---
title: "Leadfeeder Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Leadfeeder the right Lead Generation solution for you? Explore 136 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/154835/Leadfeeder/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Leadfeeder

4.2 (136)

[View alternatives](https://www.capterra.com/p/154835/Leadfeeder/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Leadfeeder

Ease of use

4.5

Customer Service

4.3

## Pros and Cons in Reviews

Moss J

VP of Sales and MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years.

“The ability to have some deeper view and data on the organizations visiting our website has provided a meaningful number of warm leads for sales team. “

February 9, 2023

Sherry T

Marketing SpecialistMedical Devices, 501 - 1,000 employeesUsed the software for: 1-2 years.

“Shameless renewal clause, hidden in their terms and conditions which no one had ever mentioned before. If you didn't tell them to cancel before 30 days of the renewal, they will auto-renew and it can't be canceled.“

April 9, 2024

JC

Joe C

IT MANAGERTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: I used a free trial.

“We can now proactively reach out to potential leads that would have otherwise gone unnoticed.“

November 2, 2023

JL

Jake L

Global Marketing ManagerTransportation/Trucking/Railroad, 11 - 50 employeesUsed the software for: More than 2 years.

“It lacks some of the bells and whistles of more advanced CRMs (with reference to marketing it lacks logic, triggers etc all the advanced functionality you get with the higher priced software) but for the money it's exactly what you'd expect“

April 5, 2024

AF

Alex F

MarketingEducation Management, 11 - 50 employeesUsed the software for: 6-12 months.

“Absolutely love the product and recommend it to all colleagues, since it’s a great way to gain insight in what both customers and potential clients are looking at on your website.“

July 25, 2023

JC

Joe C

IT MANAGERTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: I used a free trial.

“Additionally, pricing may be a consideration for smaller businesses as its pretty pricey“

November 2, 2023

Moss J

VP of Sales and MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years.

“Also effective for insight surrounding client behavior on website.“

February 9, 2023

CR

Chris R

Manager Demand GenerationInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years.

“Our CS person aggressively hounded users via email and Linkedin to get the invoice paid. When I asked what happens if someone doesn’t pay an invoice after missing renewal date, she said it goes to the “next escalation point” which she admitted was collections.“

February 14, 2022

## Showing most helpful reviews

Showing 1-25 of 136 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jamie G.  
Senior Account Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Better Quality Information"

November 18, 2023

5.0

Pros

As a sales executive there are certain things I check everyday. Prime amongst them is Dealfront. The ability to see who is on the website, what pages they’ve been looking at and their keyword searches helps me to do everything from understand intent leads better to helping to plan ABM campaigns based on behaviours.

Cons

There are occasional issues where it can get the company on the website wrong, but nothing is perfect.

Review Source

RE

Robert E.  
Operations Manager  
Retail  
Used the software for: Less than 6 months

### "An excellent product to increase our marketing output"

May 25, 2021

5.0

The process was extremely easy. From the moment I set up the trial I never had a problem getting an answer to any questions or issues that I had. Additionally, the integration with my crm couldn't have been easier. It was point and click.

Pros

The ease of use. This program is very intuitive to use. Additionally I like how robust the custom feeds feature is. I can set up any number of feeds from repeat visitors to how they actually came to our website (google cpc, bing cpc, organic, etc.)

Cons

As of right now there is nothing that I do not like about this software. I can not begin to emphasize how easy this program is to use.

Alternatives considered

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)

Reason for choosing Leadfeeder

The key factor was price. LeadFeeder came in at half the price and they do not charge for crm integrations the way Lead Forensics does.

Review Source

VR

Verified Reviewer  
Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Deceptive billing practices"

September 24, 2026

1.0

User since August 2020. Overall it has worked well, but the data hasn't been great and very deceptive billing practices. It was great that they allowed unlimited domains, but their feature to allow you to 'block' specific pages from being tracked (if you have a page go viral, for example, and it all of a sudden has tons of visits) is gated, so you have to contact support to be able to stop tracking any specific pages (kind of silly).

Pros

I liked that it was easy to setup/install and integrated with HubSpot. It helped with identifying visitors on our websites, so we could tell a bit more how specific users found us or used the sites.

Cons

#1 is Deceptive billing practices. Their cancellation policy requires you cancel more than 30 days before renewal, but they never give you any notice about renewal (I paid yearly) -- so by the time I get charged, they say there's nothing they can do. #2 slow or non existent support, #3 pricing keeps increasing without much increase in the value they provide.

