--- title: "CoolTool Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CoolTool Software - reviews, pricing plans, popular comparisons to other Other Marketing Software products and more." source_url: "https://www.capterra.com/p/154861/CoolTool/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # CoolTool Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) CoolTool ## What is CoolTool? CoolTool is the new gen behavioral analytics platform that allows you to create catchy ads, engaging campaigns, strong brand, and effective website. The platform incorporates fully digital tools such as the most accurate webcam eye tracking, the effective emotion measurement tool, powerful implicit tests that are all integrated into the survey engine. By working simultaneously these tools guarantee you the most comprehensive and reliable feedback from your consumers. ## What is CoolTool used for? [Other Marketing Software](https://www.capterra.com/other-marketing-software/)[Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $299 Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CoolTool?[Manage this product listing](https://www.g2.com/products/cooltool/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CoolTool 4.5 (10) VS. [4.8 (570)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price $299 Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (10) Ease Of Use 4.9 (570) Value For Money 4.0 (10) Value For Money 4.8 (507) Customer Service 4.8 (10) Customer Service 4.7 (495) ## CoolTool alternatives [4.7 (985)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (457)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (123)](https://www.capterra.com/p/168823/SurveySparrow/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) [4.6 (10,525)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/253516/SurveyMonkey/) [View all alternatives](https://www.capterra.com/p/154861/CoolTool/alternatives/) ## FAQs about CoolTool Overview ### Which roles and teams benefit most from CoolTool? CoolTool benefits research teams, including research associates and research managers, who need to organize project information, coordinate studies, and track ongoing work. Teachers and technical specialists, such as agroindustrial engineers, can support instructional or applied research tasks, while directors, heads, and CEOs use it to oversee priorities and team activity. Answer based on 10 reviews Overview ### What company size and specific industries is CoolTool built for? CoolTool is designed primarily for research agencies that conduct consumer behavior studies, including analysis of digital materials. It fits organizations in the market research and neuromarketing sectors, especially teams that need tools for studying audience responses and behavior patterns. Features and Usability ### What are the key features of CoolTool? CoolTool offers survey creation and management features such as survey builder, customizable questions, question branching, skip logic, and template management. It also includes data analysis tools, reporting/analytics, data visualization, real-time reporting, data import/export, multi-channel distribution, offline response collection, and support for audio, images, and video. Getting Started and Support ### What training and onboarding options does CoolTool offer? CoolTool provides live online training, documentation, and videos to help teams get started. Live online sessions support guided setup, documentation offers written reference material, and videos provide self-paced walkthroughs for learning features and checking steps as needed. Getting Started and Support ### What customer support options does CoolTool offer? CoolTool provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback is available about support quality, response times, or helpfulness, so support experience details cannot be summarized from user comments. ## Features AI summary Based on 10,704 Other Marketing Software reviews Capterra data shows that buyers of survey software rank the following features as their top priorities: - **Customizable Questions** (**55%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**56%**) - **Survey Builder** (**53%**) CoolTool supports all three of the features reviewers rate most highly: **Customizable Questions**, **Surveys & Feedback**, and **Survey Builder**. Together, these capabilities help businesses create tailored surveys, collect and review responses efficiently, and build questionnaires faster, allowing teams to gather more useful insights and make better-informed decisions. API Application programming interface that allows for integration with other systems/databases Customizable Branding Add customized logos and colors to align with company branding Customizable Questions Tailored or customizable questions for more targeted and relevant data collection Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Data Import/Export Import and export data to and from software applications CoolTool 27 features Application programming interface that allows for integration with other systems/databases Add customized logos and colors to align with company branding Tailored or customizable questions for more targeted and relevant data collection Pre-designed layouts that can be customized to match preferences and requirements Analyze survey results via statistical testing or crosstabs directly within the software Import and export data to and from software applications Graphical representation of data Create and send email blasts/campaigns Distribute a survey via mobile devices Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Ability of websites, web applications, or mobile applications to function without an active internet connection Practice of collecting data and responses for market research/surveys without an internet connection Conduct and manage panel discussions