# Sailthru Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Sailthru the right Email Marketing solution for you? Explore 11 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/reviews

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Sailthru

3.9 (11)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Sailthru

Ease of use

3.9

Customer Service

3.3

## Showing most helpful reviews

Showing 1-11 of 11 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

LINDA S.  
Sales Marketing Manager  
Automotive  
Used the software for: 2+ years

### "Our company uses Sailthru to create information on the effectiveness of ads in our e-newsletters"

December 28, 2021

5.0

Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants. Sailthru enables us to produce statistics from numerous accounts, so it can be used for all parts of our organization.

Pros

We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel. It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business. Sailthru is incredibly useful to our team because we conduct a lot of reviewing.

Cons

Sailthru is ideal for anybody who need thorough and accurate reports to clients or teammates. Nonetheless, it is less suited when seeking for engagements and interactions, because we generally have to utilize OpenX to get such data.

Review Source

SZ

Sasha Z.  
Senior Growth Manager  
Media Production  
Used the software for: 1-2 years

### "ESP for scaled newsletter sends "

August 9, 2023

4.0

Pros

Analytics is more or less understandable

Cons

Customer support, sophisticated coding is not guided / supervised. There are no automated reports

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Sailthru

It is a scaled solution popular among publishers

Review Source

TW

Tobias W.  
COO & CFO  
  
Used the software for:

### "Unsatisfied with reliability of product & customer service"

December 5, 2014

1.0

The feature set seems (and is) very good - split-testing transactional emails; very intuitive email nudge systems; personalized send time; etc. We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. That's an absolute deal-breaker in my opinion for an email marketing tool, paired with the fact that they are not seeing that as a problem and are not willing to work with you on considerations for their fall outs. It takes their support/sales staff at times week to get back to you.

Review Source

Chhaya S.  
CEO  
Food Production  
Used the software for: 6-12 months

### "Excellent platform for email marketing with advance automation and analytics"

September 27, 2021

4.0

Pros

Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great

Cons

\*customer support take more time then usual to solve issues \*Limited condition available for list segmentation \*Email templates builder is poor

Review Source

Mel W.  
Customer service sales  
Telecommunications  
Used the software for: 1-2 years

### "Not Bad made job easier!"

March 31, 2019

4.0

Pros

I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier.

Cons

It seem to slow down my system. It was boggy

Review Source

VR

Verified Reviewer  
Director of Business Development  
Media Production  
Used the software for: 6-12 months

### "A very important tool for a newsletter-focused company"

December 7, 2017

5.0

Pros

This software lets our company run all of its newsletters for our various properties, and is extremely flexible in separating out our lists. It's also been helpful for maximizing our send rates and minimizing deliverability issues with the email services providers. Their customer service knows what they're doing, and they often run webinars to help further optimize and use their many features.

Cons

The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.

Review Source

Brenda M.  
Marketing Coordinator  
Cosmetics  
Used the software for: 1-2 years

### "Great platform but needs improvement in customer service "

November 20, 2018

4.0

Pros

Ease of use, constant updates, a lot of training and webinars available

Cons

Not enough personalization, reps need better customer service Skills

Review Source

VR

Verified Reviewer  
Digital Marketing Executive  
Insurance  
Used the software for: Less than 6 months

### "Good platform, but customer service needs to improve"

November 26, 2019

4.0

Overall happy with the product itself but as mentioned, customer service is bad.

Pros

The interface is the best feature as it is very simple and doesn't take long getting to grips with it. The analytics available are very good too.

Cons

Customer service is quite poor. If they improved this side of the business they would have a great product on their hands. Unfortunately this side of things lets them down in a big way.

Review Source

HS

Hannah S.  
Community Manager  
Real Estate  
Used the software for: Less than 6 months

### "Great Software"

June 11, 2020

5.0

Overall, this platform is helping us meet our needs and understand our audience.

Pros

Advanced software! We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.

Cons

There is a bigger learning curve to this platform since theres a lot to learn. Could use some UI updates and would like to be able to sort by lists.

Review Source

Arush S.  
Associate Software Developer  
Computer Software  
Used the software for: I used a free trial

### "Important for tracking progess of newsletters"

October 15, 2018

3.0

Pros

Simple and easy to use user interface Formatting display looks with charts and graphs included Gets better results in case of analytics and content managing

Cons

Customer support is ok(delay in getting reports for issues Provision of filters(date created,modified,newest etc) is required in finding old records

Review Source

Erica S.  
Graphic/Web Designer  
Retail  
Used the software for: 6-12 months

### "null"

January 31, 2016

4.0

Review Source

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