Review Source

KC

Karen C.  
Senior Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Beyond traditional analytics - the best tool to see which content is "

September 18, 2020

4.0

Pros

Leadfeeder lets you see the specific pages that companies visited. This has been proven extremely valuable to our team who can now gauge which type of content is performing the best. We can track user/company behavior as they move through our website. We can also see for how long they stayed on a certain page and where they came from (direct, referral, google, etc.).

Cons

Pricing gets a little tricky when you have multiple domains under just one company. Additionally, due to a change in Google Analytics’ privacy policy there were some changes to Leadfeeder too.

Alternatives considered

[Visitor Queue](https://www.capterra.com/p/176590/Visitor-Queue/)

Reason for choosing Leadfeeder

The alternative did not provide enough insights on the specific pages being visited.

Review Source

Dinakar S.  
Founder  
Computer Software  
Used the software for: 6-12 months

### "The bridge between cold and warm leads"

September 25, 2021

4.0

When we're cold emailing we are dealing with a cold audience who have never heard of us. When we're sending emails to our existing users/email subscribers, there's a chance we may send too many emails and annoy them. But Leadfeeder is the sweet spot in between. The leads are not cold because they visited our product. They're technically not warm because they haven't reached out to us. We can take the next step to initiate conversation and hear what their needs are to help them make better decisions.

Pros

Leadfeeder overall is easy to use. Integrating with our site was easy too. It was just a few lines of code our developers had to add. We did it in less than 5 minutes. Bing to find who's visiting our product and then reaching out them has been so impactful for us. Some people simply leave because their questions and concerns weren't answered. Leadfeeder is our second chance to make a good impression.

Cons

Prospecting tools are not important (because we use seperate tools for that) but still, that could be improved. For instance, based on the leads we get, Leadfeeder can show us similar companies/leads that are similar to the current leads' parameters. This will help us find more potential customers for our business. Due to the similarity they'll more likely be interested in our work.

Review Source

Sherry T.  
Marketing Specialist  
Medical Devices  
Used the software for: 1-2 years

### "Be careful, this is a fraudulent company"

April 9, 2024

1.0

Their so-called IP recognition service misidentifies many companies as the carriers they use or whatever. As a medical device company, it's not a hard guess who will visit our website. Yet 70% of the traffic they identified comes from industries unrelated to us. Of the 30% of valid traffic, it is a stroke of luck to find the necessary contacts. Out of nearly 20,000 contacts from 2,000 companies that visited our website in a year, less than 100 were from the purchasing department I really need. Each contact had to be manually filtered out one by one, with contact information also being manually revealed, taking about 30 seconds per contact. After the wait, 80% of the contacts turned out to have no contact information at all, and the platform was incapable of excluding them. Having manually revealed over 1500 contacts, I only got fewer than 300 emails. The remaining 700+ credits expired with the subscription. Since the emails were from LinkedIn, the contacts may have left the company without updating their profiles. So the value that can actually be gotten from their platform will be smaller. Upon realizing that the platform was a waste of time and money, I discovered that my subscription had been auto-renewed with no means of cancellation. Throughout my time using their service, there was no mention of their terms and conditions, that you have to cancel before 30 days of the renewal. And there was no reminder at all. However, after the auto-renewal, everyone started to bring up their terms and conditions like it's the bible and ignored my requests for negotiation.

Pros

Nothing. The main use of the tool is to identify the companies who visit your website. This sounds good, but they can't tell you the exact person.

Cons

Shameless renewal clause, hidden in their terms and conditions which no one had ever mentioned before. If you didn't tell them to cancel before 30 days of the renewal, they will auto-renew and it can't be canceled.

Review Source

Response from Leadfeeder

July 12, 2024

Hi Sherry, Thank you for reviewing the Dealfront platform. Your feedback is tremendously important to us. We are truly sorry that you have not had the exciting experience we aim to deliver. Leadfeeder is as a powerful tool for uncovering new prospects and keeping tabs on existing clients by identifying the companies browsing your website. While we are sincerely sorry for the fact that this misunderstanding may have resulted in an experience that is likely far from what had been idealised, our focus and our promise to our clients is and remains that of revealing companies, not the individual visitors. This is because privacy laws in many countries deem identifying individual web visitors to be an illegal practice. With that said, it is my genuine pleasure to invite you to get in touch with our support team, whose members will be delighted to clarify any doubt that may have remained unclear, regarding our data quality. Please, do reach out to us at support@dealfront.com Best, Marta

João Pedro A.  
Marketing Ops  
Computer Software  
Used the software for: 6-12 months

### "A pretty good tool for buyer intent"

September 27, 2022

4.0

Pros

Leadfeeder it's a pretty nice tool if you need to know some intent data from your visitors, it's not the best but it gives you a lot anyway.