for the purpose of market research Survey design technique that directs respondents to different questions based on their previous answers Pre-written repository of questions that can be reused within a course or for assessment or interviews Active reporting of data and metrics View and track pertinent metrics to find patterns and gain insights from data Survey popup over a webpage to specific users based on their behavior Skip over or route respondents to different questions based on their previous answers Apply statistical/mathematical models to sets of data Allow media to be embedded in the question or answer options Create and manage surveys Manage sample of audience for conducting market research surveys Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Create, save, and re-purpose templates for emails, forms, etc. Modifying a website's URL to enhance readability, branding, or campaign alignment Get Advice We can help you find the software with the features you need. Features 4.4 (10) 4.4 Based on 10 reviews ## Pricing Value for money 4.0 (10) Free Trial Free Version Basic $299.00 Per Month Value for money 4.0 (10) 4.0 Based on 10 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (10) 4.8 Based on 10 reviews ## User reviews Overall rating 4.5 Based on 10 reviews Filter by rating Counts reflect reviews available in this feed. 5(5) 4(5) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful SR Senior Research Associate Senior Research Associate Used the software for: Less than 1 year ### "A great experience & happy clients" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 16, 2017 Experience with a new technology and understanding of its best applications in market research. Pros The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions. Cons Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients. CE CEO CEO Used the software for: 1-3 years ### "I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2017 Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system. Pros The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests. Cons Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled. DI director director Used the software for: Less than 1 year ### "software have some limited functions, more functions is needed to make it fully DIY able." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 17, 2017 added service besides standard market research Pros It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community. Cons some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all. DR Dr Dr Used the software for: Less than 1 year ### "CoolTool: a very nice tool to teach design of neuuromarketing experiments" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 18, 2019 I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool. Pros is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful, Cons Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details. HE Head Head Used the software for: 1-3 years ### "Recommendations for cooltool. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 19, 2019 I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing. Pros I like most in this software that is is smart, value for product, the best team, many additional documents for learning. Cons Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool. AE Agroindustrial engineer Agroindustrial engineer Used the software for: Less than 1 year ### "Neurohelp to choose" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 18, 2019 I could develop my thesis about preferences between diferent products Pros Is very useful for market research and we can use this to develop a thesis Cons Online chat should be available at all times RA Research Associate Research Associate Used the software for: Less than 1 year ### "We really appreciated CoolTool's support team!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 17, 2017 This software is good for researchers who are starting to introduce neuromarketing projects on their organizations. Pros 1\. Easy building platform for neuro projects 2. Allows several analysis for different neuro metrics especially for eye tracking 3. Software is able to integrate data for different metrics and devices Cons 1\. Some features for data build is not available 2. Raw data is not usable. 3. EEG is only limited to one hardware. Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode 4. Limited analytics for EEG RM Research Manager Research Manager Used the software for: Less than 1 year ### "Cooltool is really a nice concept that brings Neuro Research to be affordable and popular." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2017 Build learning about how to use Neuro tools, translate measurement into actions that clients perceive as practical and valuable Build credibility of the agency Get businesses, but we expect slow pickup Pros All in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations TE Teacher Teacher Used the software for: Less than 1 year ### "It was fantastic" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2017 Allow teach and show the use of tech to people that can't afford it Pros Easy to use, the platform is really friendly and allows different uses with the same device, I couldn't imagine not using this tech Cons The cost of use, for the country situations and the cost of living, we need the use of technology but we don´t have enough resources DI Director Director Used the software for: Less than 1 year ### "Able to use it with ease" 5.0 May 23, 2017 Pros Friendly and easy to use. Support level was very good too. All the various report are easy to understand and very customisable with own logo. Cons Do not have the virtual argumented function at the moment. Would be great if can incorporate into it. [View all Reviews](https://www.capterra.com/p/154861/CoolTool/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.