# Dealfront Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Dealfront the right Lead Generation solution for you? Explore 135 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/154835/Leadfeeder/reviews --- Dealfront 4.2 (135) [View alternatives](https://www.capterra.com/p/154835/Leadfeeder/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Dealfront Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews Moss J VP of Sales and MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “The ability to have some deeper view and data on the organizations visiting our website has provided a meaningful number of warm leads for sales team. “ February 9, 2023 Sherry T Marketing SpecialistMedical Devices, 501 - 1,000 employeesUsed the software for: 1-2 years. “Shameless renewal clause, hidden in their terms and conditions which no one had ever mentioned before. If you didn't tell them to cancel before 30 days of the renewal, they will auto-renew and it can't be canceled.“ April 9, 2024 AF Alex F MarketingEducation Management, 11 - 50 employeesUsed the software for: 6-12 months. “Absolutely love the product and recommend it to all colleagues, since it’s a great way to gain insight in what both customers and potential clients are looking at on your website.“ July 25, 2023 JL Jake L Global Marketing ManagerTransportation/Trucking/Railroad, 11 - 50 employeesUsed the software for: More than 2 years. “It lacks some of the bells and whistles of more advanced CRMs (with reference to marketing it lacks logic, triggers etc all the advanced functionality you get with the higher priced software) but for the money it's exactly what you'd expect“ April 5, 2024 JC Joe C IT MANAGERTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: I used a free trial. “We can now proactively reach out to potential leads that would have otherwise gone unnoticed.“ November 2, 2023 JC Joe C IT MANAGERTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: I used a free trial. “Additionally, pricing may be a consideration for smaller businesses as its pretty pricey“ November 2, 2023 Moss J VP of Sales and MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Also effective for insight surrounding client behavior on website.“ February 9, 2023 CR Chris R Manager Demand GenerationInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Our CS person aggressively hounded users via email and Linkedin to get the invoice paid. When I asked what happens if someone doesn’t pay an invoice after missing renewal date, she said it goes to the “next escalation point” which she admitted was collections.“ February 14, 2022 ## Showing most helpful reviews Showing 1-25 of 135 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jamie G. Senior Account Manager Business Supplies and Equipment Used the software for: 2+ years ### "Better Quality Information" November 18, 2023 5.0 Pros As a sales executive there are certain things I check everyday. Prime amongst them is Dealfront. The ability to see who is on the website, what pages they’ve been looking at and their keyword searches helps me to do everything from understand intent leads better to helping to plan ABM campaigns based on behaviours. Cons There are occasional issues where it can get the company on the website wrong, but nothing is perfect. Review Source RE Robert E. Operations Manager Retail Used the software for: Less than 6 months ### "An excellent product to increase our marketing output" May 25, 2021 5.0 The process was extremely easy. From the moment I set up the trial I never had a problem getting an answer to any questions or issues that I had. Additionally, the integration with my crm couldn't have been easier. It was point and click. Pros The ease of use. This program is very intuitive to use. Additionally I like how robust the custom feeds feature is. I can set up any number of feeds from repeat visitors to how they actually came to our website (google cpc, bing cpc, organic, etc.) Cons As of right now there is nothing that I do not like about this software. I can not begin to emphasize how easy this program is to use. Alternatives considered [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) Reason for choosing Dealfront The key factor was price. LeadFeeder came in at half the price and they do not charge for crm integrations the way Lead Forensics does. Review Source Sherry T. Marketing Specialist Medical Devices Used the software for: 1-2 years ### "Be careful, this is a fraudulent company" April 9, 2024 1.0 Their so-called IP recognition service misidentifies many companies as the carriers they use or whatever. As a medical device company, it's not a hard guess who will visit our website. Yet 70% of the traffic they identified comes from industries unrelated to us. Of the 30% of valid traffic, it is a stroke of luck to find the necessary contacts. Out of nearly 20,000 contacts from 2,000 companies that visited our website in a year, less than 100 were from the purchasing department I really need. Each contact had to be manually filtered out one by one, with contact information also being manually revealed, taking about 30 seconds per contact. After the wait, 80% of the contacts turned out to have no contact information at all, and the platform was incapable of excluding them. Having manually revealed over 1500 contacts, I only got fewer than 300 emails. The remaining 700+ credits expired with the subscription. Since the emails were from LinkedIn, the contacts may have left the company without updating their profiles. So the value that can actually be gotten from their platform will