# Leanplum Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Leanplum the right Marketing Automation solution for you? Explore 9 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155165/Leanplum/reviews --- Leanplum 4.1 (9) [View alternatives](https://www.capterra.com/p/155165/Leanplum/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Leanplum Ease of use 3.6 Customer Service 4.6 ## Showing most helpful reviews Showing 1-9 of 9 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Director of Marketing Financial Services Used the software for: 1-2 years ### "Great software for mobile push notifications" March 9, 2018 5.0 Pros Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options. Cons The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time. Review Source AJ Aoife J. Channel Marketing Associate Telecommunications Used the software for: 6-12 months ### "A great option for Channel Marketing" November 25, 2019 5.0 Pros A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts. Cons As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months. Review Source LH Lucien H. VP of GTM Information Technology and Services Used the software for: 1-2 years ### "Leanplum is powerful but definitely not a market leading in mobile marketing automation" May 16, 2024 3.0 Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term. Pros We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage. Cons Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment. Review Source VR Verified Reviewer Software Quality Assurance Engineer Information Technology and Services Used the software for: Less than 6 months ### "Great tool to understand how people use your product!" December 28, 2022 4.0 Pros Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it! Cons None! I think this software is good as-is. Review Source BS Bree S. Customer Happiness Manager Computer Networking Used the software for: 6-12 months ### "Leanplum gets the job done" November 19, 2019 5.0 Pros Leanplum is a great feature that allows all messages to be stored and/or sent out to our user. Cons Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time. Review Source SK Stephen K. Growth Lead Computer Software Used the software for: Less than 6 months ### "Great Product but not worth the cost and growing pains" April 15, 2020 3.0 Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag. Pros Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally. Cons Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source. Alternatives considered [Braze](https://www.capterra.com/p/155423/Appboy/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Switched from [Intercom](https://www.capterra.com/p/134347/Intercom/) Intercom isn't a CRM and we needed something with better tailored messaging at scale. Review Source SC Samuel C. DevOps Engineer Computer Software Used the software for: 1-2 years ### "Useful tool with some engineering headaches." April 15, 2020 3.0 Pros The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well. Cons We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster. Review Source RB Rached B. Chef de projet Design Used the software for: Less than 6 months ### "Excellent outil" January 15, 2024 4.0 Pros L'outil est puissant avec de nombreuses fonctionnalités intéressantes Cons La section de reporting sous certains aspects n'est pas utile pour nos aspects spécifiques de reporting. Review Source VR Verified Reviewer Director of Customer Happiness Internet Used the software for: Less than 6 months ### "Keeps Campaigns Sane" August 31, 2018 5.0 Solid delivery and execution of our platform's messaging. Pros I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message. Cons Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum! Review Source Similar Products Featured ## Related categories [Push Notifications](https://www.capterra.com/push-notifications-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.