--- title: "Sailthru Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sailthru Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/" page_type: "product" language: "en" --- # Sailthru Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Sailthru ## What is Sailthru? Marketing personalization platform with omnichannel customer connection, data collection, customer profiles building, and analytics. ## What is Sailthru used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sailthru?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.zetainteractive.com&name=Sailthru) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sailthru 3.9 (11) VS. [4.3 (714)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (10) Ease Of Use 3.8 (476) Value For Money 3.6 (8) Value For Money 3.8 (382) Customer Service 3.3 (10) Customer Service 3.9 (386) ## Sailthru alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (506)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Starting price $11.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76928/Campaign-Monitor/) ## FAQs about Sailthru Overview ### Which roles and teams benefit most from Sailthru? Sailthru is most used by marketing, growth, and sales teams that need to run personalized campaigns, manage customer journeys, and improve engagement. Business leaders use it to track revenue impact, while developers, designers, and community or customer-facing teams support campaign execution, audience experiences, and cross-channel communication. Answer based on 11 reviews Overview ### What company size and specific industries is Sailthru built for? Sailthru is designed for businesses of all sizes, from small companies to large enterprises. The vendor description does not specify particular industries, so it appears suitable for a broad range of sectors rather than a single vertical. Features and Usability ### What are the key features of Sailthru? Sailthru offers email marketing and campaign management, plus audience segmentation, personalization, and dynamic content for targeted messaging. It also includes marketing automation, A/B testing, predictive and behavioral analytics, CRM and customer profile management, multi-channel campaigns, and reporting tools for tracking engagement, conversions, and campaign performance. Getting Started and Support ### What training and onboarding options does Sailthru offer? Sailthru provides live online sessions, webinars, documentation, and videos to support team training. Live online sessions and webinars can guide setup and feature review, while documentation and videos give users written and visual reference material for self-paced learning and ongoing support. Getting Started and Support ### What customer support options does Sailthru offer? Sailthru provides email/help desk, FAQ/forum, knowledge base, and phone support. Support access is organized through written resources and direct contact options, giving users multiple ways to find answers or reach assistance. ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Sailthru supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage email sends, time campaigns for the right audience and moment, and track performance results, allowing teams to improve outreach, make better campaign decisions, and increase marketing efficiency. Dynamic Content 3.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Reporting/Analytics 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Template Management 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customizable CTAs 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Sales Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Sailthru 131 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Action Management: Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - App Notifications: Set-up notifications and alerts for mobile apps. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Communication: Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. - Customer Data Management: Searchable repository of information about clients - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Touchpoints: Identify specific interactions between customers and brands - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Connectors: Connect to big data sources - Data Import/Export: Import and export data to and from software applications - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Source Connectors: Connect to big data sources - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geolocation: Determines the location of a device using GPS or an IP address - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - List Management: Manage contacts across multiple mailing lists - Map Creation: Create custom maps - Map Sharing: Share maps with internal and external stakeholders - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Messaging: Communicate using messages within the system - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code - Open Rate Tracking: Track the number of open emails, messages, and texts for any campaign - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Preview Functionality: Preview materials before finalizing projects - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Publish Scheduling: Control and schedule the publication of content across various channels - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Scheduling: Plan availability and assign specific time slots for tasks and resources - Segmentation: Group leads or contacts based on their specific characteristics - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Team Management: Organizing a group of people to accomplish a task - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Personalization: Customize website features - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 3.6 (8) ### Starting price Free trial not available Value for money 3.6 (8) 3.6 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.3 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.3 (10) 3.3 Based on 10 reviews ## User reviews Overall rating 3.9 Based on 11 reviews Filter by rating 5(3) 4(6) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent SZ Sasha Z. Senior Growth Manager Media Production ### "ESP for scaled newsletter sends " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 August 9, 2023 Pros Analytics is more or less understandable Cons Customer support, sophisticated coding is not guided / supervised. There are no automated reports Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Sailthru It is a scaled solution popular among publishers Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LINDA S. Sales Marketing Manager Automotive ### "Our company uses Sailthru to create information on the effectiveness of ads in our e-newsletters" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 28, 2021 Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants. Sailthru enables us to produce statistics from numerous accounts, so it can be used for all parts of our organization. Pros We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel. It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business. Sailthru is incredibly useful to our team because we conduct a lot of reviewing. Cons Sailthru is ideal for anybody who need thorough and accurate reports to clients or teammates. Nonetheless, it is less suited when seeking for engagements and interactions, because we generally have to utilize OpenX to get such data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Chhaya S. CEO Food Production ### "Excellent platform for email marketing with advance automation and analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 27, 2021 Pros Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great Cons \*customer support take more time then usual to solve issues \*Limited condition available for list segmentation \*Email templates builder is poor Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HS Hannah S. Community Manager Real Estate ### "Great Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 11, 2020 Overall, this platform is helping us meet our needs and understand our audience. Pros Advanced software! We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details. Cons There is a bigger learning curve to this platform since theres a lot to learn. Could use some UI updates and would like to be able to sort by lists. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Executive Insurance ### "Good platform, but customer service needs to improve" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 26, 2019 Overall happy with the product itself but as mentioned, customer service is bad. Pros The interface is the best feature as it is very simple and doesn't take long getting to grips with it. The analytics available are very good too. Cons Customer service is quite poor. If they improved this side of the business they would have a great product on their hands. Unfortunately this side of things lets them down in a big way. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mel W. Customer service sales Telecommunications ### "Not Bad made job easier!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 31, 2019 Pros I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier. Cons It seem to slow down my system. It was boggy Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Brenda M. Marketing Coordinator Cosmetics ### "Great platform but needs improvement in customer service " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 20, 2018 Pros Ease of use, constant updates, a lot of training and webinars available Cons Not enough personalization, reps need better customer service Skills Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Arush S. Associate Software Developer Computer Software ### "Important for tracking progess of newsletters" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 October 15, 2018 Pros Simple and easy to use user interface Formatting display looks with charts and graphs included Gets better results in case of analytics and content managing Cons Customer support is ok(delay in getting reports for issues Provision of filters(date created,modified,newest etc) is required in finding old records Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Director of Business Development Media Production ### "A very important tool for a newsletter-focused company" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 December 7, 2017 Pros This software lets our company run all of its newsletters for our various properties, and is extremely flexible in separating out our lists. It's also been helpful for maximizing our send rates and minimizing deliverability issues with the email services providers. Their customer service knows what they're doing, and they often run webinars to help further optimize and use their many features. Cons The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Erica S. Graphic/Web Designer Retail ### "" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 January 31, 2016 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.