be smaller. Upon realizing that the platform was a waste of time and money, I discovered that my subscription had been auto-renewed with no means of cancellation. Throughout my time using their service, there was no mention of their terms and conditions, that you have to cancel before 30 days of the renewal. And there was no reminder at all. However, after the auto-renewal, everyone started to bring up their terms and conditions like it's the bible and ignored my requests for negotiation. Pros Nothing. The main use of the tool is to identify the companies who visit your website. This sounds good, but they can't tell you the exact person. Cons Shameless renewal clause, hidden in their terms and conditions which no one had ever mentioned before. If you didn't tell them to cancel before 30 days of the renewal, they will auto-renew and it can't be canceled. Review Source Response from Dealfront July 12, 2024 Hi Sherry, Thank you for reviewing the Dealfront platform. Your feedback is tremendously important to us. We are truly sorry that you have not had the exciting experience we aim to deliver. Leadfeeder is as a powerful tool for uncovering new prospects and keeping tabs on existing clients by identifying the companies browsing your website. While we are sincerely sorry for the fact that this misunderstanding may have resulted in an experience that is likely far from what had been idealised, our focus and our promise to our clients is and remains that of revealing companies, not the individual visitors. This is because privacy laws in many countries deem identifying individual web visitors to be an illegal practice. With that said, it is my genuine pleasure to invite you to get in touch with our support team, whose members will be delighted to clarify any doubt that may have remained unclear, regarding our data quality. Please, do reach out to us at support@dealfront.com Best, Marta KC Karen C. Senior Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Beyond traditional analytics - the best tool to see which content is " September 18, 2020 4.0 Pros Leadfeeder lets you see the specific pages that companies visited. This has been proven extremely valuable to our team who can now gauge which type of content is performing the best. We can track user/company behavior as they move through our website. We can also see for how long they stayed on a certain page and where they came from (direct, referral, google, etc.). Cons Pricing gets a little tricky when you have multiple domains under just one company. Additionally, due to a change in Google Analytics’ privacy policy there were some changes to Leadfeeder too. Alternatives considered [Visitor Queue](https://www.capterra.com/p/176590/Visitor-Queue/) Reason for choosing Dealfront The alternative did not provide enough insights on the specific pages being visited. Review Source Dinakar S. Founder Computer Software Used the software for: 6-12 months ### "The bridge between cold and warm leads" September 25, 2021 4.0 When we're cold emailing we are dealing with a cold audience who have never heard of us. When we're sending emails to our existing users/email subscribers, there's a chance we may send too many emails and annoy them. But Leadfeeder is the sweet spot in between. The leads are not cold because they visited our product. They're technically not warm because they haven't reached out to us. We can take the next step to initiate conversation and hear what their needs are to help them make better decisions. Pros Leadfeeder overall is easy to use. Integrating with our site was easy too. It was just a few lines of code our developers had to add. We did it in less than 5 minutes. Bing to find who's visiting our product and then reaching out them has been so impactful for us. Some people simply leave because their questions and concerns weren't answered. Leadfeeder is our second chance to make a good impression. Cons Prospecting tools are not important (because we use seperate tools for that) but still, that could be improved. For instance, based on the leads we get, Leadfeeder can show us similar companies/leads that are similar to the current leads' parameters. This will help us find more potential customers for our business. Due to the similarity they'll more likely be interested in our work. Review Source João Pedro A. Marketing Ops Computer Software Used the software for: 6-12 months ### "A pretty good tool for buyer intent" September 27, 2022 4.0 Pros Leadfeeder it's a pretty nice tool if you need to know some intent data from your visitors, it's not the best but it gives you a lot anyway. Cons It could be a bit better in detecting more intent data from more sources Review Source Ismaël D. Free-lance Design Used the software for: Less than 6 months ### "Marketing Tool" December 22, 2022 4.0 Good in general and very successful in marketing Pros The software is simple and effective above all easy to use Cons I find the software a bit pricey on the premium plan Review Source Svetla M. Marketing manager Information Technology and Services Used the software for: Less than 6 months ### "Find out what companies are visiting your website, and turn that on in seconds" December 23, 2022 5.0 Leadfeeder allows to see in a very easy manner what visits you are getting from employees in your potential customer companies, and eventually reach out to them if there is a strong interest identified Pros The ease of integration, the loads of information available for each lead and the ability to integrate with Zapier, so you can customize the output, send it to slack or other tools