Who Uses This Software?

Marketers, founders, bloggers and writers


Average Ratings

23 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $15.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
  • Support
    Online
    Business Hours

Vendor Details

  • Missinglettr
  • missinglettr.com
  • Founded 2015
  • United Kingdom

About Missinglettr

Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really important. We take the time that you have already invested into writing the long form blog post and use that to create engaging imagery and social posts. Over the next 12 months your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.


Missinglettr Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling

Missinglettr Reviews Recently Reviewed!


I have my social media planned out for the year!

Jun 20, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love that MissingLettr makes planning out my social media posts for an entire year super easy. Within 15 minutes of signing up, I already had a few of my blog posts set up to go out over my social media channels for an entire year. Missinglettr pulled pictures from my posts and some content and made it super easy to change each post all on one page and see all your posts in front of you.

It allows you to customize when needed and remove posts if needed as well. They also automatically pick up new blog posts and you just need to sign in and customize where needed and approve before it goes out.

Cons: It can be expensive if you buy it without a deal. I bought it when there was a lifetime deal for one price through AppSumo which was well worth it and then some. I would follow the website and their social media channels and keep an eye out for a deal. You can also check AppSumo.

Overall: Saves you a ton of time!

Capterra-loader

great way to repurpose content and get maximum visitors to it

Apr 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love Missinglettr. I use it with my blogs and also podcast episodes to give entries an extra push (or a few) over time. Easy to use and does a good job. Lets you see how each entry performs so you can see if what you're doing is working.

Cons: This isn't a Missinglettr thing, I think the rule comes from Facebook, but it would be nice if we didn't have to manually enter posts for Facebook as that would be a huge time-saver.

Overall: a great way to repurpose content via social media.

Affordable Way To Quickly Generate Content

Apr 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I write a post every single day on Medium, so managing the promotion of all of this content can be incredibly daunting. Missinglettr allows me to quickly create a YEARS worth of social media posts, that all look incredible.

Cons: Sometimes the system lags a bit, and I don't get my posts added via RSS for a couple hours. Not the end of the world, though.

Capterra-loader

Excellent tool for social media evergreen posting

Apr 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: in less than ten minutes I can schedule nine posts to multiple social media accounts over the next year, all promoting the same evergreen content. It's easy to use and does exactly what I need.

Cons: My only suggestion is the create a way to keep the content posting even beyond 365 days not all my content has that long of a lifespan, but some of it does!

Overall: With little time investment I keep my evergreen content in front of the eyes of my tribe on an ongoing basis.

Consistent traffic from old posts

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I can post something, and make sure my audience sees it throughout the year. It's really easy and drives traffic.

Cons: The UI isn't the greatest when creating a post. It's a hard problem to solve, so I'm not even sure how to improve it.

Capterra-loader

The social media scheduler I always use

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Missinglettr helps me create and drip feed my social media content effortlessly. After publishing a blog, I get an email my content is ready to be reviewed. The suggestions are pretty good and help me create posts. It's possible to add extra images or use branded templates with quotes from the article.
I can add extra social media content in the calendar. Missinglettr helps me schedule all my material for a year.

Cons: I can't think of anything that I don't like about this software. The one thing that would make it even better is third-party content curation.

Capterra-loader

This solution makes the otherwise tedious task of sharing content via social channels a breeze

Mar 26, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm absolutely delighted with the user interface and clever on-boarding. The app is intuitive, yet powerful and extremely useful. It's helped me save significant time and brought great value to my small business. I've reached out to support and have been thoroughly impressed with their thoughtful responses and willingness to help (they will go and above to respond to customer's needs!)

Cons: My only concern is that I wish there were more templates to choose from. It seems that this is something their team is working on and it'll improve over time.

Overall: MissingLettr has helped me with social content sharing, a task that I generally find tedious and daunting as a small business owner. It's not only been a delight to use, but the support has also been extremely responsive and consumer-focused. Highly recommend.

Capterra-loader

I got lucky and bought this through AppSumo. I blog and need to get my words out efficiently.

Mar 21, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was able to set up my account (with a minor hiccup that the tech crew solved quickly through email), get some blog posts into the system and scheduled my first night. I was able to review the elements of my first campaign and make a few minor edits and approve the posts my first time working in Missinglettr. I liked the flexibility of being able to change quotes, and images easily. I feel like as I use it more I'll be able to do better at branding and tweaking the posts.

