare/127994-154785/Jobber-vs-GoReminders)[Fresha vs GoReminders](https://www.capterra.com/compare/142138-154785/Shedul-com-vs-GoReminders)[BookSteam vs GoReminders](https://www.capterra.com/compare/133845-154785/BookSteam-vs-GoReminders)[DaySmart Appointments vs GoReminders](https://www.capterra.com/compare/44428-154785/DaySmart-Appointments-vs-GoReminders)[Square Appointments vs GoReminders](https://www.capterra.com/compare/154785-170263/GoReminders-vs-Square-Appointments)[Jane vs GoReminders](https://www.capterra.com/compare/154785-178984/GoReminders-vs-Jane-App)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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