Cons So far works great and there's nothing missing or difficult to use Review Source Anthony M. Advisor Retail Used the software for: 6-12 months ### "Our secret sales weapon!!" July 25, 2019 5.0 Pros Leadfeeder provides accurate data of visitors to our site. I really enjoy understanding the user's behavior across all of our content. The Hubspot integration is vital for our sales team. I usually start with reaching out on LinkedIn to leadership at the prospects we see. Cons Can't think of anything!! Keep on improving what you already have. Review Source Caleb O. Founder Marketing and Advertising Used the software for: 6-12 months ### "LeadFeeder Review" March 26, 2019 4.0 My team and me are able to track our prospects and how they engage with our websites. Pros Leedfeeder is one of the most useful lead generation tool for me at the moment, I can easily identify individuals and companies visiting my website and turn them into customers. Cons I wish to seem more sales-making features in future updates. Review Source AF Alex F. Marketing Education Management Used the software for: 6-12 months ### "Track visitor activity-stay ahead of the crowd " July 25, 2023 5.0 Absolutely love the product and recommend it to all colleagues, since it’s a great way to gain insight in what both customers and potential clients are looking at on your website. There are many creative ways to further translate it to action. We use hubspot integration as well, so Leadfeeder provides valuable information to account managers as well Pros The ease of use, the fact that we can have over 10 team members use account for different purposes in ways that are customizable for every function: customer success, sales, marketing. Cons I was not happy with the newest targeting option they added, as it did not target properly, but we got refunded for the campaign we ran Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing Dealfront It provides company name through IP Review Source AP Abhisek P. Senior Manager, Product Strategy Information Technology and Services Used the software for: 6-12 months ### "Very helpful in tracking inbound website visitors and timely reaching out" September 3, 2021 5.0 Very satisfied with visit quality and leads quality. Pros Most impactful feature was the ability to customize website visitors and leads according to our ideal customer profile and according to the pages they have viewed. The product was easy to use and integrable with Salesforce and many other platforms. Cons If the visit is on a single page, dwell time is considered 0 - so if that can be improved, wherein we know how long a page was visited if the visit was only on a single page, that would be helpful Reason for choosing Dealfront Not Applicable Review Source JQ Jesper Q. CMO Information Technology and Services Used the software for: Less than 6 months ### "Doesn't track as much as they claim" November 19, 2021 1.0 It has potential, but hard to get help, i paid by accident no refund offered. Pros It identified the visitors that does not fill a form, but very few... they informed us they tell us the visitor but their people data is outdated and thoose where not the visitors so that was false advertisement. Cons That they can't track the person just the company in 2% of the visitors. Review Source Ottomatias P. Consultant Marketing and Advertising Used the software for: 6-12 months ### "Get more value from your website" January 31, 2017 5.0 Leadfeeder can help you turn your website from a brochure into a lead generation machine. It won't make miracles by itself, of course, but if you don't already track the things Leadfeeder can show you, you are doing something wrong. Pros It's easy to setup and has integrations to tools we already use (Mailchimp, Salesforce) Cons It could filter ISPs better. Review Source JC Joe C. IT MANAGER Transportation/Trucking/Railroad Used the software for: I used a free trial ### "Unlocking B2B Marketing Insights" November 2, 2023 4.0 Great platform, although the decision to invest should be carefully evaluated in consideration of your specific needs and budget. Pros We can now proactively reach out to potential leads that would have otherwise gone unnoticed. The lead scoring system has been particularly helpful in prioritizing and qualifying leads efficiently. Cons While Lead Forensics has been a powerful tool, it's important to note that the success of the tool greatly depends on how well your team can leverage the data it provides. Additionally, pricing may be a consideration for smaller businesses as its pretty pricey Review Source BH Benjamin H. CEO Internet Used the software for: 2+ years ### "Perfect Solution for Customer Data" September 2, 2019 5.0 Good support, good solution. Everything positive! Pros Easy to use and all Infos about a potential customer with one click Cons That I didn´t knew about it for years :) Reason for choosing Dealfront Better and more accurate information Review Source CK Cédric K. Marketing and communication Banking Used the software for: 6-12 months ### "Good marketing performance software" January 4, 2023 5.0 Good software for marketing businesses Pros It is a good software to increase our marketing performance. It is easy to use and with an intuitive program the flow functionality is remarkable customize Cons Nothing as disadvantages but more improvement and integration would be really nice Review Source ZE Zach E. Business Development Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Leadfeeder is a game changer for our sales team and an invaluable outbound sales prospecting tool" September 