Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
The email marketing solution for agencies with dynamic content, image hosting, and email testing.
Provider
Instiller
Located In
United Kingdom
Foundation
2004
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Training
Documentation, Live Online
Support
FAQs/Forum, Phone Support, Email/Help Desk, Chat, Knowledge Base
Digital, creative, technology and marketing agencies.
Content Source: Instiller
Based on other buyer's searches, these are the products that could be a good fit for you.
Instiller Reviews
Pros
Instiller is easy to use, and full of amazing features. The automation panel is particularly impressive.
With seamless integrations and fantastic customer support, our email marketing has accelerated across the business with great thanks to instiller.
Cons
Targeting/selection function is fairly limited.
Limited segmentation tools available at the moment. Some UI changes have happened out of the blue and can be confusing for basic users.
"Best Software We've Used Yet"
Overall: We've been using Instiller for a short while now, and we have never had better quality results from our email campaigns. The system shows us when we get something wrong, delivers high quality reports to give to our customers, and gives our clients the best results they've had from email marketing. The support is the quickest i've received and the answers they send back are detailed and in depth.
Pros: Easy to use interface on the most part, great reporting, delivers great results and happy clients
Cons: Only gripe would be that when you use the interface for email replies, this could be improved by allowing an export of email replies, or a better interface for viewing them that isn't so 'jumpy' - but this is only a very small element of the system.
"Powerful Agency Email Marketing"
Overall: We'd been looking for a solution for a while. Instiller fits really well with our own products and their team have been really helpful and friendly in all our interactions. If you're looking for an email marketing provider for your agency definitely check them out.
Pros: Instiller is easy to use, and full of amazing features. The automation panel is particularly impressive. Workflows are easy to build and manage. Useful for your own marketing campaigns as well as a great feature for clients. Their API is very impressive as well, and simple to integrate into. And with the automation carrying a lot of the heavy lifting there's much more control over what can be done by users without needing additional development time.
Cons: Not much control over account limits at the moment. Although some basic limit features have recently been introduced, and am sure will be improved over time. For example there doesn't seem to be an option to adjust a limit on an account without removing the limit and history associated with that limit. Not a big problem though, just need to ensure contracts with clients are clear around overages on unrestricted accounts.
"Great time saving app - and I've tried a lot of them!"
Overall: It's the support that does it - I've tried a lot of tools like this, but whenever I have an issue, the guys are there and ready to help. Top marks!
Pros: The reporting is great, and the ease of sending campaigns is second to none.
Cons: Some of the features/functions can be hard to find, but luckily their support team are always on hand to help
"Instiller a perfect solution for media publishers"
Overall: As a long-standing user it’s been a invaluable tool that’s always performed for us and met our changing needs. Perfect tool for white labeld solution for publishing bureaus
Pros: Instiller is a flexible fast and powerful tool with an outstanding API and a support teams that’s second to none
Cons: Not much really it’s a great system I can’t thibk of much I don’t like
"Fantastic software...even better support"
Pros: Instiller has been great for the marketing side of our business and offers us a solution to give to clients that is fully controlled by us and not limited on features. The system is easy to use and the support when you do need something is great, the team are there on hand to support you and listen to what you need...they also actively involve their users in helping to develop the new features or improvements to the existing platform. Reports are extensive and easy to explain so you can easily hand them over to clients to show them how well their emails are doing. Big thumbs up all round.
Cons: The front end can look a little dated in some areas but from speaking to the team this is in process for being redeveloped very soon. The only other element we had was getting our head around jumping from client accounts and knowing when you are in the main overall Solution account...we have fed this back to the Instiller head honcho and it is going to be looked at. Apart from that the only other thing we think could be slightly improved is the web builder for when it is given to clients to construct their own templates but this is a minor thing.
