# Sailthru Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Sailthru Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud --- # Sailthru Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Sailthru ## What is Sailthru? Marketing personalization platform with omnichannel customer connection, data collection, customer profiles building, and analytics. ## What is Sailthru used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sailthru?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.zetainteractive.com&name=Sailthru) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sailthru 3.9 (11) VS. [4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price Contact vendor Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (10) Ease Of Use 4.0 (958) Value For Money 3.6 (8) Value For Money 4.2 (781) Customer Service 3.3 (10) Customer Service 4.0 (753) ## Sailthru alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Starting price $11.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76928/Campaign-Monitor/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Dynamic Content 3.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Reporting/Analytics 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Template Management 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customizable CTAs 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Sales Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Sailthru 131 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatically create schedules based on business needs or employee availability and qualifications Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. Searchable repository of information about clients A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Identify specific interactions between customers and brands Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Connect to big data sources Import and export data to and from software applications Move from one database to another, or upgrade the version of database software being used Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Adds a customizable form to the landing page, usually for the purposes of lead generation Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Determines the location of a device using GPS or an IP address Add, edit, and manipulate HTML code directly Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Manage contacts across multiple mailing lists Create custom maps Share maps with internal and external stakeholders Automate workflows and trigger campaigns based on customer actions Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Communicate using messages within the system Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Drag and drop/visual interfaces that allow non-tech users to build without writing code Track the number of open emails, messages, and texts for any campaign A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Preview materials before finalizing projects Streamlining repetitive tasks and activities through automated and predefined workflows Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Control and schedule the publication of content across various channels Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Plan availability and assign specific time slots for tasks and resources Group leads or contacts based on their specific characteristics Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Organizing a group of people to accomplish a task Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Customize website features Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 3.6 (8) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.6 (8) 3.6 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.3 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.3 (10) 3.3 Based on 10 reviews ## User reviews Overall rating 3.9 Based on 11 reviews Filter by rating 5(3) 4(6) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent SZ Sasha Z. Senior Growth Manager Media Production ### "ESP for scaled newsletter sends " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 August 9, 2023 Pros Analytics is more or less understandable Cons Customer support, sophisticated coding is not guided / supervised. There are no automated reports Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Sailthru It is a scaled solution popular among publishers Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LINDA S. Sales Marketing Manager Automotive ### "Our company uses Sailthru to create information on the effectiveness of ads in our e-newsletters" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 28, 2021 Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants. Sailthru enables us to produce statistics from numerous accounts, so it can be used for all parts of our organization. Pros We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel. It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business. Sailthru is incredibly useful to our team because we conduct a lot of reviewing. Cons Sailthru is ideal for anybody who need thorough and accurate reports to clients or teammates. Nonetheless, it is less suited when seeking for engagements and interactions, because we generally have to utilize OpenX to get such data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Chhaya S. CEO Food Production ### "Excellent platform for email marketing with advance automation and analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 27, 2021 Pros Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great Cons \*customer support take more time then usual to solve issues \*Limited condition available for list segmentation \*Email templates builder is poor Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HS Hannah S. Community Manager Real Estate ### "Great Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 11, 2020 Overall, this platform is helping us meet our needs and understand our audience. Pros Advanced software! We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details. Cons There is a bigger learning curve to this platform since theres a lot to learn. Could use some UI updates and would like to be able to sort by lists. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Executive Insurance ### "Good platform, but customer service needs to improve" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 26, 2019 Overall happy with the product itself but as mentioned, customer service is bad. Pros The interface is the best feature as it is very simple and doesn't take long getting to grips with it. The analytics available are very good too. Cons Customer service is quite poor. If they improved this side of the business they would have a great product on their hands. Unfortunately this side of things lets them down in a big way. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mel w. Customer service sales Telecommunications ### "Not Bad made job easier!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 31, 2019 Pros I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier. Cons It seem to slow down my system. It was boggy Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Brenda M. Marketing Coordinator Cosmetics ### "Great platform but needs improvement in customer service " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 20, 2018 Pros Ease of use, constant updates, a lot of training and webinars available Cons Not enough personalization, reps need better customer service Skills Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Arush S. Associate Software Developer Computer Software ### "Important for tracking progess of newsletters" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 October 15, 2018 Pros Simple and easy to use user interface Formatting display looks with charts and graphs included Gets better results in case of analytics and content managing Cons Customer support is ok(delay in getting reports for issues Provision of filters(date created,modified,newest etc) is required in finding old records Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director of Business Development Media Production ### "A very important tool for a newsletter-focused company" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 December 7, 2017 Pros This software lets our company run all of its newsletters for our various properties, and is extremely flexible in separating out our lists. It's also been helpful for maximizing our send rates and minimizing deliverability issues with the email services providers. Their customer service knows what they're doing, and they often run webinars to help further optimize and use their many features. Cons The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Erica S. Graphic/Web Designer Retail ### "" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 January 31, 2016 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)