29, 2017 5.0 Solid lead generation insights that fuel our outbound sales process. We save a lot of time and effort looking for contacts and having this information automatically be synced with Salesforce. Pros The ability to see contacts associated with the company that is viewing our site is great! I love that Leadfeeder tracks the history of all site views from a particular company. Leadfeeder's workflow features that allow users to assign leads to people and have information pull from Salesforce is amazing. I really like that Leadfeeder allows us to hide ISP views and views that are not relatable to our ideal targets. Cons Right now, there is nothing that I would say that I don't like about Leadfeeder. The only area of improvement that I see would be in the UI. Review Source Tommi T. CEO Information Technology and Services Used the software for: Less than 6 months ### "Simple, works, automated" June 2, 2017 4.0 Easier access to the leads Pros Fully automated, and actionable results to your email makes the solution easy to take into use and bringing value without any actions Cons Reports could show even more information from each visits (or company statistics) details in smallest possible report. Review Source AW André W. Partner Information Technology and Services Used the software for: 6-12 months ### "Be careful with payment terms " March 28, 2022 1.0 Pros Simple to start with and you can use it if you have strong tracking on you web visitors. Cons Customer service and they way they work with customers. Be careful with payment terms they will force you to pay even if you tried to cancel subscription and the system gave you an error and it was on renewal day. They do not send you a notice of renewal before - and they are 100% strict on terms. For our company it did not make sense. Product is not very helpful if you do not have very strong ability to connect user activity to specific users. Will only give you a potential company name - not super useful. You can do this in Google Analytics via network section and some ip filtering. For help on this just search on google and you will find several links/guides. Review Source WC William C. Self Management Consulting Used the software for: 1-2 years ### "Great tool for seeing who was on your website" December 15, 2018 5.0 Tracking who visits my website Pros Very easy integration into website. Easy reporting. Tons of offers for customer support. Cons Somewhat pricey for small companies that get a lot of visitors but are only concerned with a few of them. Review Source Tom R. Used the software for: ### "Great tool for providing visibility" September 23, 2016 3.0 This tool is great for providing visibility on who is visiting your site. This can then be used to identify and approach potential customers. Review Source Response from Dealfront September 23, 2016 Thanks for the feedback and for being a Leadfeeder user! We look forward to continue improving our product and service. Did you know we recently added more support and provide personal trainings? We also have more integrations and updates coming up as well! KI Ken I. VP Sales Computer Software Used the software for: Less than 6 months ### "Easy to use" September 21, 2017 4.0 Better information as to whom is visiting our website Pros Nice interface. What I like most is that it shows all pages viewed and how long a company was viewing each page. Cons I believe it doesn't pick up every site visitor? I've had a couple companies reach out to us and there was no listing in leadfeeder that showed the company came to our site. I have no definitive proof of this, but it seems like it's missing a few. It could also be that the individual was not working at their office as it seems it only tracks corporate IP addresses. Personal IP addresses would be of little value anyways as it would be the IP of the service provider . Review Source WN William N. Director of Airport Solutions Airlines/Aviation Used the software for: Less than 6 months ### "Nothing short of exceptional! The information gathered has already proven invaluable." September 26, 2017 5.0 Pros The ability to see who, when and where visitors are to our site. We are able to see a correlation between our endeavors and the traffic coming back in. Customer service! Leadfeeder has a deep commitment to sharing knowledge and helping us on the customer side quickly and always with a positive goal in mind. Cons It is the same as most, we want more! While we get a good view into what companies are coming and a limited view of the contacts, we would like to go deeper. I think this will begin happening more and more as the system learns our site. Review Source SD Sampsa D. Growth Hacker Marketing and Advertising Used the software for: 1-2 years ### "Closed loop Sales and Marketing for concept adopters" April 4, 2017 4.0 Overall I have been very please with the product. It provides a great quick-glance for the sales. Did Marketing/Sales activity x have an impact. Much easier for companies to get started with inbound understanding than price range rivalries like e.g. Agile CRM or Mautic. Lacks some stuff from Hubspots marketing light but on the other hand has more features than Hubspot Light. Pros Ease of use Cons Needs forms tracking. Review Source Response from Dealfront April 5, 2017 Hi Sampsa, thanks for your review! It'll be helpful for others. Similar Products Featured ## Related categories [Web Analytics](https://www.capterra.com/web-analytics-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Management](https://www.capterra.com/lead-management-software/)