Who Uses This Software?

At CoolTool we develop neuromarketing technologies and research tools. They are mostly used by research agencies to conduct studies on consumer behavior, including digital materials.


Average Ratings

7 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Windows
    Mobile - Android Native
  • Training
    Documentation
    Live Online
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • CoolTool
  • cooltool.com/
  • Founded 2011
  • United States

About CoolTool

CoolTool is an NeuroLab for getting powerful neuromarketing insights with ease. It includes eye tracking, emotion measurement, EEG, mouse tracking, which are integrated with surveys and packaged in one automated solution. It is for testing video, printed or digital advertising, website usability, product packaging, design, and shelf placement. Choose a ready-to-use solution methodology, upload the material you want to test, collect the responses, then enjoy the report created automatically.


CoolTool Features

  • Benchmarking
  • Compensation Management
  • Data Management
  • Email / Online
  • Face-to-Face
  • Panel Management
  • Paper-Based
  • Phone-Based
  • Sample Management
  • Statistical Analysis
  • Survey Management
  • 360 Degree Feedback
  • Custom Survey URLs
  • Data Analysis Tools
  • Email Distribution
  • Embeddable Survey
  • Kiosk Survey
  • Mobile Survey
  • Multiple Question Types
  • Offline Response Collection
  • Online Survey
  • Paper Survey
  • Phone Survey
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video
  • Templates

CoolTool Reviews Recently Reviewed!

We really appreciated CoolTool's support team!

Aug 17, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. Easy building platform for neuro projects
2. Allows several analysis for different neuro metrics especially for eye tracking
3. Software is able to integrate data for different metrics and devices

Cons: 1. Some features for data build is not available
2. Raw data is not usable.
3. EEG is only limited to one hardware. Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode
4. Limited analytics for EEG

Overall: This software is good for researchers who are starting to introduce neuromarketing projects on their organizations.

Vendor Response

by CoolTool on September 01, 2017

Thanks, we are working on our EEG offer and hope you will be pleased with our changes very soon. As for RAW data, we will be eager to hear your wishes in more detail. Please write to us at support@cooltool.com.

A great experience & happy clients

Aug 15, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

Cons: Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.

Overall: Experience with a new technology and understanding of its best applications in market research.

Vendor Response

by CoolTool on September 01, 2017

Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.

software have some limited functions, more functions is needed to make it fully DIY able.

Aug 15, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Extremely
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Pros: It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

Cons: some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

Overall: added service besides standard market research

Vendor Response

by CoolTool on September 01, 2017

Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.

Able to use it with ease

May 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Friendly and easy to use. Support level was very good too. All the various report are easy to understand and very customisable with own logo.

Cons: Do not have the virtual argumented function at the moment. Would be great if can incorporate into it.

Vendor Response

by CoolTool on September 01, 2017

We're grateful for your feedback. Your idea sounds good and we will think it over. Thanks a lot!

I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary

May 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

Cons: Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.

Overall: Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.

Vendor Response

by CoolTool on September 01, 2017

Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.

It was fantastic

May 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, the platform is really friendly and allows different uses with the same device, I couldn't imagine not using this tech

Cons: The cost of use, for the country situations and the cost of living, we need the use of technology but we donĀ“t have enough resources

Overall: Allow teach and show the use of tech to people that can't afford it

Vendor Response

by CoolTool on September 01, 2017

Thank you, Mauricio. We try to make our solution as affordable as possible. For example, our Free Subscription plan includes unlimited projects and one collector. Talking about NeuroLab questions, we provide our free subscription users with 10 responses per survey, 1 device per account, and 3 000 seconds of stimuli display time. Moreover, academics can receive a 50% discount for their research projects.

Cooltool is really a nice concept that brings Neuro Research to be affordable and popular.

May 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations

Overall: Build learning about how to use Neuro tools, translate measurement into actions that clients perceive as practical and valuable
Build credibility of the agency
Get businesses, but we expect slow pickup

Vendor Response

by CoolTool on September 01, 2017

It's great to see such a positive review! We are happy to have you on board, Sami!