Cons

It could be a bit better in detecting more intent data from more sources

Review Source

Ismaël D.  
Free-lance  
Design  
Used the software for: Less than 6 months

### "Marketing Tool"

December 22, 2022

4.0

Good in general and very successful in marketing

Pros

The software is simple and effective above all easy to use

Cons

I find the software a bit pricey on the premium plan

Review Source

Svetla M.  
Marketing manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Find out what companies are visiting your website, and turn that on in seconds"

December 23, 2022

5.0

Leadfeeder allows to see in a very easy manner what visits you are getting from employees in your potential customer companies, and eventually reach out to them if there is a strong interest identified

Pros

The ease of integration, the loads of information available for each lead and the ability to integrate with Zapier, so you can customize the output, send it to slack or other tools

Cons

So far works great and there's nothing missing or difficult to use

Review Source

Anthony M.  
Advisor  
Retail  
Used the software for: 6-12 months

### "Our secret sales weapon!!"

July 25, 2019

5.0

Pros

Leadfeeder provides accurate data of visitors to our site. I really enjoy understanding the user's behavior across all of our content. The Hubspot integration is vital for our sales team. I usually start with reaching out on LinkedIn to leadership at the prospects we see.

Cons

Can't think of anything!! Keep on improving what you already have.

Review Source

AF

Alex F.  
Marketing  
Education Management  
Used the software for: 6-12 months

### "Track visitor activity-stay ahead of the crowd "

July 25, 2023

5.0

Absolutely love the product and recommend it to all colleagues, since it’s a great way to gain insight in what both customers and potential clients are looking at on your website. There are many creative ways to further translate it to action. We use hubspot integration as well, so Leadfeeder provides valuable information to account managers as well

Pros

The ease of use, the fact that we can have over 10 team members use account for different purposes in ways that are customizable for every function: customer success, sales, marketing.

Cons

I was not happy with the newest targeting option they added, as it did not target properly, but we got refunded for the campaign we ran

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Reason for choosing Leadfeeder

It provides company name through IP

Review Source

AP

Abhisek P.  
Senior Manager, Product Strategy  
Information Technology and Services  
Used the software for: 6-12 months

### "Very helpful in tracking inbound website visitors and timely reaching out"

September 3, 2021

5.0

Very satisfied with visit quality and leads quality.

Pros

Most impactful feature was the ability to customize website visitors and leads according to our ideal customer profile and according to the pages they have viewed. The product was easy to use and integrable with Salesforce and many other platforms.

Cons

If the visit is on a single page, dwell time is considered 0 - so if that can be improved, wherein we know how long a page was visited if the visit was only on a single page, that would be helpful

Reason for choosing Leadfeeder

Not Applicable

Review Source

JQ

Jesper Q.  
CMO  
Information Technology and Services  
Used the software for: Less than 6 months

### "Doesn't track as much as they claim"

November 19, 2021

1.0

It has potential, but hard to get help, i paid by accident no refund offered.

Pros

It identified the visitors that does not fill a form, but very few... they informed us they tell us the visitor but their people data is outdated and thoose where not the visitors so that was false advertisement.

Cons

That they can't track the person just the company in 2% of the visitors.

Review Source

Ottomatias P.  
Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Get more value from your website"

January 31, 2017

5.0

Leadfeeder can help you turn your website from a brochure into a lead generation machine. It won't make miracles by itself, of course, but if you don't already track the things Leadfeeder can show you, you are doing something wrong.

Pros

It's easy to setup and has integrations to tools we already use (Mailchimp, Salesforce)

Cons

It could filter ISPs better.

Review Source

JC

Joe C.  
IT MANAGER  
Transportation/Trucking/Railroad  
Used the software for: I used a free trial

### "Unlocking B2B Marketing Insights"

November 2, 2023

4.0

Great platform, although the decision to invest should be carefully evaluated in consideration of your specific needs and budget.

Pros

We can now proactively reach out to potential leads that would have otherwise gone unnoticed. The lead scoring system has been particularly helpful in prioritizing and qualifying leads efficiently.

Cons

While Lead Forensics has been a powerful tool, it's important to note that the success of the tool greatly depends on how well your team can leverage the data it provides. Additionally, pricing may be a consideration for smaller businesses as its pretty pricey

Review Source

BH

Benjamin H.  
CEO  
Internet  
Used the software for: 2+ years

### "Perfect Solution for Customer Data"

September 2, 2019

5.0

Good support, good solution. Everything positive!

