Who Uses This Software?

If your business depends on email, you need 250ok. We're the ultimate companion software to your email service provider (ESP).


Average Ratings

8 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $5,000.00/year
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • 250ok
  • 250ok.com/
  • Founded 2012
  • United States

About 250ok Suite

250ok is a leader in advanced email analytics and deliverability. We drive insights about inbox performance, sender reputation, fraud protection (DMARC), design rendering, and consumer engagement. Best-in-class marketers use 250ok hand-in-hand with their email service provider (ESP) to maximize email performance. Most of the largest ESPs use 250ok to power their own solution (Adobe, Marketo, SendGrid, SparkPost). 250ok is the viable alternative to Return Path.


250ok Suite Features

  • Data Recovery
  • Email Archiving
  • Email Monitoring
  • Queue Manager
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting / Blacklisting
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

250ok Suite Reviews Recently Reviewed!


Capterra-loader

250OK is a great email analytics tool to provide high level analytics on email deliverability

Apr 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.

Cons: Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.

Overall: 250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

Capterra-loader

Seamless interface and integrations, pleasure to use by both devs and luddites.

Oct 18, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

Cons: It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

Great for monitoring spam traps

Mar 09, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

Cons: It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!

Overall: We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

Great managing Blacklists and Spamtraps

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A great tool for our support team to manage all blacklists and spamtraps.

Cons: We wish the API was a little easier to use.

Loved the analytics around key email performance. Great ramp up experience and easy DIY

Oct 30, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Really enjoyed the service and deep dives with their consulting services. They give a wide range of options on how you want to engage. We dove in with a deep dive around our current status, then were able to engage on the platform to track key metrics. I love that I can re-engage in a project by project basis as needed in the future.

Cons: You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.

Overall: Deliverability is critical in a loud and crowded market. There are many points of vulnerability and 250ok will help you track, monitor, and fix whatever comes your way.

Capterra-loader

250ok is fast, easy to use, and intuitive.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Everything is where it should be and the application makes sense. I don't have to click through multiple screens to quickly get the data I need. I like that it loads fast. I like that I can customize what I see when I log in and which items I want to track.

Capterra-loader

250ok gives us great information about the deliverability of our client's emails.

Oct 27, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The software is easy to use and the interface is very intuitive. It's helpful to be able to produce a report or just show a screen that makes sense visually.

I have had nothing but positive experiences with 250OK

Oct 17, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The Analytics feature and the simplicity of the software. It's an inexpensive tool with high-end features. I'm able to get analytics that I'm not able to see with my current ESP.

Cons: Actually there is nothing I like least. The value far exceeds the cost. The only other tool that compares is Litmus