Cons: I think this is just me but there are a lot of choices for personalizing my posts. It was a little overwhelming for me. I chose to use "simple" streamlined option for my first few posts which I is using the system the way Missinglettr initially populates the posts.

Overall: Missinglettr simplifies my life and saves me time getting my blog posts distributed across several platforms. I will be able to get more traffic to my sight and a years worth of use from my blog content rather than just a flurry of activity when I first publish.

I populate my social media on autopilot.

Mar 21, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very cool to promote your blog content with ease on all your social media. This tool helps me drive traffic to my website.

Cons: There is some manual setting for Facebook, that takes few added minutes. Instagram is planned but not yet added.

Overall: I gain some precious traffic to my website.

Capterra-loader

Very promising tool to help automate social media!

Mar 16, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very easy to use and customize so that the posts look the way you want them to look. I like that I can easily delete or change a date of a scheduled post. The software pulls out a lot of great quotes from the blog post which is very helpful when creating different social media posts. Their customer service is wonderful! I always get an answer from a real person! :-)

Cons: I wish I could add in more days to the template, but I was told this is something they are working on. For right now I am only using it with Twitter, because for Facebook it doesn't show up with a link to my blog post - it is just an image. I was told they are working on that too.

Overall: This software helps me to automate the social sharing of my blog posts throughout the year, so I know that once it is set up, all of my posts will be shared out on their schedule for an entire year!

Capterra-loader

Own a Long Time Deal of this app, been using it for all my content marketing need

Mar 16, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Missinglettr is the kind of software you think you don't need because it's so simple, but once you use it, you can't stop. It's indeed simple, but very good at what it does.

Cons: Hard to pick a fault at Missinglettr, but I think it'd be perfect if the backend processing can be faster.

Overall: Automation for content writing. Definitely a must for SEO.

Decent Social Media Automation

Mar 07, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I really love the automated creation of social media content from published blog posts. You can connect your WordPress blog and whenever you publish a post you get an email to approve 10 Social Media Content pieces that are published over a 1 year period.

Cons: I don't like the minimal configuration you can do in the free version. Also for Facebook posts you have to manually copy and paste the content due to publishing restrictions.

LOVE Missinglettr!!!

Mar 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If you are a blogger or business owner, you NEED Missinglett! It is so easy to queue up items to post! Plus it creates a "drip" social media campaign of your blog posts over the course of 12 months. Makes it super easy to continuously post new content to your social media pages. Click and forget!

Cons: Instagram and Facebook posting is a bit manual. I'm not a huge IG user and I struggle with using IG, but I follow the prompts given to me in IG (which are triggered based on when I queued up my posting schedule in Missinglttr). It works.

For FB, there's a copy/paste thing that I have to do with every series of posts that I'm not a fan of. But, I think it's due to a FB programming thing and nothing caused by Missinglettr.

Overall: As a business owner, I am able to schedule future social media posts for the next 12 months. I can spend a few hours doing something that I benefit from the whole year...this is a series of tasks that used to take me weeks to do (when I remembered to blog and post in real time). The time savings is tremendous!

Good for sharing, wish we could create organic posts in it.

Feb 27, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: That it creates a future schedule for us automatically. When we share articles it posts a quote from the arrival as an image as well.

Cons: That we can't create organic posts to share like you would in Later or hootsuite. If we could post images direct to share to FB, Insta, Pinterest, etc with a caption versus posting it on our blog and then sharing.

Capterra-loader

I use this daily and love it

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The software is easy to use and, once it is setup, it runs on autopilot which makes posting new content to social media a breeze.

I have no idea how it picks the tags to use and knows what bits to use but it does it really well and I rarely have to edit the suggestions that it makes.

Cons: You do have to copy and paste the posts for facebook which is a bit of a bind. This is down to changes in FB terms and as such is not fair to mark them down. However it is a bit of a pain.

Vendor Response

by Missinglettr on February 19, 2018

Thanks for the review Lloyd. Greta to hear that you're getting so much value from it. Regarding Facebook - totally feel your pain here. We hope to be able to streamline this part of the process in the coming months.

