# Kissmetrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Kissmetrics the right Data Analysis solution for you? Explore 19 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/154930/Kissmetrics/reviews --- Kissmetrics 4.1 (19) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Kissmetrics Ease of use 3.4 Customer Service 4.1 ## Showing most helpful reviews Showing 1-19 of 19 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shawn H. Data and Strategy Analyst Computer Software Used the software for: 2+ years ### "Kissmetrics makes sure I can hit the curve balls out of the park" October 24, 2019 5.0 I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues. Then I use the population feature to check out the most important cohorts of my users. I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers. Pros Quick access to the reports that I need most Customizable user Populations Super fast time over time and Cohort comparisons Cons I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied. There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data) Alternatives considered [Amplitude](https://www.capterra.com/p/158741/Amplitude/)[Heap](https://www.capterra.com/p/147216/Heap/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Kissmetrics We went with Kissmetrics a long time ago when they were the market leader in user event metrics. At the time, the features we wanted, especially as it related to filtering populations, just didn't exist in other products. Over the past 6 months we have seen the Kissmetrics team become reinvigorated, and really digging in fixing issues, and adding future content that we are really excited about. The Kissmetrics support team has always been super stellar, response times are great, and they have been doggedly determined to find answers when we have weird questions. Review Source VR Verified Reviewer Software Engineer Computer Software Used the software for: 1-2 years ### "Great Tool for Tracking users Behaviour towards web based product" September 26, 2020 4.0 Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products. Pros 1\. Great tool for collecting the user interaction data towards web based products by defining user events. 2. You can easily track what are the features user liking and buying the product and from where they are abondaning it. 3. It really helps in making decisions towards the products and by performing AB tests over web based products. 4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel. 5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions. Cons The interface design of the admin tool is not good. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Kissmetrics It was really fast over realtime decision and also very reliable. Review Source VR Verified Reviewer Freelancer Marketing and Advertising Used the software for: I used a free trial ### "The pricing structure is misleading" February 21, 2024 1.0 Terrible. I never even properly used the platform and had to pay 3 months worth of the paid plan in a single day. The support said that there's nothing they can do as it was my choice to sign up and put my credit card information on the platform. Pros Nothing. Other platforms offer similar (if not the same) features. Cons The pricing structure listed on their website is misleading. I signed up for the Pay As You Go Plan, assuming I would pay only for my website's low traffic (fewer than 200 monthly visits). Everything was fine. But their service is subpar compared to others, so I stopped using it. I thought returning later with the Pay As You Go plan was OK, assuming I wouldn't have to worry about breaking the bank. A few months later, I got 3 charges on the same day! $25.99 each. Upon contacting support, they said those charges were because my free trial period was over, and those were retroactive charges. They said they tried to issue charges before, but my credit card didn't let it go through (which is BS because when that happens, you get notified by email - or at least you should - and my credit card company notifies me when my card is blocked and someone tries to issue a payment request). Review Source VR Verified Reviewer Sr. Online Marketing Manager Medical Devices Used the software for: 1-2 years ### "Amazingly helpful, but really hard to implement and maintain" August 15, 2017 5.0 Pros I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price. Cons It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place. - If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software. - Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from. All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing. Review Source AJ Ahmed J. Data analyst Pharmaceuticals Used the software for: 1-2 years ### "Very powerful analytics platform for mid or large sized businesses" June 27, 2022 4.0 Pros The UX are significant within the platform, one thing I love about Kissmetrics is that it is not only designed to report on the numbers but pretty much everything. It is easy to set up dashboards and understand the customer journey and user behaviour. Cons This tool is not for small-sized businesses as you cannot get too much out of it when using the product. Another thing is the price, even the starting price is about $850 per month and it goes up depending on what you want within. People do require training to be able to use the platform Review Source VR Verified Reviewer Assistant Director of Marketing Accounting Used the software for: 2+ years ### "This Software is a Game Changer" October 1, 2019 5.0 For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data! Pros The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased! Cons Some of the data isn't easy to summarize but that is really the lease of our concerns. Review Source VR Verified Reviewer Customer Success