Comments: I used Extreme Reach at a previous company to traffic TV spots. The tool is actually incredibly difficult to figure out how to use the first time you do it. Once you've used it a few times it definitely gets better but it's really not intuitive at all. It is much better than in the past when you had to traffic spots to different stations using different formats but it's still not incredibly easy to use. On the upside, their customer service is incredible and they even waived some late fees for me a few times I was having technical difficulties.