---
title: "XR Asset Management Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about XR Asset Management Software - reviews, pricing plans, popular comparisons to other Content Collaboration products and more."
source_url: "https://www.capterra.com/p/155115/Extreme-Reach/"
page_type: "product"
language: "en"
---

# 

 XR Asset Management Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

XR Asset Management

## What is XR Asset Management?

XR is an asset management software platform for marketers. It centralizes creative assets and rights information into a secure library to control, organize, and share content effectively. The platform connects asset management with ad delivery, unlocking creative intelligence for a unified system to create, distribute, and optimize content globally. Key features include asset organization, comprehensive rights management, automated workflow and collaboration, and advanced data analytics. AI-driven creative analysis offers insights into visual and audio elements, enhancing relevance and results. XR integrates with a global distribution network across TV, streaming, digital, and print, allowing marketers to engage audiences anywhere while maintaining control over content. The platform also provides production services and business affairs support, guiding users from ideation to execution and analysis.

## What is XR Asset Management used for?

[Collaboration](https://www.capterra.com/collaboration-software/)[Content Collaboration](https://www.capterra.com/content-collaboration-software/)[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)

Top alternative

Featured

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

### Starting price

Free trial not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### XR Asset Management

4.3 (4)

VS.

[4.7 (98)](https://www.capterra.com/p/146845/ReviewStudio/reviews/)

Starting Price

Contact vendor

Starting Price

$15

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (4)

Ease Of Use

4.6 (98)

Value For Money

4.0 (4)

Value For Money

4.6 (89)

Customer Service

4.8 (4)

Customer Service

4.7 (86)

## XR Asset Management alternatives

[4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.6 (80)](https://www.capterra.com/p/148214/Frame-io/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[HERAW](https://www.capterra.com/p/183816/HERAW/)

[5.0 (4)](https://www.capterra.com/p/183816/HERAW/#reviews)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/183816/HERAW/)

[Gain](https://www.capterra.com/p/164754/GAIN/)

[4.8 (68)](https://www.capterra.com/p/164754/GAIN/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/164754/GAIN/)

## FAQs about XR Asset Management

Overview

### What company size and specific industries is XR Asset Management built for?

XR Asset Management is designed for advertisers, media agencies, creative agencies, production studios, broadcasters, and publishers. It fits organizations in the media and advertising sector that need asset management support, especially teams handling content, campaigns, or production workflows across those industries.

Features and Usability

### What are the key features of XR Asset Management?

XR Asset Management offers content management and rights management as core features. It also includes an asset library and content library for organizing digital files, plus asset sharing and file sharing for distribution. Additional features include campaign management, client management, project management, collaboration tools, and communication management.

Getting Started and Support

### What customer support options does XR Asset Management offer?

XR Asset Management provides Email/Help Desk support for customer questions and issue resolution. No reviewer feedback about support experience is available, so response times, helpfulness, and common frustrations cannot be assessed from user comments.

## Features

AI summary

Based on 890 Content Collaboration reviews

Capterra data shows that buyers of advertising agency software rank the following features as their top priorities:

-   **Project Management** (**40%** of reviewers rated this feature as critical)
-   **Task Management** (**49%**)
-   **Activity Dashboard** (**39%**)

XR Asset Management supports **Project Management**, giving agencies a central place to organize work, timelines, and deliverables. However, it does not include **Task Management** or **Activity Dashboard**. Instead, it offers **Campaign Management** (**41%**), which helps teams coordinate campaign execution and keep client initiatives on track, providing businesses with better visibility into active marketing work and day-to-day delivery.

Asset Library

Storage, organization, sharing with tagging/metadata

Asset Sharing

Share access to files and assets with individuals

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Client Management

Manage contact details and communication with clients

Collaboration Tools

Provides a channel for team members to share AI models, media files, communicate, and work together

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

XR Asset Management 11 features

### All Features
- Asset Library: Storage, organization, sharing with tagging/metadata
- Asset Sharing: Share access to files and assets with individuals
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Client Management: Manage contact details and communication with clients
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more
- Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments
- Rights Management: Manage and enforce usage rights and permissions for digital assets

---

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Features

4.8 (4)

4.8

Based on 4 reviews

## Pricing

Value for money

4.0 (4)

### Starting price

Free trial not available

Value for money

4.0 (4)

4.0

Based on 4 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.8 (4)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (4)

4.8

Based on 4 reviews

## User reviews

Overall rating

4.3

Based on 4 reviews

Filter by rating

5(2)

4(1)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CH

Carley H.

Studio Manager

Broadcast Media

### "Sending and Sharing Files Commercial and Advertising World"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 29, 2021

I use extreme reach to upload mpeg files to sent to clients. Upload speed is very quick. I get email notifications when assets are ready to be posted. Easy to use for the commercial and advertising industry.

Pros

This software is easy to use. I send files to clients using this software. The upload speeds are quick and the notifications are always on point. The client ca go in and add the metadata information that I need and I will get a notification that it is ready for me to upload. Easy to use and quick delivery to client.

Cons

No complaints yet. I have only been using this software for a few months and what I am doing with it makes it really easy to use. I have not had any issues with it to this date.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SA

Samantha A.

Animal Handler

Consumer Services

### "Big NOPE"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

4/10

February 1, 2019

Pros

Loved the customer service you get but after all is said and done they didn't really help my business grow

Cons

Took a lot of time to get the tools of this software to work for us.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Production Coordinator

Marketing and Advertising

### "Extreme Reach - Great customer service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 3, 2019

Pros

I've used extreme reach for commercial trafficking, closed captioning, and srt file creation. They're a great company to work with and often push rush orders in for me and work late nights in order to meet tight deadlines.

Cons

In all honesty, I have not had any issues working with Extreme Reach.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AK

Amber K.

### "Con: NOT Intuitive, Pro: Sends Spots Everywhere"

3.0

Overall Rating

3.0

3.0

Ease of Use

1.0

1.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

November 4, 2016

I used Extreme Reach at a previous company to traffic TV spots. The tool is actually incredibly difficult to figure out how to use the first time you do it. Once you've used it a few times it definitely gets better but it's really not intuitive at all. It is much better than in the past when you had to traffic spots to different stations using different formats but it's still not incredibly easy to use. On the upside, their customer service is incredible and they even waived some late fees for me a few times I was having technical difficulties.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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