--- title: "CoolTool Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CoolTool Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/154861/CoolTool/" page_type: "product" language: "en" --- # CoolTool Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) CoolTool ## What is CoolTool? CoolTool is the new gen behavioral analytics platform that allows you to create catchy ads, engaging campaigns, strong brand, and effective website. The platform incorporates fully digital tools such as the most accurate webcam eye tracking, the effective emotion measurement tool, powerful implicit tests that are all integrated into the survey engine. By working simultaneously these tools guarantee you the most comprehensive and reliable feedback from your consumers. ## What is CoolTool used for? [Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $299 Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CoolTool?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://cooltool.com/&name=CoolTool) ## CoolTool Overview Updated August 2026 AI summary CoolTool provides survey and market research software for organizations of all sizes, offering customizable questions, survey templates, and advanced branching logic to support tailored data collection. Its features include real-time reporting, analytics, multi-channel distribution, and mobile survey options. Deployed via cloud, web, Windows, and Android, CoolTool supports both online and offline response gathering, with data import/export and integration options. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CoolTool 4.5 (10) VS. [4.8 (529)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price $299 Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (10) Ease Of Use 4.9 (1,760) Value For Money 4.0 (10) Value For Money 4.8 (1,392) Customer Service 4.8 (10) Customer Service 4.7 (1,324) ## CoolTool alternatives [4.6 (453)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/) [4.6 (1,760)](https://www.capterra.com/p/201674/Enquetes-Maken/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201674/Enquetes-Maken/) [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) [4.7 (11,542)](https://www.capterra.com/p/176571/Google-Forms/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176571/Google-Forms/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) [4.6 (10,499)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/253516/SurveyMonkey/) [View all alternatives](https://www.capterra.com/p/154861/CoolTool/alternatives/) ## FAQs about CoolTool Overview ### Which roles and teams benefit most from CoolTool? CoolTool benefits research teams, academic users, and organizational leaders who need structured data collection and analysis. Research associates, managers, and doctors use it to manage studies and interpret findings, while teachers apply it in learning environments and executives use it to oversee projects, decisions, and operational progress. Answer based on 10 reviews Overview ### What company size and specific industries is CoolTool built for? CoolTool is designed for research agencies of all sizes that conduct neuromarketing and consumer behavior studies, especially for digital materials. It fits organizations working in market research, advertising, and related analytics fields that need tools for testing how audiences respond to content. Features and Usability ### What are the key features of CoolTool? CoolTool offers survey builder tools, customizable templates, customizable questions, and question branching for survey design. It also includes multi-channel distribution, mobile survey, offline access, and offline response collection, plus real-time reporting, reporting/analytics, data analysis tools, data visualization, and data import/export for survey results. Getting Started and Support ### What training and onboarding options does CoolTool offer? CoolTool provides live online sessions, documentation, and videos for training. Live online sessions support guided setup and Q&A, documentation offers written reference material for self-paced review, and videos present recorded walkthroughs that users can watch when needed. Getting Started and Support ### What customer support options does CoolTool offer? CoolTool provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations, so the support experience cannot be assessed from user comments. ## Features AI summary Based on 10,572 Survey reviews Capterra data shows that buyers of survey software rank the following features as their top priorities: - **Customizable Questions** (**54%** of reviewers rated this feature as critical) - **Survey Builder** (**53%**) - **Reporting/Analytics** (**45%**) CoolTool supports all three features that reviewers rate highest: **Customizable Questions**, **Survey Builder**, and **Reporting/Analytics**. Together, these capabilities help businesses create tailored surveys, build forms more efficiently, and review response data for clearer decision-making, allowing teams to collect more relevant feedback and act on insights faster. API Application programming interface that allows for integration with other systems/databases Customizable Branding Add customized logos and colors to align with company branding Customizable Questions Tailored or customizable questions for more targeted and relevant data collection Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Data Import/Export Import and export data to and from software applications CoolTool 27 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Email Marketing: Create and send email blasts/campaigns - Mobile Survey: Distribute a survey via mobile devices - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Offline Access: Ability of websites, web applications, or mobile applications to function without an active internet connection - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Panel Management: Conduct and manage panel discussions for the purpose of market research - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Statistical Analysis: Apply statistical/mathematical models to sets of data - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment --- Get Advice We can help you find the software with the features you need. Features 4.4 (10) 4.4 Based on 10 reviews ## Pricing Value for money 4.0 (10) Free Trial Free Version Basic $299.00 Per Month Value for money 4.0 (10) 4.0 Based on 10 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (10) 4.8 Based on 10 reviews ## User reviews Overall rating 4.5 Based on 10 reviews Filter by rating 5(5) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent ND Nino D. Head Research ### "Recommendations for cooltool. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 18, 2019 I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing. Pros I like most in this software that is is smart, value for product, the best team, many additional documents for learning. Cons Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Rogger R. Agroindustrial engineer Food & Beverages ### "Neurohelp to choose" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 17, 2019 I could develop my thesis about preferences between diferent products Pros Is very useful for market research and we can use this to develop a thesis Cons Online chat should be available at all times Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LC Luis C. Dr Research ### "CoolTool: a very nice tool to teach design of neuuromarketing experiments" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 17, 2019 I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool. Pros is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful, Cons Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details. Reasons for choosing CoolTool Because of its really easy to run experiments, and neuromarketing beginners see and learn quickly how to design experiments. In addittion, they can begin their real business so fast with this tool. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TP Toffee P. Research Associate Market Research ### "We really appreciated CoolTool's support team!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 17, 2017 This software is good for researchers who are starting to introduce neuromarketing projects on their organizations. Pros 1\. Easy building platform for neuro projects 2. Allows several analysis for different neuro metrics especially for eye tracking 3. Software is able to integrate data for different metrics and devices Cons 1\. Some features for data build is not available 2. Raw data is not usable. 3. EEG is only limited to one hardware. Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode 4. Limited analytics for EEG Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 Thanks, we are working on our EEG offer and hope you will be pleased with our changes very soon. As for RAW data, we will be eager to hear your wishes in more detail. Please write to us at support@cooltool.com. MP Megan P. Senior Research Associate Market Research ### "A great experience & happy clients" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 15, 2017 Experience with a new technology and understanding of its best applications in market research. Pros The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions. Cons Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better. DL darren L. director Market Research ### "software have some limited functions, more functions is needed to make it fully DIY able." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 15, 2017 added service besides standard market research Pros It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community. Cons some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions. CL Charlemagne L. Director ### "Able to use it with ease" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 23, 2017 Pros Friendly and easy to use. Support level was very good too. All the various report are easy to understand and very customisable with own logo. Cons Do not have the virtual argumented function at the moment. Would be great if can incorporate into it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 We're grateful for your feedback. Your idea sounds good and we will think it over. Thanks a lot! DP DANIEL P. CEO Education Management ### "I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 9, 2017 Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system. Pros The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests. Cons Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution. MZ Mauricio Z. Teacher Education Management ### "It was fantastic" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2017 Allow teach and show the use of tech to people that can't afford it Pros Easy to use, the platform is really friendly and allows different uses with the same device, I couldn't imagine not using this tech Cons The cost of use, for the country situations and the cost of living, we need the use of technology but we don´t have enough resources Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 Thank you, Mauricio. We try to make our solution as affordable as possible. For example, our Free Subscription plan includes unlimited projects and one collector. Talking about NeuroLab questions, we provide our free subscription users with 10 responses per survey, 1 device per account, and 3 000 seconds of stimuli display time. Moreover, academics can receive a 50% discount for their research projects. SG Sami G. Research Manager Market Research ### "Cooltool is really a nice concept that brings Neuro Research to be affordable and popular." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2017 Build learning about how to use Neuro tools, translate measurement into actions that clients perceive as practical and valuable Build credibility of the agency Get businesses, but we expect slow pickup Pros All in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 1, 2017 It's great to see such a positive review! We are happy to have you on board, Sami! [View all Reviews](https://www.capterra.com/p/154861/CoolTool/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.