Capterra-loader

Excellent for Promoting Evergreen Content

Feb 13, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Failing to make use of content that could be considered evergreen is a huge mistake. However, for a buy content creator or social media manager, of which I act as both for some clients, the one and done social media promotion trap is easy to fall into. Missing Lettr helps you get the most out of a single piece of evergreen content while also solving a lot of scheduling hassles.

Cons: Occasionally their interface fails. However, their customer service is, in a word, spectacular and any issues I have had have been solved, or at least explained, within the hour in most cases.

Overall: Content can be scheduled up to a year in advance, with a different post going out at an optimized time at regularly set intervals you control. The posts are created for you, and all you need to do is choose from the options offered for each (although you can always customize as needed.) This allows me to schedule effective promotions for clients in about ten minutes that will offer ROI for another whole year.

Capterra-loader

Promotes your blog content on autopilot

Feb 07, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Makes it very easy to write and schedule social media posts to get the word out about your blog posts. After you write a blog post, it automatically uploads your content, and creates text and images for your posts, and creates a one year social media plan for each. Personally, I was in a bad car accident 6 months ago, and am on medical leave. My older blog posts are automatically still being promoted, and bringing traffic to my web site, without having even touched anything related to my web site in half a year, and without having to think about it. Well worth the money I spend.

Cons: You are limited to the predesignated posting schedule (1 day, 3 days, one week, one month, three months, etc., up to one year). I wish there were a way to, say, post to Twitter 5 times a day, with different posts. With that said, the folks at MissingLettr are always working to improve the process, and the system. I haven't checked their logs, but it may actually be in the works.

Overall: Completely automates the social media process for my blog posts, creating a campaign for a full year.
Saves time
Makes creating social media posts effortless
Posts get great engagement

Vendor Response

by Missinglettr on February 08, 2018

Hey Melanie. Thanks so much for the review. Just a quick note that we are working on an update that will let you choose your own schedule (from duration and frequency right through to auto repeat rules). If interested, you can track this at http://feedback.missinglettr.com/feature-requests/p/schedule-manager

A necessity for any digital entrepreneur

Feb 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Pretty much everything about Missinglettr is amazing. The functionality, the organization, the UI, the features, the editing options, and the thought that the creators put into the product. So many good things to talk about. It is an essential tool for any type of digital creator who needs to establish an audience.

Cons: The waiting time for campaigns to be approved. It's nice to know that these campaigns get manually pushed out, but if you are on a time constraint to get campaigns out, this might be an issue for you.

It does the work for me!

Jan 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like that it scans my website for new content and creates several social media posts for me. I can customize how I want it to look. My favorite feature is that is schedules the content out over a period of time. Before anything is sent out I can review it to make sure the message makes sense and the images look good.

Cons: There are a lot of other social networks I would like to see included in future updates of this program.

I automate my blog posts publications to social media on a weekly basis

Nov 15, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Extra-ordinary app that has made my life so easy. I love the way I can customize every single post depending on the social media it's going to be published in.
And the constant amazing new features that are developed is a clear sign of the developers commitment.

Overall: Automate my social media campaigns in no time and beautifully for... ONE YEAR at a time ! I just simply love it !

Great for the busy, lazy or disorganised creatives

Oct 03, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Taking the set and forget capability for granted I really like the intuitive interface. This has been one of the easiest pieces of software to set up and get running. I write a few blogs and it's great to have them re posted in various platforms but in different ways with different wording and imagery over a whole year.

Cons: Would like a calendar view of what I've scheduled. I'm told this is on the roadmap but it would be really useful to be able to see it all at once in order to plan more effectively.

A good tool for automating social media syndication of blog material.

Jul 18, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The tool automatically creates the content from my blog post, but gives me to ability to quite quickly and easily edit that content before setting the campaign live.

Cons: The number of social networks is limited, but I've joined it early on and the number is increasing. Facebook Business pages has just been added and I think Facebook groups are coming soon.

Overall: Easy syndication of blog posts to social networks over an extended period of time.

Makes my life easier!

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I don't have to worry about forgetting to share my posts. Missing Lettr sends me an email every time I publish something and makes it easy for me to create a year long social campaign.

Cons: I do wish there was a bit more customizability with the text posts so that they don't always look the same.