Pros

Easy to use and all Infos about a potential customer with one click

Cons

That I didn´t knew about it for years :)

Reason for choosing Leadfeeder

Better and more accurate information

Review Source

CK

Cédric K.  
Marketing and communication  
Banking  
Used the software for: 6-12 months

### "Good marketing performance software"

January 4, 2023

5.0

Good software for marketing businesses

Pros

It is a good software to increase our marketing performance. It is easy to use and with an intuitive program the flow functionality is remarkable customize

Cons

Nothing as disadvantages but more improvement and integration would be really nice

Review Source

Antonio Pedro Faria C.  
Product Designer  
Information Technology and Services  
Used the software for: 6-12 months

### "Very Useful for Biz Dev"

September 14, 2019

5.0

I wanted to better understand my website audience. It allowed me to do that.

Pros

I began using this software after searching for ways to capitalise website traffic. It allowed me to better understand my audience, and give my sales team better leads.

Cons

The trial version is very limited but that is to be expected given the quality of the service as a whole.

Review Source

VR

Verified Reviewer  
Marketing Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "See who is visiting your website"

August 23, 2020

4.0

Unfortunately, shortly after we rolled this out, covid-19 hit and everyone started working from home. This makes LeadFeeder a bit obsolete for us.

Pros

With a simple snippet of code, you can unlock the businesses that are visiting your website even when they don't fill out a contact form. This tool gives you good data in an easy to use dashboard that also provides extra insights into those companies. Great tool for your sales team or just for better understanding who is reading your content. There are nice filtering options available to prevent unwanted data from entering your reports.

Cons

As with any of these reverse IP lookup type tools, you don't ever find out exactly who is visiting your website.

Review Source

RG

Randell G.  
Account Mgmt  
  
Used the software for: Less than 6 months

### "So far, experience has been very good. Would be nice to capture the IP "

September 25, 2017

4.0

Pros

It loads quickly. User friendly. The web based software compares to a contact list with a brain. It shows how long they are on the website and which links they visited. Interaction whether by phone or email, and nowadays across other channels such as social media or even your customer helpdesk. That information is a gold mine of opportunity, allowing me to identify prospects for up- or cross-sell, convert existing customers to new products or services, target new marketing, or even track invoices. Having this web-based software for my business can dramatically improve my team's collaboration and productivity, increase sales, and heighten customer satisfaction.

Cons

Would be nice to know who is actually looking at the website. Maybe a dept. or a more accurate description of their location. i.e. IP address.

Review Source

KS

Kaileena S.  
Business Development Rep  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Leadfeeder Review"

October 16, 2018

4.0

Very positive and helpful in prospecting accounts.

Pros

I like being able to see who has been visiting our website so we can prospect smarter. The look and feel of the app is easy to understand as well. I like being able to create tags and add them so you can work through the list faster.

Cons

I don't like that it will show the same website hit multiple times, I wish they filed all hits from the same domain under one showing and just show how many times or people viewed it from that domain under that hit. There are a lot of duplicates which takes longer to go through the list that way.

Review Source

VR

Verified Reviewer  
Senior Business Analyst  
Information Services  
Used the software for: I used a free trial

### "Good but limited"

December 2, 2018

4.0

Pros

This shows where the user was on the side providing IP and company

Cons

You don't know any demographic information about the user

Review Source

GC

Giulia C.  
Inside Sales  
Computer Software  
Used the software for: 6-12 months

### "The best choice"

April 11, 2017

4.0

Getting qualified sales leads has always been a challenge and a loss of time: you keep contacting people without having the idea whether or not they're interested in your service. This was my daily situation before the discovering of leadfeeder. Now it's simply the first page i read every morning and i couldn't be more satisfied.

Pros

Very easy to use, perfect integration with Pipedrive and Mailchimp

Review Source

RO

Rachel O.  
Digital Marketing Consultant  
  
Used the software for: Less than 6 months

### "I have tried out several solutions that have similar features, but find Leadfeeder to be the best."

September 25, 2017

4.0

Pros

I enjoy the way the information is presented and structured, the filter feature, and the ease with which I'm able to access and review information.

Cons

I REALLY wish Leadfeeder would integrate with my CRM, Insightly! I would also like the ability to be able to share only certain leads with an individual, without needing to provide them with access to the entire url.

Review Source

MK

Mariah K.  
CAM  
  
Used the software for: 6-12 months

### "Great lead source tool"

January 17, 2018

5.0

Pros

I like that we are able to see who has visited the site and where from, It can be a daunting task trying to find the information or getting them on the phone to speak to at times. Connect with our Google Analytics is very helpful

Cons

More integrations with other social media sites would be great to see, other than that the tool is great to have.

Review Source

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