Internet Used the software for: 1-2 years ### "Has been extremely helpful to summarize our user's activity." July 12, 2018 4.0 Great help! Pros \- Easy to use UI - Different report types to track conversion, behaviors, populations - Easy access to information - Metrics dashboard (you can add s many as you need, and it appears in the first page) - Scheduled report are great help Cons \- Cohort reports could be enhanced - You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info) Review Source Ouattara B. Technician Telecom Telecommunications Used the software for: I used a free trial ### "Great web analytics tool as alternative" November 17, 2022 4.0 Kissmetrics is a powerful analytics tool that will help you understand your customers and improve your marketing efforts. Pros Kissmetrics is a very cool tool that allows me to track customers better and I can now better understand who my best customers are, what they do, and what they like. I love how easy it is to set up and how useful it is as a marketing tool Cons For small companies. It is not free, but you can try it out for free before making any costly decisions Review Source SM Sabrina M. Career Services Specialist - Team Lead Higher Education Used the software for: 2+ years ### "Outstanding Software!!" October 23, 2019 5.0 The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly. Pros This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need. Cons I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some. Reason for choosing Kissmetrics We canceled our membership only because we have a free service with our internal partners. Review Source VR Verified Reviewer Product Manager Financial Services Used the software for: Less than 6 months ### "When used correctly can give great insights, though it is hard to get there" July 4, 2016 3.0 I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved. Pros Interesting insights Cons \- difficult to install and require a lot of work - integration with other tools isn't complete Review Source JG Josh G. Digital Marketing Manager Hospital & Health Care Used the software for: 2+ years ### "Quality analytics tool" December 9, 2019 4.0 It was a rocky start, but things have been fine since. I have been using on a weekly and monthly basis to provide conversion funnel metrics. Pros This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience. Conversion funnel tracking has been solid. Cons It took a few training sessions to understand how to fully use the tool. Online training videos would help. Review Source DK Daan K. Senior Accounant Accounting Used the software for: Less than 6 months ### "A great alternative for Google Analytics 360" June 2, 2022 5.0 Pros Kissmetrics is a GREAT Google Analytics 360 alternative because of its UI, the way it tracks liking, buying and abandoning carts. The installation can take some time, but it is worth it in my opinion. Cons Installation can be difficult, team sharing can also be a little hard to set up. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/)[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Review Source Santiago C. Digital Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Funnel report too limited, they charge extra for basic features" July 6, 2016 2.0 When trying to create any basic funnel report (where you DO need more than one column of properties), they will charge extra to give you basic features. It's quite limited analytics tool when trying to have aggregated data. Pros User path is a cool tool Cons Too slow, most of reports you need to export them and this takes forever (they email you once the report is ready) Review Source Abhishek A. Senior Product Manager Entertainment Used the software for: I used a free trial ### "Great analytics tool" December 5, 2018 4.0 Pros \- Very powerful visulaizations options - The product is very simple to use and a wide range of metrics that can be analyzed Cons \- Integration with other tools is not very use - The UI is not very intuitive Review Source VR Verified Reviewer Investment Banking Analyst Financial Services Used the software for: 2+ years ### "Really good with deep analytics" December 15, 2018 5.0 Pros Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site Cons Customized data means customized marketing campaigns that increase your conversions and reduce your churn Review Source Alan S. Co-Founder Computer Software Used the software for: 1-2 years ### "null" March 22, 2016 4.0 Review Source J Jason Used the software for: ### "My daily tool of choice." March 7, 2013 5.0 Forget Google Analytics. Kissmetrics gives you the metrics that really matter for your business. For me the big difference is that I can see actual people that did actions on my site instead of page views. The tools is very powerful and you can create custom reports to keep a constant eye on your business progress. Pros Persons vs page views. The metrics dashboard. Deep analysis of your user base. Timeline of events a user did. Cons Learning curve. Review Source VN Victor N. Used the software for: ### "Improved UI, better funnel reports " November 9, 2016 4.0 Previously when we could not drag-drop funnel step was one of the big drawbacks of Kissmetrics, but recently they upgraded their UI, which is a lot better now. I wouldn't have to remove all steps and to re-add them. Now I can rearrange the steps on the go. I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI. You can also fire unlikited attributes from the app. Review Source VR Verified Reviewer Account Specialist Computer Software Used the software for: Less than 6 months ### "Great chat service for my website" February 2, 2019 5.0 Pros I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit. Cons Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker. Review Source Similar Products Featured