# CoolTool Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about CoolTool Software - reviews, pricing plans, popular comparisons to other Survey products and more.

Source: https://www.capterra.com/p/154861/CoolTool

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# 

 CoolTool Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

CoolTool

## What is CoolTool?

CoolTool is the new gen behavioral analytics platform that allows you to create catchy ads, engaging campaigns, strong brand, and effective website. The platform incorporates fully digital tools such as the most accurate webcam eye tracking, the effective emotion measurement tool, powerful implicit tests that are all integrated into the survey engine. By working simultaneously these tools guarantee you the most comprehensive and reliable feedback from your consumers.

## What is CoolTool used for?

[Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/)

Top alternative

Featured

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$299

Per Month

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### CoolTool

4.5 (10)

VS.

[4.7 (2,781)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$299

Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (10)

Ease Of Use

4.7 (1,549)

Value For Money

4.0 (10)

Value For Money

4.5 (1,211)

Customer Service

4.8 (10)

Customer Service

4.5 (1,143)

## CoolTool alternatives

[4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

[4.6 (963)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Starting price

$19.00

Per User, Per Month

Highest Rated

[4.8 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting price

Contact vendor for pricing

[4.6 (450)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

Starting price

$35.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/154861/CoolTool/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

API

Application programming interface that allows for integration with other systems/databases

Customizable Branding

Add customized logos and colors to align with company branding

Customizable Questions

Tailored or customizable questions for more targeted and relevant data collection

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Data Analysis Tools

Analyze survey results via statistical testing or crosstabs directly within the software

Data Import/Export

Import and export data to and from software applications

CoolTool 27 features

Application programming interface that allows for integration with other systems/databases

Add customized logos and colors to align with company branding

Tailored or customizable questions for more targeted and relevant data collection

Pre-designed layouts that can be customized to match preferences and requirements

Analyze survey results via statistical testing or crosstabs directly within the software

Import and export data to and from software applications

Graphical representation of data

Create and send email blasts/campaigns

Distribute a survey via mobile devices

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Ability of websites, web applications, or mobile applications to function without an active internet connection

Practice of collecting data and responses for market research/surveys without an internet connection

Conduct and manage panel discussions for the purpose of market research

Survey design technique that directs respondents to different questions based on their previous answers

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Active reporting of data and metrics

View and track pertinent metrics to find patterns and gain insights from data

Survey popup over a webpage to specific users based on their behavior

Skip over or route respondents to different questions based on their previous answers

Apply statistical/mathematical models to sets of data

Allow media to be embedded in the question or answer options

Create and manage surveys

Manage sample of audience for conducting market research surveys

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Create, save, and re-purpose templates for emails, forms, etc.

Modifying a website's URL to enhance readability, branding, or campaign alignment

Get Advice

We can help you find the software with the features you need.

Features

4.4 (10)

4.4

Based on 10 reviews

## Pricing

Value for money

4.0 (10)

Free Trial

Free Version

Basic

$299.00

Per Month

Value for money

4.0 (10)

4.0

Based on 10 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.8 (10)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (10)

4.8

Based on 10 reviews

## User reviews

Overall rating

4.5

Based on 10 reviews

Filter by rating

5(5)

4(5)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

ND

Nino D.

Head

Research

### "Recommendations for cooltool. "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 18, 2019

I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing.

Pros

I like most in this software that is is smart, value for product, the best team, many additional documents for learning.

Cons

Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RR

Rogger R.

Agroindustrial engineer

Food & Beverages

### "Neurohelp to choose"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 17, 2019

I could develop my thesis about preferences between diferent products

Pros

Is very useful for market research and we can use this to develop a thesis

Cons

Online chat should be available at all times

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LC

Luis C.

Dr

Research

### "CoolTool: a very nice tool to teach design of neuuromarketing experiments"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 17, 2019

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool.

Pros

is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,

Cons

Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.

Reasons for choosing CoolTool

Because of its really easy to run experiments, and neuromarketing beginners see and learn quickly how to design experiments. In addittion, they can begin their real business so fast with this tool.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TP

Toffee P.

Research Associate

Market Research

### "We really appreciated CoolTool's support team!"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 17, 2017

This software is good for researchers who are starting to introduce neuromarketing projects on their organizations.

Pros

1\. Easy building platform for neuro projects 2. Allows several analysis for different neuro metrics especially for eye tracking 3. Software is able to integrate data for different metrics and devices

Cons

1\. Some features for data build is not available 2. Raw data is not usable. 3. EEG is only limited to one hardware. Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode 4. Limited analytics for EEG

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

Thanks, we are working on our EEG offer and hope you will be pleased with our changes very soon. As for RAW data, we will be eager to hear your wishes in more detail. Please write to us at support@cooltool.com.

MP

Megan P.

Senior Research Associate

Market Research

### "A great experience & happy clients"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 15, 2017

Experience with a new technology and understanding of its best applications in market research.

Pros

The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

Cons

Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.

DL

darren l.

director

Market Research

### "software have some limited functions, more functions is needed to make it fully DIY able."

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

August 15, 2017

added service besides standard market research

Pros

It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

Cons

some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.

CL

Charlemagne L.

Director

### "Able to use it with ease"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

May 23, 2017

Pros

Friendly and easy to use. Support level was very good too. All the various report are easy to understand and very customisable with own logo.

Cons

Do not have the virtual argumented function at the moment. Would be great if can incorporate into it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

We're grateful for your feedback. Your idea sounds good and we will think it over. Thanks a lot!

DP

DANIEL P.

CEO

Education Management

### "I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 9, 2017

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.

Pros

The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

Cons

Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.

MZ

Mauricio Z.

Teacher

Education Management

### "It was fantastic"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 5, 2017

Allow teach and show the use of tech to people that can't afford it

Pros

Easy to use, the platform is really friendly and allows different uses with the same device, I couldn't imagine not using this tech

Cons

The cost of use, for the country situations and the cost of living, we need the use of technology but we don´t have enough resources

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

Thank you, Mauricio. We try to make our solution as affordable as possible. For example, our Free Subscription plan includes unlimited projects and one collector. Talking about NeuroLab questions, we provide our free subscription users with 10 responses per survey, 1 device per account, and 3 000 seconds of stimuli display time. Moreover, academics can receive a 50% discount for their research projects.

SG

Sami G.

Research Manager

Market Research

### "Cooltool is really a nice concept that brings Neuro Research to be affordable and popular."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 5, 2017

Build learning about how to use Neuro tools, translate measurement into actions that clients perceive as practical and valuable Build credibility of the agency Get businesses, but we expect slow pickup

Pros

All in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

September 1, 2017

It's great to see such a positive review! We are happy to have you on board, Sami!

[View all Reviews](https://www.capterra.com/p/154861/CoolTool/reviews/)

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