# Leanplum Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Leanplum Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/155165/Leanplum/pricing

---

# 

 Leanplum Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Leanplum

## What is Leanplum?

Leanplum, the leading multichannel customer engagement platform helps forward-looking brands like Zynga and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, Leanplum's platform delivers unified experiences that are timely, tested, and relevant -- building customer loyalty that fuels business growth.

## What is Leanplum used for?

[Push Notifications](https://www.capterra.com/push-notifications-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)

Top alternative

Featured

Overall rating

Based on 9 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Leanplum?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://clevertap.com/&name=Leanplum)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Leanplum

4.1 (9)

VS.

[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.6 (9)

Ease Of Use

4.3 (138)

Value For Money

3.9 (7)

Value For Money

4.1 (112)

Customer Service

4.6 (7)

Customer Service

4.4 (121)

## Leanplum alternatives

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.4 (156)](https://www.capterra.com/p/154791/ShortStack/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/155165/Leanplum/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Push Notifications

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Trigger clickable pop-up messages

Mobile Alerts

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Notifications via mobile devices

Multi-Channel Marketing

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Notification Scheduling

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Schedule when notifications are sent

Reporting/Analytics

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Leanplum 20 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Set-up notifications and alerts for mobile apps.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Send automated marketing emails based on user actions over a predetermined period

Create and send email blasts/campaigns

Method of analysis that visualizes the series of events that lead towards a defined goal.

Geographic location of visitors determines behavior of the software

Automate workflows and trigger campaigns based on customer actions

Notifications via mobile devices

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Schedule when notifications are sent

Adjust communications based on previous interactions or personal preferences

Trigger clickable pop-up messages

Receive data and information in real time

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Set-up SMS-based notifications and alerts for mobile devices.

Set-up notifications and alerts for web browsers and apps.

Get Advice

We can help you find the software with the features you need.

Features

4.4 (9)

4.4

Based on 9 reviews

## Pricing

Value for money

3.9 (7)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

3.9 (7)

3.9

Based on 7 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (7)

4.6

Based on 7 reviews

## User reviews

Overall rating

4.1

Based on 9 reviews

Filter by rating

5(4)

4(2)

3(3)

2(0)

1(0)

Mentioned topic

Sorted by most recent

LH

Lucien H.

VP of GTM

Information Technology and Services

### "Leanplum is powerful but definitely not a market leading in mobile marketing automation"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

May 16, 2024

Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term.

Pros

We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage.

Cons

Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RB

Rached B.

Chef de projet

Design

### "Excellent outil"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

January 15, 2024

Pros

L'outil est puissant avec de nombreuses fonctionnalités intéressantes

Cons

La section de reporting sous certains aspects n'est pas utile pour nos aspects spécifiques de reporting.

Switched from

[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Software Quality Assurance Engineer

Information Technology and Services

### "Great tool to understand how people use your product!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

December 28, 2022

Pros

Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it!

Cons

None! I think this software is good as-is.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SC

Samuel C.

DevOps Engineer

Computer Software

### "Useful tool with some engineering headaches."

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

3/10

April 15, 2020

Pros

The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well.

Cons

We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SK

Stephen K.

Growth Lead

Computer Software

### "Great Product but not worth the cost and growing pains"

3.0

Overall Rating

3.0

3.0

Ease of Use

1.0

1.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

3/10

April 15, 2020

Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.

Pros

Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.

Cons

Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.

Switched from

[Intercom](https://www.capterra.com/p/134347/Intercom/)

Intercom isn't a CRM and we needed something with better tailored messaging at scale.

Alternatives considered

[Braze](https://www.capterra.com/p/155423/Appboy/)

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AJ

Aoife J.

Channel Marketing Associate

Telecommunications

### "A great option for Channel Marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 25, 2019

Pros

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Switched from

[Intercom](https://www.capterra.com/p/134347/Intercom/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BS

Bree S.

Customer Happiness Manager

Computer Networking

### "Leanplum gets the job done"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

November 19, 2019

Pros

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Switched from

[Intercom](https://www.capterra.com/p/134347/Intercom/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director of Customer Happiness

Internet

### "Keeps Campaigns Sane"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 31, 2018

Solid delivery and execution of our platform's messaging.

Pros

I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.

Cons

Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director of Marketing

Financial Services

### "Great software for mobile push notifications"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 9, 2018

Pros

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/155165/Leanplum/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)