Cable & National TV
Programmatic TV Buyers
Advertising management system for media companies. Comes with order line templates for packaged and bundled orders.
Pros: It gets the job done, centralized location for advertising orders. Can be used for digital media and broadcast tv
Overall: Order tracking system
Fairly straightforward, easy to revise orders, keeps track of billing
Pros: Wide Orbit serves as our billing platform for both tv and digital orders. It is easy to revise orders.
Cons: It is difficult to revise order items from previous months as we cannot adjust the billing. Also it takes a while to get new products added to the platform.
Once you learn the language, consider yourself a pro.
Pros: This program helps mostly eliminate our carbon footprint, using a digital platform for advertising orders.
Cons: The language and workflow of the program can be tricky to grasp at first. However, once you spend the time learning, it quickly becomes much easier to understand.