# Auth0 Pricing 2026 | Capterra > Learn more about Auth0 pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/154900/Auth0/pricing --- # Pricing for Auth0 [4.7 (140)](https://www.capterra.com/p/154900/Auth0/reviews/) Write a Review! ## [Auth0](https://www.capterra.com/p/154900/Auth0/) has **3** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** No **Discount:** Information not available ### Free $0 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Free plan includes: - Up to 25,000 monthly active users will have: - 1 Custom Domain\* - Secure Agentic AI workflows - Passwordless Authentication - Any type of application ### Essentials $35 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Essentials plan includes: - Up to 500 monthly active users will have everything in Free, plus... - Use Your Own Domain - Higher End-User Authentication & API Limits - Magic Link & SMS Authentication - Role-based Access Control ### Professional $240 / month Up to 500 MAU Professional plan includes: - Up to 500 monthly active users will have everything in Professional, plus - Custom User & SSO Tiers - 99.99% SLA - Enterprise Rate Limits - Enterprise Administration & Support ## Popular alternatives to [Auth0](https://www.capterra.com/p/154900/Auth0/) Looking to learn more about Authentication software similar to Auth0? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. by Okta [4.7 (935)](https://www.capterra.com/p/119653/Okta/reviews/) Starting Price:$6/month [LEARN MORE](https://www.capterra.com/p/119653/Okta/) [Microsoft Authenticator](https://www.capterra.com/p/219694/Microsoft-Authenticator/) by Microsoft [4.7 (400)](https://www.capterra.com/p/219694/Microsoft-Authenticator/reviews/) Starting Price:No pricing found [LEARN MORE](https://www.capterra.com/p/219694/Microsoft-Authenticator/) [LastPass](https://www.capterra.com/p/151988/LastPass/) by LastPass [4.6 (2784)](https://www.capterra.com/p/151988/LastPass/reviews/) Starting Price:$4/month [LEARN MORE](https://www.capterra.com/p/151988/LastPass/) by SecureW2 [4.8 (47)](https://www.capterra.com/p/10023754/JoinNow-Cloud-RADIUS/reviews/) Starting Price:No pricing found [LEARN MORE](https://www.capterra.com/p/10023754/JoinNow-Cloud-RADIUS/) [Cisco Duo](https://www.capterra.com/p/228827/Duo-Security/) by Cisco [4.7 (548)](https://www.capterra.com/p/228827/Duo-Security/reviews/) Starting Price:$3/month [LEARN MORE](https://www.capterra.com/p/228827/Duo-Security/) [View all alternatives](https://www.capterra.com/p/154900/Auth0/alternatives/) ## What do others say about [Auth0](https://www.capterra.com/p/154900/Auth0/) pricing? Pricing RatingN/A Value For Money[4.3(140)](https://www.capterra.com/p/154900/Auth0/reviews/) Pros Cons [Read All 140 Reviews](https://www.capterra.com/p/154900/Auth0/reviews/) Read Full Reviews Below Arkajit D. CTO Information Technology and Services, 51-200 employees Used the software for: 2+ years ** Overall Rating 4.0 ** Ease of Use 4.0 Customer Service 4.0 Features 3.0 Value for Money 4.0 Likelihood to Recommend 70% 7/10 Reviewer Source Source: Capterra April 20, 2026 "Secure authentication made simple with Auth0" **Overall:** First and foremost, the tool resolves the fundamental problem of implementing highly efficient and scalable authentication without having to develop it from scratch. Indeed, there are multiple ways of doing this, but it would be much simpler to use Auth0 since it will allow for better results. Specifically, with the help of Auth0, we can address such aspects as the management of users' identities and secure logins. Also, it would not be challenging to integrate some features related to multi-factor authentication and role-based access control, among other tools. Secondly, an essential issue that can occur when working with the two platforms mentioned above is scalability and reliability of the entire system. Indeed, it would be quite difficult to deal with the increasing number of users and ensure that the platform does not crash. This way, the tool allows us to use its services in order to avoid these problems in advance. In addition, this software offers some customization opportunities in terms of implementation. **Pros:** My favorite part about using Auth0 is how easily you can authenticate users while retaining flexibility when it comes to customization. This is very important because Fraoula’s applications span different industries, including healthtech and fintech, and we need to have an easy way to implement secure authentication and user roles. It’s easy to set up everything from secure logins, MFA, and user roles, and all of this does not impact the speed of product development. There are many providers available, which enables our clients to choose whichever login method works for them. **Cons:** Disadvantages of using Auth0 include the following: even though the platform is very robust and flexible, there may be situations where custom configurations can be too advanced and complicated to implement, especially when it comes to Fraoula’s health technology and financial technology use cases requiring compliance and customized workflows. Moreover, the pricing model of the platform can prove to be rather costly once usage exceeds certain thresholds. Finally, diagnosing and troubleshooting any problems might sometimes be difficult to do. **Alternatives Considered:** [Microsoft Entra ID](https://www.capterra.com/p/219692/Azure-Active-Directory/) and [Microsoft Entra Verified ID](https://www.capterra.com/p/267058/Microsoft-Entra-Verified-ID/) **Reasons for Choosing Auth0:** Microsoft Entra ID provides seamless integration within the Microsoft environment and is extensively used by enterprises for their identity management needs; however, it may be quite costly and relatively difficult to set up and maintain. Ahmed S. Supervisor Computer Networking, Self-employed Used the software for: Less than 6 months ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 4.0 Features 5.0 Value for Money 3.0 Likelihood to Recommend 70% 7/10 Reviewer Source Source: Capterra July 26, 2025 "Auth0 - Reliable Authentication Made Easy" **Overall:** Easy to use with solid features, but you'll pay premium prices. No bugs at all actually, customization sadly is a bit limited. **Pros:** Love the seamless login experience and social integrations. Customer support actually responds quickly when needed. It's backed with features and mostly there are no bugs or issues in the workflow. **Cons:** Not the best value for money - pricing jumps are kind of unexpected. Customization is limited, and push notifications are basic. [Read All 140 Reviews](https://www.capterra.com/p/154900/Auth0/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)